Platform overview
Every feature, from the first click to closed revenue
Four steps cover everything teams do here: unify your sources, track the journey, sync revenue back to the ad platforms, scale what earns it.
All features
Four steps, one dataset, every feature
Grouped the way the product works. Start by unifying your sources, follow the journey, send revenue back to the ad platforms, then put Atlas on top.
Step 01Unify7
Your website, every ad account, your CRM and every channel you run, in one dataset.
Ad Tracking
Every ad platform in one dataset, spend included
Meta, Google, LinkedIn, Microsoft, TikTok and the rest report into one place, with spend pulled from each account, so the cost of a lead is the real cost and not the one platform's guess.
Explore Ad TrackingServer-Side Tracking
95%+ of conversions captured, on your own domain
One script on a first-party domain records every click and conversion server to server, so ad blockers, iOS and declined cookies stop deleting your results.
Explore Server-Side TrackingUTM & Click IDs
Click IDs that survive for months, not one session
gclid, fbclid and every UTM are captured on the first visit and kept on the visitor, so a form filled weeks later still lands on the ad that started it.
Explore UTM & Click IDsCustom Channels
Every source you run, tracked like a paid channel
Podcasts, newsletters, affiliates, PR and print get a channel and a cost line of their own, so your return covers everything you spend, not only the ad accounts.
Explore Custom ChannelsAd Campaign Report
Every ad account in one report, measured on closed revenue
Meta, Google, LinkedIn and Microsoft campaigns side by side, each with the leads, deals and revenue it created in your CRM rather than the platform's own count.
Explore Ad Campaign ReportLead Overview
Every lead with its true source, in one list
Name, first touch, campaign and CRM stage for every lead, so sales reads the list instead of asking the marketer where a contact came from.
Explore Lead OverviewLanding Page Report
Conversion rate per page, split the way you ask about it
Which pages turn visits into leads, by channel, device and country, so the page that wins paid traffic and the page that wins organic are both visible.
Explore Landing Page Report
Step 02Track & Analyze6
Every lead followed from the first click to the closed deal.
First-Party Tracking
Tracking that does not depend on a third-party cookie
Identifiers live on your own tracking domain and the match happens server side, so a declined banner or a browser wiping storage costs you the retargeting, not the attribution.
Explore First-Party TrackingMulti-Touch AttributionPopular
Every touchpoint credited, in the model you choose
First click, last click, linear and position based on every plan, switched with one click and calculated on CRM revenue, with nothing re-tracked.
Explore Multi-Touch AttributionLead Attribution
Every lead carries the campaign that produced it
The source, campaign, ad and keyword are written onto the lead itself and stay with it through the CRM, so nobody has to ask where a contact came from.
Explore Lead AttributionCustomer Journey Tracking
Every touchpoint of one person, on one timeline
Ads, organic visits, emails, calls and CRM stages in the order they happened, per named lead, so a long sales cycle reads as a path instead of a last click.
Explore Customer Journey TrackingAI Search TrackingNew
ChatGPT, Perplexity and Gemini as sources of their own
Visits and leads from the AI engines are recorded as distinct channels instead of vanishing into direct, so you know what AI search is worth before your competitors do.
Explore AI Search TrackingTraffic Channel Report
Which channels bring revenue, not only traffic
Paid, organic, AI search, email and referrals ranked by qualified leads and closed revenue, so budget moves toward the channels that close.
Explore Traffic Channel Report
Step 03Sync7
Real revenue sent back to the platforms spending your budget.
Audience SyncNew
Your CRM segments as live ad audiences
Leads, qualified leads, open deals and won customers become custom audiences in Meta, Google, LinkedIn and Microsoft Ads, refreshed every day, so retargeting and exclusions follow the pipeline instead of a CSV export.
Explore Audience SyncOffline ConversionsPopular
Calls, meetings and signed deals sent back to the ad
A stage change in your CRM becomes a conversion in Meta, Google, LinkedIn and Microsoft, with the deal value, so the algorithms learn from sales rather than form fills.
Explore Offline ConversionsMeta Conversions API
Meta gets the deal, not just the form fill
Qualified leads and closed revenue go to Meta through the Conversions API from your CRM, deduplicated against the pixel, so the algorithm optimises on the customers you actually keep.
Explore Meta Conversions APICall Tracking
Every phone call traced to the click that made it ring
Static numbers per campaign or dynamic insertion per visitor, each call recorded, summarised and matched to the journey, then sent to the ad platforms as a conversion.
Explore Call TrackingWebinar Tracking
Registrations, attendance and the deals that followed
Every registration keeps the campaign that produced it, and who attended and who bought comes back from the webinar tool and the CRM, so a webinar is measured on pipeline rather than on sign-ups.
Explore Webinar TrackingCRM Integration
Your CRM connected in both directions
HubSpot, Salesforce, Pipedrive or any CRM with a webhook: the real source, campaign and click written onto every record, and closed deals flowing back to the ad platforms.
Explore CRM IntegrationTransparent Logs
Every click, conversion and postback, visible as it happens
A live log of what was captured and what was sent, with blocked bots marked, so any number in a report can be traced back to the events behind it.
Explore Transparent Logs
Step 04Scale6
Atlas on top of your data: answers, reports and alerts without a spreadsheet.
AI Marketing AnalystAsk AI
Ask Atlas any question, get the number and the report behind it
Atlas reads your campaign, lead and CRM data and answers in plain language, in the app or in Slack, so the weekly question takes a sentence instead of a spreadsheet.
Explore AI Marketing AnalystAI Agents
Reports written and delivered while you sleep
Daily, weekly or monthly, Atlas agents watch your data and send the summary to email, Slack or WhatsApp, and flag a cost spike or a drop in lead quality as it happens.
Explore AI AgentsCustom Report Builder
Any report from raw data, saved as a live dashboard
Pick the metrics, dimensions and layout, no SQL, and every report you build stays live and shareable for the team, the client or the board.
Explore Custom Report BuilderAgency Reporting
One workspace per client, one view across all of them
Every client gets their own tracking, their own dashboards and as many logins as they want, and you get the roster in one table with spend and revenue per account.
Explore Agency ReportingMCP Server
Your attribution data inside Claude, ChatGPT or any MCP client
Connect the MCP server and ask for journeys, campaign spend and closed revenue in plain language, or have the assistant build the report, from the tool you already work in.
Explore MCP ServerAPI Documentation
Every number in here is available over the API
REST endpoints for conversions, leads and spend plus webhooks on every event, documented with examples, so your warehouse or your own dashboard reads the same data the reports do.
Explore API Documentation
The guided tour
Ten minutes through the whole platform
Broken tracking fixed first, then the reports that make scaling lead generation a decision rather than a bet.
Live in 21 minutes
See every feature on your own funnel
Book a demo and we walk through the features on your channels and your CRM, so you see the numbers on your own data before you sign anything.
