Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor LinkedIn agencies
Prove what LinkedIn returned, the ads and the posts
Every click from a campaign, a founder's post or a creator you activated, followed into the client's CRM. Paid and organic in one report that ends in revenue.
- New client live in 21 minutes
- Paid and organic told apart
- Revenue per creator and per post
- Closed deals back via the Conversions API
Runs next to every other channel your clients buy
One client's LinkedIn month, twice
The report you send todayThree dashboards, three different unitsToday
Revenue the client can verify?
- Campaign Manager
- 41 conversions
- Page analytics
- 318,000 impressions
- Creator posts
- 1,240 reactions
- Client's CRM
- 19 deals, source "Direct"
“So which half of this is working?”
Client's replyAI Attribution EngineLeadJourney splits paid from organic
The same client in LeadJourneyPaid and organic LinkedIn, joined to their CRMWith LeadJourney
Closed revenue from LinkedIn€81,000
- LinkedIn ad spend
- €8,700
- Leads
- 63, each with its post or campaign
- From campaigns
- €40,800
- From posts
- €40,200
“Who should we put more budget behind?”
Client's replyCampaign Manager counted 41 conversions on the Insight Tag and the posts counted 318,000 impressions. The client's CRM closed €81,000, and half of it started on a post nobody was crediting.
Watch it
The credit an agency rarely gets
One setup that ties every channel to real revenue in the client's CRM, and what it changes in the renewal call.
1:36 minutesAll videos
Capture every conversion
However the LinkedIn lead arrives, it keeps its source
A form after a post click, a slot booked from a DM, a call from the lead magnet, a stage change in the CRM. Each one names the campaign or the post behind it.
SourceLinkedIn AdsForm tracking
Website and lead magnet forms, down to the campaign or the post.
+ moreMarch 2027
MoTuWeThFr
34567
10:0010:3011:0011:30
SourceFounder postMeeting tracking
The booked call tied back to the post or ad that started the conversation.
+ moreInbound callAnswered
+49 30 ••• 41 18Tracking number, 4:32 min
Entry page/implants-berlinLead statusQualified
SourceCreator postCall tracking
Inbound calls with the entry page and the LinkedIn source attached.
+ moreAM
Alex MorganAcme Inc.
StageClosed won
Value€4,200 / yr
SourceLinkedIn AdsCRM tracking
Stages, deal value and closed revenue read from the client's pipeline.
+ moreServer-side and first-party, so the source survives the LinkedIn in-app browser dropping the referrer. Call tracking with static and dynamic numbers is available as an add-on.
Every LinkedIn surface
If a link can sit on it, it can end up in the report
Eight earned surfaces and the ad formats beside them. Each arrives as its own row, with the leads and the revenue it produced.
Organic
You place the link, the report does the rest
A tracked link on any of these, and every click carries the surface, the author and the post it came from.
- Company Page linkThe link in the page's about section and on its button.
- Personal profile linkOne per teammate, so each profile reports its own leads.
- A specific postOne exact post as its own row, organic or boosted.
- A comment or replyThe link you drop into a comment thread under a post.
- A direct messageThe booking or lead magnet link you send in a DM.
- A LinkedIn groupA link shared into a group discussion.
- A LinkedIn eventThe registration link on the event page.
- A newsletter issuePer issue, so the series can prove itself.
Paid
Nothing to place, the click ID does it
LinkedIn appends its li_fat_id to every ad click, so campaigns, formats and creatives report themselves.
- Sponsored ContentSingle image, carousel and video, per campaign and creative.
- Thought Leader AdsA person's post promoted, credited to that person.
- Lead Gen FormsFollowed on from the CRM record the form sync creates.
- Message AdsConversation Ads too: the click inside the message.
- Document AdsThe download, and the deal it turned into.
- Video AdsThe click off the video, joined to the CRM.
Tracked links are built in the app, or with the free UTM builder, so nobody has to remember a naming convention.
The questions you won't get anymore.
- Client“Is the organic content doing anything at all?”
- Client's CFO“What did LinkedIn bring us in pipeline?”
- Client“Why are we paying three creators?”
- Client's founder“Which of my posts actually worked?”
- Client“Campaign Manager says 41, our CRM says 19”
- Account manager“Was that deal ours or their outbound?”
- Media buyer“Should this budget go to ads or creators?”
- Client“These leads all say Direct in our CRM”
- Client“The deal closed 41 days later, does it count?”
- Creator“Did my post bring anything in?”
- Client's sales rep“Where did this lead come from?”
- Agency owner“How do we prove the retainer again?”
The number every client actually asks for
Stop reporting impressions and conversions. Report the revenue.
YourAgency
Agency LinkedIn overview7 client workspaces, paid and organic LinkedIn, last 30 days
Branded as YourAgency€62.4kLinkedIn ad spend
€498kClosed revenue
51%Of it from organic
ClientSpendRevenueOrganic
NLNorthwind Logistics€8.7k€81k50%
MCMeridian Cloud€12.6k€104k48%
FTFintory€11.8k€92k57%
BRBuildRight€9.7k€68k44%
Every client workspace, LinkedIn ad spend and creator posts against the revenue their own CRM closed. Switch client in one click, export a branded PDF for the monthly call.
One dashboard. Every client's LinkedIn, paid and organic.
See ad spend, closed revenue and the organic share across every client workspace at a glance, then drop into any account in one click. The creator retainer and the media budget finally get judged on the same number.
- Spend, revenue and the organic share per client, in one view
- Every number traceable to a deal in the client's CRM
- Branded client dashboards with unlimited client logins
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
95% clarity about marketing KPIs and a foundation to scale
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Built for people-led growth
The three reports LinkedIn cannot give you
Northwind Logistics
LinkedIn, paid and organicOne client, last 30 days, revenue from their CRM
li_fat_id split€8,700Ad spend
63Leads
€81,000Closed revenue
LinkedIn surfaceSpendLeadsRevenue
Thought Leadership AdsPaid€4,20018€24,400Sponsored ContentPaid€2,6009€8,100Lead Gen FormsPaid€1,90012€8,300Founder postsOrganicnone12€21,700Creator postsOrganicnone9€14,900Company PageOrganicnone3€3,600Campaign Manager can produce the top three rows. The bottom three are the half of the work it never sees, and here they closed more.
Paid and organic
One table for the campaigns and the posts.
A click carrying the li_fat_id LinkedIn appends to ad links is credited to the campaign. Every other LinkedIn click is organic, and the UTM on the link says which post it was.
- Thought Leadership Ads, Sponsored Content and Lead Gen Forms per campaign
- Founder posts, creator posts and the Company Page as their own rows
- The in-app browser drops the referrer, the UTM still names the source
Northwind Logistics
Organic LinkedIn, by authorutm_content names the post, so every author is a row
Creator activationAuthorPostsLeadsRevenue
ASAnna SorensenFounder, the client912€21,700
DMDavid MwangiExternal creator, ops66€9,800
LKLena KrauseHead of Sales, the client53€5,100
NLCompany PageBrand account123€3,600
The founder posts nine times and outproduces the brand account twelve times over. That is the case for the next creator retainer, in one row.
Creator activation
Show which person's posts produce pipeline.
Give every author their own tracked links and the organic side breaks down by person: posts published, leads produced, revenue closed. The case for the next creator, in one row.
- Leads and revenue per author, internal and external
- Per post, because utm_content names the post
- The lead magnet's downloads next to the deals they became
Conversion SyncCRM stages sent to the LinkedIn Conversions API, last 30 days
Server-sideEventPathSentMatch
Qualified leadConversions API6394%Meeting bookedConversions API2893%Closed won, valueConversions API1191%HubSpot deal stagesRead, two-wayliven/aClosed deals go back to LinkedIn through the Conversions API, matched on the li_fat_id from the click and a hashed email from the CRM record, with the deal value attached.
Conversion sync
Send the closed deal back to LinkedIn.
Qualified leads and closed deals go back through the Conversions API, matched on the li_fat_id from the click and a hashed email from the CRM, with the deal value attached.
- Server-side, so it survives the browser losing the Insight Tag
- Any CRM stage mapped as its own conversion event
- Deal values attached, for value-based bidding on real revenue
Connect and extend
It plugs into how your agency already works
Atlas AI
Ask in plain English, get client-ready answers.
How much of Northwind's LinkedIn revenue came from posts rather than campaigns?
€40,200 of €81,000 came from organic posts, most of it the founder's. Thought Leadership Ads returned 5.8x on €4,200; Sponsored Content returned 3.1x.
Ask Atlas
Triggers and alerts
Know when a post produces a lead.
TriggersLive
Creator post produces a qualified leadSlack, #wins
Thought Leadership Ad under 2xSlack, #clients
Lead Gen Form stops deliveringEmail, account team
Qualified lead from a founder postNorthwind Logistics, post "CAC vs payback", posted to #winsnowAPI and webhooks
Same data, scriptable anywhere.
GET/v1/conversions200
{
"client": "northwind",
"surface": "linkedin_organic",
"author": "founder",
"leads": 12,
"meetings": 7,
"revenue": 21700
}
Client workspaces
Every client, one click away.
YourAgency
Client workspaces7 clients
Switch client
NLNorthwind Logistics50% organic€81k
MCMeridian Cloud48% organic€104k
FTFintory57% organic€92k
BRBuildRight44% organic€68k
Connect the CRM in one click
Where the LinkedIn conversation turns into a deal
Native, one-click integrations for the CRMs B2B clients run on:
No native integration? Connect any tool via Zapier, Make or n8n, plus a webhook and our REST API.
Zapier
Make
n8n
Onboarding in 21 minutes
From sign-up to tracked posts, in 5 guided steps
No developer hours, from your side or the client's.
Acme SaaS
1Channels2Ad platforms3Tracking domain4Website script5CRM
Select the channels to trackTurn on every source this client gets found through
LinkedIn AdsLinkedIn organic
Google Organic
Google Ads
Meta Ads
ChatGPTStep 1 / 5Continue
Channels2Ad platforms3Tracking domain4Website script5CRM
Connect the ad accountsCampaign groups, campaigns and creatives import on connect
LinkedIn AdsNorthwind LogisticsConnectedLinkedIn organicNo connection neededConnectedGoogle AdsConnectStep 2 / 5Continue
ChannelsAd platforms3Tracking domain4Website script5CRM
Add a first-party tracking domainServer-side, on the client's own domain
track.acme.io
CNAME recordtrack.acme.io, propagatedVerified
First-party, so ad blockers and Safari leave the click alone all the way to the CRM.
Step 3 / 5Continue
ChannelsAd platformsTracking domain4Website script5CRM
Add the website scriptOne tag on the client's site, no developer needed
<script async src="https://track.acme.io/…"></script>CopyScript detected38 pages, first visit 12 seconds agoLive
Step 4 / 5Continue
ChannelsAd platformsTracking domainWebsite script5CRM
Connect the CRMOne click for the six native CRMs, a webhook for anything else
HubSpotDeals, stages and revenue syncingConnectedPipedriveConnectSalesforceConnectYou're ready to trackDone in 21 min
Step 5 / 5Start tracking
The honest comparison
Why LinkedIn agencies stop reporting out of Campaign Manager
| What a LinkedIn agency needs | Campaign Manager | Creator and Page analytics |  GA4 | LeadJourney |
|---|---|---|---|---|
| Reports paid LinkedIn performance | Yes: Its own campaigns | No: Organic only | Partly: Sessions, last click | Yes: Next to organic |
| Attributes an organic post to a lead | No: Paid only | No: Stops at the click | No: Often lands in direct | Yes: Per post, per author |
| Survives the in-app browser dropping the referrer | Partly: li_fat_id on ads | No: Not its job | No: Filed as direct | Yes: UTM plus server-side |
| Closed revenue per campaign and per post | Partly: Aggregate pipeline | No: Not connected | No: Not connected | Yes: From the CRM |
| Deals that close past the attribution window | Partly: 90 days at most | No: No conversions | Partly: Session based | Yes: The full journey |
| Revenue per creator you activated | No: Not a campaign | Partly: Reactions and clicks | No: No author data | Yes: One row each |
| Sends the closed deal back into delivery | Partly: If you build the CAPI | No: Not possible | No: Reporting only | Yes: Conversions API, with value |
| LinkedIn next to Google, Meta and AI search | No: LinkedIn only | No: LinkedIn only | Partly: Sessions, not revenue | Yes: One deduplicated view |
| Client-ready dashboard the client can open | No: Ad account access | No: Page admin access | No: Not client-ready | Yes: Branded, one click |
| Built for a roster of clients | Partly: One account each | Partly: One page each | Partly: One property each | Yes: Client workspaces |
Customers
Agencies stopped guessing what LinkedIn returned
4.9 out of 5 across 11 verified reviews from advertisers, agencies and freelancers.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
FAQ
What LinkedIn agencies ask before moving their clients over
If yours is not here, our team answers in the chat within a few minutes.
How do you tell a paid LinkedIn click from an organic one?
By the click ID. LinkedIn appends li_fat_id to the landing page URL of an ad click and not to a link in an organic post, so a click carrying it is credited to the campaign and every other LinkedIn click is organic. The UTM on the link then says which post, article or profile link it came from.
The LinkedIn app strips the referrer. Does that break the tracking?
It breaks referrer based tools, which is why so much LinkedIn traffic sits in Direct in GA4. Here the tracked link carries its own parameters, so the visit is filed under LinkedIn and under the specific post even when the in-app browser sends no referrer at all.
Can we show a client which creator's posts produced pipeline?
Yes, as long as each author's links carry their own value. utm_content names the post, so the organic side breaks down by person and by post: what they published, the leads their links produced and the revenue those closed. That report is usually what gets the creator budget renewed.
What about Thought Leadership Ads?
They are ads, so their clicks carry the li_fat_id and they report as their own surface next to Sponsored Content and Lead Gen Forms. That matters for people-led growth: the organic post and the ad amplifying it stop competing for the same credit and each shows what it did.
Do Lead Gen Form leads show up?
Yes, through the CRM. Once the client's CRM has created the record from LinkedIn's form sync with the campaign on it, the lead is followed from there like any other: stage changes, deal value, closed revenue, all in the same report as the website leads.
Our B2B deals close months later. Does the attribution window matter?
Not here. LinkedIn's own reporting is capped at a 30-day click window by default and 90 days at most, which is shorter than plenty of B2B cycles. The journey is kept whole, so a deal that closes on day 120 still names the post that started it and the ad that closed it.
Does warm outbound get tracked too?
The links do. A lead magnet or booking link sent in a DM is tracked like any other tracked link, so the meeting it produces is attributed to that campaign. The conversation itself stays in LinkedIn: we track what the person clicks, not what anybody typed.
Do we need the client's CRM for this?
For the revenue half, yes, and that is where the argument gets settled. HubSpot, Pipedrive, Salesforce, Close, Attio and GoHighLevel are native, and a webhook plus the REST API cover anything else. The client can authorise the connection themselves inside their own workspace.
Does it work alongside the Insight Tag?
Yes. Most clients keep the Insight Tag for retargeting audiences and read performance here. Conversions sent server-side carry event IDs so they can be deduplicated against a tag that is still firing, and LinkedIn keeps receiving the events it needs to optimise.
Do we need a developer to set a client up?
No. One tracking script on the client's site, the LinkedIn ad account connected and the CRM linked, about 21 minutes in total. Organic LinkedIn needs no connection on LinkedIn's side at all, and we do the first clients with you on a call.
Built for LinkedIn agencies
Show your client what LinkedIn actually returned
Book a demo and bring one client account. We connect their LinkedIn ad account and their CRM live on the call, so you see the paid and organic split on real data.
LinkedIn, paid and organic
Where the revenue comes from
Northwind Logistics
LinkedIn revenue reportPaid and organic, last 30 days, revenue from the client's CRM
Client-ready€8,700Ad spend
€81,000Closed revenue
9.3xReturn on LinkedIn
LinkedIn surfaceSpendRevenueShare
Half the revenue came from posts that Campaign Manager never reported on. That half is the reason the creator retainer renews.
