
Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyA SaaS marketplace launching paid acquisition from a standing start, and what it took to spend with confidence from the first week.
Getreach
The challenge
Getreach sells backlinks at cost through a marketplace, and it set out to grow that marketplace with paid ads alone. Starting from zero, every unit of budget was a bet, and the only way to raise the stakes safely was to know, quickly, which campaigns produced buyers rather than visitors.
The ad platforms could report clicks and sign-ups. What they could not report was what happened next: which sign-ups turned into paying customers, how much revenue each campaign produced, and therefore where the next round of budget should go. Without that line from ad to revenue, scaling means guessing.
The fix
LeadJourney tracks Getreach's traffic server-side from the first ad click, so every lead arrives with its journey attached: the campaign, the ad and each visit in between, captured at 95%+ accuracy regardless of ad blockers, iOS or a declined cookie banner.
That journey is connected to the sales side, so a lead is not the end of the report. Each campaign is read against the revenue it produced, and the decision of where to spend next is made on that number instead of on cost per click.
The result
0 to 100k
in revenue from paid ads alone, inside the first month
With every lead tied to sales and attribution data, Getreach could scale the campaigns that produced revenue and cut the ones that only produced traffic. In its first month of using LeadJourney, the company went from zero to 100k in revenue, from paid ads alone.
The number is Getreach's own report, not a measurement of ours, which is why the company and its site stand next to it.
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