Step 01
Unify
Your website, your ad accounts, your CRM and your own channels feed one dataset your team shares.
Same marketing spend. More customers.
AI marketing attribution that ties every lead to the ad that created it
Paid, organic, AI search and offline, tracked to the closed deal with 95%+ accuracy. The result: higher ROI, less wasted spend, cheaper customers, better leads.
4.9 out of 5 from verified customers
4.9 out of 5100+ marketing teams run on LeadJourney
Tracks leads and revenue across
Click through the real product, no signup
One demo workspace, one month of data. The menu works and so do the switches above each report.Open all 23 screens full width
The 100 second tour
One lead, from the ad click to the signed deal
The tracking, the journey and the reports it produces, on one lead followed all the way through.
1:40 minutesAll videos
0:00 / 1:40
The result
Same marketing spend. More customers.
Ad platforms bid on the conversions they can see. LeadJourney records the ones they miss and sends your closed deals back, so the same budget finds more buyers.
Who it is for
Built for everyone who spends money to win customers
An in house team, an agency and an affiliate all ask their data the same question. LeadJourney answers it the same way for all three, whether the deal closes on a call or in a checkout.
Use cases
What does LeadJourney actually solve?
Most teams find us with one of these sentences. Pick yours and see the fix end to end, in the dashboard and back in your CRM.
Attribution
Your CRM says the lead source is "Direct"
LeadJourney tracks the journey from the first ad click and writes the real source onto every HubSpot, Pipedrive or Salesforce record.
See the fixRevenue and ROI
You report leads, the board asks about revenue
Every campaign is matched to CRM pipeline and closed revenue, so marketing ROI becomes one number you can defend.
See the fixTracking and privacy
iOS, ad blockers and cookie banners eat your conversions
Server-side tracking keeps 95%+ of conversions visible, first-party and GDPR safe.
See the fixAd signals
Ad platforms optimise for form fills, not buyers
Closed deals flow back to Meta, Google and LinkedIn as offline conversions, so bidding learns from revenue instead of lead volume.
See the fixAI and new channels
Leads from ChatGPT look like direct traffic
ChatGPT, Perplexity, Gemini and Claude are tracked as channels of their own, with leads, pipeline and ROI per engine.
See the fixReporting
Four ad managers, four versions of the truth
Meta, Google, LinkedIn and Bing in one dashboard, all measured against the same CRM revenue.
See the fix
Inside LeadJourney
See the product, not another diagram
Eight screens out of the platform, one per feature. Open any of them for the full page: what it does, how it is set up and what it looks like on your data.
Server-side tracking
95%+ of conversions captured
Recorded on your own domain, so blockers, iOS and declined cookies stop deleting results.
See the pageMulti-touch attribution
PopularEvery touchpoint credited on the deal
First click, last click, linear or position-based, switched per report, calculated on CRM revenue.
See the pageOffline conversions
Closed deals sent back to the ads
Calls, meetings and won deals go to Google, Meta, LinkedIn and Microsoft as conversions with value.
See the pageAI search tracking
NewChatGPT and Perplexity as channels
Visits and leads from the AI engines recorded as sources of their own instead of vanishing into direct.
See the pageCRM integration
The ad source on every contact and deal
HubSpot, Pipedrive, Close and Attio natively, Salesforce and 100+ more by webhook, in both directions.
See the pageCall tracking
Every call traced to the keyword
A tracking number per visitor, a recording and a summary, and the qualified call sent back as a conversion.
See the pageAd campaign report
Spend against CRM revenue, per campaign
Meta, Google, LinkedIn and Microsoft in one table, with true CPL, cost per customer and ROAS.
See the pageAsk Atlas
Ask AIAsk a question instead of building a report
The AI analyst answers from your own spend, leads and closed deals, in chat or in Slack.
See the page
What you can do
Unify, track, sync and scale on one shared dataset
Four steps cover everything teams do with LeadJourney: unify every data source, track and analyze the full journey, sync real revenue back to your ad platforms, and scale the campaigns that earn it.
Step 02
Track & Analyze
Follow every lead from the first click to the closed deal, then question the data in plain language.
Step 03
Sync
Real revenue flows back to the platforms spending your budget, so their algorithms learn from sales.
Step 04
Scale
Budgets move to the campaigns that create revenue, and you hear about drift before it costs anything.
How it connects
The AI Attribution engine between your traffic and your revenue
Touchpoints flow in on one side, leads and deals from your CRM on the other. The engine joins them into one journey per lead and sends the result back to your ad platforms.
Every channel & touchpoint
+ any source with a link or a webhook
LeadJourney AI
Attribution engine
Milestones from your CRM
- New lead
- Qualified
- Demo booked
- Deal won
Attribution data sent back out
Your data warehouse+ moreThe full attributed dataset, streamed into BigQuery
Ask it anywhere over MCPMCP server
Your attribution data, inside the AI assistant you already work in
MCP is an open standard, so any assistant that speaks it can read your journeys, spend and closed revenue. Claude, ChatGPT, Gemini, Copilot and Perplexity already do.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the story
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO consultancy
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Questions we get before every demo
If yours is not here, our team answers in the chat within a few minutes.
What exactly does LeadJourney do?
LeadJourney is an all-in-one marketing attribution and revenue tracking platform for lead generation and e-commerce. It records every touchpoint a lead has with your marketing, connects those touchpoints to the deal your CRM eventually closes, and sends the result back to your ad platforms so they can optimise on revenue instead of form fills.
How is this different from Google Analytics or the Meta pixel?
GA4 measures sessions and the Meta pixel measures browser events, both from inside the visitor's browser where cookie banners, ad blockers and iOS remove a large share of the data. LeadJourney tracks server-side and lead based: it identifies the person, keeps their full journey across devices and sessions, and joins it to CRM revenue. That is why the numbers finally match your pipeline.
Is the 95%+ accuracy claim realistic?
It is what our customers measure in practice, and you can verify it yourself. Because tracking runs server-side with first-party identifiers, conversions are still recorded when cookies are declined or an ad blocker is active. Transparent Logs let you inspect every single click, conversion and postback we record, so nothing is a black box.
How long does setup take, and do I need a developer?
Most accounts are live in about 21 minutes and no developer is required. You paste one snippet, sign in to your ad accounts, and connect your CRM with a webhook. Our team will do the setup with you on a call if you prefer.
Is LeadJourney GDPR compliant?
Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions instead of working around them. Regulated industries such as financial and legal services are a core part of our customer base.
Can I see where one specific lead came from?
Yes, that is the core report. Open any lead and you see the complete path: the first ad they clicked, the pages they read, the channels they returned through, the form they submitted and the deal value your CRM recorded against them.
Does it work with my CRM and my tools?
HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel and Close connect natively, and anything with a webhook or a Zapier, Make or n8n connection works too. Ad platforms, website builders, webinar tools and affiliate networks are included out of the box.
What does LeadJourney cost?
Plans are based on tracked events rather than seats, so your whole team and your agency can share one workspace. Every plan includes setup with a tracking expert and a 30-day money-back guarantee. See the pricing page for current tiers.
95%+ data accuracy, even with ad blockers and iOS
See which ads really created your
Connect your ad accounts and your CRM once, and every lead arrives with the campaign that created it already attached.
30-day money-back guaranteeSetup with a tracking expert
