Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor affiliates on networks and programs
Every network in one report. Every commission on the page that earned it.
Awin, CJ and Impact each pay you without saying which page earned it. Read every commission back per page, program and network, reversals included.
- Unlimited networks and programs
- Commission per page and link
- Organic and AI search as sources
Rated by affiliates, publishers and advertisers on
One month across four programs, told twice
What you can see todayFour dashboards, three currencies, one spreadsheet
- Awin
- €3,143 approved, 62 pending
- CJ
- $1,810, locked on the 20th
- Impact
- €2,957, reversals somewhere
- Amazon
- €437, no click on any order
- Which page earned which
- ?
LeadJourney joins the click ID to the postback
The same month in LeadJourneyClick out on your domain, commission by postback
- Matched to clicks
- €8,190 on 412 sales
- Best page
- Best CRM for small teams, €2,210
- Best program by EPC
- Impact, €1.12 per click
- Reversals
- 7, flagged the same day
- Visitors to commission
- 134,300 to €8,190
Same programs, same month, same commissions. Awin sends the most clicks and Impact earns twice as much per click. The dashboards showed four totals; the page that earned a quarter of the month was not in any of them.
Trusted by 100+ teams that get paid on results
The questions a publisher stops asking at month end
- Content“Which of my 340 articles earned last month's Awin commission? The dashboard knows the clickref, if I set one.”
- Networks“Eight dashboards, three currencies, four payment terms. My spreadsheet is a second job.”
- Reversals“Forty-four reversed on Impact. Which sales? Which page? The statement says 'invalid'.”
- Newsletter“Tuesday's email sent 900 clicks to three programs. Commission per email: no idea.”
- Pending“CJ locks on the 20th, Awin validates in 60 days. Was March good? Ask me in June.”
- SEO“The review ranks. Does it earn? Search Console knows the clicks, no network knows the page.”
- AI search“ChatGPT sends visitors to the comparison page now. Are any of them buying?”
- Programs“Same product on Impact and on the merchant's own program. Which pays better per click?”
- Last click“A coupon site took the last click on a sale my review started. I cannot even prove it.”
- RPM“Revenue per thousand visitors, per page. The one number that decides what to write next.”
Your account speaks affiliate
Offers, networks and campaigns. Every click out and every commission rolls up through all three.
An affiliate account in LeadJourney is built from the things a publisher actually runs: the programs you earn from, the networks that pay them out, and the pages, emails and channels that send the clicks. Set each one up once and every report reads in those terms.
Offers
Each program is an offer: the merchant, the commission terms, the cookie window. A commission lands on it with its amount, so EPC, CR and revenue per program sit next to each other whatever network pays it out.
- One offer per program, with its commission terms
- EPC, CR and commission per offer
- The same merchant on two networks, compared side by side
- Unlimited on every plan
OfferPipeline CRM, annual
ImpactCommission20% recurring
EPC€1.12
Cookie90 days
Conv., month96
StatusActive
Networks
Who pays. Each network or program gets its own postback or webhook: Impact, PartnerStack, Digistore24, ClickBank and every program on Everflow, TUNE or CAKE fire S2S; the rest connect through the webhook, Zapier, Make, n8n or the API.
- One postback URL per network, set up once
- Click ID, amount, status and transaction macros
- Approved, pending and reversed as statuses on the sale
- Unlimited network integrations
NetworkImpact
Postback liveImpactPostback URLhttps://go.toolstack.reviews/pb?cid={clickid}&amount={amount}&status={status}
{clickid}{amount}{status}{txid}
Last postbackCommission, €89.00, 6 min ago
Campaigns
Where the clicks come from. A campaign per channel: the site, a newsletter, a YouTube channel, a paid test. Organic and AI search are sources of their own, so the report says Google Organic sent the click and the review page turned it into a commission.
- Organic, AI search, email and social as sources
- Spend synced for Google, Microsoft, Meta, LinkedIn tests
- Drill from channel to page to link
- Deep links and direct links, click still recorded
CampaignSite, organic
Google OrganicVisitors, month98,400
Clicks out9,120
Conversions266
Commission€5,610
Sub ID per page, no ad spend
Postback, not pixel
The sale happens on the merchant's site. Track the click out on yours, and the commission in the postback.
Toolstack Reviews
Where the conversion can be countedShare of clicks out captured, last 30 days
Captured96.4%
Click + S2S postbackLeadJourneyServer-side click on your domain, postback with the click ID96%
Browser pixel on your pageSees the click-through, loses blockers, ITP and the sale64%
Pixel on the merchant's siteNot yours to place0%
Ad blockers bypassediOS and ITP recoveredClick ID kept for months
The click is recorded where you control the domain and the sale arrives by postback with the click ID, so the two are one record.
95%+of clicks out captured, server-side, on your own domain
A merchant's checkout is not yours to pixel, and half your readers run an ad blocker. LeadJourney records every click out on your own domain, first-party, with the sub ID it carried. The program's postback brings the commission back with the click ID, so the sale sits on the page and the link that earned it.
- Click out recorded server-side on your own domain, blockers and ITP bypassed
- Click ID kept for months, so a commission approved in sixty days still credits the page
- The click ID travels in the network's own sub ID field, one per page and link
- Every click, postback and reversal in the logs, on every plan
Where your clicks come from and who pays for them, on one tracker
- Google Organic
- AI search engines
Bing
YouTube- Newsletters
Instagram
TikTok
Pinterest
Reddit
Facebook
X
Google Ads
Meta Ads
Awin
CJ
Impact
Rakuten Advertising
ShareASale
Tradedoubler
Webgains
Admitad
Commission Factory
FlexOffers
PartnerStack
Amazon Associates
Digistore24
ClickBank- In-house programs
The report you write for
Commission per page, per program and per network. Approved, pending and reversed, in one currency.
Toolstack Reviews
Program reportCommission per program, this month
By postback14,460Clicks out
412Conversions
€8,190Commission
ProgramClicksConv.EPCCommission
Pipeline CRM, Impact2,64096€1.12€2,957
Retail brands, Awin5,820188€0.54€3,143Finance offers, CJ1,90041€0.87€1,653
Amazon Associates4,10087€0.11€437Awin sends the most clicks and Impact earns twice as much per click. Amazon takes a third of the clicks out for five percent of the commission.
Revenue per page is the number that decides what you write next.
Every commission arrives with its click, and every click knows its page and its source. So the report reads the way a publisher thinks: pages ranked by commission, with visitors, clicks out and EPC next to them, then the same commissions by program and network.
- Commission, clicks out, CR and EPC per page and per link
- The same commissions grouped by program and by network
- Approved, pending and reversed as statuses, not surprises
- Organic, AI search, email and social as sources on the same rows
- Paid tests with synced spend, so an ad-driven page shows its real margin
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
The product, screen by screen
From "four totals in four dashboards" to "this review earns €2,210 a month, write three more like it"
Toolstack Reviews
PostbacksReceived in the last hour
LiveCommission, €89.00Impact · Best CRM for small teamsPendingRecurring, €29.00PartnerStack · Project tools comparedMonth 4Sale, €47.00Digistore24 · Newsletter #112ApprovedReversal, -€89.00Impact · Best CRM for small teamsInvalid, flaggedEach postback carries the click ID, so the commission lands on the page or the email that earned it, and a reversal lands on the sale it cancels.
Program postbacks and webhooks
One postback per program. Every commission lands on its click.
Paste the LeadJourney postback URL into the programs that fire S2S, with the click ID, amount and status macros. Networks with a webhook or an API connect through Zapier, Make or n8n. Either way the commission lands on the page that earned it, and a reversal on the sale it cancels.
- Click ID, amount, currency, status and transaction macros
- Pending, approved and reversed as statuses on one sale
- Recurring commissions on the same click, month after month
- Test postback from the network settings, the matched click shown in the logs
Toolstack Reviews
Landing page reportPages ranked by commission, this month
By pagePageVisitorsClicks outConv.Commission
Best CRM for small teams18,4001,91071€2,210
Project tools compared22,1002,36084€1,880
Email tools for creators9,7001,12038€1,140
Standing desks under €50031,2004,10087€437
The desk review has the most visitors and the least commission. The CRM review earns five times as much on half the traffic, which is the next three articles decided.
Landing page report
Every page with its visitors, clicks out and commission. Ranked by what it earned.
The landing page report puts the whole site on one screen: each article with its visitors, its clicks out and the commissions that came back. Sort by commission and the editorial calendar writes itself; sort by clicks with no commission and you have found the programs that are not paying.
- Visitors, clicks out, conversions and commission per page
- Commission next to visitors and clicks out, per page and per source
- Pages that send clicks and earn nothing, one sort away
- The same report per newsletter issue or video
Toolstack Reviews
Journey #91407Every touch from the click to the payout
Model: first click- Google Organic"best crm for small teams", desktopDay 0, 10:12
- Best CRM for small teamsComparison table, 3:50 on pageDay 0, 10:12
- Click out, Impact linkPipeline CRM, sub ID on the linkDay 0, 10:16
- Commission, pending€89.00, trial converted, click ID matchedDay 14, 08:02
- Recurring, month 2€29.00 on the same clickDay 44, 08:00
Fourteen days from click to commission, then recurring on the same click. A coupon site's last click on day fourteen shows up in the multi-touch model, with the review still credited.
The reader's path
Search, review, click out, trial, paid. One reader, one path, the right page credited.
A reader finds your comparison from a search, clicks through to the merchant, starts a trial and converts on day fourteen. LeadJourney keeps that as one journey, so the commission credits the review that did the work even when a coupon site took the last click.
- Every touch with its source, page and link
- First click, last click and multi-touch, switchable per report
- Time from click to commission per program, so the cookie window question has data
- Recurring commissions on the same journey
Toolstack Reviews
LogsEvery click, postback and rejection, newest first
Every plan10:16:20ClickGoogle Organic · Best CRM for small teams · Impact · lj_2d91af
10:16:22BlockedUser agent on blacklist (scraper) · Standing desks
08:02:04PostbackImpact · commission €89.00 pending · matched lj_2d91af
08:02:05PostbackPartnerStack · recurring €29.00 · month 4 · matched lj_7710c2
09:40:11PostbackImpact · status reversed, invalid · sale 5A-2213
09:41:00RejectedAwin webhook · unknown clickref · logged, unmatched
ReferrerIPUser agentDomainEntry URLCampaignBots filtered
Logs and blacklist
Your own click log to hold against the network's. Bots and scrapers kept out of the count.
When the network counts 4,800 clicks and your pages sent 5,820, the log is the record you did not have: every click out with its page, source and IP, every postback with its payload and the click it matched, every rejected event with the reason.
- Full click, conversion and postback logs on every plan
- Bot traffic filtered before it reaches the report
- Blacklist by referrer, campaign, IP, user agent, domain and entry URL
- Tags by rule, so one program or one content category is a filter away
Built around the way you earn
Ask Atlas, set rules, pull the data, run it on your own domains
Atlas AI
Ask which pages earned last month. Get the number, not a dashboard.
Which pages earned the most last month, and from which program?
Best CRM for small teams: €2,210 on 1,910 clicks out, all Impact. The standing desk review has the most visitors and €437 from Amazon. Three more SaaS comparisons would out-earn every retail page.
Ask Atlas
Tags, rules and blacklist
Block the scraper, tag the category.
Tags, rules and blacklistLive
User agent contains "python-requests"Blacklist, scrapers
Entry URL contains /best-Tag: comparison pages
Referrer coupon-site.exampleBlacklist, all programs
Tracking domains
Your own domains, one per site.
Tracking domainsClicks recorded first-party on your own domains
go.toolstack.reviewsPrimary
out.deskguide.ioVerified
link.creatortools.coVerified
Direct linkingVisitor goes straight to the offer, click still recorded
API, webhooks and Zapier
Every click and commission, wherever you want it.
GET/v1/conversions200
{
"page": "/best-crm-small-teams",
"program": "pipeline_crm_impact",
"clicks_out": 1910,
"conversions": 71,
"commission": 2210,
"epc": 1.16
}
Zapier
Make
n8nWebhooksLive in 21 minutes
Script, offers, programs, postbacks, done
Five steps, none of them a developer's. Your links keep working throughout; the tracking sits on your own domain and the networks see the same sub IDs they see today.
1
Add the script and a domain
One snippet on the site, a subdomain of your own for the tracking. Every click out is recorded first-party from then on.
2
Create the offers
One per program: merchant, commission terms, cookie window. Same merchant on two networks is two offers.
3
Connect the programs
Postback URL where the program fires S2S, webhook or Zapier where it does not. Fire a test, see it match in the logs.
4
Point the links at it
Sub IDs go into your existing links per page. Newsletters and channels get a campaign each.
5
Read commission per page
Pages, programs and networks in one report, one currency, reversals against their sales.
Toolstack Reviews
SetupFive steps, then the first postback
Done in 21 min- 1.Script live, go.toolstack.reviews verified
- 2.Offers created: Pipeline CRM, 20% recurring
- 3.Postback received from Impact
- 4.Sub IDs on the review page links
- 5.First commission matched to its page
Toolstack Reviews
Test postbackImpact
200 OKImpactReceivedhttps://go.toolstack.reviews/pb?cid=lj_2d91af&amount=89.00&status=pending
Click matchedClick lj_2d91af · Google Organic · Best CRM for small teams
Conversion createdCommission, €89.00 pending, on Pipeline CRM
The same payload, the matched click and the created conversion show in the logs, so the network's count and yours can be settled line by line.
Pricing for affiliates
Priced on the visitors you send. Not per click, not per event, not per network.
Two numbers set the plan, unique visitors and paid spend, and either can be zero. A publisher with no ad spend pays on visitors alone. Offers, campaigns, sources and network integrations are unlimited on every plan.
Solo
For individual affiliates.
€129/mo
Up to €10,000 paid spend and 250,000 visitors/mo
Pro
Most popularFor affiliates running steady volume.
€249/mo
Up to €50,000 paid spend and 1M visitors/mo
Scale
For high-volume media buyers.
€499/mo
Up to €200,000 paid spend and 5M visitors/mo
Network
For networks and large affiliate teams.
from€899/mo
Over €200,000 paid spend or 5M visitors/mo
- S2S postbacks, webhooks and click ID tracking
- Organic and AI search as sources
- Landing page report
- Conversions API sync for paid tests
- Blacklist, tags, rules and full logs
- Multi-touch attribution, every model
Prices in euros per month, 20% off yearly. 14 days free, no credit card.
Compare the plans in fullWhat you run today
Network dashboards, Google Analytics, the spreadsheet, and one place that holds all three
| What a publisher needs | Network dashboards |  Google Analytics | Spreadsheet | LeadJourney |
|---|---|---|---|---|
| Commission on the page that earned it | Partly: If the sub ID was set | No: Never sees the sale | Partly: Joined by hand | Yes: Matched on the click ID |
| All networks in one currency | No: One dashboard each | No: No | Partly: Converted by hand | Yes: One report, one currency |
| Reversals against their sales | Partly: In the statement | No: No | No: Month end, maybe | Yes: Status on the sale, same day |
| Clicks out per page, counted by you | No: Their count | Partly: Events, if tagged, blockers aside | No: No | Yes: Server-side, every click |
| Organic and AI search as the source of a commission | No: No | Partly: Sessions, not sales | No: No | Yes: Google, Bing, ChatGPT, Perplexity as sources |
| Commission next to visitors, per page | No: No | No: No | Partly: Yesterday's, if updated | Yes: On the landing page report |
| Click log to hold against the network | No: Theirs | Partly: Sampled, no IDs | No: No | Yes: Every click and postback, every plan |
| Price | Yes: Free | Yes: Free | Partly: Your month end | Yes: From €129, by visitors and spend |
Reviews
What performance marketers say once the numbers agree
4.9 out of 5 across 11 verified reviews from affiliates, agencies and advertisers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Questions publishers ask
Asked on the demo call, answered here
Which networks connect, what Amazon can and cannot do, SEO traffic, price and running a program of your own.
Which networks and programs connect?
Any program that fires a server-to-server postback connects with one URL: Impact, PartnerStack, Digistore24, ClickBank, and every program running on Everflow, TUNE, CAKE, Affise or Scaleo. Networks that report through an API or a webhook instead, Awin, CJ, Rakuten, Tradedoubler, Webgains, Admitad and the like, connect through the webhook, Zapier, Make, n8n or the open API, and their conversions land on the click the same way. Network integrations are unlimited on every plan.
What about Amazon Associates?
Amazon sends no postback and its reports name no click, so an Amazon order cannot land on the click that caused it in any tracker. What LeadJourney does record is every click out to Amazon per page and per tracking ID, server-side, so you see which pages send the Amazon traffic and how much, next to the programs that do report per click. The order totals stay in Amazon's report.
Do I have to change my links?
No. Your existing tracking links keep working. LeadJourney records the click out on your own domain and its click ID travels in the sub ID field the network already supports (clickref on Awin, SID on CJ, SubId on Impact, for example), so the postback or the report comes back with the ID and the commission lands on the page. Deep links and direct links are supported.
Most of my traffic is SEO. Does it work without ad spend?
Yes, and the plan is priced on visitors alone then. Google Organic, Bing and the AI search engines (ChatGPT, Perplexity, Gemini, Copilot) are sources of their own, so the report says which search sent the reader, which page turned them into a click out and which program paid. Newsletters, YouTube and socials are campaigns next to them.
How are reversals and pending commissions handled?
As statuses on the sale, not as separate rows. A commission arrives as pending, flips to approved when the program confirms it, or to reversed with the reason the postback carries. The page report shows approved and pending side by side, so the month's earnings are readable before the network locks them.
I run an affiliate program of my own. Is this the page for me?
Partly. If you pay partners on performance, give each partner a tracked link and their clicks, conversions and revenue report the same way network traffic does, with a click log of your own to hold against theirs. That setup is walked through on the affiliate traffic verification use case; this page is written for the affiliate side of the deal.
What does it cost?
Affiliate plans start at €129 a month for up to 250,000 unique visitors and €10,000 paid spend, with offers, programs and sources unlimited. A site with a million visitors is on Pro at €249, five million on Scale, and the Network plan covers teams above that. Every plan starts with 14 days free and no credit card.
Where is the data hosted and how long is it kept?
In Frankfurt, on EU infrastructure, GDPR-native, which matters for the EU readership most publishers have. Click and conversion data is kept for 12 months on Solo and Pro, 24 on Scale and 36 on Network, with the full logs of clicks, conversions and postbacks for that period.
Live in 21 minutes
Bring one program. Leave with commission per page.
Book a demo and we connect one program, its postback and your site with you on the call, fire a test commission and show it landing on the page. Or start the free trial and paste the postback URL yourself.
