Organic Facebook attribution, per post, from first click to closed deal

Because every outbound click on Facebook passes through Facebook's link shim, so the referrer your site receives is l.facebook.com, m.facebook.com or lm.facebook.com rather than the Page or the post. GA4 recognises those as Facebook and files them under organic social, in one bucket with every other social site. Nothing is broken; GA4 simply has no post, Page or Group to put them under, and no CRM to follow them into.

Through the parameters on the link. A Meta Ads click carries the campaign parameters your ads are set up with, so LeadJourney credits it to the campaign in the Meta Ads integration. A click without them is organic Facebook. Facebook appends an fbclid to organic clicks as well as ads, so the fbclid alone is not what tells them apart. The two sources sit next to each other in the traffic channel report and in the multi-touch models.

For a breakdown per post, yes. Without one, Facebook is still reported as one source with the landing page each visit arrived on, which already tells you which pages Facebook readers convert on. With one, the report splits by campaign and content: a launch post, its share in a Group and the link on the Page's About tab become three rows. The free UTM builder writes the link in a few seconds and keeps the naming consistent.

Yes, the same way. LeadJourney reads the click on your site, so it does not matter whether the link was posted on the Page, in a Group you run, on a profile in professional mode or shared by a customer, as long as it lands on a page carrying the script. Give each place its own campaign parameter and the report shows which of them starts the deals that close.

Boosting turns the post into an ad, so its paid clicks are reported in Ads Manager and carry the URL parameters you set on the ad. LeadJourney credits those clicks to the Meta Ads campaign and keeps the post's organic clicks under Facebook, so the deal the post started is credited once, to the touch that earned it. Set the parameters on the boost the way you would on any ad; a boosted click without them looks like an organic click to any tool, LeadJourney included.

Yes. The landing page report filtered to Facebook lists every page a Facebook reader arrived on, with visits, leads and won revenue per page, and the same report filtered to one campaign shows it per post. The revenue column tells you which pages deserve the next post, and which posts deserve a better page.

Yes. The journey has no window, so the deal is credited to the post that started it however long the cycle takes. Business Suite reports a date range of activity on Facebook, and a deal three months later is not an event Facebook can see, which is one reason organic Facebook looks like a brand play in most reports.

Yes. LeadJourney reads the referrer and the URL parameters the browser already sends, on servers in the EU, first-party, so consent decisions are respected rather than worked around. Nothing is sent to Meta for organic traffic, and the lead is only identified when the reader fills in your form. A data processing agreement is part of every plan.

No. The script is one line in your site or your GTM container, the CRM connection is an OAuth sign in, and the campaign parameters are something whoever posts adds to the link. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.

Organic Facebook tracking is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so the person running the Page, the marketing team and the agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.