Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor paid traffic affiliates
Every sale on the ad set that bought it. Every euro of spend next to its payout.
Ads Manager sees spend and no sales, the network sees sales and no ad sets. Get profit per ad set, creative and pre-lander instead.
- S2S postback from any network
- Sale back to CAPI, server-side
- Spend synced every 2 hours
Rated by media buyers, agencies and advertisers on
One campaign, one week, told twice
Keto DE, Meta, what you can see todayAds Manager, the network dashboard, the sub ID sheet
- Ads Manager
- €4,180 spend, 0 purchases
- Network dashboard
- 117 sales, €5,733 payout
- Sales per ad set
- Not in either
- Sub ID sheet
- 3 hours, still 20 off
- Which creative to scale
- ?
LeadJourney joins the click ID to the postback
Keto DE, Meta, in LeadJourneyClick on your domain, sale by postback, spend synced
- Spend synced
- €4,180
- Sales by postback
- 117, each on its click
- UGC hook 3
- 68 sales, 75% ROI
- Static v2
- 49 sales, 5% ROI
- Net profit
- €1,553, 37% ROI
Same week, same offer, same payout. Static v2 spends more than half the budget and returns five percent. The sheet said the campaign was fine, because the campaign was fine on average.
Trusted by 100+ performance teams buying traffic at scale
Watch it
The sale Meta records as zero
How server-side postbacks send Digistore24, ClickBank and network sales back to the ad platform at their real value.
42 secondsAll videos
The questions a media buyer stops asking on Tuesday morning
- Ads Manager“€4,180 spent, zero purchases. The pixel never sees the offer page.”
- Network dashboard“117 sales. Which ad set? No idea, the sub IDs came through empty.”
- Sub ID sheet“Meta says 61 clicks on sub 3, the network says 84. Which one do I trust?”
- Scaling call“Do I scale the campaign or just one creative? The sheet only knows the campaign.”
- Wednesday“CPA jumped from €31 to €57 and nothing changed. Except that the algorithm is buying clickers.”
- Month end“The network scrubbed 14 sales. Which ads did those come from? I paid for them.”
- Native“Which widget IDs on Taboola are printing and which are bots? The spreadsheet has 400 rows.”
- Pre-landers“Advertorial v2 clicks through better. Does it sell better? The network cannot tell.”
- CAPI“Meta wants purchase events. I have them, in a dashboard on another domain.”
- Profit“Payout minus spend, per ad, today. Not on the 10th when the statement lands.”
Your account speaks affiliate
Offers, networks and campaigns. Every click and every postback rolls up through all three.
An affiliate account in LeadJourney is built from the three things a media buyer actually runs, not from leads and pipeline stages. Set each one up once and every report reads in those terms.
Offers
What pays. Each offer carries its payout, so a postback turns into revenue the moment it lands, and EPC, CR and profit sit on the offer as well as on the campaign.
- Payout per offer, fixed or from the postback
- EPC, CR and net profit per offer
- Same offer across networks, compared side by side
- Unlimited on every plan
OfferKeto Gummies DE
Digistore24Payout€49.00
EPC€2.10
CR3.1%
Sales, 7d117
StatusActive
Networks
Who pays. Each network gets a postback URL with the click ID and payout macros. Digistore24, ClickBank, MaxWeb, BuyGoods, MaxBounty or an advertiser's own program: anything that fires S2S connects.
- One postback URL per network, set up once
- Click ID, payout and status macros
- Scrubs and reversals arrive as their own events
- Unlimited network integrations
NetworkDigistore24
Postback liveDigistore24Postback URLhttps://go.nordlicht.io/pb?cid={clickid}&payout={payout}&txid={txid}
{clickid}{payout}{txid}{status}
Last postbackSale, €49.00, 2 min ago
Campaigns
Where the traffic comes from. A campaign per traffic source with its tracking link or direct link, its spend synced from the ad platform, and the sales the postback matched to its clicks.
- Spend synced from Meta, Google, Microsoft, LinkedIn
- Native, push and pop as sources with entered costs
- Drill from campaign to ad set, ad and pre-lander
- Direct linking or a tracking link, your call
CampaignKeto DE, Meta
Meta AdsSpend, 7d€4,180
Sales117
Payout€5,733
ROI37%
Direct link, cost sync every 2h
Postback, not pixel
The sale happens on a domain you cannot pixel. Track it where you can: on the click, and in the postback.
Nordlicht Media
Where the conversion can be countedShare of sales captured, last 30 days
Captured96.4%
Click + S2S postbackLeadJourneyServer-side click on your domain, postback with the click ID96%
Browser pixel on your pageSees the click-through, loses blockers, ITP and the sale64%
Pixel on the offer pageNot yours to place0%
Ad blockers bypassediOS and ITP recoveredClick ID kept for months
The click is recorded where you control the domain and the sale arrives by postback with the click ID, so the two are one record.
95%+of sales captured, server-side click plus S2S postback
A pixel on your pre-lander sees a click-through. A pixel on the offer page is not yours to place. LeadJourney records the click on your own tracking domain, and the network's postback carries the click ID back with the sale. Two records that were never in the same place are one row.
- Click recorded server-side on your own domain, so ad blockers and ITP do not eat the clicks you paid for
- Click ID kept for months, so a sale on day nine still credits the ad that started it
- Every click, postback and rejected event in the logs, on every plan
- Direct linking supported, so the visitor can go straight to the offer and the click is still recorded
The sources you buy and the networks that pay, on one tracker
- Meta Ads
Google Ads
Microsoft Ads
TikTok
YouTube
Taboola
Outbrain
MGID
PropellerAds
Zeropark
RichAds
ExoClick
Adsterra
Pinterest
Snapchat
Reddit
Digistore24
ClickBank
MaxWeb
BuyGoods
MaxBounty
Everflow
TUNE
CAKE
Affise
Scaleo
CJ
Awin
Impact
PartnerStack- Any S2S postback
The report you scale on
Profit per campaign, ad set, creative and pre-lander. Today, not on the 10th.
Nordlicht Media
Campaign reportSpend against payout, last 7 days
By postback€9,309Spend
€13,369Payout
€4,060Profit, 44% ROI
CampaignSpendSalesPayoutROI
Credit repair US, Microsoft€97931€1,92296%Solar US, Google Search€2,69071€4,11853%Keto DE, Meta€4,180117€5,73337%
Nutra UK, Taboola€1,46038€1,5969%Native looks busy and returns nine percent. Microsoft runs on a quarter of Meta's spend at twice the ROI. Sorted by profit, the budget moves itself.
Spend minus payout, per ad. Sort by profit and the scaling call makes itself.
Spend arrives every two hours, payouts arrive with every postback, and both sit on the same click. So the report reads the way you think: spend, sales, payout, profit, ROI, then down to the creative and the pre-lander that did the work.
- Spend, sales, payout, profit and ROI per campaign and per ad set
- EPC and CR per offer and per pre-lander, from the same clicks
- Group by device, country, browser, OS, offer and hour
- Cost sync every 2 hours, 30, 15 or 5 minutes as an add-on for intraday buying
- Native, push and pop sources with their costs entered, next to the synced platforms
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
The product, screen by screen
From "the campaign is fine on average" to "kill Static v2 and double UGC hook 3"
Nordlicht Media
PostbacksReceived in the last hour
LiveSale, €49.00Digistore24 · Keto DE, UGC hook 3Sent to Meta CAPISale, €58.00ClickBank · Solar US, Ad 2Sent to Google AdsLead, €62.00MaxBounty · Credit repair US, Ad 1Sent to Microsoft AdsReversal, -€49.00Digistore24 · Keto DE, Static v2Booked against saleEach postback carries the click ID, so the sale lands on the exact ad set and pre-lander, and a reversal lands on the sale it cancels.
S2S postbacks
One postback URL per network. Every sale lands on its click.
Paste the LeadJourney postback URL into the network with the click ID and payout macros. Every sale the network confirms then lands on the ad set, ad and pre-lander that produced it. Scrubs and reversals come through the same way.
- Click ID, payout, transaction ID and status macros
- Duplicate postbacks recognised on the transaction ID
- Reversals and scrubs booked against the sale they cancel
- Test postback from the network settings, matched click shown in the logs
Nordlicht Media
Conversion SyncThe postback's sale sent back to each platform, last 7 days
Server-sidePlatformEvent sentSentMatch
Meta AdsPurchase, €4911796%Google AdsConversion, €587194%Microsoft AdsSale, €623193%
LinkedIn AdsPurchase0n/aThe sale from the network's postback goes back server-side with the payout as the value, so the bidding optimises on buyers instead of pre-lander clicks.
Conversions back to the platforms
The sale goes back to Meta as a purchase. The algorithm starts buying buyers.
A campaign optimised on pre-lander clicks buys clickers. LeadJourney sends the postback's conversion, with its value, back through the Meta Conversions API, Google Ads offline conversions, Microsoft and LinkedIn, matched to the click that started it. The bidding finally sees what it is paid for, which is when CPA stops drifting.
- Purchase, lead or custom events with the payout as value
- Matched on the platform's own click ID, captured on the first visit
- Sent server-side, no pixel on the offer page needed
- Same event mapping per offer, so a new campaign inherits it
Nordlicht Media
Journey #48213Every touch from the click to the payout
Model: first click- Meta ad clickKeto DE, UGC hook 3, iOS, BerlinDay 0, 14:02
- Pre-landerAdvertorial v2, 1:40 on pageDay 0, 14:02
- Offer pageKeto Gummies, Digistore24, direct linkDay 0, 14:04
- Sale by postback€49.00, txid 77120, click ID matchedDay 9, 09:31
- Sent to Meta CAPIPurchase, €49.00, event acceptedDay 9, 09:31
Nine days from click to sale. The retargeting campaign touched the visitor on day six; first click credits UGC hook 3, last click would credit retargeting. Both are one switch apart.
The click-to-sale path
Ad, pre-lander, offer page, postback. One path, even across domains.
The click leaves your ad, lands on your advertorial, goes on to the offer page and comes back nine days later as a postback. LeadJourney keeps that as one journey: which creative, which pre-lander, which offer, how long it took.
- Every touch with its source, ad set and pre-lander
- First click, last click and multi-touch models, switchable per report
- Time to sale per campaign, so the cap and the budget follow the real cycle
- Same journey for direct-linked traffic
Nordlicht Media
LogsEvery click, postback and rejection, newest first
Every plan14:02:11ClickMeta · Keto DE · UGC hook 3 · DE · iOS · lj_8f3a21
14:02:13BlockedIP on blacklist (data centre range) · Keto DE
14:09:40PostbackDigistore24 · sale €49.00 · txid 77120 · matched lj_8f3a21
14:09:41SyncMeta CAPI · purchase €49.00 · accepted
14:11:05RejectedDigistore24 · duplicate txid 77120 · ignored
14:12:30ClickTaboola · Nutra UK · widget 7712 · UK · Android · lj_c04d9e
ReferrerIPUser agentDomainEntry URLCampaignBots filtered
Logs and blacklist
Every click, every postback, every rejection in the log. Bots and bad placements blocked at the door.
When the network's count and yours disagree, the log settles it: every click with its IP, source and sub IDs, every postback with its payload and what it matched, every rejected event with the reason.
- Full click, conversion and postback logs on every plan
- Bot traffic filtered before it reaches the report
- Blacklist by referrer, campaign, IP, user agent, domain and entry URL
- Tags applied by rule, so a widget ID or a placement is one filter away
Built around the way you buy
Ask Atlas, set rules, pull the data, run it on your own domains
Atlas AI
Ask which ad set to scale. Get the number, not a dashboard.
Which ad set should I scale on Keto DE this week?
UGC hook 3: 68 sales on €1,900, 75% ROI. Static v2 takes 55% of the spend for 5% ROI. Move its budget and the campaign goes from 37% to about 60% ROI.
Ask Atlas
Tags, rules and blacklist
Block the placement, tag the rest.
Tags, rules and blacklistLive
IP range 185.220.0.0/16Blacklist, data centre traffic
Placement contains "widget-77"Tag: low quality
Referrer coupon-site.exampleBlacklist, all campaigns
Tracking domains
Your own domains, direct linking included.
Tracking domainsClicks recorded first-party on your own domains
go.nordlicht.ioPrimary
trk.ketoreview.deVerified
click.solarquote.usVerified
Direct linkingVisitor goes straight to the offer, click still recorded
API, webhooks and Zapier
Every click and sale, wherever you want it.
GET/v1/conversions200
{
"campaign": "keto_de_meta",
"ad_set": "ugc_hook_3",
"sales": 68,
"payout": 3332,
"spend": 1900,
"roi": 0.75
}
Zapier
Make
n8nWebhooksLive in 21 minutes
Offer, network, campaign, postback, done
Five steps, none of them a developer's. Most media buyers run LeadJourney next to their current tracker for a week and compare the numbers before switching it off.
1
Add a tracking domain
Point a subdomain of your own at LeadJourney. Clicks are recorded first-party on it from then on.
2
Create the offer
Name, network and payout. Fixed, or taken from the postback per sale.
3
Paste the postback URL
Into the network's settings with the click ID and payout macros. Fire a test, see it match in the logs.
4
Launch the campaign
Tracking link or direct link in the ad, ad account connected for spend, conversion mapping chosen.
5
Read profit per ad
Spend and payout on the same click. Scale what prints, cut what does not, send the sale back to CAPI.
Nordlicht Media
SetupFive steps, then the first postback
Done in 21 min- 1.Tracking domain go.nordlicht.io verified
- 2.Offer created: Keto Gummies DE, €49.00
- 3.Postback received from Digistore24
- 4.Ad account connected: Meta, cost sync on
- 5.First sale matched to its click
Nordlicht Media
Test postbackDigistore24
200 OKDigistore24Receivedhttps://go.nordlicht.io/pb?cid=lj_8f3a21&payout=49.00&txid=77120&status=sale
Click matchedClick lj_8f3a21 · Meta · Keto DE · UGC hook 3
Conversion createdSale, €49.00, on Keto Gummies DE
The same payload, the matched click and the created conversion show in the logs, so the network's count and yours can be settled line by line.
Pricing for affiliates
Priced on the traffic you buy and the visitors you send. Not per event.
Two numbers set the plan, paid spend and unique visitors, and either can be zero. No event counting, no overage on a good day. Offers, campaigns, traffic sources and network integrations are unlimited on every plan.
Solo
For individual affiliates.
€129/mo
Up to €10,000 paid spend and 250,000 visitors/mo
Pro
Most popularFor affiliates running steady volume.
€249/mo
Up to €50,000 paid spend and 1M visitors/mo
Scale
For high-volume media buyers.
€499/mo
Up to €200,000 paid spend and 5M visitors/mo
Network
For networks and large affiliate teams.
from€899/mo
Over €200,000 paid spend or 5M visitors/mo
- S2S postbacks and click ID tracking
- Direct linking
- Cost sync from Meta, Google, Microsoft, LinkedIn
- Conversions API sync
- Blacklist, tags, rules and full logs
- Multi-touch attribution, every model
Prices in euros per month, 20% off yearly. 14 days free, no credit card.
Compare the plans in fullWhat you run today
Ads Manager, the network dashboard, the sub ID sheet, and one place that holds all three
| What a media buyer needs | Ads Manager | Network dashboard | Sub ID sheet | LeadJourney |
|---|---|---|---|---|
| Sees the sale on the offer page | No: Pixel cannot be placed there | Yes: Its own count | Partly: Copied by hand | Yes: S2S postback with the click ID |
| Sale on the ad set and creative | No: No sale to place | Partly: Sub IDs, if they arrived | Partly: Joined by hand, drifts | Yes: Matched on the click ID |
| Spend next to payout | Partly: Spend only | Partly: Payout only | Partly: Yesterday's, if updated | Yes: Synced every 2 hours |
| Conversion back to the algorithm | No: Nothing to send | No: Not its job | No: No | Yes: CAPI, offline conversions, server-side |
| Pre-lander that sells, not just clicks | Partly: Click-through only | No: Never sees the pre-lander | Partly: If the sub ID carried it | Yes: Sale CR per pre-lander |
| Scrubs and reversals on the ad | No: No | Partly: In the statement | No: Month end, maybe | Yes: Booked against the sale, same day |
| Click log to settle a dispute | No: No | Partly: Theirs | No: No | Yes: Every click and postback, every plan |
| Price | Yes: Free | Yes: Free | Partly: Your Tuesday | Yes: From €129, by spend and visitors |
Reviews
What performance marketers say once the numbers agree
4.9 out of 5 across 11 verified reviews from media buyers, agencies and advertisers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Questions media buyers ask
Asked on the demo call, answered here
Postbacks, CAPI, native traffic, price and switching from the tracker you run now.
How do you see a sale on Digistore24, ClickBank or a CPA network when I cannot put a pixel there?
You do not need to. The click is recorded server-side on your own tracking domain when the visitor hits your pre-lander or follows your direct link. The network then fires its postback to LeadJourney with the click ID and payout macros filled in, and the sale lands on the exact click, ad set and creative that produced it. Nothing lives on the network's page.
Which networks work?
Any network or advertiser program that sends a server-to-server postback, which is nearly all of them: Digistore24, ClickBank, MaxWeb, BuyGoods, MaxBounty, CJ, Awin, Impact, PartnerStack, and every program running on Everflow, TUNE, CAKE, Affise or Scaleo. The postback is one URL per network, set up once, and network integrations are unlimited on every plan.
Does the sale go back to Meta and Google so the algorithm optimises on it?
Yes. The conversion the postback reports is sent back server-side through the Meta Conversions API, Google Ads offline conversions, Microsoft Ads and LinkedIn Ads, matched on the platform's own click ID that LeadJourney captured on the first visit, with the payout as the value. That is what turns a campaign optimised on clickers into one optimised on buyers.
I run native, push and pops. Do those work?
Yes. Any source with a tracking link or a direct link is recorded with its click ID and sub IDs, so Taboola, Outbrain, MGID, PropellerAds, Zeropark and the rest report per campaign and per placement. Cost sync is automatic for Meta, Google, Microsoft and LinkedIn; for the other sources you enter the spend on the custom traffic channel and profit is computed the same way. What LeadJourney does not do is route traffic: there are no rotators or auto-optimised redirect paths, the decisions stay yours.
How is this different from Voluum, RedTrack or ClickFlare?
The tracking core is the same job: click, postback, cost, conversion back to the platforms. LeadJourney prices it by spend and visitors rather than by events, hosts in Frankfurt under GDPR, adds multi-touch attribution across every source including organic and AI search, and answers questions through Atlas instead of another report. What it does not have is traffic distribution and rules against traffic sources; if auto-routing between landers is your edge, keep that job in the tracker built for it. Both run side by side for a week without conflict.
What does it cost?
Affiliate plans start at €129 a month for up to €10,000 paid spend and 250,000 unique visitors, with offers, campaigns, sources and network integrations unlimited. The plan follows those two numbers only, so a good day does not cost extra. Faster cost sync (30, 15 or 5 minutes) is an add-on. Every plan starts with 14 days free and no credit card.
Can I test a postback before I move a campaign?
Yes. Every network in your account has a test postback, and the logs show the incoming payload, the click it matched and the conversion it created. Most buyers run one offer in parallel with their current tracker for a week, compare the two counts against the network statement, and switch the rest over once they agree.
Where is the data hosted and how long is it kept?
In Frankfurt, on EU infrastructure, GDPR-native. Click and conversion data is kept for 12 months on Solo and Pro, 24 on Scale and 36 on Network, and every plan carries the full logs of clicks, conversions and postbacks for that period.
Live in 21 minutes
Bring one offer. Leave with profit per ad set.
Book a demo and we set up the offer, the network postback and the campaign with you on the call, fire a test postback and show you the sale on its click. Or start the free trial and paste the postback URL yourself.
