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Features

Tracking & Data

Server-Side Tracking

95%+ accuracy, cookieless & GDPR-safe — fully built-in, zero code.

Offline Conversion TrackingPopular

Connect calls, meetings & offline events to ad campaigns.

UTM & Click ID Tracking

Full coverage for Meta, Google, LinkedIn & Bing Ads.

Custom Traffic Channels

Track any channel — newsletters, podcasts, affiliates & more.

Unique feature

AI Search Engine Tracking

See exactly which AI search engines drive leads & revenue

Learn More

Reports & Analytics

Traffic Channel Report

Understand which channels drive the most valuable leads & sales.

Ad Campaign Report

Track performance of individual marketing campaigns in one ad manager.

Lead Overview Report

Get a comprehensive view of all your leads & sources in one place.

Landingpage Report

See conversion rates per page — segmented by channel, device & country.

Unique feature

Custom Report Builder

Build any report from raw data — 100% flexible, your way

Learn More

Data Management

Transparent Logs

Access detailed logs of all tracking events (Clicks, Conversions, API Postbacks).

AI Marketing AnalystASK AI

Ask anything about your campaigns, Atlas analyzes your data instantly.

Multi-Touch Attribution Popular

See every touchpoint that influenced a conversion, not just the last click.

CRM Integration

Connects with any CRM via webhook, sync leads & revenue automatically.

Unique feature

AI Agents - Automated Reports

Get daily, weekly & monthly reports delivered to email, Slack or WhatsApp.

Learn More
Solution for

Advertisers

Coaches & Consultants

Track high-ticket leads from first click to booked call

B2B & Service Businesses

Connect CRM pipeline to actual ad spend

Trade & Local Businesses

Offline conversions, calls & form leads — unified

Financial & Legal Advisors

GDPR-safe tracking for regulated industries

iGaming

Player attribution from first click to first deposit

Marketing Agencies

Performance Marketing Agencies

Prove ROI across Meta, Google & LinkedIn for every client

SEO Agencies

Track organic leads alongside paid in one view

Full-Service Agencies

One attribution source across all channels & clients

Lead Gen Agencies

White-label reporting & shared client workspaces

Marketing Freelancers

Tracking Specialists

Deploy server-side tracking fast for any client stack

Paid Media Freelancers

Attribution & reporting without building dashboards from scratch

Marketing Consultants

Show clients exactly what drives qualified leads & revenue

TestimonialsPricing
Company
About Us

Learn about LeadJourney, our mission and team.

Security

How we protect your data and keep it safe.

Jobs

Join our team — view open positions.

Press

Media resources, press releases and brand assets.

Contact

Get in touch with our team.

Resources
Integrations

Connect LeadJourney to your CRM, ad platforms and favorite tools.

Comparison

Compare LeadJourney to other Tracking Tools.

Blog

Stay ahead with marketing tracking tips, strategies & product updates

Glossary

Every performance marketing term explained — clear, simple, no fluff

Help Center

Step-by-step guides & tutorials to get the most out of LeadJourney

Customer Support

Got a question? Our team is here to help — fast responses, real answers

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The tracking platform built for performance marketing agencies

Prove the ROAS
you drive for every client.

LeadJourney connects every ad channel to the revenue in your client's CRM, so you report the ROAS you actually generate, not just clicks and leads. Live for a new client in 23 minutes.

Book a demoStart 14-day free trial
LeadJourneyLeadJourney
Tracking 100%Acme SaaSAgency workspace
Traffic Channel ReportPaid channels · spend to closed revenue · last 30 days
30 days: 03.06 - 02.07.2026
Traffic ChannelAd AccountCampaignAd SetKeyword/Ad
Return on ad spend (blended)€54.5k spend11.5×
Ad channelSpendLeadsDemosWonRevenueROAS
Google AdsGoogle Ads€22.1k51814147€248.9k11.3×
Meta AdsMeta Ads€18.4k64212841€212.6k11.6×
LinkedIn AdsLinkedIn Ads€9.8k963814€126.4k12.9×
Bing AdsBing Ads€4.2k88196€38.7k9.2×
Ad spend from Meta, Google, LinkedIn & Bing matched to closed-won revenue in your client's CRM. A ROAS the client can verify.
Ask Atlas

Meta · Google · LinkedIn · Bing95%+ tracking accuracyLive in 23 minutesEvery CRM connected

Used by 100+ marketing teams, agencies and SaaS companies

Trading.de
Trustfactory.de
CPC Ag
DaxoMedia
Hivebuy
MakeOthersGreatAgain
Trading.de
Trustfactory.de
CPC Ag
DaxoMedia
Hivebuy
MakeOthersGreatAgain
Server-side accuracy

More accurate tracking means more leads and conversions you can prove.

LeadJourneyLeadJourney
Tracking 100%Acme SaaSAgency workspace
Tracking accuracyServer-side vs pixel-only · last 30 days
Conversions captured96.4%
+32% vs pixel only
LeadJourney server-side96%
Pixel only (GA4 / ad pixel)64%
Ad blockers bypassediOS / ATT recoveredCookie loss recovered
First-party server-side tracking captures the leads and conversions pixel-based tools silently drop.
95%+tracking
accuracy

Our tracking is server-side and first-party, running on your client's own domain. So it bypasses ad blockers and survives iOS and privacy updates that quietly break the pixel. You capture the leads and conversions other tools lose, which means the ROAS you report is the full picture, not a fraction of it.

  • Bypasses ad blockers and Safari / ITP tracking prevention
  • Survives iOS / ATT and third-party cookie loss
  • More conversions captured means more revenue you can prove

Track every channel your clients run: paid, organic, AI & social

Meta AdsGoogle AdsLinkedIn AdsBing AdsFacebookInstagramTikTokYouTubeDirectEmailReferralMeta AdsGoogle AdsLinkedIn AdsBing AdsFacebookInstagramTikTokYouTubeDirectEmailReferral
Google OrganicBing OrganicChatGPTPerplexityGeminiClaudeCopilotDeepSeekGrokDuckDuckGoYahooGoogle OrganicBing OrganicChatGPTPerplexityGeminiClaudeCopilotDeepSeekGrokDuckDuckGoYahoo
Capture every conversion

Every way a client turns a click into revenue, tracked.

Full nameAlex Morgan
Work email[email protected]
CompanyAcme Inc.
Submit
SourceGoogle · CPC

Form tracking

Capture the full lead source on every form submission.

+75 more
March 2026
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceLinkedIn Ads

Meeting tracking

Tie every booking back to the original marketing source.

+8 more
stripePaid
$1,247.00
PlanPro · Annual
MethodVisa ·· 4242
SourceMeta Ads

Payment tracking

Connect every payment back to the channel that drove it.

+ more
AM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceGoogle Ads

CRM tracking

Sync deal stages and revenue straight from the client's CRM.

+ more

Server-side and first-party, so every conversion type carries its true source into the CRM.

🔕

The questions you won't get anymore.

Sales repThis lead has no source… again
CFOWhat's our true cost per qualified lead?
Marketing managerQuick Q about Q3 attribution…
FounderWhich channel actually closed this?
ClientAre these leads even qualified?
CFOWhich pipeline revenue did LinkedIn bring us this month?
Sales repThis lead has no source… again
CFOWhat's our true cost per qualified lead?
Marketing managerQuick Q about Q3 attribution…
FounderWhich channel actually closed this?
ClientAre these leads even qualified?
CFOWhich pipeline revenue did LinkedIn bring us this month?
GrowthWe just split the budget evenly… who knows?
SalesWas that lead from the webinar?
Agency partnerNeed a report on which channels closed
OpsIs the form even tracking right now?
ClientCan you prove the ads are working?
Media buyerWhere should we spend more budget?
GrowthWe just split the budget evenly… who knows?
SalesWas that lead from the webinar?
Agency partnerNeed a report on which channels closed
OpsIs the form even tracking right now?
ClientCan you prove the ads are working?
Media buyerWhere should we spend more budget?
The number every client actually asks for

Stop reporting clicks and leads. Report the return you generated.

LeadJourneyLeadJourney
Tracking 100%YourAgencyAgency workspace
Agency ROI overview9 client workspaces · ad spend to revenue, last 30 days
Branded as YourAgency
€131kAd spend tracked
€1.44MClosed revenue
11.0×Blended ROAS
ClientSpendRevenueROAS
ACAcme SaaS€54.5k€626.6k11.5×+18%
NHNordicHealth€38.2k€402.1k10.5×+9%
FTFintory€21.8k€268.4k12.3×+24%
BRBuildRight€16.4k€142.7k8.7×+6%
Every client workspace, ad spend tied to closed revenue · switch client in one click, export a branded PDF for the QBR.

One dashboard. Every client's spend to revenue.

See ad spend, closed revenue and blended ROAS across every client workspace at a glance, then drop into any account in one click. When the client sees the return in their own CRM numbers, the retainer stops being a cost.

  • Spend, revenue and ROAS per client, in one view
  • Every number tied back to the client's CRM
  • White-label dashboards and one-click QBR exports
Book a demoStart 14-day free trial
Built to prove performance

The reports that make a client renew without a fight.

LeadJourneyLeadJourney
Tracking 100%
SC
Sarah ChenHead of Growth · acme.io
Signed up · €4,200/yr
4 touchpoints14 days to convertFirst: Google OrganicLast: Google Ads
1
Found you in Google searchDay 1 · Google Organic
First touch
2
Clicked your LinkedIn postDay 3 · LinkedIn
3
Branded search, clicked your adDay 14 · Google Ads
Last click
4
Signed up for the Growth planDay 14 · Conversion
Converted
Your analytics would file this lead under “Direct / Google”. LeadJourney reveals the entire path, for every lead you generate.
Multi-touch journey

See the full path to every closed deal.

Every touchpoint from the first ad to the closed deal, mapped to the CRM. End the 'my campaign brought it in' arguments with the actual path.

  • Full click to lead to deal timeline for every lead
  • First-touch, last-touch, linear, U-shaped and time-decay
  • See which channel assisted and which one closed
LeadJourneyLeadJourney
Tracking 100%
Conversion SyncCRM events pushed back to each platform · last 30 days
Server-side · CAPI
Ad channelEvent syncedSentMatch
Meta AdsMeta AdsQualified Lead12896%
Google AdsGoogle AdsClosed Deal · value4794%
LinkedIn AdsLinkedIn AdsQualified Lead3892%
Bing AdsBing AdsClosed Deal · value690%
Qualified-lead and closed-deal events sent back to each platform from your client's CRM, so the algorithms optimize on revenue, not form fills.
Conversion sync

Optimize on qualified leads, not form fills.

Send qualified-lead and closed-deal events back to Meta, Google, LinkedIn and Bing straight from the client's CRM. Train each platform on what a good lead actually looks like.

  • Server-side CAPI to all four ad platforms
  • Sync any CRM stage as a custom conversion event
  • Closed-deal value events for value-based bidding
LeadJourneyLeadJourney
Tracking 100%
Traffic Channel ReportFiltered: AI answer engines · last 30 days
Revenue from AI search€211.3k
AI search engineLeadsDemosRevenueROAS
ChatGPT OrganicChatGPT Organic16844€98.7k8.9×
Perplexity OrganicPerplexity Organic7122€52.6k9.7×
Gemini OrganicGemini Organic3311€24.0k7.2×
Claude OrganicClaude Organic249€19.0k6.8×
Copilot Organic228€17.0k5.9×
Referrals from AI answers, captured server-side and matched to real CRM revenue. No “direct / referral” guesswork.
AI search & organic

Even AI search, attributed to real revenue.

Leads arriving from ChatGPT, Perplexity, Gemini and Copilot, plus Google and Bing organic, captured server-side and tied to the deal. The report your competitors cannot produce.

  • Attribute leads per AI answer engine
  • Organic and AI search alongside paid, in one view
  • No 'direct / referral' guesswork
Book a demoStart 14-day free trial
Connect & extend

It plugs into how your agency already works.

Atlas AI

Ask in plain English, get board-ready answers.

Show me top sources last 8 weeks, paid vs organic, and which campaigns drove the most pipeline.
Google Ads drove 38% of pipeline. LinkedIn had the lowest cost per booked demo at €84. Organic doubled its share of booked calls.
Ask Atlas
Triggers & alerts

Get pinged the moment a metric moves.

TriggersLive
Spend up > 15%Slack · #growth
Qualified lead inEmail · rev team
ROAS dropsWebhook · pause ads
API & webhooks

Same data, scriptable anywhere.

GET/v1/conversions200
{
"channel": "paid_search",
"source": "google",
"campaign": "q3-demo",
"conversions": 314,
"pipeline": 96420,
"revenue": 24180
}
Client workspaces

Every client, one click away.

Client workspaces8 clients
NDNorthside Dental€182k
ALAvenir Legal€96k
HEHarbor Events€74k
RHRidgeline Homes€61k
Connect the CRM in one click

Every CRM your clients close deals in.

CRMs
Attio
Attio
HubSpot
HubSpot
Pipedrive
Pipedrive
Salesforce
Salesforce
Close
Close
Monday
Monday

Native, one-click integrations for the CRMs agencies run on:

AttioNative

Attio

Sync deals and revenue from your Attio pipeline in a click. No middleware.

HubSpotNative

HubSpot

Two-way sync of contacts, deal stages and closed-won revenue out of the box.

PipedriveNative

Pipedrive

Map Pipedrive stages to conversion events and revenue automatically.

No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.

Zapier
Zapier
Make
Make
n8n
n8n
Onboarding in 23 minutes

From sign-up to tracking, in 5 guided steps.

1

Pick your channels

Sign up and select the traffic channels this client runs.

2

Connect ad platforms

Link Meta, Google, LinkedIn and Bing ad accounts.

3

Add a tracking domain

Set up a first-party tracking domain for server-side accuracy.

4

Add the website script

Drop one script on the client's site. No developer needed.

5

Connect the CRM

One click for Attio, HubSpot or Pipedrive. You're ready to track.

LeadJourneyLeadJourney
Tracking 100%Acme SaaSAgency workspace
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackStep 1 of 5 · turn on every source this client runs
Meta AdsMeta Ads
Google AdsGoogle Ads
LinkedIn AdsLinkedIn Ads
Bing AdsBing Ads
Google Organic
ChatGPT OrganicChatGPT Organic
Step 1 / 5Continue
LeadJourneyLeadJourney
Tracking 100%Acme SaaSAgency workspace
Setup checklistEverything connected and verified
Meta AdsConnected
Google AdsConnected
Tracking domaintrack.acme.ioVerified
Website scriptDetected · 14 pagesLive
HubSpot CRMConnected
You're ready to trackDone in 23 min
Book a demoStart 14-day free trial
Agency pricing

Pay per workspace. Add clients without adding to the bill.

Priced for agencies, not advertisers. You pay per client workspace and it flexes to how your agency actually works. Tools like Hyros have no agency pricing, so you pay the full per-advertiser price, often hundreds of euros a month, for every single client.

LeadJourney

Per workspace

One workspace per client, one bill that scales with your book of business. Onboard your tenth client without a pricing renegotiation.

  • Pay per client workspace
  • Flexes to your agency's needs
  • White-label reporting included
Per-advertiser tools (e.g. Hyros)

Full price, every client

No agency tier. Every client pays the full advertiser price, often hundreds of euros a month, and it never scales in your favor.

  • No agency pricing
  • No multi-workspace
  • Cost stacks up with every client
Book a demoStart 14-day free trial
The honest comparison

Why agencies move past GA4 & Looker Studio

What an agency needs
GA4
Looker Studio
reports
LeadJourney
Reports revenue, not just sessions
Sessions & events
Only what you stitch
Leads → revenue
ROAS from spend to CRM revenue
Not connected
Manual joins
Automatic
Server-side, ad-blocker & iOS proof
Client-side pixel
Inherits GA4 data
95%+ accuracy
Every channel + AI search
Lumped as referral
Inherits GA4
Paid, organic, AI
Native CRM (Attio, HubSpot, Pipedrive)
Not connected
Manual export
One-click native
Optimize on qualified leads
Not possible
Reporting only
Full-funnel CAPI
White-label client dashboard
Not client-ready
You build it
Branded, 1 click
Built for multi-client agencies
One property each
One report each
Multi-workspace
Setup time per client
Config + GTM
Hours of building
23 minutes

Performance agencies stopped losing clients over reporting.

Agencies running Meta, Google, LinkedIn and Bing for their clients use LeadJourney to prove ROAS, retain accounts, and roll one source of truth out across their whole book of business.

Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Expensive Data Studio dashboards didn't meet our expectations either, and Meta's numbers were consistently off. Then I found LeadJourney. Within two days, everything was set up, supported by an outstanding customer service team. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.

Florian Buck
Florian BuckCEO Klickkraft GmbH
€50M+ad spend tracked for agencies
23 minto onboard a new client
100%of leads tied to revenue
Book a demoTry for free

14-day free trial, no credit card

Common questions

Everything you'd ask on the call, answered upfront

Do we need a developer to set this up?
No. It is one tracking script on the client's site plus the CRM connection, and most clients are live in 23 minutes. We do the first ones with you on a call, no developer hours from your side or the client's.
Which CRMs do you connect to? Is Attio, HubSpot or Pipedrive native?
Attio, HubSpot and Pipedrive are native, one-click integrations. Salesforce, Close, Monday and most others are supported too, plus a webhook and API for anything custom. Closed-won revenue flows back into your reporting automatically.
How do you actually prove ROAS back to ad spend?
Server-side tracking stitches every click across Meta, Google, LinkedIn and Bing to the lead and the deal it created in the client's CRM. So the ROAS you report is ad spend matched to real closed-won revenue, a number the client can verify.
Does tracking still work with ad blockers and on iOS?
Yes. Tracking is server-side and first-party, running on your client's own domain, so it bypasses ad blockers and survives iOS / ATT and third-party cookie loss. That is how we reach 95%+ tracking accuracy and capture the conversions pixel-based tools miss, which means more leads and revenue you can actually prove.
Does it cover AI search like ChatGPT?
Yes. Visitors arriving from AI answer engines like ChatGPT, Perplexity, Gemini and Copilot are captured server-side and attributed to the lead and revenue, alongside Google and Bing organic. No 'direct / referral' guesswork.
How does pricing work for a multi-client agency?
Per-workspace pricing built for agencies, not per-advertiser pricing built for in-house teams. You pay per client workspace and it flexes to your agency, so adding clients does not blow up the bill. Tools like Hyros have no agency tier, so every client pays the full advertiser price, often hundreds of euros a month.
How is this different from GA4 or Hyros?
GA4 stops at the session and Hyros is priced for a single advertiser. LeadJourney is agency-native: multi-workspace, agency pricing, native CRM integrations, AI-search attribution and white-label client dashboards are all standard.
Onboard your first client in 23 minutes

Stop saying “the ads are working.”
Prove the return.

Bring one of your client accounts. In one short walkthrough we'll connect a live example and show you the exact spend-to-revenue ROAS you'd put in front of them from week one.

Book a demoStart 14-day free trial
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