Press and media
Company facts, approved boilerplate, the founder's biography and the logo files, free to use. Anything else reaches the founder by email.
Contacts
Three kinds of request, one inbox, read by the founder. Replies within one business day, in English or German.
Quotes, founder interviews, background briefings and fact checks for journalists covering performance marketing, attribution or AI search tracking.
Technology integrations, agency partner programmes and co-marketing with other SaaS companies in the lead generation space.
Invite Jonas Strambach to speak on attribution, server-side tracking, AI search or building a SaaS from a solo founder to 100+ customers.
All three reach [email protected]. Mark a mail as embargoed and it is treated that way.
Company facts
The numbers and names a fact checker will ask for, in one place. All of them are sourced from our own published records.
Need a number that is not here? Ask, and we will confirm it in writing before you publish.
Timeline
October 2024
Company founded
LeadJourney Ltd. is registered in Cyprus by founder Jonas Strambach, after running a performance marketing agency that could measure form fills but not customers.
May 2025
MVP launched
The first version of the product goes live, built around the question the agency could not answer: which campaign produced the customer, not just the lead.
July 2025
First users acquired
The first customer accounts go live on the platform.
Today
100+ customers
48 live integrations, an AI analyst and an MCP server that puts attribution data inside Claude, ChatGPT and Gemini.
Boilerplate
Copy any of these into an article, a partner page or a conference programme. No approval needed, no edits required.
LeadJourney is an all-in-one marketing attribution platform for lead generation businesses, B2B and B2C, and for e-commerce brands. It connects every ad click to the lead and the revenue it produced in the CRM, using first-party, server-side tracking with 95%+ accuracy.
LeadJourney is an all-in-one marketing attribution and revenue tracking platform for lead generation businesses, B2B and B2C, e-commerce brands and the agencies that serve them. It follows every click from the ad to the lead to the closed deal in the CRM, and sends the outcome back to Meta, Google, LinkedIn and Bing so bidding learns from buyers rather than from form fills. Founded in 2024 by Jonas Strambach, LeadJourney is headquartered in Cyprus, hosts all customer data in Frankfurt, Germany, and serves more than 100 customers.
LeadJourney is a marketing attribution and revenue tracking platform built for businesses that generate leads rather than sell online: B2B service companies, coaches and consultants, advisors, local trades and the marketing agencies that run their campaigns. The platform tracks individual clicks server-side, so conversions are measured with 95%+ accuracy despite ad blockers, iOS restrictions and cookie consent. Each lead is followed through the CRM pipeline to closed revenue, and that revenue is sent back to Meta, Google, LinkedIn and Bing as an offline conversion, which lets the ad platforms optimise for customers instead of form fills. LeadJourney also tracks visits from AI search engines such as ChatGPT and Perplexity, ships an AI analyst that answers marketing questions in plain language, and offers an MCP server that connects the data to Claude, ChatGPT and Gemini. Founded in 2024 by Jonas Strambach, the company is headquartered in Larnaca, Cyprus, hosts all data in Frankfurt, Germany, and serves more than 100 customers.
Founder
Available for interviews, quotes and background conversations in English and German. Ask for a written statement or a call, whichever fits your deadline.
Jonas Strambach
CEO & Founder, LeadJourney
Jonas Strambach is the founder and CEO of LeadJourney, the attribution platform that follows every click from the ad to the lead to the closed deal in the CRM, and sends the outcome back to Meta, Google, LinkedIn and Bing.
Before LeadJourney he founded S&P Consulting, a performance marketing agency in Mannheim, and built it to 16 employees and more than 2 million euros in annual recurring revenue. The agency runs paid campaigns and sales systems for B2B service businesses, coaches and consultants: Meta, Google, LinkedIn and Bing on the marketing side, CRM setup and sales process on the other.
LeadJourney came out of that work. The agency could see which campaigns produced form fills, but not which ones produced customers, and every ad platform claimed the same lead. The product is the tool the agency needed and could not buy: server-side tracking of individual clicks, CRM pipeline attribution through to revenue, and an automated feedback loop so bidding learns from buyers rather than from leads.
Speaks on
Brand assets
Use the files below when you reference LeadJourney in an article, a slide or a partner page. SVG for print and web, PNG where SVG is not accepted.
The green is the brand. Everything else is a ground for it to sit on.
One typeface for everything, so the brand looks the same in a screenshot and in a slide.
All-in-one marketing attribution
Nunito SansHeadings and body
Open source, on Google Fonts. Bold 700 for headings, regular 400 to semibold 600 for text.
the tool the agency could not buy
CaveatHandwritten notes only
Open source, on Google Fonts. Used sparingly for annotations, never for headings or UI.
LeadJourney
LeadJourney is one word with a capital L and a capital J. Not Lead Journey, not Leadjourney, not LJ. The company is LeadJourney Ltd.; the product is LeadJourney.
Speaking
Keynotes, panels, podcasts and webinars, in English or German, on stage or remote. Every talk draws on campaigns he has run himself and on the data LeadJourney sees across its customers.
Why form fills are the wrong optimisation target, and what changes when ad platforms learn from closed deals instead.
What iOS, ad blockers and consent actually remove from the data, and how first-party, server-side measurement gets it back.
How ChatGPT, Perplexity and Gemini send visitors, how to measure them, and what that traffic is worth compared with paid search.
What an AI analyst can answer from attribution data today, and what building an MCP server taught us about the limits.
Building a performance marketing agency to 16 people and 2 million euros ARR, then leaving it to build the tool it could not buy.
First-party measurement, EU hosting and consent, explained for a marketing audience that has to sign a DPA.
FAQ
Short answers to the requests that reach the press inbox most often.
Yes. Download it from this page and follow the usage guidelines above: correct wordmark for the ground, clear space, no recolouring. No permission is needed to reference LeadJourney editorially. Implying a partnership or endorsement does need our written agreement.
Usually within a week, and same day for a written statement on a deadline. Email with the outlet, the topic, the format and your deadline. Jonas Strambach gives interviews in English and German, by video call, phone or in writing.
Yes, on request. Email the press desk with the report or the view you need and we will send full size files, usually the same business day. They show demonstration data, not customer data, and are free to use in coverage of LeadJourney, unedited and with a caption that names the product.
With their consent, yes. Four customers have already published measured results on our case study pages, and every review on the testimonials page links to the platform it was left on. For a new reference, tell us the angle and we will ask a fitting customer.
LeadJourney Ltd. is registered in Cyprus under number HE485008, with its office in Larnaca. Production data is hosted in Frankfurt, Germany, inside the European Union. The security page lists the controls, the GDPR page lists every sub-processor.
Yes to both. Mark an email as embargoed and we treat it that way. Send quotes or figures before you publish and we confirm them in writing, usually the same business day.
LeadJourney, one word, capital L and capital J. The legal entity is LeadJourney Ltd. The founder is Jonas Strambach, founder and CEO.
Before you write
A 30 minute walkthrough with the team, or a free trial account you can explore on your own. Both are free, and both are open to journalists and analysts.
