Close attribution, plug and play, from first touch to won opportunity

A source field holds one value that a form integration or a rep put there once. LeadJourney produces the touchpoints in the first place: it tracks the anonymous first click, the organic and AI search sessions and the click IDs, joins them to spend from your ad accounts, follows the Lead through every call and status change, and writes the result onto the Close record. Your source field can stay exactly as it is.

Custom fields on Leads, Contacts and Opportunities. On the Lead and Contact: first and last touch channel, source and campaign, the ad and creative, the UTM parameters and click IDs, the landing page and a link to the full journey. On the Opportunity: the attributed channel and campaign, the credit each touchpoint earned under your active model and the ad spend attributed to the opportunity. You choose which of those are in scope before anything is written.

No. Nothing is written to a field you have not mapped, and the direction of every mapping is yours to set. Most teams write attribution to a dedicated set of LeadJourney fields and leave their existing source field untouched, so historic reporting stays comparable.

Yes. LeadJourney reads your own lead statuses and pipeline stages by name rather than a fixed list, so a pipeline per product line or a status called Demo completed works as it is. Custom fields on Leads, Contacts and Opportunities can be read and written, and you decide which ones.

Yes, and it is the point of the integration. Won opportunities are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the opportunity value attached so value based bidding has a real number to optimise against. Any earlier status, such as Qualified, can go back as its own event.

Yes. The journey in LeadJourney has no attribution window, so the won opportunity is credited to the campaign and ad that started it however long the sales cycle ran and however many calls and sequences it took. The ad platforms apply their own windows to the events they receive, so late wins mainly improve optimisation there; the report that matches revenue to the ad lives in LeadJourney.

Both directions run continuously rather than as a nightly batch: tracked touchpoints reach Close as Leads arrive, and status changes leave Close for your ad platforms as they happen. Transparent Logs show every record, so you can see exactly what moved and when.

No. Connecting Close is a sign in and a field mapping screen, and most accounts are live in about 21 minutes. Whoever administers your Close account is useful for deciding which fields to expose, and our team will do the mapping with you on a call if you prefer.

Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Identifiers sent to the ad platforms are hashed before they leave.

The Close integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole sales team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.