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LeadJourney for Enterprise

One attribution standard across every brand, market and business unit.

One tracking setup, one attribution model and one definition of revenue across every entity, measured against the closed deals in each CRM.

  • EU hosting, Frankfurt
  • Art. 28 DPA and TOMs
  • Security review before signature
  • Contractual SLA
  • A workspace per entity
  • API and MCP for your data team

Trusted by 100+ companies and the agencies that run their campaigns

  • Trading.de logo
  • Swedish Cold logo
  • Trustfactory logo
  • MLK Digital logo
  • CPC AG logo
  • DaxoMedia logo
  • Contentbär logo
  • Hivebuy logo
  • OBVIOUS logo

One group's quarterly business review, twice

The QBR deck todayFour markets, four methodsToday
Marketing revenue, group-wide?
Meridian DACH
Salesforce, ROAS from Meta's numbers
Meridian UK
HubSpot, GA4 last click
France and Nordlicht
Two agency decks, two formats
Consolidation
Two analysts, six working days
Whose number do we believe?
The CFO, in the meeting
AI Attribution EngineLeadJourney applies one standard
The same group in LeadJourneyOne standard, every entityWith LeadJourney
Revenue attributed to marketing, closed in the CRMs€2.4M
Entities
Four workspaces, one standard
Method
Server-side, same models everywhere
CRMs
Salesforce, HubSpot and Pipedrive
Consolidation
None. The group view is live.
Which market gets the Q3 budget?
The CFO, in the meeting

Four markets, three CRMs, two agencies. Today the group number is an argument between decks. With one tracking standard every entity is measured against the deals in its own CRM, and the roll-up is live rather than quarterly.

The buying committee

Built to pass every desk between the pilot and the purchase order

An attribution platform is chosen by marketing and approved by four other teams. This is what each of them asks us, and the answer they get.

Group marketing leadership

Which brand, market and channel actually returns, on one definition?

  • One definition of revenue group-wide: closed deals from each entity's own CRM.
  • Brands, regions and agencies compared like for like, on the same tracking and the same models.
  • Budget cases built on attributed pipeline and revenue, not on the most confident deck.
Multi-brand measurement

Marketing operations

Will this survive our tag manager, our CMP and four agencies?

  • One script per entity, added through GTM or the site, first-party and server-side on your own domain.
  • Ad accounts over OAuth, CRMs native or over webhooks and the API. Nothing migrates.
  • Conversions back to Meta, Google, LinkedIn and TikTok over their conversion APIs, identifiers hashed before they leave.
Server-side tracking

Data and BI

Can we get the raw data into our warehouse and our BI layer?

  • Lead-level attribution data over a documented REST API, in and out, per workspace.
  • The MCP connection, so analysts query the workspace from Claude, ChatGPT or Cursor.
  • A BigQuery export that streams clicks, conversions and leads into your own dataset, so Looker Studio, Power BI and Tableau read it natively. Snowflake on the roadmap.
The MCP connection

Legal and the DPO

Where does the data live, who processes it, and what do we sign?

  • Frankfurt, Germany, inside the EU, by default.
  • An Art. 28 DPA and the TOMs on request, the sub-processor list public, SCCs or the Data Privacy Framework where a sub-processor sits in the US.
  • You are the controller, we are the processor: export or delete at any time, deletion when the contract ends.
GDPR and data protection

IT security

What is encrypted, who has access, and how do you handle secrets?

  • AES-256 at rest, TLS in transit, passwords hashed with bcrypt at 12 rounds.
  • TOTP two-factor authentication on every seat, least privilege across services, Kubernetes in the EU.
  • Inbound webhooks verified with HMAC-SHA256 or Ed25519, OAuth 2.0 for every platform connection, integration tokens encrypted in the database.
The security page

Procurement and finance

What does it cost, what are the terms, and what happens if we leave?

  • Public tiers by marketing spend, Enterprise on a published starting price, in euros, monthly or yearly.
  • An individual contract, a contractual SLA on response times and a named success manager.
  • No lock-in: your data exports at any time and is deleted when the contract ends.
Pricing

Group structure

One measurement standard, a workspace per entity

Standardising measurement does not mean centralising marketing. Every brand keeps its own channels, its own CRM and its own team. What becomes shared is the method the results are measured by, and the view that puts them side by side.

  • An entity is a workspace

    Each brand, market or business unit runs in its own workspace with its own tracking domain, ad accounts, CRM connection and users. Workspaces, seats and domains are set per contract.

  • The same method in every workspace

    Server-side, first-party tracking at 95%+ accuracy and the same multi-touch models everywhere, so no entity wins by losing less data or by defining "lead" more generously.

  • The group view is live

    Spend, pipeline and closed revenue per entity in one overview, on the same definitions, so the quarterly consolidation stops being a spreadsheet exercise.

  • Local tools stay local

    One entity on Salesforce, another on HubSpot, a third on the CRM it acquired: each connects its own, natively or over a webhook, and its agencies work from the same live numbers.

Meridian Group
Group overviewQ2, every entity, closed revenue from each CRM
One standard
EntityCRMSpendRevenueReturn
Meridian DACHDE, AT, CH€186k€1.1M6.0x
Meridian UKUnited Kingdom€124k€640k5.2x
Meridian FranceFrance€92k€380k4.1x
NordlichtAcquired 2025€58k€260k4.5x
Group€460k€2.4M5.2x

Same server-side tracking and the same attribution models in every workspace, so the entities compare like for like.

Your data, in your stack

The attribution data is yours to query, not ours to keep

A single source of truth only counts if the BI team can reach it. Everything LeadJourney records is available to your own systems, and the one path that is not live yet is labelled that way.

REST API

Lead-level attribution, in and out of your systems.

Meridian Group
GET/v1/leads?workspace=meridian-dach200
{
"workspace": "meridian-dach",
"lead_id": "ld_84h2k",
"first_touch": "linkedin_ads",
"last_touch": "google_search",
"crm_stage": "closed_won",
"revenue": 48000
}

Documented REST API on API tokens. Data flows both ways: pull the attributed dataset, or push conversions and costs in.

Data warehouse

The raw dataset, streaming into BigQuery.

Meridian Group
DestinationsWhere the attributed dataset can go
  • Google BigQueryLive
  • REST APILive
  • ZapierLive
  • SnowflakeRoadmap

The BigQuery export runs on a service account key and a column map. Snowflake is a roadmap item and is labelled that way on the pricing page too. Nothing here is sold as live before it is.

Logs

Every click, conversion and postback, on the record.

Meridian Group
LogsClicks, conversions, costs and postbacks, as recorded
Verifiable
  • 09:41:07Clickgclid stored, meridian.de/pricing, Google Ads
  • 09:41:52ConversionForm submit, lead ld_84h2k, meridian-dach
  • 10:00:00Cost updateGoogle Ads, 12 campaigns, Meridian DACH
  • 10:14:33PostbackSalesforce, opportunity closed won, €48,000
  • 10:14:35SyncConversion sent to Google Ads and LinkedIn

Every figure in a report resolves to the rows that produced it, so an audit question ends in a record rather than an explanation.

MCP connection

Ask the workspace from the tools analysts already open.

Meridian Group
Which market had the lowest cost per closed deal in Q2?
Cost per closed deal, Q2
Meridian DACH
€1,640
Meridian UK
€2,310
Meridian France
€2,890
From the Meridian Group workspace over MCP
Works inClaudeChatGPTGeminiand Cursor

Compliance and security

Bring the questionnaire. Most of it is answered here.

The controls a vendor security review and a data protection assessment ask about, with the honest status of each. The detail behind every line is on the security and GDPR pages.

  • Data residency

    In place

    Frankfurt, Germany, inside the EU: application, database, cache and realtime services on Kubernetes.

  • Encryption

    In place

    AES-256 at rest for tokens, secrets and personal data, TLS enforced in transit.

  • Data Processing Agreement

    On request

    Art. 28 GDPR compliant, covering our processor role, the sub-processors and the security measures.

  • Technical and organisational measures

    On request

    The TOMs, sent with the DPA and the security overview in one email.

  • Sub-processor list

    Public

    Every sub-processor with access to data, its purpose and location, published and kept current.

  • International transfers

    In place

    Standard Contractual Clauses and, where it applies, the EU-US Data Privacy Framework for the few US-based sub-processors.

  • Data Protection Officer

    In place

    Appointed and reachable at [email protected], for everything the documents do not answer.

  • Data subject rights and deletion

    In place

    Export or delete at any time; deletion at contract end, subject to a short technical backup window.

  • Data retention

    Enterprise

    24 months on the standard plans, 36 on Scale, set per contract on Enterprise.

  • Two-factor authentication

    In place

    TOTP based, with encrypted recovery codes, on every plan and every seat.

  • Signed webhooks

    In place

    Every inbound webhook verified with an HMAC-SHA256 or Ed25519 signature before it is accepted.

  • Platform connections

    In place

    OAuth 2.0 for ad platforms and CRMs; we never hold the credentials of your accounts.

  • First-party tracking

    In place

    Server-side on your own domain, so measurement does not depend on consent-gated browser storage and does not work around a decline.

  • Monitoring and alerting

    In place

    Exception and performance monitoring, centralised logs, real-time alerts to the team, regular backups.

  • Security review before signature

    Enterprise

    A review with your InfoSec team, and individual contract terms, before an Enterprise contract is signed.

  • SAML single sign-on and SCIM

    Not yet

    Not available today. Tell us about your identity provider and it becomes part of the Enterprise scope discussion.

  • SOC 2 and ISO 27001

    Not yet

    No certification audit yet. The security overview and the TOMs name the controls an audit would cover; say on the first call if a certificate is a hard requirement.

  • Warehouse export

    In place

    BigQuery is live: paste a service account key, map the columns and the raw clicks, conversions and leads land in your own dataset. Snowflake on the roadmap.

The document set, in one email

Ask once and the whole set arrives together, so legal and security can start on the same day.

Rollout

From security review to group rollout in weeks, not quarters

The pilot does not wait for procurement. Legal reads the DPA while the first entity is already measuring, and every further entity goes live on the setup the pilot proved.

  1. 1Week 0

    Review and sign

    Your InfoSec and legal teams get the security overview, the DPA and the TOMs in one email, and the contract is agreed on your terms: volumes, retention, seats, workspaces and the response-time SLA.

    • Security review
    • DPA and TOMs
    • Individual contract
  2. 2Week 1

    Pilot entity live

    One brand or market goes first. One script through the tag manager, ad accounts over OAuth, the CRM connected natively or over a webhook: about 21 minutes, done with a tracking expert on a call.

    • Onboarding call
    • Server-side tracking
    • CRM connected
  3. 3Weeks 2 to 4

    Validate against the CRM

    Every lead's journey next to its CRM record, the logs to verify any figure, and conversions flowing back to the ad platforms. A tracking expert stays close for the first 14 days.

    • Journeys verified
    • Conversion sync live
    • 14 days of setup support
  4. 4From week 5

    Roll out entity by entity

    Every further brand, market or business unit goes live on the same standard, with its own workspace, domain and CRM, carried by a dedicated success manager and a shared Slack channel with our team.

    • Next entities live
    • Success manager
    • VIP Slack channel

Commercials

Enterprise terms, a published starting price

No quote-only pricing and no runaround. The Enterprise plan starts on the pricing page, and everything above the published tiers is set per contract.

What the Enterprise plan sets to the group

from€999per month for groups above the published tiers, in euros, monthly or yearly. Agency networks and holding groups from the agency Enterprise plan.

Tracked marketing spend per month
Unlimited
Connected ad accounts
Unlimited
User seats
Custom
Workspaces
Custom
Data retention
Custom
Custom attribution models
Included
Custom features & integrations
Included
API access
Included
MCP connection
Included
Data warehouse export
Included
Response time
Contractual SLA
VIP Slack support
Included
Dedicated success manager
Included
Custom contract & security review
Included
The full plan comparison

Priced in euros, on public tiers

Every plan below Enterprise is public, by marketing spend, in EUR, USD, GBP, CAD and AUD. Enterprise starts where the tiers end, at a published price.

An individual contract

Volumes, retention, seats and workspaces set to the group, and a contractual SLA on response times, agreed with your legal and procurement teams before signature.

Built to your rules where needed

Custom attribution models for your sales cycle, and custom features and integrations scoped and developed with our product team. Enterprise only.

A named team, not a queue

A dedicated success manager who knows the account, a shared Slack channel with our tracking experts, and live chat and email on every seat.

Customers

Rated by the teams who run their revenue on it

Marketing, sales and operations teams on Google, G2, Capterra and Trustpilot, about the tracking, the CRM depth and the people behind the product.

  • 5 out of 5 starsGoogle

    Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.

    Florian BuckCEO, Klickkraft GmbH
  • With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.

    GetreachBacklinks Marketplace (SaaS)
  • 5 out of 5 starsG2

    LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.

    Sascha LenzMarketing Manager
  • 5 out of 5 starsTrustpilot

    Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.

    Alexander SamarPerformance Marketing Agency
  • 5 out of 5 starsGoogle

    With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.

    Steffen SiesingCEO, Bilanzmanufaktur GmbH
  • 5 out of 5 starsG2

    The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.

    Andre WitzelFounder, Trading.de
  • 5 out of 5 starsTrustpilot

    The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.

    Nikita YatsunCEO, RLV Media GmbH

FAQ

The questions an enterprise evaluation asks

The ones that arrive from legal, security, data and procurement, answered before the questionnaire is sent.

Where is our data hosted, and does any of it leave the EU?

All production infrastructure runs in Frankfurt, Germany, inside the European Union: application, database, cache and realtime services on Kubernetes, with file storage on Amazon S3. A few sub-processors are headquartered in the United States and may process limited personal data there under the Standard Contractual Clauses or the EU-US Data Privacy Framework; the sub-processor list marks each one.

Do you sign a Data Processing Agreement, and can our legal team bring its own terms?

Yes. An Art. 28 GDPR compliant DPA is available to every customer processing personal data through LeadJourney, covering our processor role, the sub-processors, the security measures and how we assist with data subject requests. On the Enterprise plan the contract terms are individual and agreed with your legal team before signature, so bring your requirements to that review.

Do you hold SOC 2 or ISO 27001?

Not today. What we provide is the security overview, the technical and organisational measures and the security page, which name the controls in the detail an audit asks about: encryption at rest and in transit, two-factor authentication, least privilege access, signed webhooks, monitoring and EU hosting. If a certificate is a hard requirement for your review, say so on the first call.

Do you support single sign-on (SAML) and SCIM provisioning?

Not yet. Every login is protected by TOTP two-factor authentication on every plan, connected platforms authorise over OAuth 2.0, and the API runs on tokens. SAML single sign-on and SCIM provisioning are not available today; if they are requirements, tell us about your identity provider and they become part of the Enterprise scope discussion.

How do several brands, markets or business units work in one account?

Each entity runs in its own workspace with its own tracking domain, ad accounts, CRM connection and users, and the number of workspaces, seats and tracking domains is set per contract on Enterprise. The tracking method and the attribution models are the same in every workspace, which is what makes the entities comparable, and the overview puts them side by side.

Two of our entities run different CRMs. Does that work?

Yes. HubSpot, Salesforce, Pipedrive, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything else, per workspace. Each entity is measured against the deals in its own CRM; nothing has to migrate to a group CRM first.

Can our data team get the raw data into BigQuery, Snowflake or Power BI?

Yes. The BigQuery export streams the raw clicks, conversions and leads into a dataset you own: paste a service account key, map the columns, and Power BI, Looker Studio and Tableau read it from there natively. Next to it: the documented REST API for lead-level attribution data in and out, the Zapier app, scheduled reports by email, and the MCP connection for analysts who ask from Claude, ChatGPT or Cursor. The direct Snowflake export is on the roadmap and marked that way on the pricing page; we do not sell it as live.

Does tracking depend on the cookie banner?

No. Tracking is first-party and server-side on your own domain, and the consent state your banner records travels with every event, so nothing here works around a decline. It is one script per entity, added through your tag manager or the site directly, next to the consent tool you already run.

How long do you keep our data, and what happens when we leave?

Retention is 24 months on the standard plans, 36 on Scale and set per contract on Enterprise. You are the controller and we are the processor: you can export or delete data at any time, and when the contract ends we delete it, subject to a short technical backup window.

What does the rollout involve, and who does the work?

A pilot entity is live in about 21 minutes: one script through the tag manager, ad accounts over OAuth, the CRM connected natively or over a webhook. A tracking expert sets it up with you on a call and stays close for the first 14 days; on Enterprise a dedicated success manager and a shared Slack channel carry the rollout to the next entities. No engineering ticket on your side beyond the script.

How is Enterprise priced, and what is in the contract?

Enterprise starts at €999 a month for groups above the published tiers, in euros, monthly or yearly; agency networks and holding groups start on the agency Enterprise plan. The contract is individual: volumes, retention, seats and workspaces set to the group, a contractual SLA on response times, custom attribution models and integrations scoped with our product team, and a security review with your team before you sign.

Who do we reach when something breaks?

Live chat and email on every plan. On Enterprise a contractual SLA on response time, VIP Slack support in a shared channel with our tracking experts, and a dedicated success manager who knows the account. Every click, conversion, cost update and API postback is in the logs, so the first answer is usually a link to the exact record.

Can you build an attribution model for our sales cycle?

Yes, on Enterprise. Custom attribution models are built to your rules and developed for your business, alongside the first-touch, last-touch, linear, U-shaped and time-decay models every plan has. Custom features and integrations are scoped the same way, with our product team.

LeadJourney for Enterprise

Bring the security questionnaire to the first call

30 minutes with a specialist on your own group structure. Then the security overview, the DPA and the TOMs in one email, and a pilot entity measuring while legal reads.

Meridian Group
Group overviewQ2, every entity, closed revenue from each CRM
One standard
EntityCRMSpendRevenueReturn
Meridian DACHDE, AT, CH€186k€1.1M6.0x
Meridian UKUnited Kingdom€124k€640k5.2x
Meridian FranceFrance€92k€380k4.1x
NordlichtAcquired 2025€58k€260k4.5x
Group€460k€2.4M5.2x

Same server-side tracking and the same attribution models in every workspace, so the entities compare like for like.