AI marketing analyst
Meet Atlas, your AI marketing analyst
Ask a marketing question in the dashboard or in Slack. Atlas answers from your own tracking and CRM data, not the internet.
- Plain language, no SQL
- Every answer links its report
- Answers in seconds, 24/7
AtlasAI marketing analystOnlineHi, I'm Atlas. Ask me anything about your campaigns, your leads and your revenue.
- Reads
- Your tracking and CRM data, nothing from the internet
- Answers
- In seconds, in plain language
- Lives
- In the LeadJourney dashboard and in Slack
- Shows
- The report behind every number
Which campaign should I scale this week?
Trusted by 100+ lead generation businesses, agencies and freelancers
What teams measure once the questions stop waiting
- Hours of reporting saved weekly
- 15+Hours of reporting saved weekly
- Monthly ad spend Atlas reads
- 1M+Monthly ad spend Atlas reads
- Tracking accuracy behind every answer
- 95%+Tracking accuracy behind every answer
- Average time to go live
- 21 minAverage time to go live
See it answer
From a question to a recommendation, with the numbers behind it
One question, typed the way a marketer types it. Atlas checks the ad platforms, the website and the CRM, answers with a recommendation and links the report it came from. All numbers are example data.
Typed in the dashboard, answered in seconds
Which campaign should I scale this week?
I checked your ad platforms, your website conversions and your CRM. Google Ads, Lead Gen Q2 is your strongest campaign right now.
- Ad platform performance 4 active campaigns, 21,400 EUR spend in the last 14 days.
- Website conversions 312 form fills, 119 of them from Lead Gen Q2.
- CRM lead quality Lead Gen Q2 is 62% qualified. The account average is 31%.
Move 30% more budget to Lead Gen Q2
- Cost per qualified lead
- 74 EUR, account average 118 EUR
- Closed revenue, 14 days
- 38,600 EUR
- Headroom
- 41% impression share, room to grow
Campaign report, last 14 days, matched to CRM closed-wonOpen the report
Where should the 30% come from?
From Meta, Broad Interests. Same two weeks: 6,200 EUR spend, 58 leads, 5 qualified, no closed deal. Moving 1,650 EUR of it buys about 22 qualified leads in Lead Gen Q2 at 74 EUR each, against about 1 where it is now at 1,240 EUR.
Ask a follow-up
Where Atlas lives
In the dashboard, in Slack and in the assistant you already use
Atlas does the analyst's work once, inside LeadJourney. The answer then goes wherever the question came up.
Inside LeadJourney
The chat sits next to every report. Ask, get the number, open the report it came from in one click.
In Slack
Mention Atlas in the channel and the number comes back in the thread, with the report behind it. Scheduled reports and alerts land in the same channel.
Slack integration
In Claude, ChatGPT or Gemini
Over the MCP server the same data answers inside whatever assistant you have open. Read-only, connected in minutes.
The MCP serverWhat to ask
You don't need to know which report to open. Just ask.
Every question below is answered from the tracking and CRM data LeadJourney already holds. Nothing here needs an export, a pivot or a place in somebody's backlog.
- “Which campaign should I scale this week?”
- “Why did our cost per lead go up in March?”
- “Which ads bring qualified leads, not just leads?”
- “Where should the budget move right now?”
- “Which channel produced the most closed revenue?”
- “What should I pause today?”
- “Where did our three biggest deals come from?”
- “Which landing page converts LinkedIn traffic best?”
- “How long does it take from first click to signature?”
- “What do the journeys that close have in common?”
- “Which ad sets spend budget but never reach a demo?”
- “Compare this quarter to last, channel by channel.”
Atlas vs. consultants and agencies
The same three things a consultant does, without the retainer
Most consultants and agencies look at your ad dashboards, review your numbers and tell you what to test next. Atlas does the same thing, continuously, from data that is already joined, and without a monthly invoice.
| What you compare | Consultants and agencies | Atlas |
|---|---|---|
| Monthly cost | Consultants and agenciesTypically 2,500 to 5,000 EUR a month on retainer, before the tools. |  AtlasIncluded in your LeadJourney plan. No seat price, no retainer. |
| Availability | Consultants and agenciesBusiness hours, and a calendar to get on first. | Atlas24/7, in the dashboard and in Slack. Ask at 11pm before the budget meeting. |
| Time to an answer | Consultants and agenciesHours to days, once the exports have been pulled and joined. | AtlasSeconds. The joining is already done, so asking is free. |
| What the answer rests on | Consultants and agenciesExperience, and the dashboards they were shown in the last review. | AtlasEvery journey, every cost and every closed deal in your workspace, live. |
| Data context | Consultants and agenciesPartial, assembled by hand for each review, and stale by the next one. | AtlasComplete: tracking, ad spend and CRM outcomes in one dataset, updated as it happens. |
| Commitment | Consultants and agencies3 to 12 month contracts, with notice periods. | AtlasCancel any time. The trial needs no credit card. |
Keep the consultant for strategy
Atlas replaces the queue, not the people. The questions that used to wait for the monthly review get answered on the spot, so the review is spent on what to do about them.
Setup
From signup to the first answer in about 21 minutes
No developer, no data warehouse, and no analyst hours to book.
- 1About 21 minutes
Connect your site, ad accounts and CRM
Paste one script, sign in to your ad accounts and connect your CRM natively or over a webhook. Spend, journeys and revenue join one dataset, which is what Atlas answers from.
- 2Seconds
Ask in plain language
Type the question the way you would ask a colleague, in the dashboard or in Slack. No metric names, no report to pick, no SQL.
- 3Instant
Get the answer, with the report behind it
Atlas answers with the number, the recommendation and a link to the report it came from, so anyone can check how it was counted and reuse it.
Agents and alerts
Atlas also works when nobody is asking
The small reporting tasks are the ones that eat the week. Hand them to Atlas: it runs on the schedule you set, watches the numbers in between, and delivers to email, Slack or WhatsApp.
- Step 1
Pick the data
Campaigns, traffic channels, leads or creatives.
- Step 2
Say what you want, and when
The schedule, the format and the question to answer, in plain language.
- Step 3
Atlas delivers
On schedule, in the channel your team already reads. Alerts fire the moment a threshold is crossed.
- See automated reporting
Example agents
- “Send me an update on yesterday every morning”
- “Send me the monthly marketing report on the first”
- “Send me the winning ads every Friday”
Example alerts
- “Alert me when cost per lead is above 50 EUR over the last 7 days”
- “Alert me when ad spend doubles in a single day”
- “Alert me when CTR drops below 1%”
Slack
WhatsApp
Who asks
Built for the teams that need the number before the meeting ends
The same analyst, three different backlogs. Each card is the page written for that team.
Performance marketing teams
- Campaign insights the moment you ask, not after the export
- Budget moves priced in qualified leads and revenue, not clicks
- Lead quality per channel, matched to the CRM
Agencies
- One question per client workspace, no dashboard to build
- Client reports written in seconds from live numbers
- More accounts without more headcount
Founders and growth leads
- Decisions on data, without waiting on an analyst
- Less dependence on consultants and retainers
- Time on growth, not on spreadsheets
FAQ
Atlas questions, answered
If yours is not here, our team answers in the chat within a few minutes.
What is Atlas?
Atlas is the AI marketing analyst built into LeadJourney. It reads your tracking and CRM data rather than the internet, so every answer is grounded in your own numbers, and it links each answer back to the underlying report. It also runs scheduled report agents and alerts on top of the same data.
What kind of questions can Atlas answer?
Anything answerable from tracking and CRM data: revenue by campaign, cost per qualified lead, the path behind a specific deal, landing page performance, the patterns shared by journeys that close, and where the budget should move. It cannot run a campaign, move budget or write an ad; it reads data and answers questions.
How do I know the answer is right?
Every answer links back to the report it came from, so you can open it and see exactly how the number was counted. Underneath that, Transparent Logs record every click, conversion and postback, so even the raw data is auditable rather than a black box.
Which data does Atlas read?
Your own LeadJourney workspace: every journey and touchpoint, campaign spend by platform and ad set, and the lead stages, booked demos and closed revenue from your connected CRM. Nothing from the internet, and nothing from any other workspace.
Can I ask Atlas in Slack?
Yes. Mention Atlas in the channel and the number comes back in the thread, with the report behind it. The same channels receive the scheduled daily, weekly or monthly summaries and the alerts. Slack is where the answers land; the analysis always runs on your LeadJourney data.
How is Atlas different from the MCP server?
Atlas is the analyst inside LeadJourney, built into the dashboard and Slack. The MCP server is the same data going the other direction, into whatever assistant you already have open: Claude, ChatGPT, Gemini, Copilot or Perplexity. Most teams use both, Atlas for the deep work and MCP for the question that comes up mid-conversation somewhere else.
Does Atlas replace our analyst or our agency?
It replaces the queue, not the people. The marketing questions that used to wait for an analyst or the monthly agency review get answered on the spot, so the people are spent on strategy and on what to do about the numbers.
Which plans include Atlas?
Atlas AI chat is its own row in the plan comparison on the pricing page, so you can see exactly where it starts in your edition. Atlas AI agents are a separate row and start one plan higher. Once a plan includes it, it is on for the whole workspace.
Your AI analyst
Ask Atlas the question your team keeps postponing
Book a demo and bring the three questions nobody has time to answer, and you watch Atlas answer them live. Or start the trial and ask the first one today.
