Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyUse case
Legal has blocked every tracking tool you proposed. This one answers the review.
LeadJourney is hosted in Frankfurt, tracks first-party, signs an Art. 28 DPA and publishes its sub-processor list. No workaround in the stack.
- EU hosting
- GDPR and DPA
Rated by the teams who fixed this first
Compliant tracking for the platforms you buy on
One vendor review, before and after
The tool legal rejectedWhere the review keeps failing
- Hosting
- US cloud
- Cookies
- Required
- Data processing
- Outside the EU
- DPA
- Hard to obtain
- Sub-processors
- Not published
The same questions, answered with controls
The same review with LeadJourneyEvery answer names a control
- Hosting
- Frankfurt, Germany
- Cookies
- None required
- Data processing
- In the EU
- DPA
- Art. 28, signed
- Sub-processors
- Public list
Same checklist, same DPO, same standards. The difference is a tool that was built inside the rules the review is checking for, instead of retrofitted to them.
The problem
Legal is not blocking your tracking. It is blocking the risk.
In a regulated industry the vendor review is the job working as intended, and most tracking tools genuinely fail it. The result is a marketing team spending real budget with no measurement, because the honest answer to the review was no.
Why every review ends in no
The standard tracking stack fails on the facts
- Most tracking tools run on US infrastructure, so the review starts with international data transfers and never gets simpler.
- Browser pixels depend on cookies, so they cannot run until the visitor consents, and a large share of visitors never do.
- Legal cannot approve what it cannot inspect: no published sub-processor list, no DPA to review, no named contact for data protection.
- In finance, legal and health the bar is higher still, and one unanswered question stalls the whole approval.
- Marketing waits out the review with every campaign running unmeasured, which is its own cost, paid monthly.
- The workarounds are worse: a tool that ignores a declined banner turns a measurement gap into a legal exposure.
The same review with LeadJourney
Built inside the rules, not around them
- Hosted in Frankfurt, Germany, inside the EU, so core data stays in the EU by default and no transfer mechanism enters the review.
- Tracking is first-party and server-side, so it respects consent decisions rather than working around them.
- An Art. 28 GDPR compliant DPA is signed, and the sub-processor list is public and kept current on the GDPR page.
- A Data Protection Officer is appointed and reachable, so the review has a named counterpart.
- First-party, server-side tracking cuts the reliance on third-party cookies instead of hiding it.
- Compliance does not cost the data: 95%+ of conversions stay visible, measured within these constraints.
The fix
One pack for legal, full attribution for marketing
The review is won with documents, not demos. LeadJourney gives your legal team the set they ask for, and gives marketing the measurement they were told was impossible here.
What your legal team receives
The review pack, in one email
- An Art. 28 GDPR compliant DPA, ready to review and sign, for every customer processing personal data.
- A current, public list of every sub-processor with access to data, published on the GDPR page.
- The security overview and the technical and organisational measures, sent together on request.
- An appointed Data Protection Officer as the named contact for every question the review raises.
What marketing gets to keep
Attribution inside the approved setup
- Every lead tracked server-side from its first ad click, first-party, at 95%+ accuracy.
- Tracking runs on our servers in the EU rather than in the visitor's browser, with data processed and stored in the EU.
- Conversions return to Meta, Google and LinkedIn with identifiers hashed before they leave, and nothing sent that you have not mapped.
- Transparent Logs show every recorded click, conversion and postback, an audit trail your compliance team will like too.
What changes
The questions you can finally answer inside the rules
Every one of these has been answerable at your competitors for years. The difference now is that the answer comes from a setup your own legal team approved.
Which campaigns produce our leads, measured without a single cookie?
What is our cost per lead per channel, on data that stays in the EU?
What happens to attribution when a visitor declines the banner, and is it compliant?
Which channels drive the leads that become clients, in an industry where we cannot use the usual pixels?
What do we hand the DPO when they ask where the tracking data lives and who touches it?
How do we prove afterwards exactly what was recorded and sent?
Case studies
Teams that already run on these answers
One measured result per customer, reported by the customer. The stories closest to this use case come first.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Setup
Through the review, then live in about 21 minutes
The paperwork runs in parallel with the setup, not in front of it.
Acme SaaS
FAQ
What legal and marketing ask before signing off
If yours is not here, our team answers in the chat within a few minutes.
Is LeadJourney GDPR compliant?
Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking works first-party and server-side so it respects consent decisions instead of working around them. Regulated industries such as financial and legal services are a core part of our customer base.
Where is the data hosted?
Production infrastructure runs in Frankfurt, Germany, inside the European Union, so European customers keep their core data in the EU by default and the review never opens the international transfer chapter.
How can tracking work without third-party cookies?
Because the measurement happens on our servers rather than in the visitor's browser. LeadJourney is built on first-party, server-side tracking, so it does not depend on third-party cookies to connect a click to a conversion. That is a design decision, not a loophole.
Do you sign a Data Processing Agreement?
Yes. An Art. 28 GDPR compliant DPA is available to every customer processing personal data through LeadJourney. Ask for the security overview and the technical and organisational measures in the same email and we send the whole set together.
What happens when a visitor declines the cookie banner?
Their decision is respected. Tracking runs first-party and server-side, the consent state travels with every event, and the conversion is recorded without the person rather than around the decline. That is the difference between compliant measurement and a workaround wearing one's clothes.
Is compliant tracking less accurate?
No, it is more accurate than the setup it replaces, because browser pixels lose data to iOS, ad blockers and declined banners before compliance even enters the picture. Server-side tracking keeps 95%+ of conversions visible, and the Transparent Logs let you verify that number yourself.
Can our DPO see who your sub-processors are?
Yes, without asking us. We keep a current, public list of every sub-processor with access to data on our GDPR page, so the review can start before the first email. We also have an appointed Data Protection Officer for everything the list does not answer.
Which industries actually use this?
Regulated ones are a core part of our customer base: financial services, legal services and other industries where the vendor review has teeth. That is also why the review pack exists as a set rather than being assembled per request.
EU hosted, first-party, DPA signed
Bring your DPO to the demo
Book 30 minutes, see the tracking live, and leave with the DPA, the security overview and the sub-processor list already in legal's inbox.
