Webinar tracking software that reports revenue per channel, not registrations.

Webinar analytics is what your hosting platform gives you: registrants, attendees, attendance rate, time in the room, poll answers and offer clicks. It answers how the room behaved. A webinar tracking tool answers where the room came from and what it was worth: which ad, email or post filled each seat, which of those people attended, and how much revenue the CRM closed from them afterwards. The two are complementary, and LeadJourney reads the events your platform already produces rather than replacing it.

WebinarJam and WebinarGeek connect natively, each in a few clicks. Any other platform, Zoom, Demio, Livestorm, GoTo Webinar, eWebinar and the rest, posts its registration and attendance events in by webhook, Zapier, Make or n8n, and each one is attributed exactly like a native registration. A registration page on your own site also reports through the tracking script whatever runs the session. See all webinar integrations.

Both, as separate events on the same person, plus the no-show. A registration is a lead and attendance is a second conversion, so the report shows cost per registrant next to cost per attendee, and a campaign that fills the list with people who never turn up stops looking like a winner. Which of the events go back to the ad platforms is a setting, and most accounts send attendance rather than registration.

Yes. The journey has no attribution window, so a replay or evergreen registration is credited to the click that started it, however long ago that was. This is where webinar funnels lose the most credit in the ad platforms: their own windows have closed, so the registration lands as direct or organic even though a campaign paid for it. The report that matches the seat to the ad lives in LeadJourney; sending the event onward mainly improves optimisation.

The registrant is matched to the click that produced them and followed into your CRM as the same person. When the deal moves to closed won, the amount on it is credited across the recorded journey under the model you choose, so webinar ROI is the closed amount from HubSpot, Pipedrive, Close, Attio or Salesforce rather than a value the ad platform guessed.

Yes. Attendance and CRM stage changes go back to Meta, Google, LinkedIn and Microsoft Ads through their conversion APIs, with the deal value attached, and no-shows are excluded. The bidding then learns from the people who showed up and bought instead of from the cheapest email address on the list. See offline conversion tracking for how that works.

Yes. A registration page on your own site or landing page builder reports through the tracking script, which is where most paid funnels send the traffic. When the page is hosted by the webinar platform, the registration arrives through the integration and is matched to the visitor's journey, so the seat still carries its source. Either way your registration pages, reminders and replay settings stay exactly as they are.

Tracking is first-party and consent-aware, and it works with your consent management platform. What arrives from the webinar platform is the registration and the attendance, not the chat, the polls or the questions asked in the room. LeadJourney is hosted in the EU, in Frankfurt, and a signed data processing agreement is part of every plan.