Attio integration
Attio attribution, no Zapier needed, from first touch to closed deal
Your People, Companies and Deals get the full journey written on them, and won revenue goes back to Meta, Google and LinkedIn.
- Live in 21 minutes
- 95%+ accuracy, first-party
- No developer required
Rated by the teams who connected their stack
How the data moves
- Touchpoints and spend flowing in
- Conversions and revenue going back
- Organic search
- Organic social
- AI search
AI Attribution Engine
LeadJourneyServer-side tracking, every channel in one journey- Server-side tracking of every visit
- Multi-touch attribution per lead
- Won deals sent back to the ad platforms
AttioWhere the revenue is recorded- People
- Companies
- Deals
The loop closes in the ad account. Every deal Attio marks as won goes back to the platform that created it, so bidding optimises on revenue instead of form fills.
Trusted by 100+ lead generation businesses, agencies and freelancers
Traffic channels
Connect your channels to Attio
Every ad platform syncs its spend, campaigns and click IDs into the same journey Attio records, so pipeline and won revenue are measured in one place.
Paid searchConnect Google Ads to Attio
Every gclid is captured server-side and followed from the first ad click to the won deal, with spend pulled in for live ROAS.
View integration
Social adsConnect Meta Ads to Attio
Facebook and Instagram campaigns are tracked past the pixel's limits, and won deals go back through the Conversions API with the deal value attached.
View integration
Social adsConnect LinkedIn Ads to Attio
Paid and organic LinkedIn touches land on the Person, so B2B campaigns are judged on the deals they start rather than on form fills.
View integration
Paid searchConnect Microsoft Ads to Attio
Clicks from Bing, Edge and Copilot are matched on msclkid and attributed to the Attio revenue they produce.
View integration
TikTok Ads
Pinterest Ads
Reddit Ads
X Ads
ChatGPT AdsThe gap
Attio knows the deal was won. It does not know which ad won it.
Attio reports chart whatever your attributes hold. Getting the click, the campaign and the spend into them, and the won deal back to the platform, is the part nobody ships for you.
Attio attribution on its own
Accurate about the pipeline, blind to how the deal arrived
- Reports chart attribute values. If nobody writes a source onto the Person or the Deal, there is nothing to group won revenue by.
- Attio has no website tracking of its own, so the first it hears of a person is when a form tool, a sequence reply or a teammate creates them.
- UTM parameters and click IDs need attributes someone defines and a form tool or a zap that fills them, and they only ever record the visit that converted.
- No ad spend enters Attio. A report can show won value per source, but not ROAS or cost per won deal.
- Organic search, referral and AI search visits have no record until a form is submitted, so a deal started by a ChatGPT answer looks like it came from nowhere.
- Won revenue stays in Attio. Nothing tells Meta or Google which of their clicks became a won deal, so bidding keeps optimising on form fills.
Attio with LeadJourney
One journey per Person, joined to spend and to won revenue
- Every visit is tracked server-side as it happens, before a Person exists in Attio, at 95%+ accuracy.
- The anonymous first click is stitched to the Person at form submit, and the full journey lands on People, Companies and Deals as attributes LeadJourney maintains.
- UTM parameters and click IDs are captured at click time and written onto the record. No form integration, no zap.
- Spend is pulled from your ad accounts automatically, so ROAS and cost per won deal are live per channel, campaign and ad.
- Organic, direct, referral and AI search are first class channels, so the deal a ChatGPT answer started says so on the record.
- Every deal Attio marks won goes back to the platform that produced the click as an offline conversion, with the deal value attached.
Every touchpoint
The whole journey into Attio, and the closed deal back to the ads
Marketing sees every touch before and after Attio, sales sees the source on the record it already opens, and when the deal is won the amount goes back to the platform.
See every journey in LeadJourney
The dashboard marketing runs on
- Every touchpoint of every lead in one timeline, from the first anonymous click to the deal Attio marks won.
- First touch, last touch and every model in between, so a LinkedIn first click and a Google brand-search close are one journey, not two leads.
- Filter any campaign, ad or landing page to the leads it produced and the deal stage each one reached.
- The same journey written onto the Person, the Company and the Deal in Attio, so your team sees where a lead came from before the first call.
Send it back to the ad platforms
Where the bidding learns from revenue
- A deal Attio marks won becomes a conversion on Meta, Google Ads, LinkedIn and Microsoft, matched on the click ID captured at the first visit.
- The deal value travels with the event, so value based bidding optimises on revenue rather than on form fills.
- You choose which stages go back: qualified lead, opportunity, won, or all three.
- Sent server to server, so there is nothing for an ad blocker or a declined cookie banner to remove.
How it works
Attio data in, attributed revenue back out
Both directions run on their own once connected. The first is what makes attribution across every channel possible at all. The second puts the answer on the record your team already works in.
1 Pull your pipeline into LeadJourney
Your Attio data meets the marketing data it was always missing.
LeadJourney reads your People, Companies and Deals, with stage, value and close date, as each record changes.
Ad clicks, spend, sessions, forms and click IDs are tracked server-side across paid, organic and AI search.
LeadJourney joins the two into one journey per Person, from the first anonymous click through to the deal Attio marked won.
Influenced pipeline, attributed revenue, ROAS and cost per won deal, per channel, campaign and ad.
2 Write the Attio attribution onto People, Companies and Deals
So nobody opens a second tool to answer where a deal came from.
LeadJourney writes the finished attribution onto the Attio record, only into the attributes you mapped.
First touch, last touch, campaign, ad and click ID land as attributes on the Person, the Company and the Deal.
Views, lists, reports and workflows pick them up like any other attribute: filter a list by source, or route paid leads to the right owner.
Sales sees where the person came from on the record they already work in, and marketing sees the deal value against the ad.
The return path
Won Attio deals, back in the ad account that earned them
A form fill is not a result. Once Attio marks a deal won, the amount goes back to the platform that produced the click.
- MetaConversions API
Deal created, stage reached and deal won, with value and currency
- Google AdsOffline conversion import
Conversions matched on gclid, with the deal value for value based bidding
- LinkedIn AdsConversions API
Stage changes and won revenue matched on li_fat_id
- Microsoft AdsOffline conversions
Conversions matched on msclkid, with the deal value
- TikTok AdsEvents API
Server-side lead and revenue events
You choose what counts as a conversion
Map any Attio deal stage to any platform event. In progress, proposal sent, won, or all three.
Value based bidding gets the real deal value
The deal value travels with the event, so tROAS strategies optimise on pipeline instead of a flat lead value.
Sent server to server
No pixel to fire, nothing for an ad blocker or a declined cookie banner to remove.
Reporting
The questions your Attio reports cannot answer yet
Every one of these is a report in LeadJourney rather than an attribute project. Attio stays the source of truth for the deal, and LeadJourney supplies the source that produced it.
Which campaign produced the deals we won last quarter, not just the leads?
What did a won deal actually cost us in ad spend, per channel?
Which channel starts our biggest deals, even when a different one closes them?
How much won revenue came from ChatGPT, Perplexity and Gemini last month?
Which landing page produces the people who become deals?
Which campaigns buy leads that never become a deal?
LeadJourney and Attio reports
Where Attio reports end and LeadJourney starts
Attio reports chart what is in Attio: won and open value by stage, owner and any attribute you keep. The click before the record is not in Attio.
| Capability | Attio reports | With LeadJourney |
|---|---|---|
| Where Attio attribution gets its source | Attio reportsWhatever your attributes hold: a select a teammate sets, or a value a form tool or a zap wrote. | With LeadJourneyTracked server-side, every session and every channel, and written onto the Person and the Deal automatically. |
| The anonymous first click | Attio reportsNot recorded. Attio has no website tracking, so it first hears about a person when something or someone creates them. | With LeadJourneyCaptured server-side, then stitched to the Person when the form is submitted. |
| Ad spend | Attio reportsNone. Attio holds deal values, not campaign costs. | With LeadJourneyPulled automatically from Meta, Google, LinkedIn and Microsoft Ads. |
| ROAS and cost per won deal | Attio reportsNot calculated, because there is no spend to divide by. Reports chart won value by any attribute, including a source. | With LeadJourneyLive per channel, campaign, ad set and creative. |
| Attribution models | Attio reportsOne source per record, the one in the attribute. | With LeadJourneyFirst click, last click, linear and position based, switchable without re-tracking anything. |
| UTM parameters and click IDs | Attio reportsAttributes someone defines, filled by a form tool or a zap when the parameter survives the visit. | With LeadJourneyCaptured at click time and written onto the record. No zap, no form integration. |
| Organic, direct, referral and AI search | Attio reportsInvisible until a record exists, and then only if something wrote the source. | With LeadJourneyFirst class channels, including ChatGPT, Perplexity, Claude and Gemini. |
| First-party tracking and consent | Attio reportsNot Attio's job. It depends entirely on the web tracking you put in front of it. | With LeadJourneyServer-side and first-party by design. 95%+ accuracy, processed in the EU. |
| Conversions back to the ad platforms | Attio reportsNot built in. Needs an automation someone builds and maintains, without the click ID to match on. | With LeadJourneyBuilt in per platform, with the deal value attached and matched on the click ID. |
| What it is for | Attio reportsRunning your relationships and pipeline in a CRM that bends to your data model. | With LeadJourneyMeasuring where deals and revenue come from, then feeding that back into how you buy. |
It is not either or
Keep Attio as the system of record. LeadJourney fills the source attributes with measured data, adds the spend, and hands the won deals to the ad platforms.
MCP server
Chat with your Attio attribution data
The same journeys, spend and won revenue are also served over MCP. Ask in Claude or ChatGPT, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
Connected to Attio in about 21 minutes
No developer, no Zapier and no data warehouse.
- 1About 5 minutes
Add a single line of code to your website
Paste the LeadJourney script into your site or your GTM container. It starts recording sessions, click IDs and form fills immediately.
- 2About 10 minutes
Connect Attio in one click, then your ad accounts
Sign in to Attio, pick the objects and attributes in scope, then link Meta, Google, LinkedIn and Microsoft Ads. Spend and campaigns are imported for you, historic data included.
- 3Same day
Map deal stages to conversion events
Choose which deal stages count as a qualified lead and which count as revenue. From then on every won deal flows back to the platform that created it, with the deal value attached.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What Attio teams ask before connecting
If yours is not here, our team answers in the chat within a few minutes.
How is this different from Attio reports?
Attio reports chart the values in your attributes, so a deal's source is whatever someone or something wrote there. LeadJourney fills that in from measurement: it tracks every visit server-side, joins the click to the Person at form submit, adds spend from every ad account, and writes source, campaign, ad and click ID onto the Person and the Deal. Your reports then group won value by a source that was measured rather than typed.
Does Attio attribution work without Zapier or a developer?
Yes, that is the point. Connecting Attio is a one click sign in, and LeadJourney writes the attribution onto People, Companies and Deals itself. There is no zap to build, no webhook to maintain and nothing for an engineer to deploy, which is what most Attio teams were stitching together before.
Which attributes does LeadJourney write into Attio?
On the Person: first and last touch channel, source and campaign, the ad, ad set and creative, every UTM parameter, the click ID from each platform, the landing page and referrer, and a link to the full journey. On the Deal: the attributed channel and campaign, the credit each touchpoint earned under your active model, and the ad spend attributed to the deal. You choose which of those are in scope before anything is written.
Will it overwrite attributes my team already uses?
No. Nothing is written to an attribute you have not mapped, and the direction of every mapping is yours to set. Most teams write attribution to the dedicated LeadJourney attributes and leave their existing ones untouched, so historic views and reports stay comparable.
How quickly does a won deal reach Meta and Google?
As it happens. When a deal changes stage, value or outcome in Attio, LeadJourney picks the change up straight away and sends the matching conversion to the platform that produced the click. Transparent Logs show every event that was sent and when.
Can I send won deals back to Meta and Google?
Yes, and it is the point of the integration. Won deals are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the deal value attached so value based bidding has a real number to optimise against.
Does it work with custom attributes, custom stages and lists?
Yes. The sync is mapped per object and per attribute, so it works with your own deal stages in your own order, with custom attributes on People, Companies and Deals, with list membership where a list is how you mark quality, and with multiple currencies. You decide which stages count as conversions.
A deal is won months after the first click. Is it still attributed?
Yes. The journey in LeadJourney has no attribution window, so the deal is credited to the campaign and ad that started it however long the sales cycle takes. The ad platforms apply their own windows to the events they receive, so a late deal mainly improves their optimisation; the report that matches revenue to the ad lives in LeadJourney and on the Attio record.
Do I need a developer?
No. Connecting Attio is a one click sign in and an attribute mapping screen, and most workspaces are live in about 21 minutes. Our team will do the mapping with you on a call if you prefer.
Is the Attio sync GDPR compliant?
Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Financial, legal and other regulated industries are a core part of our customer base.
What does it cost?
The Attio integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
More integrations
More CRM and sales integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, in and out of Attio
Start linking marketing to revenue in Attio with LeadJourney
Connect Attio in one click and watch your own won deals line up against the campaigns that created them, stage by stage.
