Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor e-commerce brands
Marketing attribution for e-commerce brands.
Shopify natively, WooCommerce, Shopware and any other shop system through the API. Every paid order carries the campaign, ad and keyword that earned it, so ROAS is on orders your store can confirm.
- Shopify, WooCommerce, Shopware or your own
- ROAS on paid orders
- First-party, hosted in the EU
Works with the ad platforms, the shop and the payment provider you already run
One month of your store, twice
What your dashboards say todayFour platforms, four claims, one storeToday
Which ROAS is the real one?
- Ad spend
- €38k, four platforms
- Platforms claim
- 1,704 purchases
- Shopify booked
- 1,192 orders, €139.4k
- Reported ROAS
- 5.2x in the ad accounts
“So who actually earned those orders?”
Monday's questionAI Attribution EngineLeadJourney joins the store to the campaigns
The same month in LeadJourneyEvery order joined to the clicks before itWith LeadJourney
Blended ROAS, on paid orders3.7x
- Paid orders
- 1,192, each with its journey
- Best campaign
- Shopping, 4.8x at €26
- Worst campaign
- Meta prospecting, 2.9x
- Deduplicated
- 512 double-counted purchases
“Shift prospecting budget into Shopping.”
Next decisionThe ad accounts add up to 1,704 purchases because each platform counts the ones it believes it caused. The store shipped 1,192. Measured once, from your own domain, the same month prices every campaign in paid orders and ROAS, and the 512 orders nobody shipped disappear from the report.
Server-side accuracy
The orders a pixel loses are the ones that would have changed your bids
Acme SaaS
Tracking accuracyServer-side vs pixel-only, last 30 days
Conversions captured96.4%
+32% vs pixel onlyLeadJourney server-side96%
Pixel only (GA4 / ad pixel)64%
Ad blockers bypassediOS recoveredCookie loss recovered
First-party server-side tracking captures the leads and conversions pixel-based tools silently drop.
95%+tracking accuracy
A browser pixel is the wrong place to count a purchase. Safari and ad blockers remove it, a declined cookie banner removes it, and a checkout that redirects through a payment provider loses the thread. Every order it misses is a signal the ad platform never learns from, so bidding gets worse on the campaigns that were actually working. First-party server-side collection counts the order where the order happens.
- First-party, server-side, on your own tracking domain
- No third-party cookies anywhere in the setup
- Hosted in the EU, so the checkout data stays under one agreement
Every source a shopper arrives from, paid, organic and the ones nobody budgets for
Meta Ads
Google Ads
TikTok
Pinterest
Microsoft Ads
Snapchat
YouTube
Reddit- Influencers and affiliates
Google Organic
ChatGPT
Perplexity
Gemini
Newsletter and flows
Instagram organic
Price comparison- Marketplaces
- Direct
Capture every conversion
Not every sale in your business goes through the checkout
Order #4912Paid
€149.00Items2, first order
MethodShop Pay
SourceTikTokOrder tracking
Every paid order and its value on the first click, from Shopify, Stripe or your own checkout.
+ moreSourceGoogle AdsEnquiry tracking
Newsletter signups, wholesale enquiries and product questions, with their source.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsAppointment tracking
Made-to-measure and B2B calls booked from an ad, credited to the ad.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsWholesale pipeline
The B2B side in your CRM: stages and closed revenue back on the campaign.
+ moreServer-side and first-party, on any shop system, so the order, the enquiry and the call all carry their campaign and ad into one report. A store tool sees the first of the three, and only on the platform it was built for.
The store meetings that stop going in circles.
- Founder“Meta says 4.1x, Shopify says 2.6x. Which is it?”
- Agency“Blended ROAS is fine, so trust us on prospecting”
- You“Every platform is claiming the same order”
- Finance“Revenue is up 8%, ad spend is up 34%”
- Buying“Which creatives sold, not which got cheap clicks?”
- CRM“Klaviyo takes credit for orders paid search brought”
- You“iOS cut our tracked orders in half overnight”
- Wholesale“The B2B enquiries are nowhere in the ad reports”
- Agency“TikTok has no ROAS because the window closed”
- Founder“What does a first-time customer cost us, really?”
- Legal“Where exactly does the checkout data go?”
- Marketing“Half the orders in GA4 say direct”
From claimed purchases to paid orders
Stop comparing four platforms' claims. Price every campaign in paid orders.
Nordholm
Campaign revenue reportCampaigns ranked by paid orders, last 30 days
Shopify connected€38.0kAd spend
1,192Paid orders
3.7xBlended ROAS
CampaignOrdersRevenueROAS
Shopping, all products486€61.9k4.8xMeta, prospecting412€48.3k2.9xTikTok, creator ads198€17.4k3.1xMicrosoft, shopping96€11.8k3.7xThe four platforms together claim 1,704 purchases. Shopify booked 1,192. Meta takes 43 percent of the budget and returns 2.9x; Shopping returns 4.8x at 26 euro per order.
One number per campaign, measured once.
Each ad platform reports the purchases it believes it caused, which is why they add up to more orders than you shipped. LeadJourney counts the order once, from your own domain, whichever shop system it came from, and joins it to every touch before it, so ROAS, cost per order and AOV are comparable across channels for the first time.
- Paid orders, revenue, AOV and ROAS per campaign, ad and keyword
- Refunds and cancellations subtracted, so ROAS is on revenue you kept
- Repeat orders grouped under the channel that acquired the customer
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for the way a store actually sells
The three reports a store tool cannot draw
Nordholm
JL
Order paid, €149Jana LorenzCustomer #4912, Hamburg
5 touchpoints12 days to orderFirst: TikTokLast: Google brand
1
Watched the creator videoDay 1, TikTok
First touch2
Took the 10% welcome codeDay 3, Newsletter
3
Clicked the retargeting adDay 9, Meta Ads
4
Searched the brand, added to cartDay 12, Google Ads
5
Order paid, €149Day 12, Shopify
OrderLast click credits the brand search. The first click was a creator video eleven days earlier, and the newsletter in between cost no media at all. All five are on the order, so the campaign that created the demand is priced as well as the one that caught it.
The click before the store
Your store sees the last session. The demand was created eleven days earlier.
Shopify credits the session that converted, and that session is usually a brand search. LeadJourney keeps a first-party click ID from the first visit, so the creator video, the newsletter and the retargeting ad in between are all on the order, and you can see which channel creates demand and which one catches it.
- Every touch on every order, from first click to paid
- Five attribution models, switched in one click
- Clicks that land on a blog or landing page and finish in the store
Conversion SyncPaid orders pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Google AdsOrder paid, value48695%Meta AdsOrder paid, value41296%Microsoft AdsOrder paid, value9691%The order total travels with the event, so tROAS and value based bidding optimise on what was paid instead of a flat conversion value. Sent server to server, with nothing depending on the pixel firing in the browser.
Optimise on paid orders
Feed the algorithms paid orders, not add to carts.
When the platforms only reliably see an add to cart, they buy people who add to cart. LeadJourney sends the paid order back server-side with its value attached, so tROAS and value based bidding work on what was actually paid, and the campaigns that bring buyers get the budget.
- Order paid, with the order total and currency attached
- Meta, Google, LinkedIn and Microsoft, server to server
- Nothing depends on the pixel firing in the shopper's browser
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7kPerplexity7122€52.6kGemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search attribution
Shoppers now ask ChatGPT which brand to buy from.
Product research has moved into prompts, and those visits arrive in GA4 as a direct and referral blob. LeadJourney captures ChatGPT, Perplexity, Gemini and Copilot traffic server-side and follows it to the paid order, so you can see what an AI recommendation is worth before you decide what to do about it.
- Orders and revenue attributed per AI engine
- AI search next to paid, organic and email in one view
- See which engines recommend you and which recommend a competitor
Connect and extend
It plugs into how your store already runs
Atlas AI
Ask in plain language, get the number with the report behind it.
Which campaigns produced paid orders last month, not add to carts?
Shopping, all products produced 486 of your 1,192 orders at €26 each and 4.8x. Meta takes 43% of the budget and returns 2.9x.
Ask Atlas
Triggers and alerts
Get pinged the moment a campaign's ROAS drops.
TriggersLive
ROAS on a campaign drops under 2xSlack, #ads
First order from a new channelSlack, #wins
Orders arrive without a sourceSlack, #data
Shopping is at 4.8x this week486 orders, €61.9k, posted to #adsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"campaign": "search_brand",
"source": "google_ads",
"leads": 31,
"cost_per_lead": 38,
"pipeline": 196000,
"revenue": 54000
}
Scheduled reports
Monday's store numbers, already in everyone's inbox.
Scheduled reportWeekly store report, Monday 07:00
Blended ROAS3.7x, up from 3.3x
Best campaignShopping, all products
Revenue attributed€139,400
Delivered toEmailSlackWhatsApp
Connect the store in one click
Native to Shopify and Stripe, open to every other shop system
Native, one-click integrations for the tools a store runs on:
WooCommerce, Shopware, Magento, a headless build or your own backend: send the order through the REST API or a webhook, or connect it with Zapier, Make or n8n. Nothing about this requires Shopify.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracked orders, in 5 guided steps
No developer, no replatforming, no warehouse project. One person from marketing, one morning.
Nordholm
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsGoogle AdsTikTok AdsPinterestGoogle OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Meta AdsNordholm, 8 campaignsConnectedGoogle AdsNordholm, 5 campaignsConnectedMicrosoft AdsConnectLinkedIn AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMThe store, the payment provider and the CRM behind your wholesale enquiries
ShopifyOrders and customers syncingConnectedStripeCharges and refunds syncingConnectedAny other shop systemOrders over the API, a webhook or ZapierLive
You're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Where the platform dashboards and a Shopify-native tool stop
| What a store needs to decide a budget | Ad platform dashboards | Shop analytics | LeadJourney |
|---|---|---|---|
| Every order counted once | No: Each platform claims it | Yes: The store's own record | Yes: Once, with its campaign |
| The clicks before the converting session | Partly: Only its own | No: Last session wins | Yes: Every touch, no window |
| ROAS comparable across channels | No: Four yardsticks | Partly: Needs spend from elsewhere | Yes: One dataset, spend joined |
| Survives iOS, ad blockers and a declined banner | No: Pixel-based | Partly: Store-side, ad data lost | Yes: 95%+ server-side |
| Paid orders sent back for bidding | Partly: Pixel events only | No: Not its job | Yes: Order paid, with value |
| Wholesale enquiries, calls and B2B deals | No: Not a conversion | No: Not in the store | Yes: Same journey, same report |
| AI search as a source | No: Not a channel | No: Filed under direct | Yes: Per engine |
| Any shop system, not only Shopify | Partly: Whatever the pixel sees | No: One platform | Yes: Native, webhook or API |
Customers
Teams that buy traffic on numbers they can check
Stores and lead generation businesses use LeadJourney for the same reason: the revenue that decides the budget lives outside the ad platform that claims it.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What store teams ask before switching
If yours is not here, our team answers in the chat within a few minutes.
Does LeadJourney work for e-commerce, or is it a lead generation tool?
Both, and the store is not an afterthought. Shopify connects as a native integration, Stripe joins as a payment source, and any other shop system sends its orders through the REST API, a webhook or Zapier. Every order carries the campaign, ad and keyword that earned it, and ROAS is measured on the revenue your store actually booked. What makes LeadJourney different from a store-only tool is that the same journey also holds a wholesale enquiry, a booked call or a CRM deal, which is most stores' second revenue line.
We are not on Shopify. Can you still track our orders?
Yes. Shopify is the one native shop integration today; WooCommerce, Shopware, Magento, a headless build or your own backend send the paid order to the conversions endpoint over the REST API or a webhook, and Zapier, Make and n8n cover it without code. The order arrives with its value and is joined to the journey the same way a Shopify order is.
Why do your numbers not match my Meta dashboard?
Because Meta reports the purchases it believes it caused, and so does every other platform, which is why four dashboards add up to more orders than you shipped. LeadJourney counts each order once, from your own domain, and credits it across the touches that produced it. The store's order count is the number both sides can agree on, and it is the one LeadJourney reconciles to.
How is this different from Triple Whale or Northbeam?
They are built around the Shopify order and go deeper on it than we do: product-level catalogue analytics, AOV cohorts, cohorts by SKU, inventory reports and MMM stay with a dedicated store tool, and a store that runs on those gets more of them there. LeadJourney is the all-in-one attribution platform: the store plus forms, calls, bookings and CRM deals in one journey, every ad channel on one yardstick, organic and AI search as sources of their own, hosting in Frankfurt and pricing by ad spend in euros.
Can it attribute an order that comes weeks after the first click?
Yes. The journey has no window. A first-party click ID is written on the first visit and kept for months, so a purchase in week six still credits the creator video in week one, with every touch in between visible on the order.
What happens to refunds and cancelled orders?
They are read from the store and subtracted, so the ROAS you compare campaigns on is revenue you kept rather than revenue you invoiced. A campaign with a high return rate stops looking like your best one.
Which events can it send back to the ad platforms?
The paid order with its total and currency is the one that matters, and it reaches Meta through the Conversions API, Google Ads as an offline conversion import, LinkedIn through its Conversions API and Microsoft Ads matched on the click ID. Because it is sent server to server, a declined cookie banner or an ad blocker does not remove it.
Is it GDPR compliant, and where does the checkout data go?
Tracking is first-party and server-side with no third-party cookies, hosted in the EU, and you decide field by field what is sent onward to an ad platform. For a store that means the purchase data lands on your own domain under one agreement rather than being handed to several US pixels on the checkout page.
How long does setup take?
About 21 minutes: one script in your theme, your ad accounts linked, the shop connected by sign-in or webhook. No developer and no replatforming, and our team does the first setup with you on a call if you prefer.
Built for e-commerce brands
See which campaigns earned the orders you shipped
Book a demo and bring one month of spend. We connect your shop and your ad accounts live on the call, so you leave with ROAS per campaign on orders your store can confirm.
Nordholm
Campaign revenue reportCampaigns ranked by paid orders, last 30 days
Shopify connected€38.0kAd spend
1,192Paid orders
3.7xBlended ROAS
CampaignOrdersRevenueROAS
Shopping, all products486€61.9k4.8xMeta, prospecting412€48.3k2.9xTikTok, creator ads198€17.4k3.1xMicrosoft, shopping96€11.8k3.7xThe four platforms together claim 1,704 purchases. Shopify booked 1,192. Meta takes 43 percent of the budget and returns 2.9x; Shopping returns 4.8x at 26 euro per order.
