Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor trade and local businesses
See which ads ring your phone, and which ones book jobs.
Calls, forms, walk-ins and referrals in one dashboard, each connected to the job it became. Most tracking only sees the forms.
- Calls, forms and jobs tracked
- Cost per booked job
- Live in 21 minutes, no developer
One month of your marketing, twice
What you can see todayForms tracked, everything else invisible
- Form fills
- 31, tracked
- Phone calls
- Invisible to tracking
- Jobs booked
- 22, source unknown
- Cost per lead
- €42 per form
- Your question
- "Which ads bring real jobs?"
LeadJourney joins enquiries to jobs
The same month in LeadJourneyEvery enquiry matched to its ad and its job
- Calls and forms
- 58, each with its ad
- Jobs attributed
- 22, per campaign
- Cost per booked job
- €59
- Signals sent back
- Job booked, to Google and Meta
- Budget decision
- Refits beat emergency on revenue
Form tracking saw 31 enquiries; the phone brought 27 more that no dashboard counted. Joined to the jobs they became, the same month shows what a booked job really costs per campaign, and which ads bring the customers who actually hire you.
Server-side accuracy
More captured enquiries means no more jobs with unknown source
Acme SaaS
Tracking accuracyServer-side vs pixel-only, last 30 days
Conversions captured96.4%
+32% vs pixel onlyLeadJourney server-side96%
Pixel only (GA4 / ad pixel)64%
Ad blockers bypassediOS recoveredCookie loss recovered
First-party server-side tracking captures the leads and conversions pixel-based tools silently drop.
95%+tracking accuracy
Local customers browse on their phones, where ad blockers and Safari quietly cut the trail between the ad and the enquiry. LeadJourney tracks server-side and first-party on your own domain, so the click survives to the call, the form and the job that follows. A job can only be credited to the ad that won it if that click was captured in the first place.
- Bypasses ad blockers and Safari tracking prevention
- Keeps the campaign on calls and forms alike
- No more booked jobs with source unknown
Every way local customers find you, tracked in one place
Google Ads
Meta Ads
Google Business
Facebook
Instagram
Microsoft Ads
Google Organic- Phone call
ChatGPT- Referral partners
- QR and print
Email- Direct
Capture every conversion
Every way an enquiry becomes a job, tracked
SourceGoogle AdsForm tracking
Capture the campaign on every quote request and contact form.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsCall and booking tracking
Tie every phone enquiry and site visit back to the ad that rang it.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceMeta AdsPayment tracking
Connect deposits and invoices back to the click that started the job.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsCRM tracking
Sync job stages from enquiry to booked to paid, automatically.
+ moreServer-side and first-party, so every enquiry carries its campaign all the way to the invoice.
The questions you'll stop guessing at.
- Office manager“Another caller: "I found you online somewhere"”
- You“Which ads bring real jobs?”
- Bookkeeper“The Google bill doubled. Did jobs?”
- You“Is the flyer QR code doing anything?”
- Business partner“Should we pause Meta over winter?”
- Accountant“What does a booked job cost us?”
- You“Forms are cheap, but do they hire us?”
- Office manager“This job came from "the website"”
- You“Google Business or Google Ads, which one rings?”
- Crew lead“We're booked out from what, exactly?”
- You“Referrals or ads, what's actually growing us?”
- Trade colleague“I just buy leads and hope”
Cost per job, not cost per lead
Stop paying for enquiries. Pay for booked jobs.
BrightFlow Plumbing
Campaign revenue reportCampaigns ranked by booked jobs, last 30 days
CRM connected58Calls and forms
22Jobs booked
€42.8kJob revenue
CampaignCallsJobsRevenue
Bathroom refits123€19.5kEmergency search3112€14.8kBusiness Profile94€4.6kReferral partners63€3.9k
Emergency search brings the most calls, the refit campaign brings the biggest invoices. Seeing revenue per job, not cost per call, is what settles the budget.
Every campaign, priced in booked jobs.
Cost per lead makes the campaign with the cheapest form fills look like the winner. LeadJourney prices every campaign in booked jobs and invoice value, so the emergency campaign that rings all day and the refit campaign that pays the wages both show what they really earn.
- Calls, forms and jobs per campaign, in one view
- Cost per booked job and revenue per campaign
- Every channel compared fairly, ads to referrals
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for local lead flow
The reports that end guessing where jobs come from
BrightFlow Plumbing
KB
Job won, €3,400K. BergerHomeowner, bathroom refit
4 touchpoints9 days to the jobFirst: Meta AdsPhone call tracked
1
Saved the bathroom refit adDay 1, Meta Ads
First touch2
Read the profile reviewsDay 2, Google Business
3
Called from the websiteDay 3, Phone call
Enquiry4
Job booked and completedDay 9, Job won
WonThe only visible event used to be a ringing phone. Now the ad, the profile visit and the call connect through to the job and its invoice value.
Calls and offline jobs
Follow the job from the ad to the paid invoice.
A local customer saves your ad, checks your reviews, then calls. Most tracking loses them at the phone. LeadJourney captures the click before the call and matches the enquiry to the job it becomes, so calls, forms and walk-in jobs all land in the same report with the ad that won them.
- Phone enquiries attributed to the ad that rang them
- Offline jobs and deposits connected to campaigns
- The full path: ad, reviews, call, booked job
Conversion SyncCRM outcomes pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Meta AdsQualified lead12896%Google AdsClosed deal, value4794%LinkedIn AdsQualified lead3892%Microsoft AdsClosed deal, value690%Qualified-lead and closed-deal events sent back to each platform from your CRM, so the algorithms optimize on customers, not form fills.
Better signals
Send job-booked signals back to Google and Meta.
The platforms optimize toward whatever you feed them, and a form fill says nothing about whether anyone hired you. LeadJourney sends job-booked events back server-side, so Google and Meta learn to find people who actually book work. Fewer time wasters, lower cost per job, month over month.
- Job-booked events synced back automatically
- Algorithms learn from customers, not enquirers
- Works across Google, Meta and Microsoft
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7k
Perplexity7122€52.6k
Gemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search attribution
Locals now ask ChatGPT for someone to call.
People increasingly ask AI assistants who to hire before they ever search. Those visits arrive in your analytics as direct traffic, if they arrive at all. LeadJourney captures ChatGPT, Perplexity and Gemini referrals server-side and ties them to enquiries and jobs, so you see the channel everyone else is missing.
- Enquiries and jobs attributed per AI engine
- AI search next to ads and Google Business in one view
- Know early if AI engines recommend you locally
Connect and extend
It plugs into how you already run the business
Atlas AI
Ask in plain English, get answers about your jobs.
Which ads bring booked jobs, not just phone calls?
Emergency search turned 23 of 31 calls into jobs. The refit campaign gets more clicks but books 1 call in 12.
Ask Atlas
Triggers and alerts
Get pinged the moment the phone goes quiet.
TriggersLive
Cost per lead rises above targetEmail, daily guard
Deal closed from a campaignSlack, #wins
Lead arrives without a sourceSlack, #marketing
Deal closed from Google AdsSearch, brand campaign, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"campaign": "search_brand",
"source": "google_ads",
"leads": 31,
"cost_per_lead": 38,
"pipeline": 196000,
"revenue": 54000
}
Scheduled reports
Your weekly numbers, in your inbox before the crew starts.
Scheduled reportWeekly performance, Monday 07:00
Cost per lead€38, down 12%
Best campaignSearch, brand
Closed from ads€54,000
Delivered toEmailSlackWhatsApp
Connect your tools in one click
Works with the tools that run your office
Native, one-click integrations for the tools local businesses run on:
Job management software and call tracking connect via webhook, Zapier, Make or n8n, plus our REST API for anything custom.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No developer, no IT company. You or your office manager can do this.
BrightFlow Plumbing
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsGoogle AdsLinkedIn AdsMicrosoft AdsGoogle OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Meta AdsBrightFlow Plumbing, 6 campaignsConnectedGoogle AdsBrightFlow Plumbing, 4 campaignsConnectedLinkedIn AdsConnectMicrosoft AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why local businesses move past form tracking and gut feeling
| What a local business needs | Ad platform dashboards |  GA4 + call logs | LeadJourney |
|---|---|---|---|
| Sees phone call enquiries | No: Forms only | Partly: Manual matching | Yes: Attributed to the ad |
| Connects jobs to campaigns | No: Stops at the enquiry | No: No job data | Yes: Enquiry to invoice |
| True cost per booked job | No: Cost per form only | Partly: Spreadsheet math | Yes: Live, per campaign |
| Compares every channel fairly | No: One platform each | Partly: Web channels only | Yes: Ads, QR, referrals |
| Sends job signals to the platforms | Partly: Form-fill events | No: No feedback loop | Yes: Job-booked events |
| Survives ad blockers and iOS | No: Pixel-based | No: Inherits pixel data | Yes: 95%+ server-side |
| Works without a developer | Partly: Per-platform setup | No: GTM and configs | Yes: 21-minute setup |
| GDPR-safe first-party tracking | No: Third-party pixels | Partly: Consent-dependent | Yes: First-party by design |
Customers
Local businesses stopped buying leads and hoping
Trade and local businesses use LeadJourney to see which ads bring booked jobs, compare every channel fairly, and spend their budget where the work comes from.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What trade and local businesses ask before switching
If yours is not here, our team answers in the chat within a few minutes.
Can LeadJourney really track phone call leads?
Yes. The click is captured before the call, so when the enquiry is logged, through a call tracking integration or a CRM webhook, it is matched back to the campaign that drove it. The job that follows inherits the same attribution, all the way to the invoice.
Does it work with my job management software?
GoHighLevel, HubSpot, Pipedrive, Salesforce, Close and Attio are native integrations, and any job management tool that can fire a webhook connects through it, or via Zapier, Make and n8n. When a job is booked or a stage changes, the event is captured and attributed automatically.
How does it get me better leads, not just better reports?
Once LeadJourney knows which enquiries became booked jobs, it sends those events back to Google and Meta server-side. The algorithms learn to target people who actually hire, not people who fill out forms. Over time that means lower cost per booked job and fewer time wasters.
Do I need a developer or an IT company?
No. Setup is one script on your website, your ad accounts linked, and your CRM or job tool connected, about 21 minutes in total. Most owners or office managers do it themselves, and our support team helps if you get stuck.
Can I track offline channels like flyers, QR codes and referral partners?
Yes. Custom tracking channels cover anything with a link on it: a QR code on a door hanger, a unique link for a partner business, a van decal campaign. Each source shows how many enquiries and jobs it generated, next to your ads in the same report.
Is it GDPR compliant?
Yes. Tracking is first-party and server-side, with no third-party cookies. It works with your consent banner rather than around it, so you get accurate numbers without cutting compliance corners.
Built for trade and local businesses
Know what a booked job costs you
Book a demo and bring last month's ad bills. We connect your site and your job list live on the call, so you leave knowing which ads actually book work.
