Built for revenue, not just conversions

AI marketing attribution that ties every lead to the ad that created it

Paid, organic, AI search and offline, followed from first click to closed deal. 95%+ accuracy, first-party, live in 21 minutes.

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4.9 out of 5100+ marketing teams run on LeadJourney

Tracks leads and revenue across

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LeadJourney

Tracking percentage 88%Lena VogtMeridian Group

Ask Atlas: Chat

Atlas StandardHistory

LV

Which campaign should I cut this week, and what does it cost me?

Display - Retargeting. It spent €800 for 5 leads and no won client in the last 30 days. On last click it reads 14.50 ROAS, which is why it looks like your best campaign in Google Ads. On first click it reads 0.00: it never found a lead, it was only the last ad the lead saw before signing.

Move the €800 into Search - Freight Forwarding EU. That campaign found 96 leads at €75.42 and closed 15 of them for €47,200, so the same spend there is worth about €5,200 in signed revenue.

Ad Campaign Report · Google Ads · 1 to 30 Aug 2026 · First click and last click, same period

Which Meta Ads campaigns are performing best?Where are most of my customers coming from?Top traffic channels in the last 30 daysWhich ad creatives drove the most leads?Show my latest leads with their source

Reports: Traffic Channel Report

Hey Lena!

Here's every channel side by side

Cost, leads and signed revenue per channel, on the same attribution model.

Ad spend+8.2%

€42,400

4 paid channels

Leads+14.6%

684

481 from paid

Won clients+11.5%

107

15.6% of leads

Revenue+18.9%

€344,700

Signed, not pipeline

17.0818.0819.0820.0821.0822.0823.0824.081225.0826.0827.0828.0829.0830.08

17.0818.0819.0820.0821.08622.0823.0824.0825.0826.0827.0828.0829.0830.08

W27W28W29W30W3149W32

W27W28W29W30W3127W32

MarAprMayJunJul214Aug

MarAprMayJunJul107Aug

202420252,3142026

202420251,1402026

Leads, first click Previous 30 days

Revenue by channel

Google Ads€96,100

LinkedIn Ads€71,800

Meta Ads€52,400

Organic Search€48,600

Direct€27,300

Email€22,400

Traffic channel	Cost	Clicks	CTR	CPC	Leads	CPL	Won clients	CAC	Revenue	ROAS
Google Ads5 campaigns	€18,420	12,480	3.10%	€1.48	214	€86.07	31	€594.19	€96,100	5.22
Meta Ads4 creatives	€11,260	9,840	3.00%	€1.14	168	€67.02	19	€592.63	€52,400	4.65
LinkedIn Ads2 campaigns	€9,540	2,180	1.50%	€4.38	61	€156.39	14	€681.43	€71,800	7.53
Microsoft Ads1 campaign	€3,180	2,420	2.50%	€1.31	38	€83.68	5	€636.00	€14,200	4.47
Organic SearchGoogle, Bing	€0	6,310	-	-	96	-	17	-	€48,600	-
DirectNo referrer	€0	3,120	-	-	44	-	9	-	€27,300	-
Email6 sends	€0	2,480	-	-	41	-	8	-	€22,400	-
Referral14 domains	€0	1,140	-	-	22	-	4	-	€11,900	-
Total	€42,400	39,970	2.63%	€1.58	684	€61.99	107	€396.26	€344,700	8.13

The four earned channels have no cost, so CPL, CAC and ROAS are a dash rather than a zero. Organic search brought 96 leads and €48,600 without a euro of spend, which is the number a platform report cannot show you at all.

Reports: Ad Campaign Report

Hey Lena!

Here are your ad campaigns

The same revenue credited first click and last click. Switch the model and watch the ranking move.

17.0818.0819.0820.0821.0822.0823.0824.081225.0826.0827.0828.0829.0830.08

17.0818.0819.0820.0821.08622.0823.0824.0825.0826.0827.0828.0829.0830.08

W27W28W29W30W3149W32

W27W28W29W30W3127W32

MarAprMayJunJul214Aug

MarAprMayJunJul107Aug

202420252,3142026

202420251,1402026

Revenue and leads

Revenue: €96,100
Ad spend: €18,420
Cash collected: €71,400
ROAS: 5.22
AOV: €3,100
CAC: €594.19
CPL: €86.07
Quali lead rate: 59%
Closing rate: 14.5%

Lead status summary

684Leads412QualifiedLead272UnqualifiedLead186ClosingCallScheduled148PreQualifiedLead107WonClient79LostClient34ClosingCallFollowUp

Attribution

The same €96,100, credited two ways

First ClickLast Click

On last click, Search - Brand reads 14.78 and Display - Retargeting 14.50, and the obvious move is to fund both. On first click, Retargeting found nobody: it was the last ad the lead saw, not the one that brought them. Both columns are arithmetically correct. Only one of them tells you where the next euro should go.

Nested ViewTabs ViewNew

Campaign	Cost	Clicks	CPC	Leads	CPL	Won clients	Quali lead rate	Revenue	ROAS
Search - Freight Forwarding EUSearch · Broad + phrase	€7,240	4,120	€1.76	96	€75.42	15	68%	€47,200€31,600	6.524.36
Search - Contract LogisticsSearch · Exact	€5,180	2,980	€1.74	61	€84.92	9	61%	€28,400€21,900	5.484.23
Performance Max - WarehousingPMax · All assets	€3,860	3,540	€1.09	38	€101.58	5	44%	€14,800€11,200	3.832.90
Search - BrandSearch · Exact	€1,340	1,420	€0.94	14	€95.71	2	79%	€5,700€19,800	4.2514.78
Display - RetargetingDisplay · Site visitors	€800	420	€1.90	5	€160.00	0	20%	€0€11,600	0.0014.50
Total	€18,420	12,480	€1.48	214	€86.07	31	59%	€96,100	5.22

Campaign · Search Campaign 1Ad set: AllAd / Keyword: All

Search - Freight Forwarding EU

4,120 clicks · 96 leads · 15 won

€7,2406.52 ROAS

Search - Contract Logistics

2,980 clicks · 61 leads · 9 won

€5,1805.48 ROAS

Performance Max - Warehousing

3,540 clicks · 38 leads · 5 won

€3,8603.83 ROAS

Search - Brand

1,420 clicks · 14 leads · 2 won

€1,3404.25 ROAS

Display - Retargeting

420 clicks · 5 leads · 0 won

€8000.00 ROAS

CRM: Leads

Hey Lena!

Here are your leads

684 this period, each one carrying the source, the campaign and the ad that found it.

Leads

684

QualifiedLead

412

UnqualifiedLead

272

ClosingCallScheduled

186

PreQualifiedLead

148

WonClient

107

LostClient

79

ClosingCallFollowUp

34

Lead	Status	First click	Last click	Value	Created	Sales cycle
Mira SchulzNorthwind Logistics	WonClient	Google AdsFree quote · Search	Direct	€14,800	27 Jul 2026	34 days
Tobias LangHansa Kontraktlogistik	ClosingCallScheduled	LinkedIn AdsContract logistics · DACH	Organic Search	€22,400	28 Aug 2026	open
Aylin KayaRheinport Logistics	QualifiedLead	Meta AdsWarehouse walkthrough	Meta Ads	€9,600	2 Sep 2026	open
Jonas FeldmannAlpsped GmbH	WonClient	Organic Searcheu customs guide	Email	€31,200	4 Jul 2026	44 days
Sofia BrandtElbe Cargo	LostClient	Microsoft AdsWarehousing · Exact	Referral	€0	19 Aug 2026	12 days
Marek NowakVistula Freight	PreQualifiedLead	Google AdsContract logistics · Exact	Google Ads	-	5 Sep 2026	open

Mira Schulz arrived on a Google search for a free quote and signed 34 days later, arriving directly. Last click credits Direct. First click credits the search that found her. The €14,800 is the same money either way, which is why the attribution switch on the campaign report is the only honest way to read it.

Call Tracking: Calls

Hey Lena!

Here are your calls

Every inbound call with the campaign and the keyword that produced it.

Tracked calls

389

Answered

84.6%

Average duration

3:48

Calls that became leads

212

Caller	Number	Source	Duration	Outcome
Mira SchulzNorthwind Logistics	+49 89 4114 2087	Google Ads · Search - Freight Forwarding EU	4:12	QualifiedLead
Tobias LangHansa Kontraktlogistik	+49 40 3009 1145	LinkedIn Ads · Contract logistics	8:36	ClosingCallScheduled
Unknown caller-	+49 221 8877 4410	Meta Ads · Warehouse walkthrough	1:04	Missed
Unknown caller-	+49 30 5541 2298	Organic Search · warehouse space berlin	0:38	UnqualifiedLead

A missed call is still attributed. The number that rang belongs to a pool, the pool belongs to a campaign, and the visit that swapped the number is on record, so the ad gets the credit whether anyone picked up or not.

One demo workspace, one month of data. The menu works and so do the switches above each report.Open all 23 screens

The 100 second tour

One lead, from the ad click to the signed deal

The tracking, the journey and the reports it produces, on one lead followed all the way through.

1:40 minutesAll videos

0:00 / 1:40

Who it is for

Built for everyone who spends money to win customers

An in house team, an agency and an affiliate all ask their data the same question. LeadJourney answers it the same way for all three, whether the deal closes on a call or in a checkout.

A marketing lead standing at the head of an empty meeting table in a dark office

Advertisers

Know which ad paid for the pipeline.

Founders, marketing leads, demand gen, media buyers, ops and sales.

See every campaign, keyword and creative next to the revenue it actually produced, not the form fills it was credited with. That revenue goes back to Google and Meta, so they bid on the deals you want more of.

See it for advertisers

Three colleagues going through a report together on a laptop

Agencies

Client reporting that holds up on the monthly call.

Performance, SEO, lead gen and full service teams.

One live view per client, updated on its own, with numbers the client can check themselves. No spreadsheet night before the call and no argument about whose dashboard is right during it.

See it for agencies

A desk seen from above with a laptop, a phone, a notebook and a coffee

Affiliates

Every click traced through to every commission.

Paid traffic, iGaming, networks and programs.

Follow a click from the ad through the landing page to the postback, and match every commission back to the traffic that earned it. Server-side, so blockers and cookie banners do not eat the data you are paying for.

See it for affiliates

Or go straight to your industry

Use cases

What does LeadJourney actually solve?

Most teams find us with one of these sentences. Pick yours and see the fix end to end, in the dashboard and back in your CRM.

Browse all 30 use cases

Inside LeadJourney

See the product, not another diagram

Eight screens out of the platform, one per feature. Open any of them for the full page: what it does, how it is set up and what it looks like on your data.

All features

What you can do

Unify, track, sync and scale on one shared dataset

Four steps cover everything teams do with LeadJourney: unify every data source, track and analyze the full journey, sync real revenue back to your ad platforms, and scale the campaigns that earn it.

Step 01
Unify
Your website, your ad accounts, your CRM and your own channels feed one dataset your team shares.
Step 02
Track & Analyze
Follow every lead from the first click to the closed deal, then question the data in plain language.
Step 03
Sync
Real revenue flows back to the platforms spending your budget, so their algorithms learn from sales.
Step 04
Scale
Budgets move to the campaigns that create revenue, and you hear about drift before it costs anything.

How it connects

The AI Attribution engine between your traffic and your revenue

Touchpoints flow in on one side, leads and deals from your CRM on the other. The engine joins them into one journey per lead and sends the result back to your ad platforms.

Every channel & touchpoint

Milestones from your CRM

Paid ads

Social organic

AI search

Organic search

Email & messaging

Custom channels

+ any source with a link or a webhook

LeadJourney AI

Attribution engine

New lead

Qualified

Demo booked

Deal won

+100 more

Your data warehouse+ moreFull attributed dataset, export on the roadmap

Ask it anywhere over MCP

Touchpoints flowing in

Attribution data sent back out

Every channel & touchpoint

Paid ads
Social organic
AI search
Organic search
Email & messaging
Custom channels

+ any source with a link or a webhook

LeadJourney AI

Attribution engine

Milestones from your CRM

New lead
Qualified
Demo booked
Deal won

+100 more

Attribution data sent back out

Your data warehouse+ moreFull attributed dataset, export on the roadmap

Ask it anywhere over MCP

MCP server

Your attribution data, inside the AI assistant you already work in

MCP is an open standard, so any assistant that speaks it can read your journeys, spend and closed revenue. Claude, ChatGPT, Gemini, Copilot and Perplexity already do.

LeadJourney MCP connected, try any tab

Which campaigns produced our closed revenue last month?

Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:

Google Ads, Brand: 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
LinkedIn, Retargeting: 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
Meta, Lookalike DACH: 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.

Want this as a weekly summary in Slack?

Ask anything about your lead journeys

Where did our three biggest deals this quarter come from?

Your 3 largest deals this quarter all started somewhere the last click never showed you:

42,000 EUR: First touch LinkedIn Ads, closed 63 days later after a webinar signup.
28,500 EUR: First touch Google organic, paid click on day 11, demo on day 19.
21,800 EUR: First touch a Meta video view, form filled from email six weeks on.

Want the full touchpoint list for any of them?

Ask anything about your closed deals

Which landing pages turn LinkedIn traffic into qualified leads?

3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:

/demo/attribution: 18% qualified from 214 visits. Highest intent page on the site.
/guide/server-side: 9% qualified from 612 visits. Most journeys stall after the download.
/pricing: 4% qualified from 488 visits. Second most traffic, lowest intent.

Want the same breakdown for Google Ads traffic?

Ask anything about your landing pages

What did each channel cost per qualified lead last week?

3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:

LinkedIn Ads: 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
Google Ads: 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
Meta Ads: 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.

Want an alert the moment a channel passes 120 EUR?

Ask anything about your cost per lead

What do the journeys that close have in common?

3 signals show up in most of your closed deals and in almost none of the lost ones:

Pricing page, 2+ visits: In 71% of closed deals. In 12% of the ones that never closed.
Demo within 14 days: In 64% of closed deals. Median 9 days from the first click.
Second contact: In 58% of closed deals. A colleague of the lead arrives on site.

Want these three scored onto every lead in your CRM?

Ask anything about your lead journeys

Case studies

What changes once the attribution is right

One measured result per customer, with the person, the role and the company behind it.

Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the story
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
0 to 100k in revenue from paid ads alone, inside the first month
Getreach
getreach.com
Read the story

Read every customer story

Original reviews

What our customers wrote, word for word

4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.

5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH
“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)
5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH
“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)
5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager

5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency
5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency
5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH

5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de
5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de
5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH

Read the reviews where they were left

Read every customer story

FAQ

Questions we get before every trial

If yours is not here, our team answers in the chat within a few minutes.

What exactly does LeadJourney do?

LeadJourney is an all-in-one marketing attribution and revenue tracking platform for lead generation and e-commerce. It records every touchpoint a lead has with your marketing, connects those touchpoints to the deal your CRM eventually closes, and sends the result back to your ad platforms so they can optimise on revenue instead of form fills.

How is this different from Google Analytics or the Meta pixel?

GA4 measures sessions and the Meta pixel measures browser events, both from inside the visitor's browser where cookie banners, ad blockers and iOS remove a large share of the data. LeadJourney tracks server-side and lead based: it identifies the person, keeps their full journey across devices and sessions, and joins it to CRM revenue. That is why the numbers finally match your pipeline.

Is the 95%+ accuracy claim realistic?

It is what our customers measure in practice, and you can verify it yourself. Because tracking runs server-side with first-party identifiers, conversions are still recorded when cookies are declined or an ad blocker is active. Transparent Logs let you inspect every single click, conversion and postback we record, so nothing is a black box.

How long does setup take, and do I need a developer?

Most accounts are live in about 21 minutes and no developer is required. You paste one snippet, sign in to your ad accounts, and connect your CRM with a webhook. Our team will do the setup with you on a call if you prefer.

Is LeadJourney GDPR compliant?

Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions instead of working around them. Regulated industries such as financial and legal services are a core part of our customer base.

Can I see where one specific lead came from?

Yes, that is the core report. Open any lead and you see the complete path: the first ad they clicked, the pages they read, the channels they returned through, the form they submitted and the deal value your CRM recorded against them.

Does it work with my CRM and my tools?

HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel and Close connect natively, and anything with a webhook or a Zapier, Make or n8n connection works too. Ad platforms, website builders, webinar tools and affiliate networks are included out of the box.

What does LeadJourney cost?

Plans are based on tracked events rather than seats, so your whole team and your agency can share one workspace. Every plan starts with a 14 day free trial and needs no credit card. See the pricing page for current tiers.

95%+ data accuracy, even with ad blockers and iOS

See which ads really created your leads

Connect your ad accounts and your CRM once, and every lead arrives with the campaign that created it already attached.

Book a demo Start free trial

Or click through the live demo23 screens, no signup

AI marketing attribution that ties every lead to the ad that created it

One lead, from the ad click to the signed deal

Built for everyone who spends money to win customers

Advertisers

Agencies

Affiliates

What does LeadJourney actually solve?

Your CRM says the lead source is "Direct"

You report leads, the board asks about revenue

iOS, ad blockers and cookie banners eat your conversions

Ad platforms optimise for form fills, not buyers

Leads from ChatGPT look like direct traffic

Four ad managers, four versions of the truth

See the product, not another diagram

95%+ of conversions captured

Every touchpoint credited on the deal

Closed deals sent back to the ads

ChatGPT and Perplexity as channels

The ad source on every contact and deal

Every call traced to the keyword

Spend against CRM revenue, per campaign

Ask a question instead of building a report

Unify, track, sync and scale on one shared dataset

Unify

Track & Analyze

Sync

Scale

The AI Attribution engine between your traffic and your revenue

Your attribution data, inside the AI assistant you already work in

What changes once the attribution is right

What our customers wrote, word for word

Questions we get before every trial

What exactly does LeadJourney do?

How is this different from Google Analytics or the Meta pixel?

Is the 95%+ accuracy claim realistic?

How long does setup take, and do I need a developer?

Is LeadJourney GDPR compliant?

Can I see where one specific lead came from?

Does it work with my CRM and my tools?

What does LeadJourney cost?

See which ads really created your leads