Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyLanding page report
A landing page report that ranks pages by revenue, not form fills.
The page with the best form conversion rate is often not the page that starts the most deals. The report shows both.
- Every landing page, ranked by what it closed
- Split by channel and campaign
- Customers and revenue from the CRM
Rated by teams that judge pages on deals
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Landing page reporting at
Ranked by revenue, not by conversion rate
Your workspace
Landing page reportLast 30 days, pages ranked by closed revenue from the CRM
21.5kVisits
713Leads
€186.0kRevenue
PageVisitsLeadsCustomersRevenue
/pricing4,12016821€71.4k
/demo2,86013114€46.2k
/blog/utm-parameters-explained9,640927€28.6k
/free-quote3,3102044€20.5k
/webinar/attribution-1011,5401185€19.3k
/free-quote converts best and still ranks fourth: revenue comes from the CRM, not from the form.
The definition
What is a landing page report?
In short
A landing page report lists every page visitors land on with visits, leads, qualified leads, customers and revenue, split by the channel and campaign that sent the traffic. The revenue comes from the deals in your CRM, so a page is judged on the customers it started rather than on its form conversion rate, and the best converting page is not always the best page.
Every landing page, ranked
Pricing, demo, paid, blog and webinar pages in one sortable list. A page you never set up still has a row.
Revenue per page from the CRM
Customers and revenue are the deals in HubSpot, Salesforce or Pipedrive whose journey began on that page, not a goal value typed into an analytics tool.
Split by channel and campaign
The same page converts Meta and Google traffic differently. Each channel has its own leads and revenue, so the fix is often the traffic, not the page.
Visits to leads to customers
Conversion rate is one column. The ones that matter more sit next to it: how many of those leads qualified, and how many became customers.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
What the report shows
Every page, from the visit to the deal it started.
Pages ranked by leads, customers or revenue
Sort the table three ways and three different pages come first. All three columns stay in view, so 4% and €71k is not read as weaker than 6% and €20k.
Each page split by channel
Open a page and the traffic splits by source, each with its own visits, leads and revenue. A page that converts Google and loses Meta needs different traffic, not a redesign.
The click that landed, kept for months
The UTMs and click ID of the first visit stay with the person, so a lead who converts weeks later still credits the page they landed on. See UTM and click ID tracking.
Any page builder, one script, no bridge page
Webflow, WordPress, Wix or a hand-built page: one script tracks every page the same way, with no redirect in between to lose the click ID.
From the page to the closed deal
Click a page's customer count and the deals list by name. Open one and the path is there, landing visit to closed won. See customer journey tracking.
The page report, delivered
Schedule the table to the content team on Monday and the paid team monthly, by Slack, email or WhatsApp, with an Atlas summary of what moved.
Inside the report
One page split by channel, and one deal traced to its page.
Your workspace
/pricing, by channelLast 30 days, who lands on the page and what they close
ChannelVisitsLeadsRevenue
Google Ads1,48071€38.2k
Google organic1,21049€19.6kDirect62022€7.4k
ChatGPT31014€4.1k
Meta Ads50012€2.1k/pricing, 168 leads, 21 customers€71.4k
Five channels add up to the page row. Meta's 500 visits are worth more on /free-quote, and the report says where.
The channel split
One page opened: who lands on it and what they close.
Click /pricing and its 4,120 visits split by channel. Google Ads sends 1,480 and closes €38.2k, Meta sends 500 and closes €2.1k. Same page, same form, a sixfold difference in what a visit is worth.
- Visits, leads, customers and revenue per channel on the page
- Campaign level underneath: which ad set or keyword lands here
- Conversion rate per channel beside revenue per channel
- Qualified share per channel, so cheap leads and good leads are told apart
Your workspace
Deal · Acme SupplyOpened from the blog post's row, last 30 days
JWJonas WeberAcme SupplyClosed won
- Google organicLanded on /blog/utm-parameters-explained from a searchDay 1
- ChatGPTCame back from an answer that cited the same postDay 4
- DirectSent the form on /contactDay 11
HubSpotDeal moved to Closed won, €12,400Day 34
Revenue credited to the post€12,400
Landing page: the blog post. Conversion page: /contact. The report keeps both columns apart.
The deal behind the page
One deal from the blog row, traced to the post that started it.
The blog post has 9,640 visits, the worst conversion rate on the table, and seven customers worth €28.6k. Click the seven and the deals list by name, with the journey behind each one.
- The landing page of the first visit on every deal
- Return visits with their own pages and sources
- The conversion page, kept separate from the landing page
- CRM stages and the closed amount on the same timeline
Live in 21 minutes
The landing page report in three steps
No goal per page in an analytics tool, no conversion value typed in by hand.
- 1About 5 minutes
Install
Add one script to your website on your own first-party subdomain. Every landing visit is recorded with its page, source, campaign and click ID, and every page gets a row without anyone registering it.
- 2About 15 minutes
Connect
Connect the ad accounts for spend per campaign and your CRM for the outcomes. HubSpot, Pipedrive, Close and Attio connect with one-click OAuth; Salesforce and 100+ others through a webhook, Zapier, Make or n8n.
- 3Same day
Read the columns
Visits come from the script, leads from your forms, calls and bookings, revenue from the CRM stages you map. The first rows are there the same day.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Common questions
The landing page report, the questions buyers ask
What marketers want to know before they stop judging pages on conversion rate alone.
What does this show that the landing page report in GA4 does not?
GA4 shows sessions, engagement and goal completions per landing page, from a cookie that consent and iOS shorten. This report shows leads, qualified leads, customers and closed revenue per page, read from your CRM and joined to the first-party landing visit, and it splits each page by channel and campaign. The rest of the report family is on the marketing reporting software page.
Can I see how different channels convert on the same page?
Yes. Open any page and its traffic splits by source: Google Ads, Google organic, Meta Ads, LinkedIn Ads, ChatGPT, email, direct, each with visits, leads, conversion rate, customers and revenue on that page. Underneath sits the campaign, ad set or keyword that landed there. The same page often converts one channel's visitors at twice the rate of another's, and revenue per visit differs more still.
Which page builders and CMSs does it work with?
Any page that can carry one script: Webflow, WordPress, Wix, Shopify, HubSpot pages, a landing page tool or a hand-built site. The script records the landing page, the source and the click ID on your own first-party subdomain, without a redirect or bridge page, so every page on the domain gets a row in the report whether or not it was built for a campaign.
Can a blog post be judged on revenue?
Yes, and it usually changes the ranking. A post with thousands of visits and a low form conversion rate can be the first landing page on several closed deals, because the click ID and UTMs from that first visit stay with the person until they convert on /pricing or /contact weeks later. See SEO content revenue, and the SEO agencies page for the client reporting version.
Can I use the report for A/B tests?
LeadJourney does not run the test, but it makes the result mean something. Each variant is a page with its own row, so two variants are compared on leads, qualified leads, customers and revenue, not on form fills alone. A variant that lifts conversion rate and lowers qualified share shows up as exactly that. The conversion rate calculator is the first column; the report supplies the rest.
Does the report split by device and country?
Landing page performance can be broken down by device type and by country as well as by channel and campaign, so a page that loses mobile visitors, or converts one market and not another, is visible per page. Tracking is first-party, consent-aware and hosted in the EU in Frankfurt, which matters when the report covers international traffic.
See it on your own pages
See which of your pages start deals, not just forms, on the call.
Book a demo and we connect your site and CRM live, then read the report together: every page ranked by revenue, with the deals behind any row.
Your workspace
Landing page reportLast 30 days, pages ranked by closed revenue, not by conversion rate
ChannelVisitsLeadsRevenue
/pricing4,120168€71.4k
/demo2,860131€46.2k
/blog/utm-parameters-explained9,64092€28.6k
/free-quote3,310204€20.5k
/webinar/attribution-1011,540118€19.3k
Five pages, 713 leads, revenue from the CRM€186.0k
The page with the most leads is fourth. The report says so before the budget moves.
