Microsoft Ads attribution, Bing to Copilot, from click to closed deal

It can run alongside it or instead of it. LeadJourney's tracking is server-side, so it does not depend on the tag, and the conversions it sends are their own offline conversion goals in Microsoft Advertising, so they sit next to the goals your tag reports rather than doubling them. Most accounts keep UET for Microsoft's own reporting and set the offline goals as the ones bidding optimises on.

Offline conversion import is a pipe: it moves conversions you already have. The hard part is having them. LeadJourney captures the click and the msclkid server-side, follows the lead through your CRM, attaches the deal value from the CRM record, and sends the conversion at every stage you mapped. A hand-built import depends on a hidden form field, a CRM column and a file somebody remembers to upload.

Yes, that is the point of tracking server-side. The click, the msclkid and the visit are recorded on the server before an ad blocker, Safari or a declined banner can remove them, at 95%+ accuracy. Microsoft Advertising keeps reporting what UET can see; LeadJourney shows you the measured numbers.

Yes, and that is the most common setup. Connect both accounts and LeadJourney tracks the gclid and the msclkid side by side, so the same campaign is reported in both accounts on the revenue it produced. You finally see whether Bing leads close differently from Google leads, and set each account's budget on that.

One Microsoft Advertising connection covers every surface the account serves: Bing and its search partners such as Yahoo, the Edge new tab page and the Audience Network, and ads in Copilot. The click arrives with its msclkid whichever surface served it, and LeadJourney reports it under the campaign, ad group and keyword you bought.

Any CRM stage you map: marketing qualified, sales qualified, opportunity created, deal won, or all of them. Each becomes its own offline conversion goal and carries the deal value and currency, so target ROAS and maximise conversion value optimise against real numbers rather than a flat lead value.

Yes. When your qualified stage goes back as its own goal, you can set the bidding to optimise on it directly. Microsoft stops buying the keywords that fill forms cheapest and starts buying the ones that qualify, so lead quality rises and the price per qualified lead falls. On a smaller account that matters more than on Google, because there is less volume to average out a bad signal.

In LeadJourney, yes: the journey has no window, so the deal is credited to the campaign and keyword that started it regardless of the cycle length. Microsoft Advertising applies its own conversion window to the conversions it receives, so very late deals mainly improve the bidding for the ones that arrive in time. The report that matches revenue to the keyword lives in LeadJourney.

Only the msclkid, the conversion, its time and its value leave; you control which stages are mapped, and nothing is sent that you have not mapped. LeadJourney itself processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side, so consent decisions are respected rather than worked around.

No. Connecting Microsoft Advertising is an OAuth sign in, the CRM connection is the same, and mapping stages to offline conversion goals is a settings screen. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.

The Microsoft Ads integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.