Meet the People Behind LeadJourney
A small but mighty team of five across Cyprus and Kosovo, united by one mission: build the lead-generation analytics platform we always wished existed. We meet regularly in Kosovo and run annual workations together — most recently in Crete.
Our journey to date
From the moment we founded LeadJourney to where we are today — the milestones that brought us from idea to a team building lead-generation analytics for clients worldwide.
October 2024
Company founded
LeadJourney was founded in Cyprus by Jonas Strambach, born from years of running performance campaigns at S&P Consulting and hitting the same attribution wall: ad platforms see form fills, but never the deals that close weeks later.
May 2025
MVP launched
First working version of the platform shipped. Persistent click IDs, server-side tracking, CRM integration, and offline conversions flowing back to Meta and Google — the foundation every later feature builds on.
July 2025
First users acquired
First customers outside the agency joined LeadJourney. External validation arrived fast: server-side tracking plus offline conversion uploads consistently improved cost per closed deal across the cohort.
Now
Ready to scale — hiring
A team of five across Cyprus and Kosovo, serving clients worldwide. Hiring across sales and product to take LeadJourney from early traction to the #1 marketing analytics platform for lead generation businesses.
Values That Define Us
The principles we stand by shape every decision we make — from how we work to how we build relationships and deliver lasting results.
- H
Honesty
We believe in transparent communication and building trust. We speak openly about challenges, share what isn’t working, and celebrate wins together — with each other and with our customers.
- G
Growth
We’re constantly learning and improving. Every team member has the opportunity to grow their skills, take on new challenges, and shape where the product goes next — not just execute someone else’s plan.
- P
Performance
We focus on results and hold ourselves to high standards. We move fast, ship often, and iterate based on real data — not opinions, not assumptions, not what we wish were true.
The Numbers Behind Our Work
Behind every number is a story — of collaboration, trust, and the people who made it all possible.
Help us build the future of marketing analytics for lead generation
marketing analytics
We’re a small but ambitious team of five across Cyprus and Kosovo, ready to scale. Take a look at our open roles and come build something that matters with us.
