Free Marketing Tools
Free, no-signup tools for performance marketers. Build clean UTMs, audit your tracking, and ship better campaigns — powered by the team behind LeadJourney.
Google Ads Budget Calculator
Plan Google Ads spend by industry. Set a leads target to back-solve the budget, or set a budget to forecast leads, customers, CAC and ROAS — with a daily breakdown and what-if scenarios.
Plan Google Ads spendFacebook / Meta Ads Budget Calculator
Plan Meta spend by campaign objective — Lead Forms, Conversions, Traffic, e-commerce, app installs. Reverse-engineer the budget you need, with an iOS 14 attribution sanity check on every projection.
Plan Meta Ads spendCAC Target Planner
Reverse-engineer your funnel. Enter the CAC you need and get the exact cost ceiling for every step — max CPC, cost per lead, cost per call — plus the bottleneck blocking you from hitting it.
Plan my target CACCPL Calculator
Cost per lead in one tap. Enter ad spend and lead count, get CPL with the standard formula plus CAC and ROAS when you add close rate and deal size.
Calculate my CPLCTR Calculator
Click-through rate formula, instantly graded against Meta, Google, TikTok, LinkedIn, and YouTube benchmarks. Add spend to also get CPC and CPM in the same view.
Calculate my CTRConversion Rate Calculator
Calculate CVR for landing pages, ads, e-commerce, or trial signups. Includes context-aware benchmarks and an uplift estimate showing how many extra conversions hitting the benchmark would buy you.
Calculate my CVRCPA Calculator
Cost Per Acquisition for any conversion event — purchase, lead, signup, install, booking. Add revenue and target CPA to also see ROAS, profit per action, and the gap to target.
Calculate my CPACPM Calculator
Solve for CPM, impressions, or budget — pick the unknown and the calculator fills it in. Includes channel benchmarks (Meta, Google, TikTok, LinkedIn, OTT) and CPC + click forecasting when you add a CTR.
Calculate CPMLost Conversion Calculator
See exactly how much ad budget you're losing every month to broken tracking. Compare leads reported in Meta, Google, TikTok against your CRM and uncover the real cost of bad attribution.
Calculate my lost budgetUTM Builder
Pick your channel (Meta, LinkedIn, Google, Bing, organic social, email) and copy a ready-made LeadJourney tracking template. Ad platforms fill in the real campaign, ad set, and ad IDs at click time. Optionally combine it with standard UTMs for your CRM.
Open the UTM BuilderGoogle UTM Builder
GA4-aware UTM builder for Google Ads, organic, YouTube, and Google Business Profile. Includes the four GA4-only parameters (utm_id, utm_source_platform, utm_creative_format, utm_marketing_tactic) Google's own builder doesn't expose.
Build Google UTMsFacebook UTM Builder
Meta dynamic URL parameters baked in. Insert {{campaign.name}}, {{ad.id}}, {{site_source_name}} and 5 more macros — set tracking once at the campaign level and every ad auto-fills with no per-ad work.
Build Facebook UTMsUniversal UTM Generator
Build clean, consistent UTMs for TikTok, LinkedIn, email, newsletters, podcasts, affiliates, and more — with naming-convention templates and a tracking quality score so your reports actually match.
Open the UTM GeneratorTrack every lead
With Pixel-Perfect Accuracy
Stop losing data to iOS, ad blockers and CRM gaps. Server-side tracking, built for lead generation — live in 21 minutes.
