Attio

OVERVIEW

A native Attio integration — no Zapier in the middle

The Attio integration uses OAuth and a webhook subscription LeadJourney registers and manages on your workspace automatically. Approve the Attio workspace, pick the trigger, map a few fields — and from that moment, every Person Created, Deal Updated, or Company Created event in Attio arrives in LeadJourney within a second, stitched back to the original visitor journey and forwarded to Meta CAPI, Google Ads, LinkedIn, TikTok, and Bing as a server-side conversion. No middleware, no API keys, no engineers.

USE CASES

What you can do with Attio and LeadJourney

Six things that go from "needs an engineer and a Zapier seat" to "configured in five minutes" the moment you connect Attio.

1. 01

   One-click OAuth — no engineers, no API keys

   Connect from LeadJourney's Integrations page. Approve the workspace in Attio. Done. No client IDs to paste, no secrets to rotate, no Zapier seat to buy.

2. 02

   Native real-time webhook

   LeadJourney auto-registers a webhook subscription on your Attio workspace the moment you save a trigger. Events arrive in 1–2 seconds — no polling, no batching delay.

3. 03

   People, Deals, and Companies — any object that matters

   Track Record Created and Record Updated on all of Attio's standard objects. Build separate triggers for Person Created → Lead, Deal Won → WonClient, Company Updated → Account Update.

4. 04

   Map any Attio attribute — including custom ones

   The mapping UI fetches a live sample record so you can pick attribute paths from a dropdown with the resolved sample value shown inline. Verify before you save.

5. 05

   Filter to only the events that matter

   Add filters like "only fire when stage.title = Won" or "only when lead_source = Paid" so you don't pollute your conversion stream with every status flip.

6. 06

   Server-side forwarding to every ad platform

   The same Attio event lands in Meta CAPI, Google Ads, LinkedIn, TikTok, and Bing — server-to-server, so iOS 14.5+, ad blockers, and cookie loss don't touch it.

WHY IT MATTERS

Attio shows you the pipeline. LeadJourney shows you which ads built it.

Modern B2B teams pick Attio because it's the fastest CRM their sales reps will actually keep up to date — but the cost of that speed is that nothing in Attio knows which Meta or Google campaign produced the deal that just closed. Without that link, your ad algorithms optimise for form-fills and your CAC numbers are guesses dressed up as dashboards. LeadJourney closes the loop server-side: every record event in Attio gets matched back to the click that originally created the lead, then forwarded to your ad platforms as a real conversion. Algorithms learn from revenue, not from leads — and your reporting finally agrees with what's actually closing.

COMPARISON

Attio alone vs Attio with LeadJourney

Same CRM. Two very different views of what your paid acquisition is actually doing.

HOW TO CONNECT

Live in five minutes

One OAuth approval, one trigger, one field map. No middleware, no developer, no API tokens to rotate.

1. 01

   Setup Step 1

   Open Settings → Apps → Attio in LeadJourney and click Connect. You'll be redirected to Attio to approve the workspace you want LeadJourney to read from.

2. 02

   Setup Step 2

   Add a trigger. Pick an Attio event — for example Person Created, Deal Updated, or Company Created — and the LeadJourney conversion type it should fire (Lead, WonClient, Account Created, etc.).

3. 03

   Setup Step 3

   Check for data. On the Receive Data tab, click "Check for data". LeadJourney pulls the three most recent records from your Attio workspace so you can map against real values.

4. 04

   Setup Step 4

   Map fields. On the Configure Mapping tab, pick the Attio attribute path for Email, Name, Phone, Revenue, and any custom fields. The resolved value from your sample record shows next to each row so you can confirm before saving.

5. 05

   Setup Step 5

   (Optional) Add filters. On the Filtering tab, restrict the trigger to records matching specific criteria — for example, only fire WonClient when stage equals "Closed Won".

6. 06

   Setup Step 6

   Save. LeadJourney registers the webhook in Attio automatically. Edit any matching record in Attio — the conversion lands in LeadJourney within seconds and is forwarded to every ad platform you've connected.

FAQ

Frequently asked questions about Attio

Quick answers about how the native Attio ↔ LeadJourney integration works under the hood.