Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor iGaming affiliates
Every FTD on the keyword, page or stream that sent it. Days before the statement.
The program reports FTDs, not which keyword, page or streamer sent them. Land every reg and deposit on the traffic that earned it.
- Reg, FTD and deposit postbacks
- Per operator, brand and geo
- FTDs back to Google and Meta
Rated by affiliates, agencies and advertisers on
One operator program, one month, told twice
What you can see todayThe program dashboard, Google Ads, the statement
- Program dashboard
- 312 regs, 94 FTDs
- Google Ads
- 1,240 clicks, 0 FTDs visible
- FTDs per keyword
- Not in either
- Reg to FTD by source
- 30%, blended
- Which keyword to scale
- ?
LeadJourney joins the click ID to the postback
The same program in LeadJourneyClick on your domain, reg and FTD by postback
- Clicks recorded
- 1,196, on your domain
- Regs and FTDs by postback
- 312 and 94
- [casino bonus] exact
- 41 FTDs, €44 each
- free spins broad
- 9 FTDs, €149 each
- Payout vs spend
- €18,800 on €4,560
Same program, same CPA, same month. The broad keyword takes a third of the budget and sends nine depositors. The dashboard called the campaign a winner, because the campaign was a winner on average.
Trusted by 100+ performance teams paid on results
Watch it
The conversion that happens off your site
How a sale recorded in a network or a platform gets sent back to the ad account with its real value attached.
42 secondsAll videos
The questions an iGaming affiliate stops asking on the 10th
- Program dashboard“94 FTDs this month. From which page? From which keyword? It only knows the tracking link.”
- Google Ads“1,240 clicks on bonus keywords. Zero conversions, because the cashier is not mine to pixel.”
- Reg to FTD“312 regs, 94 deposits. The other 218 cleared the welcome bonus and left. Which traffic sent those?”
- Statement“The FTDs I counted on the 3rd are not the FTDs on the statement on the 10th. Shaving, or my count?”
- Geos“DE prints, BR burns, and the blended CPA hides it for two months.”
- AM“"Your traffic quality dropped." Says who? I have no click log to hold against theirs.”
- Streamers“The Twitch deal is a flat fee. Did it bring 33 FTDs or 3? The program cannot split it from my other links.”
- Brands“Six operators, six dashboards, six statement formats. One spreadsheet that is never current.”
- Bidding“Google optimises on the click. I get paid on the deposit. Nobody is telling Google.”
- Rev share“Hybrid deal, three brands, negative carryover on one. Which of my pages is on the losing one?”
Your account speaks affiliate
Offers, networks and campaigns. Every click and every player rolls up through all three.
An affiliate account in LeadJourney is built from the things an iGaming affiliate actually runs: the operator deals, the programs that pay them, and the traffic that feeds them. Set each one up once and every report reads in those terms.
Offers
Each operator deal is an offer: the brand, the geo, the CPA amount or the rev share terms. Reg, FTD and deposit events land on it with the payout, so a brand's value per player is on the offer, not in six statements.
- One offer per brand and geo, with its CPA or rev share terms
- Reg, FTD and deposit as stages on the same player
- Reg to FTD rate per offer, so the bonus hunters show
- Unlimited on every plan
OfferSpinaro Casino, DE
Income AccessDeal€200 CPA + 25% RS
Reg to FTD30%
FTDs, month94
Min. deposit€20
StatusActive
Networks
Each program is a network with its own postback URL: Income Access, MyAffiliates, Cellxpert, NetRefer, Affilka, Scaleo, or an operator's in-house program. Anything that fires S2S connects, with the click ID and the event on it.
- One postback URL per program, set up once
- Reg, FTD, deposit and qualified events as separate postbacks
- Click ID, player ID, amount and status macros
- Unlimited programs on every plan
NetworkIncome Access
Postback liveIncome AccessPostback URLhttps://trk.spinsider.com/pb?cid={clickid}&event={event}&amount={amount}
{clickid}{event}{amount}{playerid}
Last postbackFTD, €200, 4 min ago
Campaigns
Where the players come from. A campaign per source: bonus keywords on Google, a review page, a streamer deal, a Telegram channel. Spend synced where the platform has an API, entered where it does not, and every FTD matched to its click.
- Spend synced from Google, Microsoft, Meta, LinkedIn
- Streamer fees and placements as entered costs
- Organic pages tracked as sources of their own
- Direct linking to the operator, click still recorded
Campaign[casino bonus], Google Ads
Google AdsSpend, month€1,820
Regs128
FTDs41
Cost per FTD€44
Tracking link, cost sync every 2h
Postback, not pixel
The deposit happens in an operator's cashier you will never pixel. Track the click on your side, and the FTD in the postback.
Spinsider Media
Where the conversion can be countedShare of players captured, last 30 days
Captured96.4%
Click + S2S postbackLeadJourneyServer-side click on your domain, postback with the click ID96%
Browser pixel on your pageSees the click-through, loses blockers, ITP and the sale64%
Pixel on the offer pageNot yours to place0%
Ad blockers bypassediOS and ITP recoveredClick ID kept for months
The click is recorded where you control the domain and the sale arrives by postback with the click ID, so the two are one record.
95%+of players captured, server-side click plus S2S postback
Operators do not let affiliates put scripts on the registration or the cashier, and most of your traffic runs an ad blocker anyway. LeadJourney records the click on your own domain, and the program's postback carries the click ID back with the reg, the FTD and every deposit.
- Click recorded server-side on your own domain, blockers and ITP bypassed
- Click ID kept for months, so a deposit on day eleven still credits the page that sent the player
- Reg, FTD and deposit as stages of one journey, not three counts
- Direct linking to the operator supported, the click is still recorded
The traffic you run and the programs that pay, on one tracker
Google Organic- Google Ads
Microsoft Ads
Meta Ads
YouTube- Twitch streams
- Telegram
TikTok
X
Reddit- Newsletters
- Push and native
Taboola
PropellerAds
Income Access
MyAffiliates
Cellxpert
NetRefer
Affilka
Scaleo
Post Affiliate Pro
Everflow
Affise
CAKE- In-house programs
- Any S2S postback
The report you scale on
Regs, FTDs and payout per source, page, keyword and geo. On the 3rd, not the 10th.
Spinsider Media
Player reportRegs, FTDs and payout per source, this month
By postback898Regs
226FTDs
€45,200CPA payout
SourceRegsFTDsReg to FTDPayout
Casino reviews, organic1867138%€14,200Bonus keywords, Google Ads3129430%€18,800Twitch, streamer deal1403324%€6,600
Bonus creatives, Meta2602811%€5,600Meta sends the second most regs and the fewest depositors: bonus hunters inside a cheap reg. The review pages send fewer regs and the best reg to FTD of the month.
Reg to FTD per source is the number that separates depositors from bonus hunters.
The program pays on FTDs, so the report ranks on FTDs: per source, page, keyword, streamer and geo, with the regs and the reg to FTD rate next to them. Spend and entered fees sit on the same rows, so cost per FTD and payout per FTD are one line apart.
- Regs, FTDs, deposits and payout per campaign, page, keyword and geo
- Reg to FTD rate per source, so a cheap reg stops looking like a win
- Cost per FTD from synced spend or entered fees, next to the CPA
- Rev share and hybrid amounts on the player when the program posts them back
- Six brands in one report, each with its own offer and terms
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
The product, screen by screen
From "94 FTDs somewhere" to "41 from the exact match, 9 from broad, cut broad"
Spinsider Media
PostbacksReceived in the last hour
LiveRegistrationIncome Access · [casino bonus] exactStage 1 of 3FTD, €200 CPAIncome Access · [casino bonus] exactSent to Google AdsFTD, qualifiedMyAffiliates · Twitch, streamer dealStage 2 of 3Deposit, €50Cellxpert · Casino review DERedeposit, day 11Reg, FTD and deposit arrive as stages on the same click, so a player is one journey and the reg to FTD rate is per source, not per statement.
Program postbacks
Reg, FTD, deposit. Three postbacks, one player, one click.
Paste the LeadJourney postback URL into the program with the click ID, event and amount macros. The registration, the FTD three days later and every deposit after it all arrive on the same click. A player is one journey with stages.
- Click ID, player ID, event, amount and status macros
- Qualified FTD as its own event when the deal has a minimum deposit
- Duplicate and reversed events visible in the log against the player
- Test postback from the program settings, the matched click shown in the logs
Spinsider Media
Conversion SyncFTD postbacks sent back to each platform, this month
Server-sidePlatformEvent sentSentMatch
Google AdsFTD, €2009495%Meta AdsFTD, €2002892%Microsoft AdsFTD, €2000n/aGoogle AdsRegistration0kept outFTDs go back with the CPA as the value and registrations stay out of the signal, so the bidding hunts depositors rather than bonus hunters.
FTDs back to the ad platforms
The FTD goes back to Google as the conversion. The bidding starts buying depositors.
A bonus keyword campaign optimised on clicks buys bonus hunters. LeadJourney sends the FTD postback back to Google Ads, Meta, Microsoft and LinkedIn server-side, with the CPA or the deposit as the value, matched to the click that started it. From then on the algorithm sees what you get paid for.
- FTD, qualified FTD or deposit as the event, the payout as the value
- Matched on the platform's own click ID from the first visit
- Sent server-side, nothing on the operator's pages
- Regs kept out of the signal on purpose, so cheap regs do not get bought
Spinsider Media
Player #A1-7702Every touch from the click to the payout
Model: first click- Search click[casino bonus] exact, DE, AndroidDay 0, 21:14
- Casino review DEBonus terms read, 2:10 on pageDay 0, 21:14
- Operator, direct linkSpinaro Casino, click recordedDay 0, 21:17
- RegistrationIncome Access postback, click ID matchedDay 0, 21:23
- FTD, €200 CPAPostback, sent to Google Ads as the conversionDay 3, 19:05
- Deposit, €50Redeposit on the same playerDay 11, 22:40
Three days from click to FTD, a redeposit on day eleven. A brand search on day three does not take the credit from the review that sent the player.
The player's path
Search, review page, operator, reg, FTD, redeposit. One player, one path, one page credited.
A player finds your casino review from a search, clicks through to the operator, registers, deposits on day three and again on day eleven. LeadJourney holds that as one journey, so a brand-search click does not take the credit from the review page that did the work.
- Every touch with its source, page, keyword and geo
- First click, last click and multi-touch, switchable per report
- Time from click to FTD per source, so the cap talks match the real cycle
- The same journey for direct-linked traffic
Spinsider Media
LogsEvery click, postback and rejection, newest first
Every plan21:14:02ClickGoogle Ads · [casino bonus] · DE · Android · lj_5b7e10
21:14:09BlockedGeo BR not in offer Spinaro DE · click not counted
21:23:44PostbackIncome Access · registration · player A1-7702 · matched lj_5b7e10
19:05:12PostbackIncome Access · FTD €200 · player A1-7702 · day 3
19:05:13SyncGoogle Ads · conversion FTD €200 · accepted
19:20:51RejectedMyAffiliates · FTD below min. deposit · not qualified
ReferrerIPUser agentDomainEntry URLCampaignBots filtered
Logs and blacklist
A click log of your own for the traffic quality call. Bots and wrong geos blocked before they count.
When the statement shows 88 FTDs where you counted 94, the log settles it: every click with its IP, geo and source, every postback with its payload and the player it matched, every rejected event with the reason.
- Full click, conversion and postback logs on every plan
- Bot traffic filtered before it reaches the report
- Blacklist by referrer, campaign, IP, user agent, domain and entry URL
- Tags by rule, so one geo or one streamer is a filter away
Built around the way you earn
Ask Atlas, set rules, pull the data, run it on your own domains
Atlas AI
Ask which page sends depositors. Get the number, not a dashboard.
Which of my sources send depositors, not just regs?
The casino review pages: 71 FTDs from 186 regs, 38% reg to FTD. Meta sends 260 regs and 28 FTDs. The broad free spins keyword costs €149 per FTD against €44 on exact.
Ask Atlas
Tags, rules and blacklist
Block the geo, tag the brand.
Tags, rules and blacklistLive
Geo not in offer (BR, IN)Blacklist, Spinaro DE
Source is TwitchTag: streamer deal
User agent contains "HeadlessChrome"Blacklist, all campaigns
Tracking domains
Your own domains, direct linking included.
Tracking domainsClicks recorded first-party on your own domains
trk.spinsider.comPrimary
go.casinotest.deVerified
link.bonusradar.ukVerified
Direct linkingVisitor goes straight to the offer, click still recorded
API, webhooks and Zapier
Every click and FTD, wherever you want it.
GET/v1/conversions200
{
"source": "casino_bonus_exact",
"offer": "spinaro_de",
"regs": 128,
"ftds": 41,
"payout": 8200,
"cost_per_ftd": 44
}
Zapier
Make
n8nWebhooksLive in 21 minutes
Offer, program, campaign, postback, done
Five steps, none of them a developer's, and nothing the operator has to approve beyond the postback URL every program already supports.
1
Add a tracking domain
Point a subdomain of your own at LeadJourney. Clicks on your pages are recorded first-party on it from then on.
2
Create the offer
Brand, geo and the deal: CPA amount, rev share or hybrid. One offer per brand and geo.
3
Paste the postback URL
Into the program with the click ID, event and amount macros. Fire a test reg, see it match in the logs.
4
Point the traffic at it
Tracking link or direct link on your pages, keywords and streamer deals, ad accounts connected for spend.
5
Read FTDs per source
Regs, FTDs and payout on the click that sent them. Scale the exact match, cut broad, send FTDs back to Google.
Spinsider Media
SetupFive steps, then the first postback
Done in 21 min- 1.Tracking domain trk.spinsider.com verified
- 2.Offer created: Spinaro Casino DE, €200 CPA
- 3.Postbacks received: registration, FTD
- 4.Ad account connected: Google Ads, cost sync on
- 5.First FTD matched to its click
Spinsider Media
Test postbackIncome Access
200 OKIncome AccessReceivedhttps://trk.spinsider.com/pb?cid=lj_5b7e10&event=ftd&amount=200&playerid=A1-7702
Click matchedClick lj_5b7e10 · Google Ads · [casino bonus] exact
Conversion createdFTD, €200 CPA, on Spinaro Casino DE
The same payload, the matched click and the created conversion show in the logs, so the network's count and yours can be settled line by line.
Pricing for affiliates
Priced on the traffic you buy and the visitors you send. Not per event, not per player.
Two numbers set the plan, paid spend and unique visitors, and either can be zero. A pure SEO affiliate pays on visitors alone. Offers, campaigns, sources and program integrations are unlimited on every plan.
Solo
For individual affiliates.
€129/mo
Up to €10,000 paid spend and 250,000 visitors/mo
Pro
Most popularFor affiliates running steady volume.
€249/mo
Up to €50,000 paid spend and 1M visitors/mo
Scale
For high-volume media buyers.
€499/mo
Up to €200,000 paid spend and 5M visitors/mo
Network
For networks and large affiliate teams.
from€899/mo
Over €200,000 paid spend or 5M visitors/mo
- S2S postbacks with reg, FTD and deposit events
- Click ID tracking and direct linking
- Cost sync from Google, Microsoft, Meta, LinkedIn
- Conversions API sync
- Blacklist, tags, rules and full logs
- Multi-touch attribution, every model
Prices in euros per month, 20% off yearly. 14 days free, no credit card.
Compare the plans in fullWhat you run today
The program dashboard, Ads Manager, the spreadsheet, and one place that holds all three
| What an iGaming affiliate needs | Program dashboard | Ads Manager | Spreadsheet | LeadJourney |
|---|---|---|---|---|
| FTD on the page, keyword or stream | No: Tracking link only | No: Cannot see the cashier | Partly: Joined by hand | Yes: Matched on the click ID |
| Reg to FTD per source | Partly: Per link, blended | No: No | Partly: Weeks late | Yes: Per page, keyword and geo |
| Cost per FTD next to the CPA | No: Payout only | Partly: Spend only | Partly: Yesterday's | Yes: Synced spend on the same row |
| FTD back to the bidding | No: Not its job | No: Nothing to send | No: No | Yes: Server-side, with the value |
| Six brands in one report | No: One per program | No: No | Partly: Six tabs | Yes: One offer per brand and geo |
| Click log for the traffic quality call | Partly: Theirs | No: No | No: No | Yes: Every click and postback, every plan |
| Deposits after the FTD on the same player | Partly: In the statement | No: No | No: No | Yes: Stages on one journey |
| Price | Yes: Free | Yes: Free | Partly: Your 3rd to your 10th | Yes: From €129, by spend and visitors |
Reviews
What performance marketers say once the numbers agree
4.9 out of 5 across 11 verified reviews from affiliates, agencies and advertisers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Questions iGaming affiliates ask
Asked on the demo call, answered here
Postbacks, operators, rev share, geos, compliance and what happens on the 10th.
The operator will not let me put anything on their site. How do you see the FTD?
You do not need anything on the operator's side. The click is recorded server-side on your own domain when the visitor lands on your page or follows your direct link. The program then fires its postbacks, registration, FTD and deposit, to LeadJourney with the click ID, event and amount macros filled in. Every program platform supports that today; it is the same postback you would point at any tracker.
Which programs and platforms work?
Any program that sends a server-to-server postback: Income Access, MyAffiliates, Cellxpert, NetRefer, Affilka, Scaleo, Post Affiliate Pro, and the operators' in-house programs. One postback URL per program, set up once, and programs are unlimited on every plan.
Can I see rev share and NGR, or only CPA?
LeadJourney attributes whatever the program posts back. A CPA arrives as the amount on the FTD; rev share and hybrid programs that post deposits or commission amounts land those on the same player, and the offer's payout per player follows. What LeadJourney does not do is compute an operator's NGR from their statement: if the program only reports rev share monthly and never posts it back, that figure stays in the statement and the report shows the FTDs and deposits it did receive.
Does the FTD go back to Google and Meta?
Yes. The FTD postback is sent back server-side through Google Ads offline conversions, the Meta Conversions API, Microsoft and LinkedIn, matched on the platform's click ID captured on the first visit, with the CPA or deposit as the value. Regs are kept out of that signal unless you choose otherwise, so the bidding does not go looking for cheap registrations. Where and how you advertise gambling is between you, the platform's policy and your licence; LeadJourney tracks the traffic you are allowed to buy.
I am mostly SEO with a few streamer deals and no ad spend. Is this for me?
Yes, and the plan is priced on visitors alone then. Organic pages are tracked as sources of their own, a streamer or Telegram deal gets its own campaign with the fee entered as its cost, and every FTD lands on the page or stream that sent the player. Google Organic and the AI search engines are sources in the same report as paid.
How does this compare to the tracker I run now?
Voluum, RedTrack, PeerClick or ClickFlare do the click and the postback the same way. LeadJourney prices by spend and visitors instead of events, hosts in Frankfurt under GDPR, adds multi-touch attribution across organic, AI search and paid, and Atlas answers questions in plain language. It does not do traffic distribution or rules against traffic sources. Most affiliates run both for a month and compare the counts against one statement.
What does it cost?
Affiliate plans start at €129 a month for up to €10,000 paid spend and 250,000 unique visitors, offers, programs and sources unlimited. The Network plan covers teams over €200,000 spend or 5 million visitors. Every plan starts with 14 days free and no credit card.
Where is the data hosted and how long is it kept?
In Frankfurt, on EU infrastructure, GDPR-native, which matters for the geos with a licence that asks. Click and conversion data is kept for 12 months on Solo and Pro, 24 on Scale and 36 on Network, with the full logs of clicks, conversions and postbacks for that period.
Live in 21 minutes
Bring one program. Leave with FTDs per page.
Book a demo and we set up the offer, the program postback and the first campaign with you on the call, fire a test reg and show you the player on the click. Or start the free trial and paste the postback URL yourself.
