Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor SEO and GEO agencies
Stop reporting rankings. Prove the revenue your SEO drives.
Connect every organic and AI search visit to the deals in your client's CRM. Your report then answers the only question that counts: what did SEO earn?
- New client live in 21 minutes
- Organic tied to CRM revenue
- ChatGPT and AI search attributed
- Lead gen and e-commerce clients
Works with the CRMs and platforms your clients already run
One client's SEO report, twice
The report you send todayRankings and sessions, no moneyToday
Revenue SEO earned?
- Search Console
- 184k impressions, +18%
- Rank tracker
- 31 keywords in top 10
- GA4
- 2,140 organic sessions
- Client's CRM
- 9 deals, source "Direct"
“So what did SEO earn us?”
Client's replyAI Attribution EngineLeadJourney joins organic to revenue
The same client in LeadJourneyOrganic joined to their CRM revenueWith LeadJourney
Revenue SEO earned, closed in the CRM€41,300
- Organic leads
- 58, each with a source
- From AI search
- 11, ChatGPT ahead
- Pipeline created
- €96,000
- Top entry page
- /blog/best-crm, €12,400
“What do we need to scale this?”
Client's replySearch Console counted 184,000 impressions and GA4 stopped at the session. The client's CRM received 58 organic leads and closed €41,300 from them. The report now carries the number that renews the retainer: what the SEO work earned.
Watch it
Doing the work and not getting the credit
One setup that connects every channel to real revenue in the client's CRM, and turns the retainer into a proven number.
1:36 minutesAll videos
Capture every conversion
Every way an organic visitor turns into revenue, tracked
Lead generation or e-commerce: forms, calls and CRM deals for one client, orders and payments for the next, all in the same organic report.
SourceChatGPTForm tracking
Capture the engine and entry page on every form submission.
+ moreInbound callAnswered
+49 30 ••• 41 18Tracking number, 4:32 min
Entry page/emergency-dentistLead statusQualified
SourceGoogle, OrganicCall tracking
Tie every inbound call to the engine and page that made the phone ring.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceBing, OrganicPayment tracking
Connect every payment back to the organic visit that started it.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourcePerplexityCRM tracking
Sync deal stages and revenue straight from the client's CRM.
+ moreServer-side and first-party, so every conversion carries its engine and entry page into the CRM.
The questions you won't dread anymore.
- Client“Traffic is up, but where are the leads?”
- Client CFO“What did SEO actually earn us?”
- Client“Are we showing up in ChatGPT?”
- Sales rep“This lead has no source... again”
- Client CEO“Why are we paying this retainer?”
- Marketing manager“Can you resend the Looker Studio link?”
- Client“Is AI search sending us anyone?”
- Founder“Which blog post brought this deal in?”
- Client“GA4 says direct. What does that mean?”
- Competing agency“We report revenue, not rankings”
- Ops“Is the form even tracking right now?”
- Client“Which pages should we double down on?”
The number every client actually asks for
Stop reporting sessions and rankings. Report what organic earned.
YourAgency
Agency overview12 client workspaces, organic revenue, last 30 days
Branded as YourAgency12Client workspaces
3,480Organic leads
€1.24MClosed revenue
ClientLeadsRevenueTrend
ACAcme SaaS486€214.8k+18%
NHNordicHealth312€156.2k+9%
FTFintory204€98.6k+24%
BRBuildRight141€72.4k+6%
Every client workspace, organic leads tied to closed revenue. Switch client in one click, export a branded PDF for the QBR.
One dashboard. Every client's organic revenue.
See organic leads, pipeline and closed revenue across every client workspace at a glance, then drop into any account in one click. When the client sees SEO in their own CRM numbers, the retainer stops looking like a cost.
- Organic leads, pipeline and revenue per client, in one view
- Every number tied back to the client's CRM
- White label dashboards your clients can open any day
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built to prove SEO
The reports that renew a retainer without a fight
Acme SaaS
Entry Landing Page ReportOrganic entry pages ranked by closed revenue, last 90 days
Organic closed revenue€183.1k
Entry landing pageLeadsPipelineClosed
/blog/best-crm-for-agenciesBlog article84€182.0k€71.2k
/attribution-softwareProduct page62€148.0k€58.4k
/guide/track-seo-leadsGuide48€96.0k€31.0k
/blog/chatgpt-for-b2bBlog article39€74.0k€22.5k
Every entry page mapped through the CRM to the deal it closed, not just the session it started.
Entry page revenue
Know which page earned which deal.
Every organic lead keeps the page it landed on, all the way through the CRM to the deal it closed. Rank your client's content by pipeline and closed revenue instead of sessions, and let the numbers set the content plan.
- Leads, pipeline and closed revenue per entry landing page
- Blog posts and guides ranked by what they closed
- Drill from any page to the exact deals it produced
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7kPerplexity7122€52.6k
Gemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search and GEO
Prove the leads coming out of ChatGPT.
Visitors arriving from ChatGPT, Perplexity, Gemini and Copilot are captured server-side and tied to the lead and the deal in the CRM. Instead of a direct and referral blob in GA4, you show leads and revenue per AI engine. GEO stops being a buzzword and becomes a line item.
- Leads and revenue attributed per AI answer engine
- AI search next to classic organic in one view
- The report no other agency in the pitch can produce
Northside Dental
Inbound callsEvery call matched to the organic visit, last 30 days
Tracking numbers live47Calls
31Qualified
€18,400Booked
CallSourceEntry pageOutcome
+49 30 ••• 41 1809:14, 4:32 minGoogle Organic/emergency-dentistBooked
Google Organic/emergency-dentistBooked+49 40 ••• 77 0510:02, 2:10 minChatGPT/invisalign-costQualified
ChatGPT/invisalign-costQualified+49 89 ••• 12 9011:47, 0:48 minBing Organic/opening-hoursMissed
Bing Organic/opening-hoursMissed+49 30 ••• 63 3113:25, 6:05 minGoogle Organic/dental-implantsBooked
Google Organic/dental-implantsBookedEach call carries the engine its tracking number belongs to and the page the caller was on. Booked treatments come back from the practice's CRM with their value.
Call tracking
Every call, credited to the page that made it ring.
Local clients close on the phone, not in a form, and a call is invisible to GA4. Call tracking numbers tie every inbound call to the engine and the entry page that produced it, so the calls a dental practice or a law firm gets from your SEO land in the report as leads with a source, next to the forms and the deals.
- Every inbound call attributed to its engine and entry page
- Calls next to forms and closed deals in the client's report
- Tracking numbers as an add-on on every plan; CallRail and any webhook connect too
Acme SaaS
SC
Signed up, €4,200/yrSarah ChenHead of Growth, acme.io
4 touchpoints14 days to convertFirst: Google OrganicLast: Google Ads
1
Found you in Google searchDay 1, Google Organic
First touch2
Clicked the LinkedIn postDay 3, LinkedIn
3
Branded search, clicked the adDay 14, Google Ads
Last click4
Signed up for the Growth planDay 14, Conversion
ConvertedYour analytics would file this lead under “Direct / Google”. LeadJourney reveals the entire path, for every lead you generate.
Multi-touch journey
Give SEO the credit last click steals from it.
Organic usually introduces the lead, then a brand search or a paid ad grabs the last click and the credit. LeadJourney maps every touchpoint to the deal in the CRM and switches between first-touch, last-touch, linear, U-shaped and time-decay in one click.
- Full visit to lead to deal timeline for every lead
- Five attribution models, switched in one click
- See how organic assists paid, brand and direct
Connect and extend
It plugs into how your agency already works
Atlas AI
Ask in plain English, get client-ready answers.
Which pages drove the most pipeline last quarter, and is AI search growing?
/blog/best-crm-for-agencies drove 22% of organic pipeline. AI search doubled its share of leads; ChatGPT passed Bing organic this month.
Ask Atlas
Triggers and alerts
Get pinged the moment a metric moves.
TriggersLive
Organic leads drop > 20%Slack, #clients
Lead from AI searchSlack, #wins
New page starts convertingEmail, content team
New lead from AI searchNorthside Dental, via ChatGPT, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"channel": "organic_search",
"source": "google",
"entry_page": "/blog/best-crm",
"leads": 84,
"pipeline": 182000,
"revenue": 71200
}
Client workspaces
Every client, one click away.
YourAgency
Client workspaces8 clients
Switch client
NDNorthside Dental412 leads€182k
ALAvenir Legal188 leads€96k
HEHarbor Events231 leads€74k
RHRidgeline Homes97 leads€61k
Connect the CRM in one click
Every CRM your clients close deals in
Native, one-click integrations for the CRMs your clients already run:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
- Zapier
- Make
- n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No developer hours, from your side or the client's.
Acme SaaS
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Google OrganicBing OrganicChatGPTPerplexityGoogle Ads
Meta AdsStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsOptional, for clients that run paid next to organic. Sign in over OAuth.
Google AdsAcme SaaS, 2 campaignsConnectedMeta AdsConnectMicrosoft AdsConnectLinkedIn AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why SEO agencies move past GA4, Looker Studio, Ahrefs and Semrush
| What an agency needs |   GA4 + Search Console |  Looker Studio reports |   Ahrefs, Semrush and co. | LeadJourney |
|---|---|---|---|---|
| Reports revenue, not just traffic | No: Sessions and impressions | Partly: Only what you stitch | No: Rankings, no revenue | Yes: Leads to revenue |
| SEO gets multi-touch credit | No: Last-click by default | No: Inherits GA4's model | No: No attribution at all | Yes: 5 attribution models |
| AI search and ChatGPT attribution | No: Lumped as referral | No: Cannot see it | Partly: Mentions, not leads | Yes: Per AI engine |
| Entry page to closed deal | No: Stops at the session | No: No CRM revenue | No: Stops at the ranking | Yes: Full drill-down |
| CRM revenue connected | No: Not connected | Partly: Manual export | No: Not connected | Yes: Native integrations |
| Survives ad blockers and iOS | No: Client-side scripts | No: Inherits GA4 data | No: No on-site tracking | Yes: 95%+ accuracy |
| White label client dashboard | No: Not client-ready | Partly: You build it | Partly: Rankings only | Yes: Branded, one click |
| Built for multi-client agencies | Partly: One property each | Partly: One report each | Yes: One project each | Yes: Multi-workspace |
| Setup time per client | Partly: Config plus GTM | No: Hours of building | Partly: Minutes, rankings only | Yes: 21 minutes |
Customers
Agencies stopped losing clients over reporting
Agencies running organic and AI search for their clients use LeadJourney to prove revenue, retain accounts, and roll one source of truth out across their whole book of business.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What SEO agencies ask before moving their clients over
If yours is not here, our team answers in the chat within a few minutes.
Do we need a developer to set a client up?
No. It is one tracking script on the client's site plus the CRM connection, about 21 minutes in total, and we do the first clients with you on a call. No developer hours from your side or the client's.
How can you attribute leads from ChatGPT and AI search?
Visitors arriving from AI answer engines like ChatGPT, Perplexity, Gemini and Copilot are captured server-side and stitched to the lead and the deal in the client's CRM. Instead of a vague direct or referral blob in GA4, you see how many leads and how much revenue each AI engine produced.
Which CRMs do you connect to?
HubSpot, Pipedrive, Salesforce, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Closed won revenue flows back into your SEO reporting automatically, so the revenue you report is built on deals, not form fills.
How is this different from GA4 and Search Console?
GA4 and Search Console stop at the session: impressions, clicks, positions, sessions. LeadJourney continues past the session into the CRM, so you report leads, pipeline and closed revenue, with multi-touch credit for organic that last-click GA4 never gives it. Most agencies keep both for query and site data and build the client report on LeadJourney.
Does SEO really get fair credit against paid and brand search?
Yes. Every touchpoint from the first organic visit to the closed deal is mapped in the CRM, and you switch between first-touch, last-touch, linear, U-shaped and time-decay models in one click. Organic usually introduces the lead, and the journey view finally shows it doing so.
Can I use it across all my clients?
Yes. Agency plans include client workspaces well above what an agency of that size normally runs, client logins are unlimited, and the plan follows the combined spend across your workspaces, which stays low when clients are organic-heavy. Pricing is public, in five currencies, on the pricing page.
Will my clients see it, and can it be branded?
Both are up to you. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open their organic numbers any day trusts the monthly report a lot more.
Does it work for e-commerce clients as well as lead generation?
Yes. For lead generation clients the conversions are forms, calls, meetings and the deals in their CRM. For e-commerce clients they are orders and payments, through Shopify, Stripe and Mollie. Both land in the same organic revenue report, so an agency with a mixed roster runs one tool and one report format.
Does it still cover the paid campaigns some clients run?
Yes. Paid, organic, AI search, email and referral all land in the same report, each lead with its true source. If a client runs ads next to your SEO work, you can show organic and paid side by side, including how organic assists the campaigns that take the last click.
Built for SEO and GEO agencies
Put a revenue number in your next SEO report
Book a demo and bring one client. We connect their site and CRM live on the call, so you see the exact organic revenue and AI-search report you would send them.
Organic search
AI search
Acme SaaS
Organic revenue reportOrganic and AI search joined to CRM revenue, last 30 days
Sent to client58Organic leads
11From AI search
€41,300Closed revenue
SourceLeadsShareRevenue
Every figure is a deal in the client's CRM, matched to the engine and the entry page that started it. Branded, exported on the first of the month.
