Slack integration
Marketing reports and lead alerts, delivered where your team already works
Atlas writes the reports from your live campaign data, posts them into your channels, and answers marketing questions right in Slack.
- Live in 21 minutes
- 95%+ accuracy, first-party
- No developer required
Rated by the teams who connected their stack
How the data moves
- Organic search
- Organic social
- AI search
AI Attribution Engine
LeadJourneyServer-side tracking, every channel in one journey- Server-side tracking of every visit
- Multi-touch attribution per lead
- Won deals sent back to the ad platforms
SlackWhere the numbers land- Scheduled reports
- Lead alerts
- Atlas answers
Slack is where the numbers land, not where they are calculated. Reports are written by Atlas from live attribution data on a daily, weekly or monthly schedule, so the channel reads the same figures as the dashboard.
Trusted by 100+ lead generation businesses, agencies and freelancers
The gap
The numbers exist. They reach the channel as screenshots and single events.
Each tool with a Slack app posts its own slice: the deal from the CRM, the booking from the scheduler. Nothing in the channel says which campaign any of it came from.
Reporting into Slack today
Every tool posts its own event, nobody posts the journey
- The CRM's Slack app posts its own events: a new deal, a stage change, a task due. The post says what happened, not which ad or search started it.
- The ad platforms mostly notify by email, so a budget alert or a cost spike reaches one inbox and stays there.
- The weekly report is a person: someone exports from Ads Manager, Google Ads and the CRM, stitches the numbers in a spreadsheet and pastes a screenshot into the channel.
- Each tool reports its own count, so the channel sees three lead numbers for the same week and a thread about which one is right.
- A won deal is celebrated with its amount. The campaign, the keyword or the organic post that led to it is never in the message.
- Alerts live per tool, on thresholds someone set once inside that tool, so a cost per lead creeping up across three platforms trips no alarm in any of them.
- A question asked in the channel means someone opening a dashboard, building the view and coming back an hour later.
Slack with LeadJourney
One channel, the whole journey, on schedule
- Atlas writes the daily, weekly or monthly report from live attribution data and posts it to the channel you chose, on the schedule you set.
- Every lead alert carries its first and last click source, the campaign and the landing page, so the channel reads the attribution without opening a dashboard.
- A won deal posts with its value and its full journey, from the first touch to the closing click, the moment the CRM marks it won.
- One number per metric, because every post is written from the same server-side, first-party dataset the dashboard reads, at 95%+ accuracy.
- Paid, organic, social and AI search sit in the same report, so the channel compares channels instead of collecting tool exports.
- Alerts watch the joined numbers: cost per lead across every platform, spend that doubles in a day, lead quality that drops.
- Ask Atlas in the channel and the answer comes back in the thread, with the report behind it.
How it works
Marketing reports and lead alerts in Slack, written from the same data as the dashboard
Two things happen once Slack is connected: what lands in the channel, and what the team does with it there instead of in a tab.
1 What gets posted, and when
Scheduled reports from Atlas, alerts the moment something happens.
Spend, campaigns and every click come in from the ad platforms; leads, stages and won revenue come in from your CRM.
LeadJourney joins them into one journey per lead, server-side and first-party, and Atlas writes from that dataset rather than from a tool export.
An agent posts the daily, weekly or monthly report on the schedule you set, in plain language, with the report link behind it.
Lead alerts and won-deal alerts post as they happen, each with its first and last click source, to the channel you chose.
2 How a team acts on it
The number arrives where the decision is made, so the decision gets made.
The weekly report lands in #marketing on Monday morning, before the meeting rather than as a deliverable after it.
Someone asks the follow-up in the thread and Atlas answers from the same data, with the report behind it.
A won deal in the wins channel shows the campaign that started it, so sales and marketing celebrate the same source.
Budget moves the same day: the alert that cost per qualified lead doubled on one platform is read by the person who can pause it.
Where the alerts come from
Every post starts in a tool you already run
The event behind the message comes from your website, your CRM or your ad accounts, and LeadJourney adds the journey before it posts, so the channel reads the source.
Your websiteSource of the alertA form submitted on your site posts as a lead alert with its first and last click source, before the CRM has finished creating the record.
- HubSpotSource of the alert
A deal HubSpot marks won posts to the channel with its value and its full journey, first touch to closing click.
- SalesforceSource of the alert
An opportunity moved to Closed Won posts with the amount and the campaign that started it.
- MetaSource of the alert
Cost per lead over the threshold you set, or spend that jumps in a day, with the campaign named and the other platforms alongside for comparison.
- Google AdsSource of the alert
A campaign whose cost per qualified lead moves, and the spend and revenue line in the weekly report.
The journey travels with the message
Every alert names the first and last click source, the campaign and the landing page, so the channel sees the attribution and not just the event.
You choose what posts where
Lead alerts to one channel, won deals to another, the weekly report to a third. Each report and each alert has its own channel and its own schedule.
Same numbers as the dashboard
Every post is written from the live attribution dataset, so what Slack says on Monday is what the report says when someone opens it.
Reporting
The questions that used to wait for the Monday meeting
Every one of these is a report in LeadJourney, and every one can be scheduled into a Slack channel by an Atlas agent, so the answer is in the channel before anyone asks.
Which campaigns produced the revenue we closed last week, not just the leads?
What did a closed deal cost us in ad spend, across Meta, Google and LinkedIn together?
Which channel started the biggest deal that closed this month?
How many leads came from ChatGPT, Perplexity and Gemini last month, and what were they worth?
Which landing pages turned last week's traffic into qualified leads?
Where did cost per qualified lead rise this week, and on which platform?
LeadJourney and the native Slack apps
Where each tool's own Slack app ends and LeadJourney starts
Each tool's own Slack app posts the moment something happens in that tool. Each one posts its own slice.
| Capability | Native Slack apps of each tool | With LeadJourney |
|---|---|---|
| Marketing reports and lead alerts | Native Slack apps of each toolEvent notices per tool: a new deal from the CRM, a booking from the scheduler, each in its own format and its own channel. | With LeadJourneyOne lead alert per lead with its first and last click source, and one report per schedule across every channel. |
| Where the lead came from | Native Slack apps of each toolWhatever the tool recorded as the source, which is often the form name, Zapier, or nothing. | With LeadJourneyThe attributed source, campaign, click ID and landing page, captured server-side before the form was filled. |
| Scheduled reports | Native Slack apps of each toolSome tools post a digest of their own numbers. Nobody posts the number across tools. | With LeadJourneyDaily, weekly or monthly reports written by Atlas from the joined dataset, on your schedule, per channel. |
| Ad spend and ROAS | Native Slack apps of each toolThe ad platforms alert by email. Spend never meets the CRM inside a channel. | With LeadJourneySpend is pulled from every ad account and joined to won revenue, so the post says what a closed deal cost. |
| Won deal alerts | Native Slack apps of each toolThe deal and its amount, from the CRM's own app. | With LeadJourneyThe deal, its amount and its full journey, so sales and marketing see the same source. |
| Alerts and thresholds | Native Slack apps of each toolPer tool, on that tool's metrics, set inside that tool. | With LeadJourneyOn the joined numbers: cost per qualified lead across platforms, spend that jumps, lead quality that drops. |
| Questions in the channel | Native Slack apps of each toolSomeone opens the dashboard and comes back with a screenshot. | With LeadJourneyMention Atlas and the answer comes back in the thread, with the report behind it. |
| Setup | Native Slack apps of each toolOne app per tool, each with its own channel settings, maintained by whoever installed it. | With LeadJourneyOne connection, live in about 21 minutes, with every report and alert routed from one screen. |
| Data and consent | Native Slack apps of each toolEach app carries its own tool's data policy and whatever tracking sits in front of it. | With LeadJourneyServer-side, first-party tracking processed in the EU at 95%+ accuracy, with a DPA. Only the posts you configure leave the workspace. |
Keep the apps you have. Add the post that joins them.
The CRM's app still announces the deal and the scheduler's app still announces the booking. LeadJourney adds the message that says where each of them came from, and the report that says what it all cost and returned, on a schedule.
MCP server
Chat with the numbers your Slack channel reads
The same journeys, spend and won revenue are also served over MCP. Ask in Claude or ChatGPT, and the answer comes from your own numbers.
LeadJourney MCP connected, try any tab
Which campaigns produced our closed revenue last month?
Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:
- Google Ads, Brand
- 38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
- LinkedIn, Retargeting
- 21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
- Meta, Lookalike DACH
- 54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.
Want this as a weekly summary in Slack?
Ask anything about your lead journeys
Where did our three biggest deals this quarter come from?
Your 3 largest deals this quarter all started somewhere the last click never showed you:
- 42,000 EUR
- First touch LinkedIn Ads, closed 63 days later after a webinar signup.
- 28,500 EUR
- First touch Google organic, paid click on day 11, demo on day 19.
- 21,800 EUR
- First touch a Meta video view, form filled from email six weeks on.
Want the full touchpoint list for any of them?
Ask anything about your closed deals
Which landing pages turn LinkedIn traffic into qualified leads?
3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:
- /demo/attribution
- 18% qualified from 214 visits. Highest intent page on the site.
- /guide/server-side
- 9% qualified from 612 visits. Most journeys stall after the download.
- /pricing
- 4% qualified from 488 visits. Second most traffic, lowest intent.
Want the same breakdown for Google Ads traffic?
Ask anything about your landing pages
What did each channel cost per qualified lead last week?
3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:
- LinkedIn Ads
- 41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
- Google Ads
- 88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
- Meta Ads
- 187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.
Want an alert the moment a channel passes 120 EUR?
Ask anything about your cost per lead
What do the journeys that close have in common?
3 signals show up in most of your closed deals and in almost none of the lost ones:
- Pricing page, 2+ visits
- In 71% of closed deals. In 12% of the ones that never closed.
- Demo within 14 days
- In 64% of closed deals. Median 9 days from the first click.
- Second contact
- In 58% of closed deals. A colleague of the lead arrives on site.
Want these three scored onto every lead in your CRM?
Ask anything about your lead journeys
Setup
Reports in Slack in about 21 minutes
No developer, no webhook to build and no spreadsheet to paste from.
- 1About 5 minutes
Connect Slack and your CRM
Add LeadJourney to your Slack workspace from the integrations screen. Connect the CRM where your deals live if it is not connected yet, so won deals and stage changes can post.
- 2About 5 minutes
Pick the channel
Choose the channel LeadJourney posts to by default. Anything you do not route separately in the next step lands here, so one channel is enough to start.
- 3Same day
Route reports and alerts
Tell Atlas what to send and when, in plain language, and map each alert to its channel. From then on the report arrives on schedule and every lead and won deal posts as it happens.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What teams ask before connecting Slack
If yours is not here, our team answers in the chat within a few minutes.
Which marketing reports and lead alerts can LeadJourney post into Slack?
Three kinds of message. Scheduled reports, written by Atlas on a daily, weekly or monthly schedule from any report in LeadJourney: traffic channels, campaigns, leads, landing pages. Lead alerts, one per new lead, with the first and last click source, the campaign and the landing page. And won-deal alerts, posted the moment your CRM marks a deal won, with its value and its full journey. Each has its own channel.
Is the number in the Slack post the same as in the dashboard?
Yes. Every post is written from the live attribution dataset the dashboard reads, server-side and first-party, so the number in the channel is the number in the report. Each scheduled report links to the report behind it, so anyone in the channel can open the full view in one click.
Can I ask Atlas questions in Slack?
Yes. Mention Atlas in a channel it has been added to and the answer comes back in the thread, from your own tracking and CRM data rather than the internet, with the report behind it. The same questions work in the dashboard and, over the MCP server, in Claude or ChatGPT.
Can different reports go to different channels?
Yes. Every scheduled report and every alert type has its own channel, so lead alerts can go to the sales channel, won deals to the wins channel and the weekly report to marketing. An agency can route a client's report into the channel it shares with that client.
What can an alert watch?
Anything Atlas can read: cost per lead over a threshold across the last seven days, spend that doubles in a day, click-through rate that drops, lead quality that falls on one platform. Alerts are described in plain language when you set them up, and they fire when the threshold is crossed rather than waiting for the next report.
Do the alerts say where the lead came from?
Yes, that is the point. Every lead alert carries the first and last click source, the campaign, the ad or keyword where the platform provides it, and the landing page, all captured server-side before the form was filled. A won-deal alert adds the deal value and every touchpoint in between.
Does it replace the HubSpot or Salesforce Slack app?
No, and it does not need to. Those apps post the tool's own events, and teams keep them for task and deal notices. LeadJourney posts what those apps cannot: the source behind the event, and the report across every tool. Run both in the same channel or give LeadJourney its own.
A deal closes months after the first click. Does the won-deal alert still name the campaign?
Yes. The journey has no attribution window, so a deal that closes six months after the first visit still posts with the campaign that started it and every touchpoint since. The alert reads the same journey the dashboard shows, however long the sales cycle took.
Do I need a developer?
No. Adding LeadJourney to Slack is a sign in, choosing channels is a settings screen, and an agent is set up by describing the report and the schedule in plain language. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.
Is posting lead data into Slack GDPR compliant?
The tracking behind every post is server-side and first-party, processed and stored in the EU, and we sign a data processing agreement. You decide which reports and alerts post and to which channel, so nothing reaches Slack that you have not configured, and the Slack workspace itself stays under your own admin controls.
What does it cost?
The Slack integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.
More integrations
More reporting integrations
Connected the same way, attributed in the same dashboard. The rest of your stack reports right next to this one.
95%+ accuracy, in every post
Send every report to Slack with LeadJourney
Connect Slack and your CRM, and watch reports arrive on schedule and every lead and won deal post with the source that produced it.
