Google Ads attribution, down to the keyword, from click to closed deal

It can run alongside it or instead of it. LeadJourney's tracking is server-side, so it does not depend on the tag, and the conversions it imports are their own conversion actions in Google Ads, so they sit next to the ones your tag reports rather than doubling them. Most accounts keep the tag for Google's own reporting and set the imported actions as the ones bidding optimises on.

Offline conversion import is a pipe: it moves conversions you already have. The hard part is having them. LeadJourney captures the click and the gclid server-side, follows the lead through your CRM, attaches the deal value from the CRM record, and imports the conversion at every stage you mapped. A hand-built import depends on a hidden form field, a CRM column and a sheet somebody remembers to upload.

Yes, that is the point of tracking server-side. The click, the gclid and the visit are recorded on the server before an ad blocker, Safari or a declined banner can remove them, at 95%+ accuracy. Google Ads keeps modelling its own numbers under Consent Mode; LeadJourney shows you the measured ones.

Any CRM stage you map: marketing qualified, sales qualified, opportunity created, deal won, or all of them. Each becomes its own conversion action and carries the deal value and currency, so target ROAS and maximise conversion value optimise against real numbers rather than a flat lead value.

Yes. The gclid ties every click to the campaign, ad group, keyword and ad that served it, so a closed deal is credited at every one of those levels. Spend is joined at the same levels, which makes cost per closed deal per keyword a report rather than a spreadsheet.

Some clicks arrive without it: a redirect stripped the parameter, the lead phoned instead of filling the form, or the deal was entered by hand. For those, the conversion can be matched through enhanced conversions for leads, using hashed email or phone from the CRM record, so Google can still land it on the click that started it.

Yes, and this is where the integration pays for itself. When your qualified stage is imported as its own conversion action, you can set Smart Bidding to optimise on it directly. Google stops buying the keywords that fill forms cheapest and starts buying the ones that qualify, so lead quality rises and the price per qualified lead falls.

In LeadJourney, yes: the journey has no window, so the deal is credited to the campaign and keyword that started it regardless of the cycle length. Google Ads applies its own conversion window to imported conversions, so very late deals mainly improve the bidding for the ones that arrive in time. The report that matches revenue to the keyword lives in LeadJourney.

Identifiers are hashed before they leave, you control which stages and which fields are used for matching, and nothing is sent that you have not mapped. LeadJourney itself processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side, so consent decisions are respected rather than worked around.

No. Connecting Google Ads is an OAuth sign in, the CRM connection is the same, and mapping stages to conversion actions is a settings screen. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.

The Google Ads integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.