ActiveCampaign attribution, wired in minutes, from first touch to won deal

ActiveCampaign attribution reads UTM parameters and referrers through the Site Tracking cookie and reports first and last touch on the conversions you define. LeadJourney records every session server-side and first-party, recognises organic, referral and AI search as channels, joins all of it to spend from your ad accounts, follows the Contact to the won deal, and sends that deal back to the ad platforms. The report in ActiveCampaign keeps working; the numbers around it get complete.

No. LeadJourney's tracking is server-side and runs independently of Site Tracking, so it works whether Site Tracking is on or off. If your Automations use Site Tracking for page visit triggers, keep it: the two do not interfere with each other.

Custom fields on Contacts, Accounts and Deals, plus tags. On the Contact: first and last touch channel, source and campaign, the ad and creative, the UTM parameters and click IDs, the landing page and a link to the full journey. On the Deal: the attributed channel and campaign, the credit each touchpoint earned under your active model and the ad spend attributed to it. A tag per source channel lets your Automations trigger on it. You choose which of those are in scope before anything is written.

Yes, that is why they are written as custom fields and tags rather than into a separate report. A tag added to the Contact can start an Automation, and a custom field can be a condition, a segment or a personalisation field like any other, so a Contact from LinkedIn Ads can get a different sequence, owner or offer than one from organic search.

Yes. LeadJourney reads your own pipelines and stage names rather than a fixed list, so a pipeline per product line works as it is. Custom fields on Contacts, Accounts and Deals can be read and written, and you decide which ones.

Yes, and it is the point of the integration. Won deals are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the deal value attached so value based bidding has a real number to optimise against. Any earlier step you map, such as a Qualified tag, can go back as its own event.

Yes. The journey in LeadJourney has no attribution window, so the won deal is credited to the campaign and ad that started the Contact however long the nurture ran. The ad platforms apply their own windows to the events they receive, so late deals mainly improve optimisation there; the report that matches revenue to the ad lives in LeadJourney.

Both directions run continuously rather than as a nightly batch: tracked touchpoints reach ActiveCampaign as Contacts arrive, and deal changes leave ActiveCampaign for your ad platforms as they happen. Transparent Logs show every record, so you can see exactly what moved and when.

No. Connecting ActiveCampaign is an authorisation and a field mapping screen, and most accounts are live in about 21 minutes. Whoever administers your ActiveCampaign account is useful for deciding which fields to expose, and our team will do the mapping with you on a call if you prefer.

Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Identifiers sent to the ad platforms are hashed before they leave.

The ActiveCampaign integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.