Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor performance marketing agencies
Prove the ROAS you generate for every client. On real CRM revenue.
Clients do not renew on clicks and cost per lead. Connect every channel to the revenue in their CRM and report the return the retainer produced.
- New client live in 21 minutes
- ROAS on real CRM revenue
- Conversion sync to Meta, Google, LinkedIn
- Lead gen and e-commerce clients
Works with the ad platforms and CRMs your clients already run
One client's monthly report, twice
The report you send todayEvery platform grades its own homeworkToday
ROAS the client can verify?
- Meta Ads Manager
- 41 leads
- Google Ads
- 29 conversions
- GA4
- 2,140 sessions
- Client's CRM
- 12 deals, source "Direct"
“So what did we get for it?”
Client's replyAI Attribution EngineLeadJourney joins spend to revenue
The same client in LeadJourneySpend joined to their CRM revenueWith LeadJourney
ROAS on revenue closed in the CRM5.5x
- Ad spend
- €9,800
- Leads
- 63, each with a source
- Pipeline created
- €118,000
- Closed revenue
- €54,200
“Where do we put the next €10k?”
Client's replyMeta and Google claimed 70 conversions between them. The client's CRM received 63 leads and closed 12 of them, €54,200 on €9,800 of spend. The report now holds all three numbers, plus the one that renews the retainer: what the spend returned.
The masterclass
Why lead gen campaigns fail on tracking, not on ads
Jonas on what he has seen across more than a hundred funnel audits, and how agencies close the gap to the CRM.
14:30 minutesAll videos
Capture every conversion
Every way a client turns a click into revenue, tracked
Lead generation or e-commerce: forms, meetings and CRM deals for one client, orders and payments for the next, all in the same spend to revenue report.
SourceGoogle AdsForm tracking
Capture the full lead source on every form submission.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn AdsMeeting tracking
Tie every booking back to the original marketing source.
+ morestripePaid
$1,247.00PlanPro, annual
MethodVisa **4242
SourceMeta AdsPayment tracking
Connect every payment back to the channel that drove it.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceMicrosoft AdsCRM tracking
Sync deal stages and revenue straight from the client's CRM.
+ moreServer-side and first-party, so every conversion type carries its true source into the CRM.
The questions you won't get anymore.
- Sales rep“This lead has no source... again”
- CFO“What's our true cost per qualified lead?”
- Marketing manager“Quick Q about Q3 attribution...”
- Founder“Which channel actually closed this?”
- Client“Are these leads even qualified?”
- CFO“Which pipeline revenue did LinkedIn bring us this month?”
- Growth“We just split the budget evenly... who knows?”
- Sales“Was that lead from the webinar?”
- Agency partner“Need a report on which channels closed”
- Ops“Is the form even tracking right now?”
- Client“Can you prove the ads are working?”
- Media buyer“Where should we spend more budget?”
The number every client actually asks for
Stop reporting clicks and leads. Report the return you generated.
YourAgency
Agency ROI overview9 client workspaces, ad spend to revenue, last 30 days
Branded as YourAgency€131kAd spend tracked
€1.44MClosed revenue
11.0xBlended ROAS
ClientSpendRevenueROAS
ACAcme SaaS€54.5k€626.6k11.5x
NHNordicHealth€38.2k€402.1k10.5x
FTFintory€21.8k€268.4k12.3x
BRBuildRight€16.4k€142.7k8.7x
Every client workspace, ad spend tied to closed revenue. Switch client in one click, export a branded PDF for the QBR.
One dashboard. Every client's spend to revenue.
See ad spend, closed revenue and blended ROAS across every client workspace at a glance, then drop into any account in one click. When the client sees the return in their own CRM numbers, the retainer stops being a cost.
- Spend, revenue and ROAS per client, in one view
- Every number tied back to the client's CRM
- White label dashboards your clients can open any day
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built to prove performance
The reports that make a client renew without a fight
Acme SaaS
SC
Signed up, €4,200/yrSarah ChenHead of Growth, acme.io
4 touchpoints14 days to convertFirst: Google OrganicLast: Google Ads
1
Found you in Google searchDay 1, Google Organic
First touch2
Clicked the LinkedIn postDay 3, LinkedIn
3
Branded search, clicked the adDay 14, Google Ads
Last click4
Signed up for the Growth planDay 14, Conversion
ConvertedYour analytics would file this lead under “Direct / Google”. LeadJourney reveals the entire path, for every lead you generate.
Multi-touch journey
See the full path to every closed deal.
Every touchpoint from the first ad to the closed deal, mapped to the CRM. End the 'my campaign brought it in' arguments with the actual path.
- Full click to lead to deal timeline for every lead
- First-touch, last-touch, linear, U-shaped and time-decay
- See which channel assisted and which one closed
Conversion SyncCRM events pushed back to each platform, last 30 days
Server-sideAd channelEvent syncedSentMatch
Meta AdsQualified Lead12896%Google AdsClosed Deal, value4794%LinkedIn AdsQualified Lead3892%Microsoft AdsClosed Deal, value690%Qualified-lead and closed-deal events sent back to each platform from the client's CRM, so the algorithms optimize on revenue, not form fills.
Conversion sync
Optimize on qualified leads, not form fills.
Send qualified-lead and closed-deal events back to Meta, Google and LinkedIn straight from the client's CRM. Train each platform on what a good lead actually looks like.
- Server-side conversion events to the ad platforms
- Sync any CRM stage as a custom conversion event
- Closed-deal value events for value-based bidding
Traffic Channel ReportFiltered: AI answer engines, last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenue
ChatGPT16844€98.7k
Perplexity7122€52.6k
Gemini3311€24.0k
Claude249€19.0k
Copilot228€17.0kReferrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search and organic
Even AI search, attributed to real revenue.
Leads arriving from ChatGPT, Perplexity, Gemini and Copilot, plus Google and Bing organic, captured server-side and tied to the deal. The report your competitors cannot produce.
- Attribute leads per AI answer engine
- Organic and AI search alongside paid, in one view
- No 'direct / referral' guesswork
Connect and extend
It plugs into how your agency already works
Atlas AI
Ask in plain English, get client-ready answers.
Which campaigns drove the most pipeline last quarter, and what did LinkedIn cost per booked demo?
Google Ads, q3-demo drove 38% of pipeline. LinkedIn had the lowest cost per booked demo at €84; Meta's qualified-lead rate doubled since conversion sync went live.
Ask Atlas
Triggers and alerts
Get pinged the moment a metric moves.
TriggersLive
ROAS drops below 3xSlack, #clients
Qualified lead from MetaSlack, #wins
Spend up > 15% in a dayEmail, media buyers
New qualified lead from Meta AdsNorthside Dental, campaign Implants Q3, posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"channel": "paid_search",
"source": "google",
"campaign": "q3-demo",
"spend": 9800,
"pipeline": 118000,
"revenue": 54200
}
Client workspaces
Every client, one click away.
YourAgency
Client workspaces8 clients
Switch client
NDNorthside Dental€3.1k spend5.9x ROAS
ALAvenir Legal€2.2k spend4.4x ROAS
HEHarbor Events€1.8k spend7.1x ROAS
RHRidgeline Homes€4.0k spend3.6x ROAS
Connect the CRM in one click
Every CRM your clients close deals in
Native, one-click integrations for the CRMs agencies run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracking, in 5 guided steps
No developer hours, from your side or the client's.
Acme SaaS
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
Meta AdsGoogle AdsLinkedIn AdsMicrosoft AdsGoogle OrganicChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsSign in over OAuth. Spend and campaigns sync from here on.
Meta AdsAcme SaaS, 6 campaignsConnectedGoogle AdsAcme SaaS, 4 campaignsConnectedLinkedIn AdsConnectMicrosoft AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why agencies move past Ads Manager, GA4 and Looker Studio
| What an agency needs | Ads Manager reports |  GA4 |  Looker Studio reports | LeadJourney |
|---|---|---|---|---|
| Reports revenue, not just conversions | No: Pixel conversions | No: Sessions and events | Partly: Only what you stitch | Yes: Leads to revenue |
| ROAS from spend to CRM revenue | Partly: On pixel values | No: Not connected | Partly: Manual joins | Yes: Automatic |
| One number across every platform | No: Each claims the lead | Partly: Last click only | No: Inherits its sources | Yes: Deduplicated, one view |
| Server-side, ad blocker and iOS proof | Partly: CAPI, if you build it | No: Client-side pixel | No: Inherits GA4 data | Yes: 95%+ accuracy |
| Every channel plus AI search | No: Own platform only | No: Lumped as referral | No: Inherits GA4 | Yes: Paid, organic, AI |
| Native CRM (HubSpot, Pipedrive, Salesforce) | No: Not connected | No: Not connected | Partly: Manual export | Yes: One-click native |
| Optimize on qualified leads | Partly: Needs CRM events | No: Not possible | No: Reporting only | Yes: Events to every platform |
| White label client dashboard | No: Not client-ready | No: Not client-ready | Partly: You build it | Yes: Branded, one click |
| Built for multi-client agencies | Partly: One account each | Partly: One property each | Partly: One report each | Yes: Multi-workspace |
| Setup time per client | Partly: Pixel plus CAPI | No: Config plus GTM | No: Hours of building | Yes: 21 minutes |
Customers
Agencies stopped losing clients over reporting
Agencies running Meta, Google and LinkedIn for their clients use LeadJourney to prove ROAS, retain accounts, and roll one source of truth out across their whole book of business.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What agencies ask before moving their clients over
If yours is not here, our team answers in the chat within a few minutes.
Do we need a developer to set a client up?
No. It is one tracking script on the client's site plus the CRM connection, about 21 minutes in total, and we do the first clients with you on a call. No developer hours from your side or the client's.
Which CRMs do you connect to?
HubSpot, Pipedrive, Salesforce, Close, Attio and GoHighLevel are native integrations, and a webhook plus the REST API cover anything custom. Closed won revenue flows back into your reporting automatically, so the ROAS you report is built on deals, not form fills.
How do you actually prove ROAS back to ad spend?
Server-side tracking follows every click from Meta, Google, LinkedIn and Microsoft Ads to the lead and the deal it created in the client's CRM. Spend is pulled from the platforms automatically, so ROAS is ad spend matched to real closed revenue, a number the client can verify in their own CRM.
Does tracking still work with ad blockers and on iOS?
Yes. Tracking runs server-side with first-party identifiers on the client's own domain, so conversions are still recorded when an ad blocker is active or iOS strips the pixel. That is how accuracy stays above 95%, and it means the report captures conversions pixel based tools lose.
Does it cover AI search like ChatGPT?
Yes. Visitors arriving from ChatGPT, Perplexity, Gemini and other AI engines are captured server-side and attributed to the lead and the revenue they turn into, alongside Google and Bing organic. No Direct or referral guesswork, and a line in the report most agencies cannot produce.
Does it work for e-commerce clients as well as lead generation?
Yes. For lead generation clients the conversions are forms, booked meetings, calls and the deals in their CRM. For e-commerce clients they are orders and payments, through Shopify, Stripe and Mollie, with the order value as the revenue. Both land in the same spend to revenue report, so an agency with a mixed roster runs one tool and one report format.
How does pricing work for a multi-client agency?
Agency plans include client workspaces well above what an agency of that size normally runs, client logins are unlimited, and the plan follows the combined spend across your workspaces. Per advertiser tools like Hyros have no agency tier, so every client pays the full advertiser price. Pricing is public, in five currencies, on the pricing page.
How is this different from GA4 and Looker Studio?
GA4 measures sessions and stops at the lead, and Looker Studio only rearranges the numbers you feed it. LeadJourney measures money: spend matched to the leads and closed revenue in each client's CRM, kept intact where GA4 loses journeys to consent banners and iOS. Most agencies keep GA4 for site behaviour and build client reports on LeadJourney.
Can clients see their own numbers?
Yes. Every client workspace supports unlimited client logins with access to their own live dashboards and nothing else, and reporting is white label. A client who can open the numbers any day trusts the monthly report a lot more.
Built for performance agencies
Put a real ROAS number in your next client report
Book a demo and bring one client account. We connect their ad accounts and CRM live on the call, so you see the exact spend to revenue report you would send them.
Ad platforms
Organic and AI
Acme SaaS
ROAS reportAd spend joined to CRM revenue, last 30 days
Sent to client€9,800Ad spend
€54,200Closed revenue
5.5xROAS
ChannelSpendShareRevenueROAS
TikTok Ads€450€1,1002.4xEvery figure is a deal in the client's CRM, matched to the click that started it. Branded, exported on the first of the month.
