Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor B2B and service businesses
Connect your pipeline to the campaigns that filled it.
B2B deals close long after every attribution window expires. Keep the whole journey, from the first click to the signature.
- Attribution across months
- Pipeline per campaign
- Marketing and sales, one truth
One quarter of your marketing, twice
What your stack says todayFour tools, four different stories
- LinkedIn claims
- 94 leads
- GA4
- 4,800 sessions
- CRM pipeline
- 23 opportunities, "direct"
- Sales team
- "Marketing leads are weak"
- CFO's question
- "What did the ads earn?"
LeadJourney joins CRM to campaigns
The same quarter in LeadJourneyEvery deal credited to its campaigns
- Pipeline created
- €638k, by campaign
- First touch
- LinkedIn starts 61%
- Closed won
- €148k, attributed
- Cost per SQL
- Search €400, LinkedIn €470
- Budget meeting
- One shared source
LinkedIn claimed 94 leads and the CRM filed the pipeline under direct. Joined, the same quarter shows €638k of pipeline and €148k closed won, each deal credited to the campaigns that created it. The MQL debate ends because nobody needs it anymore.
Watch it
A long journey, both ends of it
First click and last click side by side for every lead, and what each end says about a months-long buying process.
4:33 minutesAll videos
Server-side accuracy
More captured first touches means less pipeline filed under direct
Acme SaaS
Tracking accuracyServer-side vs pixel-only, last 30 days
Conversions captured96.4%
+32% vs pixel onlyLeadJourney server-side96%
Pixel only (GA4 / ad pixel)64%
Ad blockers bypassediOS recoveredCookie loss recovered
First-party server-side tracking captures the leads and conversions pixel-based tools silently drop.
95%+tracking accuracy
B2B buyers sit behind corporate networks, ad blockers and locked-down browsers, exactly where pixel tracking loses the trail. LeadJourney tracks server-side and first-party on your own domain, so the first touch survives to the CRM even when the deal closes a quarter later. Pipeline can only be credited to a campaign if the click that started it was captured.
- Bypasses ad blockers and corporate browser restrictions
- Keeps the source GA4 files under direct and referral
- First touch preserved all the way to closed won
Every channel your buyers touch, from first research to signature
LinkedIn Ads
Google Ads
Meta Ads
Microsoft Ads
YouTube- LinkedIn Organic
Google Organic- Bing Organic
ChatGPT
Perplexity
Email- Events
- Referral
- Direct
Capture every conversion
Every way a buyer enters your pipeline, tracked
SourceGoogle AdsForm tracking
Capture the campaign on every demo request and contact form.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsMeeting tracking
Tie every booked discovery call back to the campaign that earned it.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceMeta AdsPayment tracking
Connect contracts and invoices back to the first marketing touch.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsCRM tracking
Sync every deal stage from lead to closed won, automatically.
+ moreServer-side and first-party, so every conversion carries its campaign and first touch into the CRM.
The meetings that stop hurting.
- Head of Sales“Marketing leads never close”
- CFO“What did we get for €20k of ads?”
- RevOps“Pipeline source: "direct", for 80% of deals”
- CEO“Why are we on LinkedIn at all?”
- Marketing“MQL target met. Why is everyone upset?”
- Board“Show me marketing's ROI”
- Sales rep“This deal came "from a webinar". Which one?”
- You“Does Meta retargeting assist Search, or steal from it?”
- RevOps“GA4 and the CRM disagree again”
- You“61-day cycles, 30-day attribution windows”
- Agency“Which campaigns should we cut?”
- Marketing“We need shared data, not opinions”
From MQL counts to revenue
Stop defending MQLs. Report pipeline and closed revenue.
Nordwind Logistics
Campaign revenue reportCampaigns ranked by pipeline and closed revenue, last quarter
CRM connected€21.6kAd spend
€638kPipeline created
€148kClosed won
CampaignSQLsPipelineClosed
LinkedIn lead gen21€288.0k€61.0kSearch, category14€196.0k€54.0kMeta retargeting9€98.0k€21.0kMicrosoft Search5€56.0k€12.0kBudget reviews stop arguing about MQL counts when every campaign carries the pipeline and closed revenue it created in the CRM.
Every campaign, measured in pipeline.
MQL counts reward volume; pipeline rewards fit. LeadJourney prices every campaign in opportunities created, pipeline value and closed-won revenue pulled from your CRM, so budget follows the channels that fill the funnel with buyers, and marketing and sales finally argue from the same page.
- Opportunities, pipeline and closed won per campaign
- Top-of-funnel channels separated from closing channels
- One attribution source for marketing, sales and the board
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for long sales cycles
The reports that end the marketing versus sales debate
Nordwind Logistics
MW
Closed won, €48,000Markus WeberHead of Operations, weberlogistik.de
4 touchpoints61 days to closeFirst: LinkedIn AdsLast: Google Ads
1
Clicked the LinkedIn lead adDay 1, LinkedIn Ads
First touch2
Read the comparison guideDay 9, Google Organic
3
Branded search, clicked the adDay 34, Google Ads
Last click4
Contract signed, 3 stakeholdersDay 61, Closed won
WonA 61-day cycle is where pixel windows give up. The click ID persists into the CRM, so the closed deal still credits the LinkedIn campaign that started it.
Long-cycle attribution
Attribution that survives a 61-day sales cycle.
Pixel windows expire after days; B2B deals take months. LeadJourney keeps a persistent first-party click ID from the first touch into your CRM, so a deal that closes in March still credits the LinkedIn campaign from January. Multi-touch models show every channel's role across the whole journey, for every stakeholder who touched it.
- First click to closed deal, across weeks and months
- Five attribution models, switched in one click
- See which channels open deals and which ones close them
Conversion SyncCRM outcomes pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Meta AdsQualified lead12896%Google AdsClosed deal, value4794%LinkedIn AdsQualified lead3892%Microsoft AdsClosed deal, value690%Qualified-lead and closed-deal events sent back to each platform from your CRM, so the algorithms optimize on customers, not form fills.
Optimize on revenue
Feed the algorithms pipeline, not MQLs.
When Meta, Google and LinkedIn only see form fills, they optimize for people who fill forms. LeadJourney sends qualified-opportunity and closed-won events back server-side, with deal values attached, so the platforms bid toward accounts that become pipeline. Lead quality rises without a single new landing page.
- Opportunity and closed-won events synced back
- Deal values attached, so bidding follows revenue
- Works across Meta, Google, LinkedIn and Microsoft
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7kPerplexity7122€52.6k
Gemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search attribution
Your buyers ask ChatGPT before they ask sales.
B2B research now starts in AI answer engines, and those visits arrive in GA4 as a direct and referral blob. LeadJourney captures ChatGPT, Perplexity, Gemini and Copilot traffic server-side and ties it to real opportunities and revenue, so you know which engines already recommend you and what that is worth.
- Leads and pipeline attributed per AI engine
- AI search next to paid and organic in one view
- Spot the engines that cite you before your competitors do
Connect and extend
It plugs into how your team already works
Atlas AI
Ask in plain English, get board-ready answers.
Which channel is filling qualified pipeline this quarter?
LinkedIn lead gen created €288k of pipeline. Google Search closes fastest: 31 days on average from click to closed won.
Ask Atlas
Triggers and alerts
Get pinged the moment a pipeline metric moves.
TriggersLive
Cost per lead rises above targetEmail, daily guard
Deal closed from a campaignSlack, #wins
Lead arrives without a sourceSlack, #marketing
Deal closed from Google AdsSearch, brand campaign, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"campaign": "search_brand",
"source": "google_ads",
"leads": 31,
"cost_per_lead": 38,
"pipeline": 196000,
"revenue": 54000
}
Scheduled reports
The Monday numbers, already in everyone's inbox.
Scheduled reportWeekly performance, Monday 07:00
Cost per lead€38, down 12%
Best campaignSearch, brand
Closed from ads€54,000
Delivered toEmailSlackWhatsApp
Connect the CRM in one click
Native to the CRM your pipeline already lives in
Native, one-click integrations for the CRMs B2B teams run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No developer sprint, no data warehouse project. One person, one morning coffee.
Nordwind Logistics
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsGoogle AdsLinkedIn AdsMicrosoft AdsGoogle OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Meta AdsNordwind Logistics, 6 campaignsConnectedGoogle AdsNordwind Logistics, 4 campaignsConnectedLinkedIn AdsConnectMicrosoft AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why B2B teams move past platform dashboards and CRM exports
| What a B2B funnel needs | Ad platform dashboards |  GA4 + CRM exports | LeadJourney |
|---|---|---|---|
| Survives a 90-day sales cycle | No: Windows expire in days | Partly: Manual stitching | Yes: Click ID persists |
| Pipeline and revenue per campaign | No: Form fills only | Partly: Weeks-old exports | Yes: Live, from the CRM |
| LinkedIn measured to revenue | No: Platform metrics only | No: Lost outside LinkedIn | Yes: Click to closed won |
| Marketing and sales share one source | No: Marketing-only view | Partly: Two versions of truth | Yes: One shared dataset |
| Multi-touch attribution | No: Each claims the deal | No: Last click at best | Yes: 5 models, one click |
| Survives ad blockers and iOS | No: Pixel-based | No: Inherits pixel data | Yes: 95%+ server-side |
| GDPR-safe first-party tracking | No: Third-party pixels | Partly: Consent-dependent | Yes: First-party by design |
| Setup effort | Partly: Per-platform pixels | No: A BI project | Yes: 21 minutes |
Customers
B2B teams ended the attribution debate
B2B and service businesses use LeadJourney to credit pipeline to campaigns, align marketing and sales on one dataset, and put revenue behind every budget decision.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What B2B teams ask before switching
If yours is not here, our team answers in the chat within a few minutes.
Can it attribute deals that close months after the first click?
Yes. LeadJourney keeps a persistent first-party click ID that survives across weeks and months, not days. A buyer who clicks a LinkedIn ad in January and signs in March still credits that January campaign, with every touchpoint in between mapped to the deal.
How does it align marketing and sales?
By giving both the same data. Every deal stage change in the CRM, from lead created to closed won, is mapped back to the campaigns that touched it. When marketing and sales look at the same pipeline with the same attribution, the good leads versus bad leads debate turns into a budget decision.
Can it finally measure LinkedIn Ads properly?
Yes. LinkedIn's own reporting stops at its platform edge. LeadJourney captures the LinkedIn click ID at the moment of the click and persists it through the whole sales cycle, so LinkedIn campaigns are measured in opportunities and closed-won revenue, not clicks and platform-claimed leads.
Which attribution models are supported?
First-touch, last-touch, linear, U-shaped and time-decay, switched in one click. For long, multi-stakeholder B2B journeys, multi-touch models show which channels open deals and which ones close them, instead of handing all credit to the final branded search.
Which CRMs does it connect to?
HubSpot, Salesforce, Pipedrive, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Deal stages and revenue sync automatically, so reporting is built on the pipeline, not on form counts.
Is it GDPR compliant?
Yes. Tracking is first-party and server-side, with no third-party cookies, which matters for B2B businesses serving European enterprise clients and their procurement reviews.
How long does setup take?
About 21 minutes: one script on your site, your ad accounts linked, your CRM connected. No developer sprint and no BI project, and our team helps with the first setup on a call.
Built for B2B and service businesses
Put revenue behind every campaign
Book a demo and bring one quarter of pipeline. We connect your CRM live on the call, so you see exactly which campaigns filled it before the meeting ends.
