
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor tracking specialists
Server-side capture on the client's own domain, CRM outcomes joined to the click, conversions back to every platform. One workspace you configure, not a container you maintain.
One client's setup, twice
Four days of container work per client, and the part that breaks stays invisible until somebody notices a number. The same setup in one workspace: 2,180 events captured on the client's own domain, 1,167 conversion events sent back to four platforms, and every one of them a line you can open.
The masterclass
Jonas on the gaps he keeps finding across more than a hundred funnel audits, and which of them a container was never going to close.
Capture without a tag per form
A form, a booked slot, an inbound call and a CRM stage are four separate jobs in a container. Here they are one script on the site and one connection to the pipeline.
Every submission on the site, with no selector to maintain when the form changes.
Server-side and first-party on the client's own domain, so a lead keeps its source through an ad blocker, an iOS strip and a consent banner. Call tracking with static and dynamic numbers is available as an add-on.
Every client on one board
Every client workspace, what was captured against what reached the platforms. A failed postback is a line with a reason on it, not an email from the client three weeks later.
What each workspace captured, what actually reached the platforms and where the match rate sits, in one list, with any client one click away. A failed postback becomes a line with a reason on it instead of an email from a client three weeks later.
Case studies
One measured result per customer, with the person, the role and the company behind it.

Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the story
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
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Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the storyGetreach
Backlinks marketplace (SaaS)
What you hand over
Three events failed this month, all of them on a LinkedIn token that expired at 09:14. The log named the cause, the trigger paged you, and the client never found out.
Transparent logs
Every click, conversion and postback is a line with its status, its payload keys and the platform's own answer. A blocked bot, a duplicate and a failed token each say so in words, so debugging is reading rather than reproducing.
Four platforms, four payload shapes, one mapping screen. The event ID is shared with the browser event, so nothing is counted twice and nobody has to write the deduplication.
Conversion sync
CRM stages go back to Meta, Google, LinkedIn and Microsoft as server-side conversion events with the deal value attached. The event ID is shared with the browser event, so nothing is counted twice and nobody writes the deduplication.
Two devices, nine days apart. A pixel counts two visitors and hands the deal to the brand search. Joining those two sessions is the part of a bespoke setup that never quite gets built.
Identity and journeys
A first-party identifier held on the client's own domain joins the sessions a pixel counts as separate visitors. That is the part of a bespoke setup that is always on the list and never gets built.
Connect and extend

Which of my clients lost events this week, and why?
Meridian Cloud, 3 events. A LinkedIn access token expired at 09:14 on Tuesday and the queue held them until you re-authorised. Every other workspace delivered everything it captured.
Connect the CRM in one click
Native, one-click integrations for the CRMs your clients run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Onboarding in 21 minutes
No container, no cloud project and no code review, on your side or the client's.
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
<script async src="https://track.acme.io/…"></script>CopyThe honest comparison
| What a client's setup needs | Custom code and webhooks | LeadJourney | ||
|---|---|---|---|---|
| Time to a working setup per client | Partly: A day, then the gaps | No: Two to four days | No: A sprint, then a review | Yes: 21 minutes, guided |
| Who hosts and pays for the server | Partly: No server, no server-side | No: You, per client, monthly | No: You, per client, monthly | Yes: Nobody, it is managed |
| CRM outcomes as conversion events | No: Stops at the form | Partly: A webhook and tags per client | Partly: Only the stages you coded | Yes: Any stage, with the deal value |
| Deduplication with the browser event | No: One count, no server copy | Partly: Configured per container | Partly: Your own event IDs | Yes: Event ID shared automatically |
| Proof that an event actually landed | No: Tag Assistant, live only | Partly: Container logs, if you keep them | Partly: Whatever you chose to log | Yes: Every click and postback, with status |
| One person across sessions and devices | No: Third-party cookie lifetimes | Partly: First-party, on that domain | Partly: If you built the stitching | Yes: First-party ID, months long |
| Reporting on top of the data | No: GA4, or a BI build | No: A warehouse and a BI build | No: A warehouse and a BI build | Yes: Channel, campaign, lead and journey |
| When a platform changes its API | No: Your evening, every client | No: Your evening, every client | No: Your evening, every client | Yes: Shipped for you, nothing to redeploy |
| Consent, hosting and the paperwork | Partly: Consent Mode, wired per site | Partly: You are the processor | No: You are the processor | Yes: EU hosting, DPA, consent aware |
| Adding client number ten | No: The whole build again | No: Another container and server | No: Another build to maintain | Yes: A workspace from a template |
Customers
4.9 out of 5 across 11 verified reviews from advertisers, agencies and freelancers.
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbHRead the reviews where they were left
FAQ
If yours is not here, our team answers in the chat within a few minutes.
For everything LeadJourney does, yes: the capture, the identity, the CRM join and the conversion events all run through one script and one first-party subdomain, and none of it needs a container. Clients who keep GTM for third-party marketing tags keep it, and the two do not collide. What goes away is the server-side container, the endpoints per platform and the deduplication scheme you wrote to hold them together.
No. The server side is ours. You add a first-party subdomain on the client's domain and point it at us, and we terminate it, run the capture and send the events. There is no container to deploy, no instance to size, no request bill that grows with the client's traffic and nothing that has to be redeployed when a platform changes its schema.
It can stay while you compare. Running LeadJourney next to an existing setup is the usual first week: the events land in both places, you read the log against the platform's own reporting, and you decide from the numbers rather than from a promise. Server events are deduplicated against the browser event by a shared event ID, so a parallel run does not double count.
That is what the log is for. Every click, conversion and API postback is a line with its timestamp, the payload keys it carried, the destination and the platform's own answer. A failure shows the platform's error rather than disappearing, a duplicate shows the event ID it matched, and a dropped bot shows the rule that dropped it. It is the same log a client can be given access to.
A first-party identifier is set on the client's own domain and held there, so it survives the session, the device switch and the browsers that cut third-party storage. Click IDs from the platforms are stored against it, and hashed email or phone from the CRM record joins the offline side. That is how a phone tap and a desktop visit nine days later end up on one timeline.
Data is hosted in the EU and we sign a data processing agreement, so the client's own compliance review has something to read rather than a container in an account you happen to own. Consent state is respected at capture. Nothing here removes the client's own consent obligations, but it does move the hosting and the processing off your desk.
Yes. There is a REST API and webhooks, so events, leads and conversions can be pushed into a warehouse, a client's BI stack or your own tooling as they happen. The report builder covers the cuts nobody built, and Atlas answers the one-off question in plain language when the alternative is a query you write at 22:00.
The script goes on the new site and the capture keeps working: there are no CSS selectors, form IDs or dataLayer pushes to re-map, because the capture is not reading the page's markup for the things it tracks. If the tracking domain or the script goes missing, an alert fires the same day rather than the number quietly going flat until somebody looks at a month-end report.
It moves the work from a project you rebuild to a setup you run. The agency plan carries five client workspaces with a small flat rate per additional one and unlimited client logins, and a new workspace is added from a template rather than from scratch, so client fifteen takes what client two took. What you sell afterwards is the reporting and the optimisation the data makes possible, monthly, instead of a build that ends.
Built for tracking specialists
Book a demo and bring one client account. We add the domain, connect the ad platforms and the CRM live on the call, so you leave with their events already flowing.
One script, one first-party subdomain and one mapping screen behind all four. The three events LinkedIn refused are a line in the log with the reason on it, not a gap somebody finds in a quarter.