Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor freelancers and consultants
Report like an agency, without an agency behind you
Every client's channels, leads and closed revenue in one workspace, on a dashboard they can open themselves. No export evening, no analyst, no dashboard build.
- A client live in 21 minutes
- Unlimited client logins
- Client dashboards branded as yours
- Ads, organic, email and referrals
Works with everything your clients already run
One client's month, twice
The report you build by handFour tabs, three exports, one eveningToday
Spent building it, per client3 h
- Numbers come from
- 3 ad platforms, GA4, a CSV
- What the CRM says
- 31 deals, source "Direct"
- Channels with no ad spend
- Not in the report
- Client's verdict
- So which of this worked?
“Which of this actually brought us customers?”
Client's replyAI Attribution EngineLeadJourney assembles the client's month
The same month in LeadJourneyOne workspace per client, liveWith LeadJourney
Closed revenue, traced to a channel€68,400
- Leads captured
- 114, each with its source
- Ad spend
- €6,400 across three platforms
- From channels with no media cost
- €34,500
- Time spent building it
- None, it is a live link
“Can we put more into the newsletter?”
Client's replyThree exports and a spreadsheet still end in the question you cannot answer. The same month in one workspace: 114 leads with their true source, €68,400 closed according to the client's own CRM, and half of it from channels that never appeared in the old report.
Watch it
One person, and the numbers to prove it
One setup that connects every channel to real revenue in the client's CRM, without a data team behind it.
1:36 minutesAll videos
Capture every lead
Every way a lead reaches your client, tracked to its source
A form on the site, a call from a mobile ad, a slot booked out of the newsletter, a deal moved in the CRM. All four keep the channel that produced them, paid or not.
SourceGoogle AdsForm tracking
Every submission arrives with the full source, down to the ad and the keyword.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceNewsletterMeeting tracking
Booked slots tied back to the campaign or the newsletter that sent them.
+ moreInbound callAnswered
+49 30 ••• 41 18Tracking number, 4:32 min
Entry page/implants-berlinLead statusQualified
SourceMeta AdsCall tracking
The number that rang, the page the caller was on and what the lead became.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceGoogle OrganicCRM tracking
Stages and closed revenue read straight from the client's own pipeline.
+ moreServer-side and first-party on the client's own domain, so a lead keeps its source whether it came from an ad, a search result or your newsletter. Call tracking with static and dynamic numbers is available as an add-on.
The Sunday evening you get back.
- Client“Which of this actually worked?”
- Client“Can you send last month's numbers again?”
- You, 22:40“Three exports left to join”
- Client's owner“The CRM says all of it was Direct”
- Client“Is the newsletter worth the time?”
- Client“We are reviewing the retainer next week”
- Prospect in a pitch“Do you have a dashboard we can see?”
- You“Another hour of screenshots for one slide”
- Client“Where did these leads come from?”
- Client's sales rep“This lead has no source... again”
- Client“Prove the ads brought us revenue”
- You“Was the tracking ever live on the new page?”
The overview a team of one never has
Stop rebuilding the same report five times a month
Your workspace
All clients, one overview5 client workspaces, ad spend against closed revenue, last 30 days
Branded as yours€21.4kManaged ad spend
€248kClosed revenue
11.6xReturn on managed spend
ClientSpendLeadsRevenue
HEHarbor Events€6.4k114€68.4k
NDNorthside Dental€5.2k96€54.6k
ALAvenir Legal€4.1k74€61.2k
RHRidgeline Homes€3.8k88€38.9k
Every client in one list, their own spend against the revenue their CRM closed. Open a client in one click, or send them the link to their own live dashboard.
One dashboard. Every client's revenue, live.
Ad spend, leads and closed revenue for every client you run, in one list, and any client one click away. The monthly report stops being a build: it is a link the client can open on any day of the month, branded as yours.
- Every client's spend against the revenue their CRM closed
- Five client workspaces on the entry plan, each with its own tracking
- Unlimited client logins, so nobody pays to see their own numbers
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built to keep the retainer
The three reports that end the yearly retainer debate
Harbor Events
LB
Closed won, €7,300L. BrandtKestrel & Fach
5 touchpoints17 days to closeFirst: the newsletterLast: a brand search ad
1
Clicked a link in the March newsletterDay 1, Email
First touch2
Read two case studies, filled in nothingDay 1, 2 pages
3
Searched the brand and clicked the adDay 11, Google Ads
Last click4
Booked and attended the callDay 14, Meeting booked
5
Signed the event contractDay 17, Closed won
ConvertedEvery ad platform report gives Google Ads the whole €7,300. The newsletter that started it is 16 days upstream, and it is the line item the client asked you to drop.
Multi-touch journey
Show the channel that started it, not just the one that closed it.
Every touchpoint from the first click to the signed deal, on one timeline. That is how a newsletter or an organic article keeps the credit an ad platform hands to the last brand search.
- Click to lead to deal timeline for every named lead
- First-touch, last-touch, linear, U-shaped and time-decay
- Organic, email and referral touches on the same line as the ads
Northside Dental
Delivered leads, by CRM outcomeRead from the client's HubSpot, updated as the stage changes
Client's CRM153Leads delivered
64Qualified
€89,200Closed revenue
LeadSourceCRM stageValue
MKM. KellerBaumann GmbHMeta AdsClosed won€8,400
Meta AdsClosed won€8,400JSJ. SandbergNordlys ASGoogle AdsProposal€6,200
Google AdsProposal€6,200TAT. AhmadiVela Studio
LinkedIn AdsQualified€4,900
LinkedIn AdsQualified€4,900RPR. Pohlno company given
TikTok AdsDisqualifiedOut of area
TikTok AdsDisqualifiedOut of areaThe client's own CRM grades the leads, not your dashboard. That is why the number holds up when they check it themselves.
Lead quality
Let the client's own CRM grade the leads you sent.
Every lead appears with the stage the client's pipeline put it in and what it was worth. The disqualified ones too, which is what makes the qualified ones believable on the call.
- Qualified, disqualified and closed, per lead and per channel
- Values and reasons read from the client's own CRM fields
- The same numbers they see in their own system
Conversion SyncOutcomes pushed back from the client's CRM, last 30 days
Server-sideAd channelEvent syncedSentMatch
Meta AdsQualified Lead11296%Google AdsClosed Deal, value3895%LinkedIn AdsClosed Deal, value1792%HubSpot deal stagesRead, two-wayliven/aA small budget cannot afford to teach the algorithm the wrong thing. Closed deals go back with their value attached, so €2,300 a month buys the audience a much larger budget would.
Conversion sync
Make a small budget behave like a bigger one.
Closed deals and their values go back to Meta, Google, LinkedIn and Microsoft Ads from the client's CRM, so the algorithms optimise on customers rather than on the cheapest form fill.
- Server-side conversion events to every connected platform
- Any CRM stage mapped as its own conversion event
- Deal values attached, for value-based bidding
Connect and extend
The team you do not have, in the tools you already use
Atlas AI
Ask a question, get the slide you needed.
What should go in Harbor Events' report this month?
€68,400 closed from 114 leads. Half of it came from the newsletter, organic search and one referral partner, with no media spend at all. LinkedIn Ads returned 5.2x on €1,500.
Ask Atlas
Triggers and alerts
Hear about a win before the client does.
TriggersLive
A lead closes in any client's CRMSlack, #wins
A client's cost per lead doublesEmail, you
No lead for 48 hoursEmail, you
Closed won: Kestrel & Fach, €7,300Harbor Events, first touch the March newsletter, posted to #winsnowAPI and webhooks
Same data, in your own stack.
GET/v1/conversions200
{
"client": "harbor-events",
"channel": "email",
"campaign": "march-newsletter",
"leads": 14,
"media_spend": 0,
"revenue": 10400
}
Client workspaces
Every client, one click away.
YourAgency
Client workspaces5 clients
Switch client
HEHarbor Events€6.4k spend€68.4k
NDNorthside Dental€5.2k spend€54.6k
ALAvenir Legal€4.1k spend€61.2k
RHRidgeline Homes€3.8k spend€38.9k
Connect the CRM in one click
The pipeline that decides whether your work paid off
Native, one-click integrations for the CRMs your clients run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to a live client dashboard, in 5 guided steps
No developer, on your side or the client's, and no dashboard to build afterwards.
Acme SaaS
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Google AdsMeta AdsGoogle OrganicNewsletterLinkedIn Ads
Referral partnerStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSpend and campaign structure import on connect
Google AdsHarbor EventsConnectedMeta AdsHarbor EventsConnectedLinkedIn AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnect
SalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why consultants stop maintaining their own dashboards
| What a team of one needs |  A Looker Studio build | The platforms' own reports | The spreadsheet you keep | LeadJourney |
|---|---|---|---|---|
| Closed revenue per channel, from the CRM | Partly: If you build the join | No: Not connected | Partly: Whatever was pasted in | Yes: Read from the pipeline |
| Channels with no ad spend included | Partly: Another data source each | No: Ads only | Partly: Typed in by hand | Yes: Organic, email, referral, offline |
| Work to produce next month's report | Partly: Fix whatever broke | Partly: Screenshots per platform | No: Every month, forever | Yes: None, it is live |
| Client can open it themselves | Partly: If you manage the sharing | No: Not client-ready | No: A file you email | Yes: Branded, unlimited logins |
| One deduplicated number across platforms | Partly: Your own joins | No: Each claims the lead | No: Double counted | Yes: One view |
| The full path to a closed deal | No: Last click at best | No: Own platform only | No: Not possible | Yes: Every touchpoint, five models |
| Calls and booked meetings as leads | Partly: A second tool to wire in | Partly: Call ads only | Partly: Typed in by hand | Yes: Tracked to the source |
| Server-side, ad blocker and iOS proof | No: Inherits the gaps | Partly: CAPI, if you build it | No: Inherits the gaps | Yes: 95%+ accuracy |
| Feeds the outcomes back into delivery | No: Reporting only | Partly: Needs CRM events | No: Reporting only | Yes: Events to every platform |
| Adding client number six | No: Rebuild the whole thing | Partly: One more login set | No: One more tab | Yes: A workspace, 21 minutes |
Customers
Consultants stopped building reports by hand
4.9 out of 5 across 11 verified reviews from advertisers, agencies and freelancers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What freelancers and consultants ask before their first client
If yours is not here, our team answers in the chat within a few minutes.
I am one person. Is this not built for agencies?
The entry plan is written for exactly this: it carries five client workspaces, each with its own tracking, reports and users, and every additional workspace is a small flat rate on top. Client logins are never limited, so the number of people who can open a dashboard has nothing to do with your plan. The prices are public, in five currencies, on the pricing page.
How long does one client take to set up?
About 21 minutes: pick the channels, connect the ad accounts, add a first-party tracking subdomain, put one script on the site and connect the CRM. No developer on your side or the client's, and we do the first client with you on a call if you want.
Do I have to build the dashboards?
No, and that is the point. The reports are there the moment the data flows: channels, campaigns, landing pages, leads, journeys and closed revenue, each one filterable. If a client wants a cut nobody built, the report builder makes it from raw event data, and Atlas answers the one-off questions in plain language instead of sending you back into a spreadsheet.
Can the client open their own dashboard?
Yes. Every client workspace supports unlimited client logins with access to their own live numbers and nothing else, the reporting is branded as yours, and scheduled emails go out on whatever rhythm you agree. A client who can check any day stops asking for last month's numbers again.
Most of what I do is not paid ads. Does that fit?
It is the reason the reports are worth sending. Organic search, a newsletter, a podcast, a referral partner or an offline campaign can each be a channel of its own with its own cost, so it appears next to the ad platforms with the leads and the revenue it produced. Half the revenue in the report on this page comes from channels with no media spend at all.
My client will not give me access to their CRM.
The CRM is connected inside that client's own workspace and the client can authorise it themselves in a couple of clicks. You never need a seat in their system: you get the attribution report, they keep their pipeline. If they have no CRM, a booked meeting, an answered call over a certain length or a payment can be the outcome instead, and a webhook or the REST API can post one back per lead.
What happens when I take on client six?
A new client workspace is added from a template rather than set up from scratch, so the second client takes less time than the first and the fifteenth takes the same as the second. Workspaces beyond the ones your plan includes are a small flat monthly rate each.
Does tracking still work with ad blockers and on iOS?
Yes. Tracking runs server-side with first-party identifiers on the client's own domain, so leads are recorded when an ad blocker is active or iOS strips the pixel. That is how accuracy stays above 95%, and it is often the first thing a client notices: more leads in the report than the ad platform ever showed.
Will this help me win work against agencies?
It removes the reason a prospect picks the agency in the room. You bring a live dashboard with their competitors' channel mix questions answered, they get a login of their own, and the reporting carries your name rather than ours. From five active client workspaces there is also certified partner status and a listing in our agency directory, which sends enquiries the other way.
Built for freelancers and consultants
Send one client a report you did not build
Book a demo and bring one client account. We connect its channels and its CRM live on the call, so you leave with their month already assembled.
Paid channels
And the ones with no media cost
Harbor Events
The client's month, in one reportEvery channel, last 30 days, revenue from their own CRM
Client-ready€6,400Ad spend
114Leads
€68,400Closed revenue
ChannelLeadsSpendRevenueShare
Organic searchNo media cost21none€18,30027%NewsletterNo media cost14none€10,40015%Half of the €68,400 came from the newsletter, organic search and one referral partner, which cost no media at all. That half never appears in an ad platform report.
