Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor lead generation agencies
Prove the leads you deliver are the leads they close
Follow every lead you generate into the client's CRM. The monthly call moves from lead volume to qualified leads and closed revenue.
- New client live in 21 minutes
- Lead quality read from the client's CRM
- Qualified-lead events to Meta, Google, LinkedIn
- Forms, calls and booked meetings
Works with the ad platforms and CRMs your clients already run
One client's monthly report, twice
The report you send todayVolume and cost per lead, then the argumentToday
Leads the client actually closed?
- Leads delivered
- 153
- Cost per lead
- €64
- Client's CRM
- 19 deals, source "Direct"
- Client's verdict
- Half were not qualified
“Are these leads even any good?”
Client's replyAI Attribution EngineLeadJourney follows each lead into the CRM
The same client in LeadJourneyEvery lead followed into their CRMWith LeadJourney
Revenue closed from this month's leads€89,200
- Leads delivered
- 153, each with a source
- Qualified in the CRM
- 64
- Cost per qualified lead
- €153
- Closed revenue
- €89,200
“Can we put more into LinkedIn?”
Client's reply153 leads at €64 each reads like a good month until the client says half were junk. Their own CRM qualified 64 of them and closed €89,200, which makes the qualified lead €153 and turns the call into a budget conversation.
Watch it
Prove the revenue, keep the client
One setup that connects every channel to real revenue in the client's CRM, so the retainer defends itself.
1:36 minutesAll videos
Capture every lead
Every way a lead reaches your client, tracked to its source
A form on the landing page, a call from the ad, a booked slot in the calendar, a stage change in the CRM. All four carry the campaign that produced them.
SourceMeta AdsForm tracking
Every submission arrives with the full source, down to the ad and the keyword.
+ moreInbound callAnswered
+49 30 ••• 41 18Tracking number, 4:32 min
Entry page/implants-berlinLead statusQualified
SourceMicrosoft AdsCall tracking
The number that rang, the page the caller was on and what the lead became.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceGoogle AdsMeeting tracking
Booked slots tied back to the campaign, and the no-shows separated out.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceLinkedIn AdsCRM tracking
Stages and closed revenue read straight from the client's own pipeline.
+ moreServer-side and first-party, so every lead type carries its true source into the client's CRM. Call tracking with static and dynamic numbers is available as an add-on.
The questions you won't get anymore.
- Client“Half of these leads are not qualified”
- Client's sales rep“This one has no source... again”
- Client“Can you send the list of leads for August?”
- Account manager“Do we know if they even called them back?”
- Client“We closed nothing from last month”
- Client's CFO“What is our true cost per new customer?”
- Media buyer“TikTok looks cheap, is it any good?”
- Account manager“Which form did this lead come through?”
- Client“Are we paying for leads out of our area?”
- Client“Prove the ads brought us customers”
- Ops“Is the tracking even live on the new page?”
- Agency owner“Why did we lose that account again?”
The number every client actually asks for
Stop reporting lead volume. Report the leads that qualified.
YourAgency
Agency lead quality overview9 client workspaces, delivered leads to CRM outcome, last 30 days
Branded as YourAgency1,284Leads delivered
512Qualified in the CRM
€148Cost per qualified lead
ClientLeadsQualifiedPer QL
NDNorthside Dental15364€153
ALAvenir Legal14861€121
RHRidgeline Homes19658€174
HEHarbor Events13431€212
Every client workspace, delivered leads against the outcome their own CRM gave them. Switch client in one click, export a branded PDF for the monthly call.
One dashboard. Every client's cost per qualified lead.
See delivered leads, qualified leads and closed revenue across every client workspace at a glance, then drop into any account in one click. When lead quality comes out of the client's own CRM, the argument ends before it starts.
- Delivered, qualified and closed per client, in one view
- Every number traceable to a record in the client's CRM
- Branded client dashboards with unlimited client logins
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built to settle the quality argument
The three reports that end the lead quality debate
Northside Dental
Delivered leads, by CRM outcomeRead from the client's HubSpot, updated as the stage changes
Client's CRM153Leads delivered
64Qualified
€89,200Closed revenue
LeadSourceCRM stageValue
MKM. KellerBaumann GmbHMeta AdsClosed won€8,400
Meta AdsClosed won€8,400JSJ. SandbergNordlys ASGoogle AdsProposal€6,200
Google AdsProposal€6,200TAT. AhmadiVela StudioLinkedIn AdsQualified€4,900
LinkedIn AdsQualified€4,900RPR. Pohlno company given
TikTok AdsDisqualifiedOut of area
TikTok AdsDisqualifiedOut of areaThe client's own CRM grades the leads, not your dashboard. That is why the number holds up when they check it themselves.
Lead quality
Let the client's CRM grade the leads you deliver.
Every lead you generate appears with the stage the client's own pipeline put it in and what it was worth. The disqualified ones too, which is what makes the qualified ones believable.
- Qualified, disqualified and closed, per lead and per channel
- Reasons and values read from the client's CRM fields
- The same numbers the client sees in their own system
Conversion SyncQualified and closed events pushed back per client, last 30 days
Server-sideAd channelEvent syncedSentMatch
Meta AdsQualified Lead31296%Google AdsClosed Deal, value10494%LinkedIn AdsQualified Lead6192%TikTok AdsDisqualified, excluded8891%The platforms stop optimising for form fills and start optimising for the leads the client keeps. Cheap leads that never qualify get cheaper to stop buying.
Conversion sync
Buy more of the leads that qualify, fewer of the ones that don't.
Qualified and closed events go back to Meta, Google, LinkedIn and Microsoft Ads from the client's CRM. The platforms stop optimising for the cheapest form fill.
- Server-side conversion events to every connected platform
- Any CRM stage mapped as its own conversion event
- Deal values attached, for value-based bidding
Northside Dental
MK
Closed won, €8,400M. KellerBaumann GmbH
4 touchpoints9 days to closeFirst: Meta AdsClosed on the call
1
Clicked the lead ad, Implants Q3Day 1, Meta Ads
First touch2
Filled in the landing page formDay 1, Lead created
3
Came back through a brand searchDay 6, Google Organic
Assist4
Booked and attended the consultationDay 9, Closed won
ConvertedThe client's CRM had this lead as a brand search. The ad that started it is two clicks and eight days upstream, which is the credit your invoice depends on.
Multi-touch journey
Show the full path to every closed deal.
Every touchpoint from the first ad to the signed deal, on one timeline. The end of the argument about whose channel produced the customer.
- Click to lead to deal timeline for every named lead
- First-touch, last-touch, linear, U-shaped and time-decay
- See which channel assisted and which one closed
Connect and extend
It plugs into how your agency already works
Atlas AI
Ask in plain English, get client-ready answers.
Which channels delivered leads that Northside Dental actually qualified last month?
Google Ads qualified 21 of 38 leads at €138 each. TikTok delivered the most leads and qualified 3 of 19, so it costs €200 per qualified lead.
Ask Atlas
Triggers and alerts
Know the moment a lead qualifies.
TriggersLive
Lead qualified in the client's CRMSlack, #wins
Cost per qualified lead over €200Slack, #clients
No lead in 24 hoursEmail, account team
Lead qualified: Baumann GmbHNorthside Dental, Meta Ads, Implants Q3, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"client": "northside-dental",
"channel": "paid_social",
"campaign": "implants-q3",
"leads": 62,
"qualified": 24,
"revenue": 31200
}
Client workspaces
Every client, one click away.
YourAgency
Client workspaces9 clients
Switch client
NDNorthside Dental153 leads€153 / QL
ALAvenir Legal148 leads€121 / QL
RHRidgeline Homes196 leads€174 / QL
HEHarbor Events134 leads€212 / QL
Connect the CRM in one click
The pipeline that decides whether your leads were good
Native, one-click integrations for the CRMs your clients run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracked leads, in 5 guided steps
No developer hours, from your side or the client's.
Acme SaaS
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsGoogle AdsLinkedIn AdsMicrosoft AdsTikTok AdsGoogle OrganicStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSpend and campaign structure import on connect
Meta AdsNorthside DentalConnectedGoogle AdsNorthside DentalConnectedLinkedIn AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why lead gen agencies stop reporting out of the ad platforms
| What a lead gen agency needs | Ads Manager reports |  GA4 | The lead spreadsheet | LeadJourney |
|---|---|---|---|---|
| Says whether a lead was qualified | No: Form fills only | No: Events only | Partly: If somebody updates it | Yes: From the client's CRM |
| Cost per qualified lead, per channel | No: Cost per lead only | No: No cost data | Partly: Manual joins | Yes: Automatic |
| Closed revenue behind each channel | No: Not connected | No: Not connected | Partly: Whatever was pasted in | Yes: Read from the pipeline |
| One deduplicated number across platforms | No: Each claims the lead | Partly: Last click only | No: Double counted | Yes: One view |
| Calls and booked meetings as leads | Partly: Call ads only | No: Not tracked | Partly: Typed in by hand | Yes: Tracked to the source |
| Server-side, ad blocker and iOS proof | Partly: CAPI, if you build it | No: Client-side pixel | No: Inherits the gaps | Yes: 95%+ accuracy |
| Feeds lead quality back into delivery | Partly: Needs CRM events | No: Not possible | No: Reporting only | Yes: Events to every platform |
| Client-ready dashboard the client can open | No: Not client-ready | No: Not client-ready | No: A file you email | Yes: Branded, one click |
| Built for a roster of clients | Partly: One account each | Partly: One property each | No: One tab each | Yes: Client workspaces |
| Setup time per client | Partly: Pixel plus CAPI | No: Config plus GTM | No: Every month, forever | Yes: 21 minutes |
Customers
Agencies stopped arguing about lead quality
4.9 out of 5 across 11 verified reviews from advertisers, agencies and freelancers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What lead gen agencies ask before moving their clients over
If yours is not here, our team answers in the chat within a few minutes.
The client will not give us access to their CRM. Now what?
The CRM is connected inside that client's own workspace, and the client can authorise it themselves in a couple of clicks. You never need a seat in their system: you see the attribution report, they keep their pipeline. Client logins are unlimited, so they can open the same numbers you are looking at whenever they want.
How do you decide whether a lead was qualified?
You do not, and neither do we. The client's CRM does. Their stages and fields are read as they are, so a lead is qualified when their team marks it qualified. That is the whole point: a number the client set themselves is a number they cannot argue with on the call.
What if the client has no CRM?
Then the outcome has to come from somewhere else, and usually it does: a booked meeting in the calendar, an answered call over a certain length, a payment. All three are tracked. If they run a spreadsheet, a webhook or the REST API can post the outcome back per lead, and the reports treat it like any other stage.
Do calls count as leads?
Yes, and for most lead gen clients they are the majority. Call tracking with static and dynamic numbers is available as an add-on, so the number that rang, the page the caller was on and the length of the call all land next to the form leads, with the campaign attached.
Does tracking still work with ad blockers and on iOS?
Yes. Tracking runs server-side with first-party identifiers on the client's own domain, so leads are still recorded when an ad blocker is active or iOS strips the pixel. That is how accuracy stays above 95%, and it means you deliver leads that pixel based setups never see.
Can we send disqualified leads back to the ad platforms?
Any CRM stage can be mapped to its own conversion event, including the ones you do not want more of. Send qualified and closed as positive signals and the algorithms move budget towards the audiences that produce them, which is the fastest way to stop buying cheap leads that never close.
How does pricing work for a multi-client agency?
Agency plans include client workspaces well above what an agency of that size normally runs, client logins are never limited, and the plan follows the leads and sales across your workspaces. Pricing is public, in five currencies, on the pricing page.
Do we need a developer to set a client up?
No. One tracking script on the client's site plus the CRM connection, about 21 minutes in total, and we do the first clients with you on a call. No developer hours from your side or the client's.
Can the client see their own numbers?
Yes. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, reporting is branded, and scheduled client emails go out on the rhythm you choose. A client who can check the numbers any day trusts the monthly report a lot more.
Built for lead gen agencies
Put lead quality beyond argument in your next report
Book a demo and bring one client account. We connect its channels and its CRM live on the call, so you see exactly which of last month's leads qualified.
Ad platforms
Where the verdict comes from
Northside Dental
Lead quality report, by channel153 leads delivered, last 30 days, graded by the client's CRM
Client-ready153Leads delivered
64Qualified
€153Per qualified lead
ChannelLeadsQualifiedPer QLShare of revenue
TikTok Ads193€2003%Two channels deliver half the leads and a fifth of the revenue. That is the slide that gets the budget moved instead of cut.
