Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor sales teams
Know the lead before the first call, not from asking on it.
The channel, the campaign, the pages they read and the webinar they attended are on the CRM record the moment the lead arrives.
- In your CRM, not another tool
- The pages they read, in order
- Live in 21 minutes
Rated by the teams that call the leads
- TrustpilotRated 4.9 out of 5 on Trustpilot4.9
- G2Rated 5.0 out of 5 on G25.0
- CapterraRated 5.0 out of 5 on Capterra5.0
Selling with LeadJourney context at
One lead, as sales sees it before dialling
Your workspace
Before you callEverything on the record when the demo request came in
MSMira SchulzNorthwind LogisticsNew lead
LinkedIn AdsClicked the sponsored post on fleet compliance deadlinesDay 1- Organic searchSearched the topic again, read the compliance guideDay 3
- Pricing webinarAttended live, stayed 41 minutes, asked about auditsDay 9
- Your websiteRead the pricing page twice, then the security pageDay 12
Demo requestFilled the form, landed in HubSpot with all of the aboveDay 12
You know before you dial7 touches
The opener writes itself: she asked about audits in the webinar and read the security page twice.
Why the first call starts cold
The lead lands with a name, an email and a source field that says "Website".
Everything the person did before they filled in the form exists. It is just in four systems none of which are open on your screen when the phone rings, so the call starts from nothing.
- You have to ask how they found you, which spends the first twenty seconds of the call on a question the company should already know the answer to.
- The answer is usually wrong. People say Google when they saw a LinkedIn post, and they forget the webinar entirely. Self-reported attribution is a guess, not a source.
- You cannot tell the two leads apart. One read the pricing page twice and attended a webinar, the other downloaded a guide and left. Both arrive as "new lead" at the same minute.
- Nothing tells you what they care about. The page they read three times is the objection they are going to raise, and it is nowhere on the record.
- A returning buyer looks brand new, so the second conversation opens as if the first one never happened.
- Marketing says the leads are good, you say they are not, and neither side has the evidence, because the two reports count different things.
- The leads you disqualify keep coming. Nothing you record in the CRM ever reaches the campaign that produced them.
So the first call is a discovery call about your own marketing. The person on the other end already told you everything, in what they did.
What LeadJourney does instead
The whole journey on the record, in the CRM you already work in.
LeadJourney records every visit first-party and joins it to the person the moment they fill in a form, book a call or ring the tracked number. The channel, the campaign and the pages they read are written onto the contact before the lead reaches your list. Same CRM, same pipeline, same stages.
Watch it
Where the lead in your inbox came from
What lands on the record once every touchpoint is kept, instead of a source field that says direct.
44 secondsAll videos
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Integrations
The channels your leads come from, and the CRM you live in.
Every source a lead can arrive from, and the systems the record is kept in. Forms, calls, bookings and webinars come in the same way. Open any tile for what exactly moves between LeadJourney and that tool.
Ad platforms
Spend, campaign structure and click IDs come in. Closed deals go back out as offline conversions.
Meta Ads
Google Ads- LinkedIn Ads
Microsoft Bing Ads
TikTok AdsSoon
Pinterest AdsSoon
Reddit AdsSoon
X AdsSoon
ChatGPT AdsSoon
AI search engines
The traffic your analytics still files under direct. No setup, the tracking script separates it.
CRM and sales
Lead stage and deal value flow in. Every campaign sees the revenue it actually produced.
- HubSpot
Salesforce
Pipedrive
Attio
Close
GoHighLevel
ActiveCampaign
Odoo
Patch Retention
Podium
monday.comSoon
What you get
Everything you want to know before you dial, on the record.
The source, written onto the contact
Channel, campaign, ad and keyword on the record when the lead is created, in HubSpot, Pipedrive, Close and Attio natively, Salesforce and 100+ others by webhook. No new tool to open, no tab to check. See CRM integration.
The pages they read, in order
The guide, the case study, the pricing page they opened twice and the security page they read last, on one timeline with the ads and the webinars. It is the fastest read on what the call is actually about.
Calls and bookings arrive with their source too
An inbound call on a tracked number and a meeting booked in Calendly or Cal.com are joined to the same journey, so the record is complete whether the person filled a form, phoned or booked. See booked call tracking.
A lead list you can sort by what people did
Touch count, last seen, pages viewed and channel are fields, so today's list can be ordered by activity instead of by the minute the form was submitted. It is your judgement, on better facts: nothing here scores or ranks a lead for you.
Ask for the context in Slack
Atlas answers questions about a lead or an account in plain language, in Slack or in the app, and new leads can be posted into a channel with their source attached. See Atlas and the Slack integration.
Your disqualifications improve next month's leads
The stages you already set, qualified, booked, won and disqualified, go back to Meta, Google, LinkedIn and Microsoft Ads as conversions, so the bidding learns from the leads you accepted instead of the cheapest form fills. You do nothing extra.
Why asking does not work
Nobody remembers the ad. They remember the last thing they typed.
"How did you hear about us?" is answered with whatever comes to mind, almost always the brand search at the end of a journey that started weeks earlier. That is not dishonesty, it is how memory works. The journey is the version both sales and marketing can check.
What it looks like
Three screens a rep actually uses.
Your workspace
Today's leadsNine new leads this morning, four of them shown
9New leads
4Been here before
2Read pricing twice
LeadTouchesLast pageCame from
Mira Schulz, Northwind7Pricing, twiceLinkedIn AdsLena Vogt, Fintory5Case studyWebinar
Jonas Weber, Acme Supply3IntegrationsGoogle AdsTom Becker, Baumann1Guide downloadMeta AdsSorted by touches, not by submission time. The bottom row arrived first this morning.
Today's leads
The call list, ordered by what people did rather than when they filled the form.
Same leads, same morning, different order. The person who attended the webinar and came back to the pricing page twice is not the same prospect as the one who downloaded a guide and left, and the list can finally say so. You decide the order; the columns just stop hiding the difference.
- Touch count, last page and channel as sortable columns
- Webinars, calls and bookings in the same list as forms
- Open any lead for the full timeline
- No score, no ranking model, no black box
Your workspace
How did you hear about us?The answer on the form, against the recorded journey
Leads with a useful source1 in 5self-reported or "Website"
Leads with the journey attached5 in 5first click to last page
Rows here where the answer and the record disagree3 of 4
LeadSaidActually started with
Mira Schulz"Google"LinkedIn ad, day 1
Tom Becker"A colleague"Meta retargeting
Lena Vogt"Your webinar"Webinar, day 19
Jonas Weber"An email"Google, non-brand
The third row matches. The other three sent the credit to the wrong place, and the rep to the wrong opener.
Said against actual
What the lead tells you, next to what actually happened.
The answers people give are not lies, they are the last thing they remember, and they send the credit to brand search while the campaign that started the conversation gets nothing. Now both are on the record.
- The self-reported answer kept as its own field
- The recorded first touch beside it
- Every touch in between, so the gap is explainable
- Marketing and sales reading one record
Your workspace
Which leads from this week visited the pricing page more than once?
You
Pricing page, two or more visits, last 7 days
- Mira Schulz, Northwind
- 2 visits · webinar attendee
- Lena Vogt, Fintory
- 3 visits · demo booked
- Sara Klein, Meridian
- 2 visits · no form yet
Three of this week's 31 leads. The third has not filled anything in; she is identified through the webinar registration.
- What did Mira read before the form?
- Which of the 31 came from LinkedIn?
Ask Atlas
Ask who is worth calling first, in the words you would use.
Atlas is the AI analyst on your journeys and CRM, and for a sales team it is a faster way to ask about a list. Ask in Slack before the block of calls and the answer comes back with the leads named.
- Answers from your own journeys and CRM records
- In Slack, in the app, and through the MCP server in the assistant you already use
- Every answer lists the leads, so you can open one and read the timeline
- Follow-up questions keep the context
What changes
The questions you stop asking on the call
Every one of these is on the record or one question away in Slack, before you dial.
Where did this lead actually come from, and what did they see first?
Which pages did they read, and which one did they come back to?
Have they been here before, or is this the first time?
Did they attend a webinar, and what did they ask in it?
Which of this morning's leads has done the most, and which just downloaded a guide?
Is this account already in the pipeline under a different contact?
Are the leads I disqualified last month still coming from the same campaign?
Live in 21 minutes
Context on every lead in three steps
Your CRM, your pipeline, your stages. Nothing about how the team sells has to change.
- 1About 5 minutes
Install
One script on the website, on your own tracking subdomain. From that moment every visit is recorded first-party, and the moment somebody fills a form, books a meeting or calls a tracked number, the visits become that person's history.
- 2About 10 minutes
Connect the CRM
One click for HubSpot, Pipedrive, Close or Attio, a webhook for Salesforce and anything custom. The source fields appear on the contact and the deal, and the stages your team already sets flow back the other way.
- 3Same day
Point the alerts where you work
Choose which fields the record carries, whether new leads are posted into a Slack channel with their source, and which stages go back to the ad platforms. Then the next lead arrives with its history attached.
How it compares
Asking the lead, the CRM's source field, and the recorded journey.
| What you need | Asking the lead | The CRM's source field | LeadJourney |
|---|---|---|---|
| Where the answer comes from | Partly: Memory, mid-conversation | Partly: Whatever the form could read | Yes: The recorded journey, first click on |
| Available before the call | No: Only once you are talking | Partly: One field, often "Website" | Yes: On the record when the lead lands |
| What they read, and how often | No: You can ask, they will not recall | No: Not captured | Yes: Pages, guides and webinars in order |
| Returning prospects recognised | No: Only if the rep remembers | Partly: A duplicate record, usually | Yes: Every session on one timeline |
| Deciding who to call first | No: Gut feel | Partly: By the time the form arrived | Yes: Sort by touches, pages and last seen |
| Sales and marketing agreeing on the source | No: Two stories, no evidence | Partly: One field, and it is disputed | Yes: One record both sides open |
What changes
What changes once the lead arrives with its history.
The opener stops being a question
You already know they attended the webinar and read the security page twice, so the call starts on what they care about instead of on where they found you.
Time spent on leads that were never close
A single guide download and a seven-touch journey that ends on pricing look identical in a form list, and completely different once the touches are on the record.
Objections arrive expected
The page somebody read three times is usually the objection they open with. Reading the timeline for twenty seconds is the cheapest call preparation there is.
Lead quality, next month
The stages you set go back to the ad platforms, so the campaigns learn from the leads you accepted and stop optimising for the ones you disqualify.
One version of where leads come from
Marketing's report and your record read from the same journeys, so the meeting about lead quality has evidence in it rather than two opinions.
Nothing new to work in
It lands in the CRM you already have open, with an optional Slack alert. No second tool, no extra step in the pipeline, no data entry.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Common questions
What sales teams ask
The questions that come up when the team hears the word attribution.
Do we have to work in another tool?
No. The source, the campaign, the touch count and the page history are written onto the contact and the deal in your CRM, which is where the team already is. LeadJourney itself is there when someone wants the full timeline or a report, and new leads can be posted into a Slack channel with their source attached, but the day to day does not move.
How is this different from asking the lead where they heard about us?
The answer people give is the last thing they remember, usually the brand search or the email at the end of the journey. It is not dishonest, it is just not the source. LeadJourney keeps the self-reported answer as its own field and puts the recorded first touch next to it, so you get both. See self-reported attribution.
Does it tell us which lead to call first?
It gives you the facts to decide: how many touches, which pages, how recently, which channel, whether they have been here before. There is no score and no ranking model, because a number that hides its reasons is not something a rep should trust. Sort by what matters to your team and open the timeline for the ones you are unsure about.
Can we really see which pages a lead read? Is that allowed?
It is your own website, the tracking is first-party and consent-aware, and the person became identifiable by filling in your form, booking a meeting or calling you. Nothing is bought in from a data broker and nothing is tracked across other people's sites. LeadJourney is hosted in the EU with a signed data processing agreement on every plan. See GDPR.
What about leads from a referral, an event or a channel with no click ID?
They arrive with whatever is knowable: the referring site, the campaign parameters, the event list they came in on, or nothing at all if there is genuinely nothing to record. The report shows those as unattributed rather than guessing a channel, which is what keeps the rest of the record trustworthy.
Does the team have to do anything for the feedback loop to work?
Only what they already do: move the record through the stages and, if that is your habit, record a disqualification reason. Those stage changes are what goes back to the ad platforms. No extra field, no separate tool, no weekly export.
We are a small team without an ops person. Can we set this up?
Yes. It is one script on the website, a one-click CRM connection and a screen where you choose the fields and the stages, and most accounts are live in about 21 minutes. Our team will do it with you on a call if you would rather watch it happen once.
See it on your own leads
See what your next lead already read.
Book a demo and we open one of last week's leads together, with its whole journey, in your own CRM. Or start the free trial and watch the next one arrive with its source attached.
Your workspace
New leads, as they arrivePosted into the channel your team already watches
Live- Mira Schulz, Northwind LogisticsLinkedIn Ads · 7 touches · webinar attendeePricing, twiceCall first
- Lena Vogt, FintoryPricing webinar · demo booked for Thursday3 pricing visitsBooked
- Northside DentalGoogle Ads · inbound call, 6 minutesSource writtenCalled us
- Tom Becker, BaumannMeta Ads · guide download, one visit of 40 seconds1 touchNurture
Four leads, four different first sentences. The last one is not a bad lead, it is an early one.
