Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor SaaS growth teams
AI marketing attribution software for B2B SaaS.
Scale profitably, on data you can check: every signup is followed from first click to first invoice, so CAC and new MRR are live per campaign, not per platform.
- Trial-to-paid per campaign
- CAC and payback, live
- MRR credited to its first click
Works with the ad platforms, Stripe and the CRMs you already run
One month of your acquisition, twice
What your stack says todayFive tools, five different numbersToday
New MRR from this month's ad spend?
- Ad spend
- €42k, four platforms
- Platforms claim
- 1,140 signups
- Product analytics
- 310 trials, 61% "direct"
- Stripe
- 58 new customers, no campaign
“So what is our paid CAC, really?”
CFO's questionAI Attribution EngineLeadJourney joins Stripe to campaigns
The same month in LeadJourneyProduct and billing joined to campaignsWith LeadJourney
New MRR, credited to its campaigns€11,900
- Trials
- 310, each with its first click
- Trial-to-paid
- Search 22%, Meta 8%
- Paid CAC
- €724 blended, €338 to €1,400
- CAC payback
- 3.5 months
“Move Meta's budget to Search and G2.”
Next decisionThe ad platforms claimed 1,140 signups and Stripe booked 58 customers with no campaign on any of them. Joined, the same month shows new MRR per campaign and a CAC that runs from €338 to €1,400 depending on where the trial came from. Budget follows the campaigns that convert trials, not the ones that start them.
Watch it
Sign-ups are not customers
One minute on the difference between counting trials and counting the ones that turned into revenue, per channel.
40 secondsAll videos
Every channel your buyers research in, from the first search to the review site
Google Ads
LinkedIn Ads
Meta Ads
Microsoft Ads
YouTube- G2
- Capterra
Reddit
X
Google Organic
ChatGPT
Perplexity
Gemini
Claude
Newsletter- Partners and affiliates
Product Hunt and launches- Direct
Capture every conversion
Every step from signup to paid, tracked on both motions
SourceGoogle AdsSignup tracking
Capture the campaign and ad on every signup, trial and demo request form.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsDemo tracking
Tie every booked demo to the campaign that earned it, for the sales-assisted plans.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceMeta AdsStripe tracking
Match every subscription, invoice, renewal and refund to the first click.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsCRM tracking
Sync every stage from PQL to closed won, so sales-led revenue is credited too.
+ moreServer-side and first-party, so every signup, trial and invoice carries its campaign and ad into your reporting, whether the customer bought self-serve or through sales.
The growth meetings that stop hurting.
- CEO“What is our paid CAC, really?”
- CFO“Payback is 14 months. Which channel is dragging it?”
- Growth“Mixpanel says 61% of trials are "direct"”
- Board“LTV to CAC per channel, by next Thursday”
- Sales“The demo requests from Meta never close”
- You“Signups are up 30%. Why is MRR flat?”
- Finance“Stripe has the revenue, nobody has the campaign”
- Growth“Does G2 pay for itself, or is it brand search?”
- RevOps“Self-serve and sales-led, two different attributions”
- You“14-day trial, 7-day attribution window”
- Agency“Which campaigns should we scale?”
- Marketing“We optimize on signups because that is all Meta sees”
From signups to MRR
Stop reporting signups. Report CAC, payback and new MRR per campaign.
Sprintboard
Campaign revenue reportCampaigns ranked by new MRR, last 30 days
CRM connected€42.0kAd spend
€11.9kNew MRR
€724Paid CAC
CampaignTrialsPaidNew MRR
Search, category9621€4.3kLinkedIn, demo3412€3.9kG2 category listing6216€2.2k
Meta, prospecting1189€1.5kMeta starts the most trials and converts one in thirteen. G2 converts one in four at a quarter of the CAC. New MRR per campaign, with its spend next to it, is the number that moves the budget.
Every campaign, priced in MRR.
Signup counts reward the campaigns that attract the curious; new MRR rewards the ones that attract buyers. LeadJourney prices every campaign in trials, customers and MRR from Stripe and your CRM, with its spend next to it, so CAC and payback are live per campaign.
- Trials, paying customers, new MRR and CAC per campaign
- Renewals and refunds counted, so ROAS becomes lifetime value per channel
- Self-serve and sales-assisted revenue in one report
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for trials and sales cycles
The reports that end the signup debate
Sprintboard
PR
Paid, Team plan €249/moPriya RamanHead of Operations, brightlane.io
4 touchpoints23 days to paidFirst: G2Last: Google Ads
1
Compared alternatives on G2Day 1, G2 category listing
First touch2
Clicked the retargeting adDay 3, LinkedIn Ads
3
Branded search, started the trialDay 9, Google Ads
Trial4
Converted to paid, 8 seatsDay 23, Stripe subscription
PaidThe trial started on day nine and the invoice was paid on day twenty-three, outside every platform window. The click ID persists into Stripe, so the subscription still credits the G2 listing that started it.
Trial-to-paid attribution
Attribution that survives a 14-day trial and a 60-day deal.
A signup is where the pixel's story ends and where yours begins. LeadJourney keeps a first-party click ID from the first visit into the account and into Stripe, so the invoice paid three weeks later still credits the G2 listing that started it.
- First click to first invoice, across trials and sales cycles
- Five attribution models, switched in one click
- See which channels start trials and which ones convert them
Conversion SyncStripe and CRM events pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Google AdsFirst invoice paid, MRR2195%LinkedIn AdsClosed won, ARR1293%Meta AdsTrial started11896%Microsoft AdsSubscription started490%Trial, subscription and first-invoice events sent back to each platform with the amount attached, so the algorithms optimize on paying customers, not signups.
Optimize on revenue
Feed the algorithms paying customers, not signups.
When Meta, Google and LinkedIn only see signups, they optimize for people who sign up, and trial-to-paid falls as the signup count rises. LeadJourney sends trial started, subscription started and first invoice paid back server-side, with the amount attached, so the platforms bid toward accounts that pay. CAC falls without a new landing page.
- Trial, subscription and first-invoice events synced back
- Amounts attached, so bidding follows MRR
- Meta, Google, LinkedIn and Microsoft, server to server
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7kPerplexity7122€52.6kGemini3311€24.0kClaude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search attribution
Your buyers ask ChatGPT which tool to pick.
Software research now starts with a prompt, and those visits land in GA4 as a direct and referral blob. LeadJourney captures ChatGPT, Perplexity, Gemini and Copilot traffic server-side and ties it to trials, paying customers and MRR, so you know which engines already recommend you and what that recommendation is worth.
- Trials and MRR attributed per AI engine
- AI search next to paid, organic and review sites in one view
- Spot the engines that cite you before your competitors do
Connect and extend
It plugs into how your growth team already works
Atlas AI
Ask in plain English, get board-ready answers.
Which campaigns bring paying customers, not just trials?
Search, category converted 21 of 96 trials at a €676 CAC. Meta starts the most trials and converts 1 in 13.
Ask Atlas
Triggers and alerts
Get pinged the moment CAC or trial-to-paid moves.
TriggersLive
Paid CAC rises above €750Slack, #growth
Trial converted to paidSlack, #wins
Trial-to-paid drops below 15%Email, daily guard
New paying customer from G2brightlane.io, Team plan €249/mo, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"campaign": "search_category",
"source": "google_ads",
"trials": 96,
"paying": 21,
"new_mrr": 4300,
"cac": 676
}
Scheduled reports
The Monday growth numbers, already in everyone's inbox.
Scheduled reportWeekly growth report, Monday 07:00
Paid CAC€724, down 9%
Best campaignSearch, category
New MRR€11,900
Delivered toEmailSlackWhatsApp
Connect billing and CRM in one click
Native to Stripe and to the CRM your sales-assisted deals live in
Native, one-click integrations for the tools SaaS growth teams run on:
No native integration? Push product events from your own backend through the REST API or a webhook, or connect any tool via Zapier, Make or n8n.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No engineering sprint, no warehouse project. One person from growth, one morning.
Sprintboard
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Google AdsLinkedIn AdsMeta AdsG2
Google OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Google AdsSprintboard, 4 campaignsConnectedLinkedIn AdsSprintboard, 2 campaignsConnectedMeta AdsConnectMicrosoft AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMStripe for billing, one click for the CRM your sales team runs
StripeSubscriptions, invoices and refunds syncingConnectedHubSpotDeals and closed-won revenue syncingConnectedSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why growth teams move past platform dashboards and product analytics
| What a SaaS funnel needs | Ad platform dashboards | Product analytics + Stripe | LeadJourney |
|---|---|---|---|
| Trial-to-paid per campaign | No: Signups only | Partly: Manual join, no spend | Yes: Live, with spend |
| CAC and payback per campaign | No: Cost per signup | Partly: Blended at best | Yes: Per campaign and ad |
| Renewals credited to the first click | No: Windows expire | No: No campaign on the invoice | Yes: Click ID persists |
| Survives a 14-day trial and a 60-day deal | No: 7-day windows | Partly: If the UTM survived | Yes: No window at all |
| Self-serve and sales-led in one report | No: Platform view only | Partly: Two stacks, two answers | Yes: One shared dataset |
| AI search as a source | No: Not a channel | No: Filed under direct | Yes: Per engine |
| Survives ad blockers and Safari | No: Pixel-based | Partly: Client-side SDKs | Yes: 95%+ server-side |
| Setup effort | Partly: Per-platform pixels | No: A data project | Yes: 21 minutes |
Customers
Growth teams put revenue behind every campaign
Software companies use LeadJourney to credit trials and MRR to campaigns, report CAC the board believes, and feed the ad platforms paying customers instead of signups.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What SaaS growth teams ask before switching
If yours is not here, our team answers in the chat within a few minutes.
Can it attribute a subscription that starts weeks after the first click?
Yes. The journey has no window. LeadJourney keeps a persistent first-party click ID from the first visit and stitches it to the account at signup, so a trial that converts on day twenty-three, or a deal that closes after a sixty-day cycle, still credits the campaign that started it, with every touchpoint in between.
How does it get MRR per campaign out of Stripe?
Stripe connects with a sign in and an authorisation screen, read only. Every charge, subscription, invoice and refund on a customer is joined to the journey that acquired them, so new MRR, renewals and churn are grouped by the channel and campaign that produced the customer. Nothing has to be written into Stripe metadata.
Can it handle self-serve and sales-assisted plans in one report?
Yes. Self-serve revenue comes from Stripe and sales-assisted revenue from the CRM, and both land on the same journey. A campaign that starts trials and a campaign that books demos are priced in the same units: paying customers, new MRR and CAC.
Which events can it send back to the ad platforms?
Any event you map: trial started, subscription started, first invoice paid, payment succeeded, or a CRM stage such as qualified or closed won. Each carries the amount and currency, and reaches Meta through the Conversions API, Google Ads as an offline conversion import, LinkedIn through its Conversions API and Microsoft Ads matched on the click ID.
Can it measure G2, Capterra and other review sites as a channel?
Yes. A click from a review listing is captured like any other source and followed through signup, trial and the first invoice, so a paid category listing is priced in paying customers and CAC next to your search and social campaigns, instead of disappearing into branded search.
Does it replace product analytics or the warehouse?
No. Product analytics answers what users do inside the product. LeadJourney answers which campaigns and channels produced the accounts that pay, joined to spend, and the REST API and webhooks push the same data anywhere your team needs it.
Is it GDPR compliant?
Yes. Tracking is first-party and server-side with no third-party cookies, and the data is hosted in the EU, which matters when your customers' procurement teams review the tools on your marketing site.
How long does setup take?
About 21 minutes: one script on your site, your ad accounts linked, Stripe and your CRM connected. No engineering sprint, and our team does the first setup with you on a call if you prefer.
Built for SaaS companies
Put MRR behind every campaign
Book a demo and bring one month of spend. We connect Stripe and your CRM live on the call, so you see trial-to-paid and CAC per campaign before the meeting ends.
Sprintboard
Campaign revenue reportCampaigns ranked by new MRR, last 30 days
CRM connected€42.0kAd spend
€11.9kNew MRR
€724Paid CAC
CampaignTrialsPaidNew MRR
Search, category9621€4.3kLinkedIn, demo3412€3.9kG2 category listing6216€2.2k
Meta, prospecting1189€1.5kMeta starts the most trials and converts one in thirteen. G2 converts one in four at a quarter of the CAC. New MRR per campaign, with its spend next to it, is the number that moves the budget.
