HubSpot attribution, wired in minutes, from first touch to closed won

HubSpot's reports divide credit between the interactions its own tracking cookie recorded, and they start with the first session that cookie saw. LeadJourney produces the touchpoints in the first place: it tracks every visit server-side, including the ones an ad blocker or a declined banner would have removed, joins them to spend from every ad account, and writes the result onto your Contacts, Companies and Deals. The two work together, and HubSpot's reports get better data to divide.

No. LeadJourney runs its own attribution on tracked events and writes the result onto your records as properties, so it works the same on Starter, Professional and Enterprise, and with Sales Hub alone. If you do licence revenue attribution reports, keep using them: they simply have more to work with.

On the Contact: first and last touch channel, source and campaign, the ad, ad set and creative, every UTM parameter, the click ID from each platform, the landing page and referrer, and a link to the full journey. On the Deal: the attributed channel and campaign, the credit each touchpoint earned under your active model, and the ad spend attributed to the deal. You choose which of those are in scope before anything is written.

No. Nothing is written to a property you have not mapped, and the direction of every mapping is yours to set. Most teams write attribution to the dedicated LeadJourney properties and leave Original source, Latest source and their own fields untouched, so historic reporting stays comparable.

By webhook. When a lifecycle stage, deal stage or amount changes, HubSpot notifies LeadJourney and the journey updates, so a deal marked closed won reaches your ad platforms as it happens rather than in a nightly batch. Transparent Logs show every record that moved and when.

Yes, and it is the point of the integration. Closed won deals are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the deal amount attached so value based bidding has a real number to optimise against.

Yes. The sync is mapped per object and per property, so it works with every pipeline and its own stages, with custom properties on Contacts, Companies and Deals, and with multiple currencies. You decide per pipeline which stages count as conversions.

Yes. The journey in LeadJourney has no attribution window, so the deal is credited to the campaign and ad that started it however long the sales cycle takes. The ad platforms apply their own windows to the events they receive, so a late deal mainly improves their optimisation; the report that matches revenue to the ad lives in LeadJourney and on the HubSpot record.

No developer. Connecting HubSpot is an OAuth sign in and a property mapping screen, and most accounts are live in about 21 minutes. An admin is useful for deciding which properties to expose, and our team will do the mapping with you on a call if you prefer.

Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Financial, legal and other regulated industries are a core part of our customer base.

The HubSpot integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.