Pricing
Pricing that follows what you actually run
Pick your account type, tell us your size, and see your price. Every plan starts with a tracking expert who sets it up with you, and a 30-day money-back guarantee.
Prices updated
Rated by the teams who pay for it
You run marketing for your own company. Your plan follows your monthly marketing spend, so you never pay for volume you do not have.
That is 2.0% of the budget it tracks, and you keep the other 98.0% working.
- Conversions API (CAPI)
- Cost sync
- Server-side tracking
- Organic tracking
- Multi-touch attribution
Launch
For small teams starting to spend.
€1,236 billed yearly
Up to €5,000 marketing spend/mo
30-day money-back guarantee, setup included
- Tracked events50,000
- Ad accounts2

- User seats2
- Tracking domains1
- App integrations1
- Data retention24 months
- Server-side tracking
- Multi-touch attribution
- Conversions API (CAPI)
- Cost syncEvery 2 hours
- Organic tracking
+13
- CRM enrichment
- Landing Page Report
- Custom report builder
- Conversion Path Report
- Custom traffic channels
- Custom channel costs
- Atlas AI chat
- Atlas AI agents
- MCP connectionAdd-on
- API access
- Call trackingAdd-on
- Expert onboarding call1 hour
- 14-day setup support
- Response time24 hours
- VIP Slack support
Starter
For teams running several channels.
€2,388 billed yearly
€5,001 to €15,000 marketing spend/mo
30-day money-back guarantee, setup included
- Tracked events150,000
- Ad accounts3

- User seats5
- Tracking domains2
- App integrations3
- Data retention24 months
- Server-side tracking
- Multi-touch attribution
- Conversions API (CAPI)
- Cost syncEvery 2 hours
- Organic tracking
+13
- CRM enrichment
- Landing Page Report
- Custom report builder
- Conversion Path Report
- Custom traffic channels
- Custom channel costs
- Atlas AI chat
- Atlas AI agents
- MCP connectionAdd-on
- API access
- Call trackingAdd-on
- Expert onboarding call1 hour
- 14-day setup support
- Response time24 hours
- VIP Slack support
Growth
For marketing teams scaling budget.
€4,788 billed yearly
€15,001 to €50,000 marketing spend/mo
30-day money-back guarantee, setup included
- Tracked events500,000
- Ad accounts10

- User seats7
- Tracking domains5
- App integrations6
- Data retention24 months
- Server-side tracking
- Multi-touch attribution
- Conversions API (CAPI)
- Cost syncEvery 2 hours
- Organic tracking
+13
- CRM enrichment
- Landing Page Report
- Custom report builder
- Conversion Path Report
- Custom traffic channels
- Custom channel costs
- Atlas AI chat
- Atlas AI agents
- MCP connection
- API access
- Call trackingAdd-on
- Expert onboarding call1 hour
- 14-day setup support
- Response time4 hours, priority
- VIP Slack support
Scale
For teams with six-figure budgets.
€7,668 billed yearly
€50,001 to €100,000 marketing spend/mo
30-day money-back guarantee, setup included
- Tracked events1,000,000
- Ad accounts20

- User seats10
- Tracking domains10
- App integrations12
- Data retention36 months
- Server-side tracking
- Multi-touch attribution
- Conversions API (CAPI)
- Cost syncEvery 2 hours
- Organic tracking
+13
- CRM enrichment
- Landing Page Report
- Custom report builder
- Conversion Path Report
- Custom traffic channels
- Custom channel costs
- Atlas AI chat
- Atlas AI agents
- MCP connection
- API access
- Call trackingAdd-on
- Expert onboarding call1 hour
- 14-day setup support
- Response time2 hours
- VIP Slack support
Enterprise
For budgets above six figures a month.
€9,588 billed yearly
Over €100,000 marketing spend/mo
30-day money-back guarantee, setup included
- Tracked eventsCustom
- Ad accountsUnlimited

- User seatsCustom
- Tracking domainsCustom
- App integrationsUnlimited
- Data retentionCustom
- Server-side tracking
- Multi-touch attribution
- Conversions API (CAPI)
- Cost syncCustom
- Organic tracking
+13
- CRM enrichment
- Landing Page Report
- Custom report builder
- Conversion Path Report
- Custom traffic channels
- Custom channel costs
- Atlas AI chat
- Atlas AI agents
- MCP connection
- API access
- Call trackingAdd-on
- Expert onboarding call1 hour
- 14-day setup support
- Response timeContractual SLA
- VIP Slack support
All prices exclude VAT and local sales taxes. Quarterly and semi-annual billing are available through our sales team.
Hide full comparisonCompare all features
| Advertisers | Launch€103/mo | Starter€199/mo | Growth€399/mo | Scale€639/mo | Enterprisefrom €799/mo |
|---|---|---|---|---|---|
| Volume & limits | |||||
| Tracked marketing spend per month | €5,000 | €15,000 | €50,000 | €100,000 | Unlimited |
| Tracked events per month | 50,000 | 150,000 | 500,000 | 1,000,000 | Custom |
| Connected ad accounts | 2 | 3 | 10 | 20 | Unlimited |
| User seats | 2 | 5 | 7 | 10 | Custom |
| Tracking domains | 1 | 2 | 5 | 10 | Custom |
| App integrations | 1 | 3 | 6 | 12 | Unlimited |
| Workspaces | 1 | 1 | 1 | 2 | Custom |
| Data retention | 24 months | 24 months | 24 months | 36 months | Custom |
| Tracking & attribution | |||||
| Server-side tracking on your own domain | |||||
| UTM Builder | |||||
| Logs | |||||
| Blacklist | |||||
| Tags & Rules | |||||
| All ad platforms | |||||
| Cost sync from ad platforms | Every 2 hours | Every 2 hours | Every 2 hours | Every 2 hours | Custom |
| Multi-touch attribution, every model | |||||
| Full customer journey view | |||||
| Organic tracking | |||||
| CRM enrichment | |||||
| Conversions API (CAPI) sync | |||||
| Custom traffic channels | |||||
| Custom channel costs | |||||
| Call tracking | Add-on | Add-on | Add-on | Add-on | Add-on |
| Custom attribution models | |||||
| Custom features & integrations | |||||
| Reporting & AI | |||||
| Standard dashboards & reports | |||||
| Landing Page Report | |||||
| Custom Report Builder & Dashboards | |||||
| Conversion Path Report | |||||
| Scheduled email reports | |||||
| Atlas AI chat | |||||
| Atlas AI agents | |||||
| MCP connection | Add-on | Add-on | |||
| Zapier app | |||||
| API access | |||||
| Data warehouse export | |||||
| Support & onboarding | |||||
| Live chat & email support | |||||
| Response time | 24 hours | 24 hours | 4 hours, priority | 2 hours | Contractual SLA |
| VIP Slack support | |||||
| Onboarding call with a tracking expert | 1 hour | 1 hour | 1 hour | 1 hour | 1 hour |
| Intensive setup support, first 14 days | |||||
| Dedicated success manager | |||||
| Security & access | |||||
| Two-Factor Authentication | |||||
| Custom contract & security review | |||||
Add-ons
Grow a plan without jumping to the next one
Need one more seat, one more domain, the MCP connection or a bit more room? Add it to your current plan instead of upgrading everything.
MCP connection
Connect Claude, ChatGPT or your own agents to your workspace on Launch or Starter. Included from Growth.
€39/mo
billed yearly, or €49/mo month to month
Extra marketing spend
Adds €5,000 of tracked marketing spend to your current plan.
€39/mo
billed yearly, or €49/mo month to month
Extra user seat
One additional seat with full access.
€15/mo per seat
billed yearly, or €19/mo month to month
Extra ad account
Connect one more ad account beyond your plan.
€15/mo per account
billed yearly, or €19/mo month to month
Extra tracking domain
One more first-party tracking domain.
€23/mo per domain
billed yearly, or €29/mo month to month
Call tracking
Five tracking numbers and 250 call minutes, with recording and transcripts. Extra minutes €0.05 each.
€40/mo
billed yearly, or €50/mo month to month
Extra tracking number
One more call tracking number on top of the five in the add-on.
€4/mo per number
billed yearly, or €5/mo month to month
Extended data retention
Adds 12 months of history to your plan.
€39/mo
billed yearly, or €49/mo month to month
Done-for-you implementation
You give us access to your domain, CRM and website, and we build the complete setup for you within 14 days. Nothing for your team to do.
€990one-time
No surprise invoices
If you grow past your plan, nothing breaks and nothing is charged automatically. Your tracking keeps running, your data keeps flowing, and our team gets in touch to move you to the plan that fits.
Your tracking keeps running
We never switch off data collection because a number crossed a line.
We call you, not your card
There is no automatic upgrade. A person reaches out and agrees the next step with you.
You can move down too
A quiet quarter should not lock you into a bigger plan. Change at the end of your period.
FAQ
Questions about pricing
What people ask before they pick a plan.
How does the 30-day money-back guarantee work?
Cancel within 30 days of your start and we refund your first payment in full, no questions asked. On a yearly plan that is the whole year. In those 30 days a tracking expert sets the account up with you, so you decide on your own numbers rather than on a promise.
Is there a free trial?
No. Tracking only pays off once it is set up properly on your domain, your ad accounts and your CRM, and that is work we do with you rather than leave to a trial. So instead of 14 days on your own, you get a tracking expert for the setup and 30 days to get your money back. If you want to look around first, the live demo is the product with example data, no signup.
What counts as tracked marketing spend?
The combined spend of every ad account you connect, measured per calendar month and converted into your billing currency. Organic traffic, email and AI search are tracked too and cost nothing extra, because they carry no marketing spend.
What happens if I go over my plan limit?
Nothing breaks and nothing gets charged automatically. Your tracking keeps running and you keep seeing your data. We reach out to you and move you to the plan that fits, so there is never a surprise invoice.
Can I change plans later?
Yes, in both directions. Move up whenever you need more room, and move down at the end of your current billing period. Seasonal months do not lock you into a bigger plan.
How much do I save by paying yearly?
20 percent compared to paying monthly, on every plan. We also offer quarterly and semi-annual billing through our sales team if that suits your finance process better.
Which currencies can I pay in?
Euro, US dollar, British pound, Canadian dollar and Australian dollar. Prices are shown excluding VAT and other local sales taxes.
Do I need a developer to get started?
No. It is one tracking script plus the connections to your ad accounts and your CRM. Every plan starts with a one hour onboarding call with a tracking expert, plus 14 days of intensive support until your setup is live and verified.
Can I get the MCP connection on a smaller plan?
Yes. The connection to Claude, ChatGPT and your own agents is included from Growth for advertisers and agencies and from Scale for affiliates. On every plan below that it is an add-on: €49 a month for advertisers and affiliates, €99 a month for an agency, covering every client workspace, or the equivalent in your currency. Once it is on, it is on for the whole workspace.
We are an SEO agency with no ad spend. Which plan fits?
Ad spend is only one of the two numbers that set an agency plan, and it can be zero. If your clients run SEO, content or email, your plan follows the leads and sales you generate. You still get the full picture: which landing pages and blog articles bring the leads, which of those turn into customers in the CRM, and what that is worth in revenue.
Do you have plans for agencies and affiliates?
Yes, both are live. Agency pricing follows the marketing spend you manage across all your clients together with the leads and sales you generate. Affiliate pricing follows the paid traffic you buy and the unique visitors you send, and either number can be zero. Switch the tabs above the plans to see both.
30-day money-back guarantee
See your real numbers, set up by an expert
A tracking expert connects your ad accounts and your CRM with you, and you watch the first attributed revenue land in your dashboard. Not convinced within 30 days? You get your money back.
30-day money-back guaranteeSetup with a tracking expert


