Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyChrome extension
Your CRM revenue, right inside Ads Manager
The LeadJourney extension adds qualified leads, won deals, revenue and real ROAS as columns in Meta Ads Manager and Google Ads. Scale and cut where you already work.
Coming soon to the Chrome Web Store
| Campaign | Qualified | Revenue | ROAS |
|---|---|---|---|
| Lead form · Broad · DACH | 22 | €3,900 | 0.81 |
| Webinar · Retargeting | 31 | €26,500 | 12.38 |
| Case study video · LAL 2% | 38 | €19,200 | 5.71 |
| Founder story · Cold | 9 | €0 | 0.00 |
Rated by the teams who run it
Trusted by 100+ lead generation businesses, agencies and freelancers
Your pipeline as columns
Optimise on booked calls and closed deals
- Pick the CRM stages you want to see: leads, qualified leads, booked calls, won deals. Each one becomes its own column.
- Cost per qualified lead and real ROAS sit right next to the budget you are about to move.
- Scale the ad sets that bring buyers, not the ones that bring form fills.
First click and last click
See which ads open deals and which close them
- First click shows the ad that brought the buyer in. Last click shows the ad that got them to sign.
- The video that looks expensive in Ads Manager often started the most deals. Now you can see it before you cut it.
| Ad | Model | Qualified | Won | Revenue |
|---|---|---|---|---|
| Video · Customer story 0:45 | First click | 21 | 3 | €14,700 |
| Last click | 9 | 1 | €4,500 | |
| Carousel · Report preview | First click | 14 | 1 | €4,500 |
| Last click | 11 | 1 | €4,900 | |
| Static · Pricing retarget | First click | 6 | 1 | €5,400 |
| Last click | 19 | 3 | €15,200 | |
| Lead form · Free audit | First click | 9 | 0 | €0 |
| Last click | 11 | 0 | €0 |
Google Ads too
The same columns in your Google Ads account
- Qualified leads, won deals and revenue per campaign, ad group and ad, next to Google's own conversions.
- Spot the Performance Max campaign that wins on cost per conversion and loses on revenue.
- One LeadJourney login for both platforms.
| Campaign | Cost / conv. | Qualified | ROAS |
|---|---|---|---|
| Performance Max · All | €22.41 | 12 | 1.08 |
| Generic · Attribution software | €60.87 | 44 | 5.68 |
| Competitor terms | €56.10 | 23 | 6.39 |
| Brand · Exact | €10.51 | 61 | 32.66 |
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Setup
Three clicks to revenue in Ads Manager
If LeadJourney already tracks your campaigns, the extension has nothing left to set up. It shows what your workspace already knows.
- 130 seconds
Add it to Chrome
Install the LeadJourney extension from the Chrome Web Store and pin it to your toolbar. Works in Chrome and every Chromium browser.
- 21 minute
Sign in to your workspace
Log in with your LeadJourney account and pick the workspace. Agencies switch between client workspaces from the same menu.
- 3Instant
Open Ads Manager
Your CRM stages appear as columns next to the platform's own, at every level of the account. That is the whole setup.
Scope
Adds columns. Changes nothing.
The extension shows your LeadJourney data where you work. It never touches the ad account it sits in.
What it reads
- The ids on screen
- The campaign, ad set and ad ids in the view you have open, so it knows which rows to fill.
- Your LeadJourney workspace
- Leads, stages, won deals and revenue per ad, the same numbers your reports run on.
- Your attribution settings
- The model and lookback window of your workspace, unless you switch them in the extension.
- The date range
- The range picked in Ads Manager, so both sides of the row count the same days.
What it adds
- Columns in your view
- Your CRM stages, revenue, cost per qualified lead and ROAS, beside the platform's own.
- Only in your browser
- The columns are drawn for you. Colleagues without the extension see Ads Manager as it was.
- A model switch
- First click, last click or multi-touch, for the view you are looking at.
- A workspace picker
- For agencies: the client's workspace for the client's ad account.
What it never does
- Change a campaign
- No pause, no edit, no new ad. LeadJourney reads the ad platforms and never writes into them.
- Move budget or bids
- Where the money goes stays your call, made with better numbers in front of you.
- Show data without a login
- No LeadJourney session, no columns. Access follows your workspace permissions.
- Change what Meta or Google record
- Their reporting and their conversions stay untouched. The extension only adds a second opinion.
How we handle your data is on the security page.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
Chrome extension questions, answered
The short version: your CRM revenue as columns in Meta and Google Ads, read only, with your LeadJourney login.
What does the LeadJourney Chrome extension do?
It adds columns to Meta Ads Manager and Google Ads: the leads, qualified leads, won deals and revenue your CRM recorded for each campaign, ad set and ad, plus cost per qualified lead and ROAS. You optimise on what sold, in the table you already work in.
Which ad platforms does it support?
Meta Ads Manager (Facebook and Instagram) and Google Ads. LeadJourney tracks more channels than these two, and you see all of them in your LeadJourney reports.
Do I need a LeadJourney account?
Yes. The extension shows what your workspace knows: the tracking script records the click, your CRM records the deal, LeadJourney joins them. Without a workspace there is nothing to show, so start the free trial or book a demo first.
Can the extension change my campaigns?
No. It adds columns and changes nothing in the ad account: no pauses, no edits, no budget moves. LeadJourney reads the ad platforms and never writes into them.
Why do its numbers differ from Ads Manager's own results?
Meta and Google count conversions their own way: their attribution windows, modelled conversions, and credit for a sale another channel earned. LeadJourney counts the leads and deals in your CRM and matches each to the click that started it. The gap between the two columns is usually the most useful number on the screen.
Does it work for agencies with many clients?
Yes. Sign in once and switch between client workspaces in the extension, so each client's ad account shows that client's pipeline.
Which plans include the extension?
Every LeadJourney plan, including the 14-day trial. There is no separate price.
Chrome extension
Optimise on revenue, not on cheap leads
Book a demo and we open your Ads Manager with your CRM in it on the call, or start the trial and connect your first ad account today.
| Campaign | Qualified | Revenue | ROAS |
|---|---|---|---|
| Lead form · Broad · DACH | 22 | €3,900 | 0.81 |
| Webinar · Retargeting | 31 | €26,500 | 12.38 |
| Case study video · LAL 2% | 38 | €19,200 | 5.71 |
| Founder story · Cold | 9 | €0 | 0.00 |
