Salesforce integration
Salesforce attribution, plug and play, from first touch to closed deal
Every Lead, Contact and Opportunity carries its full journey, and the deals you win go back to Meta, Google and LinkedIn.
- First-party tracking
- GDPR compliant
- Live in hours
- Your data stays in your CRM
Rated by the teams who connected their stack
How the data moves
- Touchpoints and spend flowing in
- Conversions and revenue going back
- Organic search
- Organic social
- AI search
AI Attribution Engine
LeadJourneyServer-side tracking, every channel in one journey- Server-side tracking of every visit
- Multi-touch attribution per lead
- Won deals sent back to the ad platforms
SalesforceWhere the revenue is recorded- Leads
- Contacts
- Accounts
- Opportunities
The loop closes in the ad account. Every opportunity Salesforce marks as won goes back to the platform that created it, so bidding optimises on revenue instead of form fills.
Trusted by 100+ lead generation businesses, agencies and freelancers
Traffic channels
Connect your channels to Salesforce
Every ad platform syncs its spend, campaigns and click IDs into the same journey Salesforce records, so pipeline and revenue influence are measured in one place.
Paid searchConnect Google Ads to Salesforce
Every gclid is captured server-side and followed from the first ad click to the closed won opportunity, with spend pulled in for live ROAS.
View integration
Social adsConnect Meta Ads to Salesforce
Facebook and Instagram campaigns are tracked past the pixel's limits, and closed deals go back through the Conversions API with the deal value attached.
View integration
Social adsConnect LinkedIn Ads to Salesforce
Paid and organic LinkedIn touches land on the Lead, so B2B campaigns are judged on the pipeline they start rather than on form fills.
View integration
Paid searchConnect Microsoft Ads to Salesforce
Clicks from Bing, Edge and Copilot are matched on msclkid and attributed to the Salesforce revenue they produce.
View integration
TikTok Ads
Pinterest Ads
Reddit Ads
X Ads
ChatGPT AdsThe gap
Salesforce knows the deal closed. It does not know which ad closed it.
Campaign Influence attributes what is already recorded in Salesforce. Getting the touchpoints in there, joining them to ad spend and sending the outcome back to the platforms is the part nobody ships for you.
Salesforce attribution on its own
Accurate about what it sees, blind to how the lead arrived
- Credit only goes to touchpoints someone recorded as a Campaign Member, so a channel nobody logged earns nothing.
- Influence calculates once a record and an opportunity exist, so the anonymous first click that started the journey is invisible.
- No ad spend enters Salesforce. Campaign Cost is a manual field, so ROAS and cost per closed deal cannot be calculated.
- Organic, direct, referral and AI search traffic have no campaign to join, so they fall outside the model entirely.
- Opportunity Contact Role has to be populated by sales before influence calculates at all.
- Nothing travels back to Meta, Google or LinkedIn, so the algorithms never learn which leads turned into revenue.
Salesforce with LeadJourney
One journey per lead, joined to spend and to closed revenue
- Every touchpoint is captured server-side as it happens, before a Salesforce record exists.
- The anonymous first click is stitched to the Lead the moment the form is submitted.
- Spend is pulled from your ad accounts automatically, so ROAS and cost per closed deal are live at 95%+ accuracy.
- Organic, direct, referral and AI search are tracked as first class channels next to paid.
- Attribution runs on tracked events, not on fields your sales team has to remember to fill in.
- Won opportunities go back to the ad platforms as offline conversions, with the deal value attached.
Every touchpoint
The whole journey into Salesforce, and the closed deal back to the ads
Marketing sees every touch before and after Salesforce, sales sees the source on the record it already opens, and when the deal is won the amount goes back to the platform.
See every journey in LeadJourney
The dashboard marketing runs on
- Every touchpoint of every lead in one timeline, from the first anonymous click to the deal Salesforce marks won.
- First touch, last touch and every model in between, so a LinkedIn first click and a Google brand-search close are one journey, not two leads.
- Filter any campaign, ad or landing page to the leads it produced and the opportunity stage each one reached.
- The same journey written onto the Lead and the Opportunity in Salesforce, so your team sees where a lead came from before the first call.
Send it back to the ad platforms
Where the bidding learns from revenue
- A deal Salesforce marks won becomes a conversion on Meta, Google Ads, LinkedIn and Microsoft, matched on the click ID captured at the first visit.
- The opportunity amount travels with the event, so value based bidding optimises on revenue rather than on form fills.
- You choose which stages go back: qualified lead, opportunity, won, or all three.
- Sent server to server, so there is nothing for an ad blocker or a declined cookie banner to remove.
How it works
Salesforce data in, attributed revenue back out
Both directions run on their own once connected: one makes attribution possible, the other puts the answer where your team already works.
1 Pull your pipeline into LeadJourney
Your CRM data meets the marketing data it was always missing.
LeadJourney reads your Leads, Contacts, Accounts and Opportunities, with stage, amount and close date.
Ad clicks, spend, sessions, forms and click IDs are tracked server-side across paid, organic and AI search.
LeadJourney joins the two into one journey per lead, from the first anonymous click through to the deal Salesforce closed.
Influenced pipeline, attributed revenue, ROAS and cost per closed deal, per channel, campaign and ad.
2 Push the attribution back to Salesforce
So nobody has to open a second tool to answer where a deal came from.
LeadJourney writes the finished attribution back onto the Salesforce record, only into the fields you mapped.
First touch, last touch, campaign, ad and click ID land as fields on Lead, Contact, Account and Opportunity.
Your existing reports and dashboards pick them up without being rebuilt, and Campaign Influence finally has spend to divide by.
Sales sees where the lead came from in the record they already work in, and routes on it.
The return path
Closed Salesforce revenue, back in the ad account that earned it
A form fill is not a result. Once Salesforce moves an opportunity to won, the amount goes back to the platform that produced the click.
- MetaConversions API
Qualified lead, opportunity created and deal won, with value and currency
- Google AdsOffline conversion import
Conversions matched on gclid, with deal value for value based bidding
- LinkedIn AdsConversions API
Stage changes and won revenue matched on li_fat_id
- Microsoft AdsOffline conversions
Conversions matched on msclkid, with deal value
- TikTok AdsEvents API
Server-side lead and revenue events
You choose what counts as a conversion
Map any Salesforce stage to any platform event. Sales qualified, proposal sent, closed won, or all three.
Value based bidding gets a real value
The opportunity amount travels with the event, so tROAS strategies optimise on pipeline instead of a flat lead value.
Sent server to server
No pixel to fire, nothing for an ad blocker or a declined cookie banner to remove.
Reporting
The questions your Salesforce reports cannot answer yet
Every one of these is a report in LeadJourney rather than a data project. Your Salesforce records stay the source of truth for revenue, and LeadJourney supplies the source that produced it.
Which campaign produced the pipeline we closed last quarter, not just the leads?
What did a closed deal actually cost us in ad spend?
Which channel starts our biggest deals, even when a different one closes them?
How much revenue came from ChatGPT, Perplexity and Gemini last month?
Which landing page produces the leads that reach Opportunity stage?
Which campaigns are buying leads that never leave Lead status?
LeadJourney and Salesforce native attribution
Where Salesforce attribution ends and LeadJourney starts
Campaign Influence and the Agentforce Marketing dashboards divide credit between records already in Salesforce. The click before the Lead is not one of them.
| Capability | Salesforce native | With LeadJourney |
|---|---|---|
| Where the touchpoints come from | Salesforce nativeCampaign Members and Opportunity Contact Roles that someone creates and maintains. | With LeadJourneyTracked server-side automatically, every session and every channel, before a record exists. |
| The anonymous first click | Salesforce nativeNot credited. Influence starts once the record and the opportunity exist. | With LeadJourneyCaptured, then stitched to the Lead when the form is submitted. |
| Ad spend | Salesforce nativeCampaign Cost is a manual field. No spend is pulled from the ad platforms. | With LeadJourneyPulled automatically from Meta, Google, LinkedIn and Microsoft Ads. |
| ROAS and cost per closed deal | Salesforce nativeNot calculated natively, because there is no spend to divide by. | With LeadJourneyLive per channel, campaign, ad set and creative. |
| Attribution models | Salesforce nativeFirst touch, last touch and even distribution in Campaign Influence. Weighted models need Agentforce Marketing or Account Engagement analytics. | With LeadJourneyFirst click, last click, linear and position based, switchable without re-tracking anything. |
| Organic, direct, referral and AI search | Salesforce nativeNo campaign to join, so these sit outside the model. | With LeadJourneyFirst class channels, including ChatGPT, Perplexity, Claude and Gemini. |
| First-party tracking and consent | Salesforce nativeDepends entirely on the web tracking you put in front of it. | With LeadJourneyServer-side and first-party by design. 95%+ accuracy, processed in the EU. |
| Conversions back to the ad platforms | Salesforce nativeAudience sync exists in Marketing Cloud Advertising, but closed deal values are not sent back as offline conversions. | With LeadJourneyBuilt in per platform, with the opportunity amount attached to the event. |
| Licences and time to value | Salesforce nativeAn additional product and an implementation project. Weighted models sit behind further editions. | With LeadJourneyRuns on the Salesforce you already have. Live in about 21 minutes. |
| What it is for | Salesforce nativeExecuting campaigns and reporting on them inside Salesforce. | With LeadJourneyMeasuring where leads and revenue come from, then feeding that back into how you buy. |
It is not either or
Keep Salesforce as the system of record and keep Agentforce Marketing if you run it. LeadJourney fills in the measurement layer underneath both, and hands the result to the platforms where the budget is spent.
Who it serves
Built for everyone who lives in Salesforce
The same synced data, reported the way each seat actually asks the question.
LinkedIn Ads€9.8k€96k9.8xGoogle Ads€18.4k€148k8.0xMeta Ads€12.1k€84k6.9xWon opportunity amounts from Salesforce divided by what each platform reports as spend, per channel, campaign and ad.
LinkedIn Ads€74kGoogle Ads€62kMeta Ads€54kFirst and last touch sit on the record itself, so the deals that close show which channel started them.
Nothing is written to a field you have not mapped, and Transparent Logs show every record that moved, in both directions.
Every won opportunity grouped by the channel that started it, so the board deck runs on Salesforce numbers rather than platform claims.
MCP server
Chat with your Salesforce attribution data
The same journeys, spend and won revenue are also served over MCP. Ask in Claude or ChatGPT, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
You're a few steps away from seeing which ads close Salesforce deals
No developer, no data warehouse and no implementation partner. Most accounts are live in about 21 minutes.
- Your site or GTMCopied<script src="track.acme.io/lj.js"></script>Recording sessions, click IDs and form fills1About 5 minutes
Add a single line of code to your website
Paste the LeadJourney script into your site or your GTM container. It starts recording sessions, click IDs and form fills immediately.
- Objects in scopeSalesforceConnectedLeadsContactsAccountsOpportunities2About 10 minutes
Connect Salesforce over OAuth
Sign in and pick the objects and fields in scope. Attribution lands only where you mapped it, and your existing reports pick it up without being rebuilt.
- Meta AdsGoogle AdsLinkedIn AdsMicrosoft Ads3A few clicks
Link your ad accounts in a few clicks
Connect Meta, Google, LinkedIn and Microsoft Ads. Spend and campaigns are imported for you, historic data included, so ROAS is live from day one.
- Salesforce stagePlatform eventClosed wonPurchase, € valueQualifiedQualified leadOptimising on revenue8.1x ROAS4Same day
Map stages and optimise on revenue
Choose which Salesforce stages count as conversions. Every won deal then flows back to the platform that created it, with the deal value attached.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What Salesforce admins ask before connecting
If yours is not here, our team answers in the chat within a few minutes.
How is this different from Salesforce Campaign Influence?
Campaign Influence divides credit between Campaign Members that already exist in Salesforce, and it starts counting once a record and an opportunity exist. LeadJourney produces the touchpoints in the first place: it tracks the anonymous first click, the organic and AI search sessions and the click IDs, joins them to spend from your ad accounts, and then writes the result onto your Salesforce records. The two work together, and Campaign Influence gets better once Campaign Cost actually has a number in it.
Do I need Agentforce Marketing, Marketing Cloud or Account Engagement?
No. LeadJourney connects to the Salesforce you already run and needs no marketing product on top. If you do licence Agentforce Marketing, the product Salesforce renamed from Marketing Cloud, nothing changes: keep using it to run campaigns and let LeadJourney handle measurement and the conversion feed back to the ad platforms.
Does LeadJourney work with Sales Cloud, Service Cloud and custom objects?
Yes. The sync is mapped per object and per field, so it works with standard Leads, Contacts, Accounts and Opportunities, with custom fields on any of them, and with custom objects where your deals do not live on Opportunity. Record types and multiple currencies are supported.
Which fields does LeadJourney write into Salesforce?
First and last touch channel, source and campaign, the ad, ad set and creative, every UTM parameter, the click ID from each platform, the landing page and referrer, and a link to the full journey. On Opportunity it adds the attributed channel and campaign, the credit each touchpoint earned under your active model, and the ad spend attributed to the deal. You choose which of those are in scope before anything is written.
Will it overwrite data my team already relies on?
No. Nothing is written to a field you have not mapped, and the direction of every mapping is yours to set. Most teams write attribution to dedicated LeadJourney fields and leave their existing source fields untouched, so historic reporting stays comparable.
How often does the data sync?
Both directions run continuously rather than as a nightly batch: tracked touchpoints reach Salesforce as leads arrive, and stage changes leave Salesforce for your ad platforms as they happen. Transparent Logs show every record, so you can see exactly what moved and when.
Can I send closed won deals back to Meta and Google?
Yes, and it is the point of the integration. Won opportunities are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the opportunity amount attached so value based bidding has a real number to optimise against.
Do I need a developer or a Salesforce admin?
No developer. Connecting Salesforce is an OAuth sign in and a field mapping screen, and most accounts are live in about 21 minutes. An admin is useful for deciding which fields to expose, and our team will do the mapping with you on a call if you prefer.
Is the Salesforce sync GDPR compliant?
Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Financial, legal and other regulated industries are a core part of our customer base.
What does it cost?
The Salesforce integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
More integrations
More CRM and sales integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, in and out of Salesforce
Start linking marketing to revenue in Salesforce with LeadJourney
Connect Salesforce and watch your own opportunities line up against the campaigns that created them, stage by stage.
