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From marketers, for marketers

Marketing should be judged by the revenue it closes, not the forms it fills

That is why LeadJourney exists: one truth about where your leads come from, what they are worth and where the next euro should go.

Mission
Track every click to the revenue it closes, and send that outcome back to the ad platforms so budgets follow buyers, not form fills.
Vision
Become the number one marketing attribution platform worldwide, and make guessing what marketing is worth a thing of the past.
100% bootstrapped
No venture capital and no investor deadlines. Every feature is paid for by the customers who use it, and that is the bar we set ourselves: earn every step of growth.
100% remote
An international team with no office: working remotely from Cyprus and Kosovo today, hiring wherever the right person lives, serving customers worldwide.
  • Founded October 2024
  • Larnaca, Cyprus
  • Team of five
  • 100+ customers worldwide
Jonas Strambach

Jonas Strambach

Founder & CEO

2
companies founded
16
employees at the agency he built
€2M+
agency ARR
Read Jonas's story

Why we exist

Built inside an agency that could not see its own results

Before LeadJourney there was S&P Consulting, a performance marketing agency in Mannheim that Jonas Strambach built to 16 employees and more than 2 million euros in annual recurring revenue. It ran Meta, Google, LinkedIn and Bing campaigns for B2B service businesses, coaches and consultants, and set up the CRMs and sales processes behind them.

The agency could see which campaigns produced form fills. It could not see which ones produced customers. Every ad platform claimed the same lead, the CRM told a different story weeks later, and the tools on the market either tracked e-commerce carts or stopped at the lead.

LeadJourney is the tool the agency needed and could not buy: server-side tracking of individual clicks, attribution through the CRM pipeline to closed revenue, and a feedback loop that sends the outcome back to the ad platforms so bidding learns from buyers rather than from leads.

The mission has not changed since the first line of code: give lead generation businesses one truth about where their leads come from and what they are really worth.

Our story

Our journey to date

The milestones from a tool built for one agency to a team building lead generation analytics for customers worldwide.

  1. October 2024

    Company founded

    LeadJourney was founded in Cyprus by Jonas Strambach, born from years of running performance campaigns at S&P Consulting and hitting the same attribution wall: ad platforms see form fills, but never the deals that close weeks later.

  2. May 2025

    MVP launched

    The first working version of the platform shipped. Persistent click IDs, server-side tracking, CRM integration and offline conversions flowing back to Meta and Google: the foundation every later feature builds on.

  3. July 2025

    First customers

    The first customers outside the agency joined LeadJourney. External validation arrived fast: server-side tracking plus offline conversion uploads consistently improved cost per closed deal across the cohort.

  4. Since then

    AI on top of the data

    Atlas, the AI marketing analyst, answers questions about any campaign in plain language. Tracking for AI search engines shows which of ChatGPT, Perplexity and Gemini send leads, and an MCP server puts the data in any AI client.

  5. Now

    Ready to scale

    A team of five across Cyprus and Kosovo, serving customers worldwide, and hiring across sales and product to take LeadJourney from early traction to the number one marketing attribution platform.

Our team

Meet the people behind LeadJourney

A small but mighty team of five across Cyprus and Kosovo, united by one mission: build the lead generation analytics platform we always wished existed. We meet regularly in Kosovo and run an annual workation together, most recently in Crete.

What drives us

Values that define us

The principles behind every decision, from how we work to how we build relationships and deliver lasting results.

  • Honesty

    We believe in transparent communication and building trust. We speak openly about challenges, share what is not working and celebrate wins together, with each other and with our customers.

  • Growth

    We are constantly learning and improving. Every team member has the opportunity to grow their skills, take on new challenges and shape where the product goes next, not just execute someone else's plan.

  • Performance

    We focus on results and hold ourselves to high standards. We move fast, ship often and iterate on real data: not opinions, not assumptions, not what we wish were true.

The numbers behind our work

Customers worldwide
100+Customers worldwide
Monthly ad spend tracked
1M+Monthly ad spend tracked
Average time to go live
21 minAverage time to go live
Hours of reporting saved weekly
15+Hours of reporting saved weekly

We're hiring

Help us build the future of marketing analytics for lead generation

We are a small but ambitious team of five across Cyprus and Kosovo, ready to scale. Take a look at the open roles and come build something that matters with us.

  • Remote across two countries
  • Regular meetups in Kosovo
  • One workation a year
See open roles

Or write to us at [email protected]

From marketers, for marketers

See what LeadJourney does with your own campaigns

Book a demo with the team you just met, or start a free trial and connect your first ad account in about 21 minutes.

LeadJourney dashboard showing lead sources, campaign performance and attributed revenue side by side