How OBVIOUS doubled customer retention by proving LinkedIn ROI

OBVIOUS runs people-led growth on LinkedIn: creator content, follower ads and warm outbound. LinkedIn reports impressions and reactions, a conversation that starts in a message reports nothing, and the client's CRM holds the leads with no line back to the post or the ad that produced them.

So the first question a client asks, how many leads did this campaign produce and what became of them, was answered with a story rather than a number. The agency then spent months on tools that took too long to set up or, in Marc's assessment of Dreamdata and HockeyStack, were very expensive.

A dedicated account manager at LeadJourney runs the tracking onboarding with each client directly, and campaigns go live once the tracking stands. Marc puts that at under thirty minutes to working.

From there every client's traffic is tracked server-side from the first LinkedIn click, follower ad and creator post alike, and written onto the lead the CRM already holds. Outbound is counted with it, so the leads that start in a LinkedIn message sit next to the paid ones.

Return on investment stopped being a case OBVIOUS argues at the review and became a number the client can open: which creator, which post and which ad produced the registrations, and what revenue came out the other end.

Because the team can see what works for a client and what does not, budget goes where it earns, which Marc puts at two to three times the return. An account that can see its return does not leave over a doubt either, and he reports customer retention at twice what it was. Both figures are his, not a measurement of ours.