Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor marketplaces
Registrations are cheap. See which ads bring accounts that transact.
The ad platforms stop at the registration. LeadJourney follows every account from the first click to its first transaction, on both sides.
- Supply and demand, one view
- Cost per activated account
- GMV per campaign
Works with the ad platforms, Stripe and the CRMs you already run
One month of your acquisition, twice
What your dashboards say todayThree tools, two funnels, no joinToday
GMV from this month's ad spend?
- Ad spend
- €36k, four platforms
- Platforms claim
- 2,860 registrations
- Your database
- 2,140 sign-ups, mostly "direct"
- Back office
- 186 first bookings, campaign unknown
“Which ads bring accounts that actually transact?”
CEO's questionAI Attribution EngineLeadJourney joins sign-ups to transactions
The same month in LeadJourneyEvery sign-up followed to its first transactionWith LeadJourney
GMV from accounts acquired this month€96,400
- Sign-ups
- 2,140, each with its ad
- Activation rate
- LinkedIn 24%, TikTok 4%
- Activated accounts
- 186, matched to campaigns
- Cost per activation
- €194 blended, €154 to €305
“Shift TikTok's budget to supply and Search.”
Next decisionThe ad platforms claimed 2,860 registrations, your database filed most of them under direct, and the first bookings happened days later with no campaign on them. Joined, the same month shows activation and GMV per campaign, so budget follows the accounts that transact instead of the ones that register.
Every channel you buy on either side, next to everything that finds you
Meta Ads
Instagram
TikTok
Google Ads
YouTube
Pinterest
Snapchat
LinkedIn Ads
Google Organic
ChatGPT
Perplexity
Email- Referral program
- Influencers
- Affiliates
- Direct
Capture every conversion
Every step from registration to transaction, on both sides
SourceGoogle AdsRegistration tracking
Capture the campaign on every sign-up, on the demand side and the supply side.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsOnboarding call tracking
Tie every supplier onboarding call to the campaign that brought the account.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceMeta AdsTransaction tracking
Match the first booking, order or payout to the ad that acquired the account, from Stripe or your own events.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsBack-office tracking
Push verified, listing live and first transaction from your CRM or your backend.
+ moreServer-side and first-party, so every registration, verification and transaction carries its campaign and ad, whether it happened on the site, in the app or in your back office.
The growth meetings that stop hurting.
- CEO“Sign-ups doubled. Why is GMV flat?”
- CFO“What does an account that actually transacts cost us?”
- Growth“2,140 registrations, 1,300 of them "direct"”
- Supply lead“Which campaign brings sellers who list?”
- Ops“Verification happens in our back office. No pixel sees it.”
- Board“CAC per side, and payback, by Thursday”
- Performance“TikTok fills the funnel. Does anyone book?”
- You“The first order comes 12 days after sign-up. The window is 7.”
- Data“GA4 and the database disagree again”
- You“Do we optimize on registrations because that is all Meta sees?”
- Agency“Which campaigns should we scale?”
- Marketing“We need one number per side, not four dashboards”
From registrations to GMV
Stop counting registrations. Report activation and GMV per campaign.
Rentwise
Campaign revenue reportCampaigns ranked by activated accounts, last 30 days
CRM connected€36.0kAd spend
186Activated accounts
€194Per activation
CampaignSign-upsActivatedGMV
Search, demand48674€41.2kLinkedIn, supply21452€29.3kMeta, prospecting91241€18.6kTikTok, creator ads52819€7.3kMeta and TikTok fill the sign-up chart. Search and the supply campaign fill the booking calendar. Cost per activated account, not cost per registration, decides the split.
Every campaign, priced in activated accounts.
Registration counts reward the campaigns that attract the curious; activation rewards the ones that bring accounts that move money. LeadJourney prices every campaign in sign-ups, activated accounts and GMV, with its spend next to it, on the supply side and the demand side.
- Sign-ups, activated accounts, GMV and cost per activation per campaign
- Supply campaigns and demand campaigns in one report, each in its own unit
- Repeat transactions credited to the acquiring campaign, so ROAS becomes lifetime value
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for two-sided funnels
The reports that end the registration debate
Rentwise
BR
First booking, €1,280 GMVBaumann Rental GmbHSupplier, 34 listings
4 touchpoints18 days to first bookingFirst: LinkedIn AdsVerified on day 6
1
Clicked the list-your-fleet adDay 1, LinkedIn Ads
First touch2
Read the supplier payout guideDay 4, Google Organic
3
Registered and got verifiedDay 6, Back office
Verified4
First booking paid outDay 18, First transaction
ActivatedRegistration is the last thing a pixel sees. Verification and the first booking happened days later in the back office, and both still land on the LinkedIn ad that acquired the supplier.
Sign-up to transaction
Attribution that survives the gap between registration and the first transaction.
A registration is the last thing the pixel sees. Verification, the first listing and the first booking happen days later, with no campaign on them. LeadJourney keeps a first-party click ID from the first visit into the account, so every event after it still credits the ad that acquired the account.
- First click to first transaction, however many days apart
- Both sides of the marketplace in one journey view
- Five attribution models, switched in one click
Conversion SyncActivation events pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Google AdsFirst booking, GMV7495%LinkedIn AdsSupplier verified5293%Meta AdsFirst order, GMV4196%Microsoft AdsAccount verified990%Verified and first-transaction events sent back to each platform with the value attached, so the algorithms optimize on accounts that transact, not registrations.
Optimize on activation
Feed the algorithms accounts that transact, not registrations.
When Meta and Google only see registrations, they optimize for people who register, and activation falls as the sign-up count rises. LeadJourney sends verified, first order and first booking back server-side, with the transaction value attached, so the platforms bid toward accounts that move money. Cost per activation falls without a new creative.
- Verification and first-transaction events synced back
- Values attached, so bidding follows GMV
- Meta, Google, LinkedIn and Microsoft, server to server
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7kPerplexity7122€52.6k
Gemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search attribution
Your users ask ChatGPT where to book.
Where to rent a digger near Hamburg is now a prompt, not a search, and those visits arrive in GA4 as a direct and referral blob. LeadJourney captures ChatGPT, Perplexity, Gemini and Copilot server-side and ties them to registrations, activated accounts and GMV.
- Sign-ups and GMV attributed per AI engine
- AI search next to paid, organic and referral in one view
- Spot the engines that recommend you before your competitors do
Connect and extend
It plugs into how your growth team already works
Atlas AI
Ask in plain English, get an answer per side.
Which campaigns bring accounts that transact, not just register?
Search, demand activated 74 of 486 sign-ups at €154 each. TikTok registers the most and activates 1 in 28.
Ask Atlas
Triggers and alerts
Get pinged the moment cost per activation moves.
TriggersLive
Cost per activation above €200Slack, #growth
First booking from a new supplierSlack, #wins
Sign-ups arrive without a sourceSlack, #data
First booking from LinkedIn supplyBaumann Rental GmbH, €1,280 GMV, posted to #winsnowAPI and webhooks
Push back-office events, pull the report.
GET/v1/conversions200
{
"campaign": "search_demand",
"source": "google_ads",
"signups": 486,
"activated": 74,
"gmv": 41200,
"cost_per_activation": 154
}
Scheduled reports
The Monday numbers per side, already in everyone's inbox.
Scheduled reportWeekly growth report, Monday 07:00
Cost per activation€194, down 11%
Best campaignSearch, demand
GMV attributed€96,400
Delivered toEmailSlackWhatsApp
Connect payments, CRM and backend
Native to Stripe and to the CRM your supply team onboards in
Native, one-click integrations for the tools marketplace teams run on:
Your activation events live in your own backend? Push them through the REST API or a webhook, or connect any tool via Zapier, Make or n8n.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No engineering sprint, no warehouse project. One person from growth, one morning.
Rentwise
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsTikTok AdsGoogle AdsLinkedIn AdsGoogle OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Meta AdsRentwise, 6 campaignsConnectedGoogle AdsRentwise, 3 campaignsConnectedLinkedIn AdsConnectMicrosoft AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMStripe, the CRM and your own activation events
StripeCharges and payouts syncingConnectedHubSpotSupplier onboarding stages syncingConnectedBack-office eventsVerified, first booking, over the APILive
You're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why marketplace teams move past platform dashboards and database exports
| What a two-sided funnel needs | Ad platform dashboards |  GA4 + your database | LeadJourney |
|---|---|---|---|
| Cost per activated account | No: Cost per registration | Partly: Weekly SQL export | Yes: Live, per campaign |
| Transactions credited days after sign-up | No: Windows expire | Partly: If the UTM survived | Yes: Click ID persists |
| Supply and demand in one view | No: One pixel, one funnel | Partly: Two dashboards | Yes: Both sides, one dataset |
| GMV per campaign | No: Not a platform metric | Partly: Manual join | Yes: Per campaign and ad |
| Back-office events sent to the platforms | No: Registration only | No: Needs engineering | Yes: Verified, first order, synced |
| Survives in-app browsers and iOS | No: Pixel-based | No: Inherits pixel gaps | Yes: 95%+ server-side |
| GDPR-safe first-party tracking | No: Third-party pixels | Partly: Consent-dependent | Yes: First-party by design |
| Setup effort | Partly: Per-platform pixels | No: A data project | Yes: 21 minutes |
Customers
Growth teams put transactions behind every campaign
Platforms with many sign-ups and few that matter use LeadJourney to follow every account to its first transaction, price campaigns in activation and GMV, and feed the ad platforms accounts that move money.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What marketplace teams ask before switching
If yours is not here, our team answers in the chat within a few minutes.
Our conversions happen days after registration, in the back office. Can it attribute those?
Yes. That gap is the reason the page exists. LeadJourney keeps a persistent first-party click ID from the first visit and stitches it to the account at registration. Every event you push afterwards, verified, listing live, first order, first payout, lands on that same journey and credits the campaign that acquired the account, however many days later it happens.
How do our own activation events get in?
Three ways. Stripe connects natively, so charges and payouts join the journey on their own. CRM stages sync from HubSpot, Salesforce, Pipedrive, Close or Attio. Anything that lives in your own backend, such as a verification flag or a first-booking event, goes in through the REST API, a webhook, or Zapier, Make and n8n. Each event can carry a value, so GMV per campaign is a report and not a spreadsheet.
Can it keep supply-side and demand-side campaigns apart?
Yes. Every account carries the journey that acquired it, so a LinkedIn campaign aimed at suppliers is priced in verified suppliers and listings, and a Meta campaign aimed at buyers is priced in first orders, in the same report with the same spend data. Multi-touch models show which channels open an account and which ones activate it.
Which events can it send back to Meta and Google?
Any event you map: registration, verified, first order, first booking, or a transaction with its value. They reach Meta through the Conversions API, Google Ads as an offline conversion import, LinkedIn through its Conversions API and Microsoft Ads matched on the click ID, so bidding learns from activated accounts instead of registrations.
Does it work for B2C marketplaces with high volume?
Yes. Tracking is server-side and first-party, so the mobile, social and in-app traffic a consumer marketplace buys is captured at the same accuracy as desktop, and the account is stitched at registration regardless of the device the journey started on.
Does it replace our data warehouse or product analytics?
No. Product analytics answers what accounts do inside the marketplace. LeadJourney answers which campaigns and channels produced the accounts that transact, joined to spend, and the REST API and webhooks push the same data into whatever your data team already runs.
Is it GDPR compliant?
Yes. Tracking is first-party and server-side with no third-party cookies, and the data is hosted in the EU, which matters for a platform that holds personal data on both sides of every transaction.
How long does setup take?
About 21 minutes for the site, the ad accounts, Stripe and the CRM. Pushing your own back-office events is one API call per event, and our team does the first setup with you on a call if you prefer.
Built for marketplaces
Put transactions behind every campaign
Book a demo and bring one month of spend. We connect Stripe and your CRM live on the call, so you see cost per activated account per campaign before the meeting ends.
Rentwise
Campaign revenue reportCampaigns ranked by activated accounts, last 30 days
CRM connected€36.0kAd spend
186Activated accounts
€194Per activation
CampaignSign-upsActivatedGMV
Search, demand48674€41.2kLinkedIn, supply21452€29.3kMeta, prospecting91241€18.6kTikTok, creator ads52819€7.3kMeta and TikTok fill the sign-up chart. Search and the supply campaign fill the booking calendar. Cost per activated account, not cost per registration, decides the split.
