Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyFor advertisers
Know which ad paid for the pipeline
Every ad platform grades its own homework. See the closed revenue each one really produced, and send it back so they bid on buyers.
Rated by the advertisers who buy the clicks
Trusted by 100+ lead generation businesses, agencies and freelancers
By role
Find the page written for your job
The data underneath is the same for the whole company. The question is not. Pick the role you answer for and see what LeadJourney puts in front of it.
Founders & CEOs
One number for what marketing returns, without reading a dashboard.
See how it works for youMarketing Leaders
Defend the budget with pipeline and revenue instead of cost per lead.
See how it works for youDemand Generation
See which programmes create pipeline, not just MQLs.
See how it works for youMedia Buyers
Optimise to closed revenue by feeding real deal data back to the ad platforms.
See how it works for youMarketing & Revenue Ops
One attribution layer between the ad platforms and the CRM, without a data team.
See how it works for youSales Teams
Know where every lead came from before the first call.
See how it works for youSEO & Content
Attribute organic and AI search traffic to pipeline and revenue.
See how it works for you
By industry
The same answer, tuned to how you close
A booked call, a signed mandate, a finished job, a paid subscription and a first transaction leave different trails. Each page walks through the tracking setup for one of them.
Coaches & Consultants
Track high-ticket leads from the first click to the booked call.
See how it works for youB2B & Service Businesses
Connect CRM pipeline to actual ad spend across long sales cycles.
See how it works for youTrade & Local Businesses
Offline conversions, calls and form leads unified in one place.
See how it works for youHealthcare Providers
Which campaigns fill the treatment room, without clinical detail in the ad stack.
See how it works for youLaw Firms & Tax Advisors
Signed mandates credited to campaigns, with the matter staying in the firm.
See how it works for youFinancial Advisors
GDPR-safe tracking built for regulated advisory work.
See how it works for youSaaS Companies
Trial-to-paid, CAC and new MRR per campaign, from the first click to every renewal.
See how it works for youMarketplaces
Registrations followed to the first transaction on both sides, cost per activated account per campaign.
See how it works for youE-commerce Brands
Every paid order credited to the campaign that earned it, Shopify or any other shop system.
See how it works for youEnterprise
One measurement standard across every brand, region and subsidiary, EU-hosted.
See how it works for you
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
Rather start from the problem?
Every use case starts with a sentence from a real marketing meeting, from leads marked Direct in the CRM to a Meta Pixel your CRM cannot confirm, and shows the fix end to end.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
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