Cookie Policy
How LeadJourney uses cookies and similar technologies on this website.
Last updated: 30 June 2026 · Version 1.1
1. What this policy covers
This policy explains the cookies and similar technologies we use on leadjourney.io: what they do, who sets them, how long they last, and how you can control them. It sits alongside our Privacy Policy and our GDPR & Data Protection page, which explain how we handle personal data more broadly.
2. What are cookies?
Cookies are small text files a website stores on your device. We also use related technologies such as localStorage (which keeps small values in your browser) and tracking pixels. We refer to all of these as “cookies” in this policy for simplicity.
3. The categories we use
- Strictly necessary. Needed for the site to work (security, load balancing, and remembering your display and consent choices). These are always on and do not require consent.
- Functional. Remember your preferences and power features like live chat.
- Analytics. Help us understand how the site is used so we can improve it.
- Marketing. Measure our advertising and let us reach the right audiences across Meta, Google, LinkedIn, Microsoft, X, and Reddit. Set only with your consent.
Strictly necessary cookies aside, we set non-essential cookies only on the legal basis of your consent (Art. 6(1)(a) GDPR). You can withdraw consent at any time (see “Your choices” below).
4. Cookies and tools we use
Names and durations set by third parties are controlled by those providers and may change. Several marketing and analytics tags are delivered through Google Tag Manager (GTM), so they appear only where the corresponding tag is enabled and you have consented.
Strictly necessary
| Name | Set by / purpose | Storage |
|---|---|---|
site-theme | LeadJourney. Remembers your dark / light display choice. | localStorage, until cleared |
__cf_bm / lb | Infrastructure. Security and load balancing for the site. | Session to 30 min |
Functional
| Name | Set by / purpose | Storage |
|---|---|---|
intercom-id-* | Intercom. Identifies you for live chat continuity. | 9 months |
intercom-session-* | Intercom. Keeps your chat session active. | 1 week |
intercom-device-id-* | Intercom. Recognises your device for chat. | 9 months |
Analytics
| Name | Set by / purpose | Storage |
|---|---|---|
lj_tracking_params, clickId | LeadJourney (first-party). Our own attribution: remembers the campaign and source that brought you here so we can measure our marketing. | localStorage, until cleared |
| (cookieless) | DataFast. Privacy-friendly site analytics. Does not use cookies or store personal identifiers. | No cookie |
__hstc, hubspotutk, __hssc | HubSpot. Measures visits and links form submissions to a visitor (EU data residency). | Session to 6 months |
_ga, _ga_* | Google Analytics, via GTM where enabled. Aggregate site usage statistics. | Up to 2 years |
Marketing (consent required)
| Name | Set by / purpose | Storage |
|---|---|---|
_gcl_au | Google Ads, via GTM. Measures ad clicks and conversions. | 3 months |
_fbp | Meta Pixel, via GTM. Measures Meta (Facebook / Instagram) ad performance. | 3 months |
li_sugr, lidc, bcookie | LinkedIn Insight Tag, via GTM. Measures LinkedIn ad performance and audiences. | 1 day to 1 year |
MUID, _uetsid, _uetvid | Microsoft (Bing) UET, via GTM. Measures Microsoft / Bing Ads performance. | 1 day to 16 months |
_clck, _clsk | Microsoft Clarity, via GTM. Heatmaps, session recordings and usage insights. Requires consent. | 1 day to 1 year |
_twitter_sess, personalization_id, muc_ads | X (Twitter) Ads, via GTM. Measures X Ads performance and retargeting. | Session to 2 years |
_rdt_uuid, rdt_uuid | Reddit Ads, via GTM. Measures Reddit Ads performance and retargeting. | 1 year |
Google Tag Manager itself does not store tracking cookies; it loads the tags above. Which tags fire depends on your consent and on our current tag configuration.
Live cookie declaration
The list below is generated automatically by our consent tool (Cookiebot) from a monthly scan of this website, so it always reflects the cookies currently in use.
5. Your choices
Consent
We ask for your consent before setting non-essential (analytics and marketing) cookies, and you can change or withdraw your choice at any time through the cookie settings on this site.
Browser settings
You can block or delete cookies in your browser settings. Most browsers also offer a “do not track” signal and private browsing mode. Blocking strictly necessary cookies may stop parts of the site from working.
Opt out at the source
You can opt out of advertising cookies directly with the providers: Google, Meta, LinkedIn, Microsoft, X (Twitter), Reddit, and industry tools such as Your Online Choices.
6. Changes to this policy
We update this policy when the cookies or tools we use change. The “last updated” date above always reflects the current version.
7. Contact
Questions about cookies? Email [email protected]. See also our Privacy Policy and our GDPR & Data Protection page.
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