Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyE-commerce attribution software
E-commerce attribution software that credits the paid order, not the last session.
Every visit recorded first-party, every order read from your shop, and ROAS per campaign on the orders you actually shipped.
- Shopify, WooCommerce, Shopware or your own
- 95%+ of visits captured, first-party
- Order revenue back to every platform
Rated by teams that buy their own growth
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Attribution running at
One illustrative month, one store
Your workspace
ROAS on paid ordersSpend joined to the orders the shop confirmed, last 30 days
ChannelSpendPaid ordersRevenue
Google Shopping€12,800486€61.9k
Meta prospecting€16,400412€48.3k
TikTok creator ads€5,600198€17.4k
Microsoft shopping€3,20096€11.8kPaid orders this month1,192
The four ad accounts claim 1,704 purchases for the same month. The store shipped 1,192.
The definition
What is e-commerce attribution software?
In short
E-commerce attribution software records every visit to a shop, keeps the ad click that started it, and joins it to the order the shop later confirms, so revenue and ROAS are reported per channel, campaign and ad rather than per session. It reads orders from the shop system itself and sends the paid order back to the ad platforms as a conversion with its value.
The paid order is the conversion
Not the add to cart, not the checkout start and not a browser purchase event. The order comes from the shop, so refunds and cancellations can be netted off the campaign that earned them.
Captured where blockers cannot reach
The visit is recorded on your own domain and processed server-side, so a declined banner, an ad blocker or a payment redirect does not decide whether the order has a source. See server-side tracking.
The whole path, not the last click
First click, last click, linear and position based over every touch, so the campaign that introduced the customer is visible next to the one that closed. See multi-touch attribution.
Revenue back to the platforms
The order value travels to Meta, Google, Microsoft and LinkedIn as an offline conversion, so bidding optimises on revenue instead of carts. See offline conversion tracking.
Why the ad accounts disagree with the shop
Your ad accounts claim 1,704 purchases. The store shipped 1,192.
Each platform counts the purchases it believes it caused, in its own window, from a pixel in the shopper's browser. Add the four up and you have paid for 512 orders that never existed.
- Every platform counts the same order. Google, Meta, TikTok and Microsoft each take credit, so the blended ROAS in the ad accounts reads 5.2x on a month that returned 3.7x.
- The pixel fires in the browser. A declined consent banner, an ad blocker, Safari's storage limits or a hosted payment page each remove conversions before anything is counted.
- The shop's own attribution starts at the shop. The click that landed on a campaign page or a blog first is not part of it.
- Repeat orders are credited to whatever brought them back, so the channel that acquired a customer worth five orders is never paid for it.
- Refunds never reach the ad account. The campaign keeps the revenue the customer sent back.
- Organic social, influencers and AI search land in direct. A bio link without parameters and a cited answer in ChatGPT both arrive nameless.
So the shop's numbers, GA4's numbers and each platform's numbers all differ, and budget is moved on whichever one is open. The order list is right, and nobody is optimising on it.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
How the data moves
Every channel in, every paid order back out.
Clicks and visits arrive on your own tracking domain. The order arrives from the shop, natively on Shopify and by webhook or API on everything else. LeadJourney joins them and returns the outcome to the ad accounts.
Where the journey happens
- Google Ads
- Meta Ads
- TikTok
- AI search
- Your shop
LeadJourney
One customer, one journey
What the report finally shows
- Paid orders
- Revenue per campaign
- ROAS and cost per order
- New against repeat customers
Orders read from your shop system
or your own backend, by webhookPaid orders sent back through the Meta, Google, Microsoft and LinkedIn conversion APIs
Integrations
Every source and every CRM, connected.
The ad platforms and channels a touchpoint can come from, and the CRMs the outcome is read back from. Open any tile for what exactly moves between LeadJourney and that tool.
Ad platforms
Spend, campaign structure and click IDs come in. Closed deals go back out as offline conversions.
- Meta Ads
- Google Ads
LinkedIn Ads- Microsoft Bing Ads
- TikTok AdsSoon
Pinterest AdsSoon
Reddit AdsSoon
X AdsSoon
ChatGPT AdsSoon
AI search engines
The traffic your analytics still files under direct. No setup, the tracking script separates it.
CRM and sales
Lead stage and deal value flow in. Every campaign sees the revenue it actually produced.
HubSpot
Salesforce
Microsoft Dynamics 365
Pipedrive
Zoho CRM
Attio
Close
GoHighLevel
ActiveCampaign
Odoo
Patch Retention
Podium
monday.comSoon
What the software does
Everything attribution has to do for a shop that buys its own growth.
ROAS on orders, per campaign and per ad
Spend is pulled from every platform you buy on and set against the orders the shop confirmed, so one table prices Google Shopping, Meta prospecting, TikTok creators and Microsoft shopping in the same currency.
Any shop system, one order shape
Shopify connects natively. WooCommerce, Shopware, Magento, a headless build or your own backend post the paid order through a webhook, the REST API or Zapier, Make and n8n, and it is attributed exactly like a Shopify order.
New customers told apart from repeat ones
A returning customer's orders are credited to the channel that acquired them, so lifetime value is reported per channel and a new customer campaign can be optimised on new customers only.
AI search and organic social as their own channels
ChatGPT, Perplexity, Gemini and Copilot referrals are separated out instead of arriving as direct, and a bio link is a channel even without campaign parameters on it.
The orders your pixels never saw
Every visit is recorded first-party and server-side at 95%+ accuracy, so an ad blocker, a declined banner, an express checkout or a hosted payment page stops costing you the source of an order.
The paid order back in the ad account
Order paid, first order or repeat order, mapped to the event you choose, with the real order value, matched on the click ID and sent server to server rather than fired from a browser.
Live in 21 minutes
E-commerce attribution set up in three steps
One script, one order handover, no re-platforming and no developer.
- 1About 5 minutes
Install the script
One line on your own tracking subdomain, in the theme or through your tag manager. Sessions, campaign parameters and click IDs are recorded from the first visit, on the shop and on any campaign page or blog you run beside it.
- 2About 15 minutes
Connect the shop and the ad accounts
Shopify connects in a few clicks. WooCommerce, Shopware, Magento or your own backend hand the paid order over by webhook, the REST API or a Zapier, Make and n8n step. Then connect the platforms you buy on, so spend arrives beside the orders.
- 3Same day
Map the order events
Choose which order event goes back to which platform as what, and which carries revenue: the paid order as a purchase with its value, the first order as a new customer. From then on the feed runs by itself.
How it compares
The shop's own reports, GA4, and attribution software built for orders.
| What you need | Shop reports |  GA4 | LeadJourney |
|---|---|---|---|
| The order is the conversion | Yes: Read from the shop itself | Partly: A browser purchase event | Yes: Read from the shop, refunds netted |
| The click before the shop | No: Attribution starts on the shop | Partly: If the session survives | Yes: Any page carrying the script |
| Attribution models | No: Last click, one source per order | Partly: GA4's models on GA4's data | Yes: First, last, linear, position based |
| Ad spend and ROAS in the same table | Partly: Only what a channel app reports | Partly: Google spend natively, the rest by import | Yes: Every platform, live per campaign |
| Survives blockers, consent and payment redirects | Partly: The order yes, its source often not | No: Consent gated, session based | Yes: First-party and server-side |
| One count across every platform | No: Each ad app counts its own | Partly: One count, no spend beside it | Yes: One order, counted once |
| Repeat orders credited to the acquiring channel | No: Credited to whatever brought them back | No: Session based | Yes: Lifetime value per channel |
| Paid order back to the ad platforms with its value | Partly: Each channel app, to its own platform | No: Exports only | Yes: Conversion APIs for all four |
What changes
What changes when ROAS is measured on orders you shipped.
One number, not four
The report reconciles with the order list, so the 512 purchases nobody shipped leave the conversation.
Cost per new customer
The platforms learn from paid orders instead of add to carts, so bidding buys buyers.
Budget on the campaigns that sell
Google Shopping at 4.8x and Meta prospecting at 2.9x stop looking the same in a blended figure.
The first click gets its credit
The creator ad that introduced a customer is visible next to the brand search that closed.
Revenue per channel over a lifetime
Repeat orders are credited to the channel that acquired the customer, which changes what a customer is worth.
Any shop system, one report
Shopify natively, WooCommerce, Shopware, Magento or a headless build by webhook, all in the same table.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Common questions
E-commerce attribution software, the questions buyers ask
What store owners and their agencies want to know before they replace a pixel per platform.
Which shop systems does LeadJourney work with?
Shopify is the one native integration: connect the store and approve the permissions. WooCommerce, Shopware, Magento, Adobe Commerce, a headless build or your own backend send the paid order through the inbound webhook, the REST API or a Zapier, Make or n8n step, and it is attributed exactly like a Shopify order. Each of the four has a page showing which handover to use: Shopify, WooCommerce, Shopware and Magento.
Why do my ad platforms report more purchases than my shop?
Because each platform counts the purchases it believes it caused, inside its own attribution window, and the same order can satisfy several of them at once. In the month drawn on this page the four accounts claim 1,704 purchases against 1,192 orders shipped, which is a blended 5.2x against a real 3.7x. Counting the order once, from the shop, is what closes that gap.
How is this different from Shopify's own marketing attribution?
Shopify credits an order to the session that placed it, by UTM and referrer, and it is right about that session. It does not see the click that landed on a campaign page before the store, it has spend only where a channel app reports it, and it has no way of sending the paid order back to the ad platform with its value. Keep both open: the shop for orders, LeadJourney for the journey and the ROAS.
Is this a replacement for GA4 or for store analytics?
No, and it is worth being clear about it. LeadJourney is an attribution and reporting layer for marketing: clicks, campaigns, spend, orders and revenue. On-site behaviour, product analytics, merchandising and cohort reporting stay with GA4 and your shop's own reports. What changes is that the marketing numbers stop being reconciled by hand every month.
Does it track repeat customers and lifetime value?
Yes. A returning customer's orders are credited to the channel and campaign that acquired them, so revenue per channel is reported over the customer's life rather than as a first order snapshot. First and repeat orders can also be sent back to the ad platforms as separate events, which is how a new customer campaign stops being optimised on returning buyers.
What happens to refunds and cancellations?
They are read alongside the order they belong to, so the revenue a campaign is credited with is the revenue you kept. On a shop with a high return rate that difference often reverses which campaign looks profitable.
Does it work with a hosted payment page or a checkout on another domain?
Yes. The order arrives from the shop system rather than from a pixel on a success page, so a redirect to a payment provider, an express checkout or a checkout on a different domain cannot lose it. That is also why orders stop reading direct.
Is first-party tracking for a shop GDPR compliant?
How long does setup take, and do I need a developer?
Most shops are reporting inside 21 minutes: one script, the shop connected or one webhook saved, the ad accounts connected and the order events mapped. No developer, and our team will do it with you on a call, with your agency if you work with one.
What does it cost?
Plans are priced on tracked ad spend rather than seats, so your whole team and your agency share one workspace. Every plan starts with a 14 day free trial without a credit card. See pricing.
See it on your own orders
See which campaigns produce orders, not add to carts.
Book a demo and we connect your shop, your ad accounts and one month of spend live, then compare what the platforms counted with what you shipped.
Your workspace
What the pixels counted, and what the shop shippedThe same 30 days, measured twice
Purchases claimed by the ad accounts1,704Four platforms, four windows, one order counted several times
1,704Four platforms, four windows, one order counted several timesOrders the shop confirmed1,192Read from the shop, refunds netted, each counted once
Purchases that were never shipped512 orders
CampaignClaimedPaid ordersGap
ClaimedPaid ordersGapGoogle Shopping612486+26%Meta prospecting648412+57%TikTok creator ads308198+56%Microsoft shopping13696+42%Illustrative month. Blended ROAS reads 5.2x in the ad accounts and 3.7x on the orders.
