Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyvs
Cometly alternative
Cometly vs LeadJourney: two attribution platforms, one built around the CRM from the first plan
Cometly keeps the CRM on Enterprise and its prices behind a demo. LeadJourney reads the CRM on every plan and publishes its prices.
Rated by the teams who switched
Trusted by 100+ lead generation businesses, agencies and affiliates
LeadJourney vs Cometly
Feature by feature, at today's state of both products
Both track server-side, both attribute across several touches and both ship an AI assistant. The rows are the features our pricing page lists, so the table shows fit, not a winner per row.
| Capability | Cometly | LeadJourney |
|---|---|---|
| Built for | CometlyB2B SaaS and digital businesses that want full-funnel attribution, with agencies and e-commerce too. | LeadJourneyLead generation businesses (B2B and B2C), agencies and affiliates as three account types, with CRM stages, closed deals and Shopify orders as the conversion. |
| Server-side tracking | CometlyYes, server-side tracking and a Conversion API on both tiers. | LeadJourneyYes, on your own domain, 95%+ of conversions captured, with logs, a blacklist, tags and rules. |
| Multi-touch attribution | CometlyYes, several models across the funnel. | LeadJourneyYes, every model on every plan, switchable without re-tracking; custom models on Enterprise. |
| CRM and pipeline | CometlyCRM and warehouse sync on the Enterprise tier. | LeadJourneyHubSpot, Salesforce, Pipedrive, Close, Attio, GoHighLevel, ActiveCampaign and Odoo natively, any CRM by webhook, with stages and deal values on every plan and CRM enrichment from Growth. |
| Revenue back to the ad platforms | CometlyConversion API on both tiers. | LeadJourneyConversions API sync to Meta, Google, LinkedIn and Microsoft on every plan; stage changes and closed deals arrive as offline conversions. |
| Ad platforms | CometlyThe major platforms in the AI Ads Manager, with spend and campaign management in one view. | LeadJourneyMeta, Google, LinkedIn and Microsoft Ads with spend synced every two hours; any other source as a custom channel with its own costs. No ad editing. |
| Organic and AI search sources | CometlyOrganic tracked; AI engines are not documented as sources of their own. | LeadJourneyGoogle, Bing, YouTube, LinkedIn and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) as distinct sources, out of the box. |
| Journeys and reports | CometlyContact-level journeys and funnel reports. | LeadJourneyFull journey per lead with the CRM stage on it, landing page and conversion path reports, a custom report builder and saved dashboards. |
| AI analyst | CometlyAn AI chat and the AI Ads Manager, with Slack reports. | LeadJourneyAtlas answers questions in plain language; Atlas agents watch the data and send scheduled reports to email, Slack or WhatsApp. |
| MCP, API and automation | CometlyAPI and MCP on the Enterprise tier. | LeadJourneyMCP connection and API from Growth, Zapier app on every plan; the data warehouse export streams the raw data into BigQuery from Scale. |
| Call tracking | CometlyNot listed. | LeadJourneyStatic numbers per campaign or dynamic number insertion per visitor as an add-on on every plan, billed per number plus usage, and CallRail or Podium if you already run one. |
| Agencies and affiliates | CometlyAgencies served; affiliate tracking is not part of the product. | LeadJourneyAgency plans with client workspaces and a cross-client overview; affiliate plans with postbacks and network integrations. |
| Data hosting and compliance | CometlyCloud hosted; the data region is not published. | LeadJourneyFrankfurt, Germany. First-party tracking on your domain, Art. 28 GDPR DPA on request, two-factor authentication. |
| Setup | CometlyDemo first; no free trial, as the pricing page states. | LeadJourneySelf-serve, live in 21 minutes, 14-day trial; onboarding call with a tracking expert from Starter. |
| Pricing | CometlyTwo tiers, Core and Enterprise, usage-based on pageviews, price on request, 20% off annually. | LeadJourneyPublic tiers by marketing spend: from €129 a month, monthly or yearly, visible before anyone books a call. |
Credit where it is due
Cometly has built a real attribution platform: server-side tracking, a Conversion API, an ads manager with AI on top. A SaaS team with a product-led motion should shortlist it. The table is about where the CRM sits: for a business whose revenue is a sales pipeline, reading the CRM on the first plan is the shorter evaluation.
Why teams switch
Why marketing teams choose LeadJourney over Cometly
Three arguments come up in almost every evaluation. Each one is a set of concrete capabilities, not a slogan.
The CRM on every plan
Forms, calls and CRM stages as conversions
Every conversion type a lead gen business has, tracked out of the box, with the CRM stage as the signal that matters rather than a checkout event.
CRM revenue attribution
Closed revenue from your CRM matched to the campaign, ad and keyword that created it, so return on ad spend is measured on deals, not on lead counts.
Offline conversion tracking
Calls, meetings and signed contracts connected back to the exact ad that generated them, and sent to the ad platforms as the conversion they should optimise on.
Lead quality by channel
See which channels bring leads that qualify and close, not just the ones that fill the form.
CRM enrichment
Attribution written back into the CRM, so every lead carries its real source, campaign and keyword where sales works.
Every channel, every account type
Organic and AI search as sources of their own
Google, Bing, YouTube, LinkedIn, email, referrals and the AI engines (ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek) attributed next to your ads at no extra cost.
AI search engine tracking
ChatGPT, Gemini, Claude, Copilot, Perplexity, Grok and DeepSeek tracked as distinct sources, not bucketed into direct or organic.
Client workspaces for agencies
A workspace per client with its own tracking, reports and unlimited client seats, a cross-client overview on top, built for agencies that run lead generation for others.
Server-to-server postbacks
Conversions arrive by postback from your networks or your own backend, so a sale is registered even when the browser drops the pixel.
Call tracking as an add-on
Static numbers per campaign or dynamic number insertion per visitor, on every plan, billed per number plus usage, and CallRail or Podium if you already run one. Every call lands on the click that made the phone ring.
European, transparent, fast
Frankfurt EU hosting
Frankfurt, Germany, with full EU data residency. GDPR compliant by design, with no transfer mechanism to document.
GDPR-native architecture
First-party tracking on your own domain, hashed identifiers and no third-party cookies, with an Art. 28 DPA on request. Compliant by default, not by configuration.
Public pricing by spend
Public tiers from €129 per month, set by your marketing spend and visible before you talk to anyone, with a 14-day free trial and no credit card.
14-day free trial
Every plan starts with a 14-day trial, no credit card, so the numbers can be checked against your current tool before anyone signs anything.
21 minute setup
From signup to live tracking in under 21 minutes, self-serve; an onboarding call with a tracking expert from Starter, and 14 days of setup support.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
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Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Switching
From Cometly to LeadJourney in 21 minutes
Nothing to export by hand. Add the script, connect the accounts, and run both tools for a week or two until the numbers agree.
- 1About 5 minutes
Add the LeadJourney script
Paste one snippet into your site or your GTM container, alongside the Cometly script. It starts recording sessions, click IDs and form fills immediately, and nothing about your current setup changes.
- 2About 10 minutes
Connect your ad accounts and CRM
Sign in to Meta, Google, LinkedIn and Microsoft Ads over OAuth, then connect the CRM where your deals live. Historic campaign data and spend are imported for you.
- 3About 6 minutes
Map your CRM stages to conversions
Choose which stages count as a qualified lead and which count as revenue. From then on every stage change flows back to the ad platforms, and you can switch Cometly off once both tools agree.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Cometly vs LeadJourney, your questions answered
The questions teams ask before deciding, answered the way we answer them on calls.
What is the actual difference between Cometly and LeadJourney?
Both are attribution platforms with server-side tracking, a Conversions API, multi-touch models and an AI assistant, so the difference is fit and packaging. Cometly positions on full-funnel attribution for B2B SaaS, runs an AI ads manager, and puts the CRM and warehouse sync, the API and MCP on its Enterprise tier. LeadJourney is the all-in-one attribution platform, lead generation first, B2B and B2C: the CRM stages and closed deals are the conversion on every plan, Shopify orders sit beside them, AI search engines are tracked as distinct sources, calls land through the call tracking add-on, agencies and affiliates have account types of their own, it hosts in Frankfurt and it publishes its prices.
How does the pricing compare?
Cometly has two tiers, Core and Enterprise, usage-based on monthly pageviews, with the price on request after a demo and no free trial. LeadJourney publishes its tiers: €129 a month up to €5,000 of marketing spend, €249 up to €15,000, €499 up to €50,000, €799 up to €100,000 and from €999 above that, monthly or yearly, after a 14-day trial without a card. Agencies and affiliates have plans of their own from €399 and €129.
Where does the CRM sit in each product?
On Cometly, CRM and warehouse sync are Enterprise features. On LeadJourney, the CRM integrations with stages and deal values are on every plan, because for a lead gen business the CRM stage is the conversion: HubSpot, Pipedrive, Salesforce, Close, Attio, GoHighLevel, ActiveCampaign and Odoo natively, any other CRM by webhook, with attribution written back into the record from the Growth plan. The data warehouse export streams clicks, conversions and leads into your own BigQuery dataset from the Scale plan, and the data also leaves through the API, the Zapier app, webhooks and MCP.
Does LeadJourney have an ads manager like Cometly?
No. LeadJourney reports on campaigns, ad sets and ads with spend, leads and CRM revenue per row, and sends the ad platforms the conversions they should optimise on, but it does not edit campaigns or move budget. Atlas tells you which campaign deserves budget and why; the change stays with you or your agency.
We are an EU company. Does it matter where Cometly hosts?
For a procurement or data protection review it does. Cometly does not publish a data region, which means transfer mechanisms to document. LeadJourney hosts in Frankfurt with full EU data residency, tracks first-party on your own domain, provides an Art. 28 GDPR DPA on request, and the team and the documentation are German. For DACH and EU teams that removes a step from the evaluation.
Can we migrate from Cometly to LeadJourney?
Yes. Setup takes about 21 minutes: add the script next to the Cometly one, connect the ad accounts and the CRM, and map the stages that count as qualified and as revenue. Most teams run both for a week or two and compare the numbers before switching Cometly off. Historic campaign data and spend are imported from your ad platforms during setup.
Keep comparing
Other tools on the same shortlist
The comparisons readers of this page open next. Each one says what the other tool does well and who should pick which.
- vs
LeadJourney vs Hyros
Hyros is an ad tracker best known in high-ticket e-commerce and info businesses. LeadJourney is the better and easier fit when you run a lead generation business, an agency, or a store on Shopify.
Read the comparison - vs
LeadJourney vs SegmentStream
SegmentStream models attribution where tracking cannot reach, priced per project from 800 dollars. LeadJourney attributes real CRM revenue deterministically, from 129 euros, live in 21 minutes.
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LeadJourney vs Ruler Analytics
Ruler Analytics built multi-touch attribution and call tracking for lead generation. LeadJourney adds native AI search tracking, Frankfurt EU hosting, a faster setup and the Atlas AI analyst.
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Cometly alternative
The better Cometly alternative for advertisers and agencies
CRM stages on every plan, AI search as a source, GDPR-native, public tiers by spend and live in 21 minutes, no demo required to start. Book one anyway and see the difference on your own funnel.
