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MCP server

Plug your attribution data into any AI assistant

The LeadJourney MCP server gives your assistant your journeys, your spend and your closed revenue, and the right to change your workspace.

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Works with every MCP client, these five today

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See it answer

One server, the same answers in five different clients

Every tab is the same LeadJourney workspace behind a different assistant, asking a different shape of question. All numbers are example data.

LeadJourney MCP connected, try any tab

Which campaigns produced our closed revenue last month?

Based on your LeadJourney data, 3 campaigns produced 148,200 EUR of closed revenue last month:

Google Ads, Brand
38 leads, 9 closed deals, 61,400 EUR. Shortest path to signature.
LinkedIn, Retargeting
21 leads, 6 closed deals, 48,900 EUR. Seven touchpoints on average.
Meta, Lookalike DACH
54 leads, 5 closed deals, 37,900 EUR. Cheapest qualified lead.

Want this as a weekly summary in Slack?

Ask anything about your lead journeys

Where did our three biggest deals this quarter come from?

Your 3 largest deals this quarter all started somewhere the last click never showed you:

42,000 EUR
First touch LinkedIn Ads, closed 63 days later after a webinar signup.
28,500 EUR
First touch Google organic, paid click on day 11, demo on day 19.
21,800 EUR
First touch a Meta video view, form filled from email six weeks on.

Want the full touchpoint list for any of them?

Ask anything about your closed deals

Which landing pages turn LinkedIn traffic into qualified leads?

3 pages take your LinkedIn traffic, and the qualified rate between them runs from 4% to 18%:

/demo/attribution
18% qualified from 214 visits. Highest intent page on the site.
/guide/server-side
9% qualified from 612 visits. Most journeys stall after the download.
/pricing
4% qualified from 488 visits. Second most traffic, lowest intent.

Want the same breakdown for Google Ads traffic?

Ask anything about your landing pages

What did each channel cost per qualified lead last week?

3 channels spent budget last week. Cost per qualified lead ran from 41 EUR to 187 EUR:

LinkedIn Ads
41 EUR per qualified lead. 2,300 EUR spent, 56 qualified.
Google Ads
88 EUR per qualified lead. 4,400 EUR spent, 50 qualified.
Meta Ads
187 EUR per qualified lead. 3,740 EUR spent, 20 qualified.

Want an alert the moment a channel passes 120 EUR?

Ask anything about your cost per lead

What do the journeys that close have in common?

3 signals show up in most of your closed deals and in almost none of the lost ones:

Pricing page, 2+ visits
In 71% of closed deals. In 12% of the ones that never closed.
Demo within 14 days
In 64% of closed deals. Median 9 days from the first click.
Second contact
In 58% of closed deals. A colleague of the lead arrives on site.

Want these three scored onto every lead in your CRM?

Ask anything about your lead journeys

Prompt library

Questions it answers, changes it makes

Every prompt runs on your own tracking and CRM data. The ones tagged Changes do the work in your workspace instead of only reporting on it.

Revenue and ROI

Reads

  • Which campaigns produced our closed revenue last month?

  • What is the ROI of Meta Ads this quarter, counted on closed deals only?

  • How much pipeline did the webinar series create?

Deals and journeys

Reads

  • Where did our three biggest deals this quarter come from?

  • List every touchpoint behind the deal that closed yesterday.

  • How long does it take from first click to signature?

Spend and cost

Reads

  • What did each channel cost per qualified lead last week?

  • Which ad sets spend budget but never reach a demo?

  • Which channel got cheaper this month, and which got more expensive?

Pages and patterns

Reads

  • Which landing pages turn LinkedIn traffic into qualified leads?

  • What do the journeys that close have in common?

  • Do leads that visit the pricing page twice close more often?

Report builder

Changes

  • Build a channel report for last quarter and save it to my dashboard.

  • Add closed revenue as a column to the Google Ads report.

  • Set the campaign report to first click and compare it with last click.

Settings

Changes

  • Set our default attribution model to data driven.

  • Change the lookback window on the LinkedIn report to 90 days.

  • Rename the Q3 dashboard and move it to the top of the list.

Scope

Reads everything, changes what you ask it to

The server gives your assistant every number LeadJourney holds and the right to change the workspace itself. Where it stops is the edge of LeadJourney.

What it can read

Journeys and touchpoints
Every visit, click and form fill in a lead's history, from the first touch to the closed deal.
Campaign spend
Cost by platform, campaign and ad set, the same numbers your LeadJourney reports run on.
CRM outcomes
Lead stages, qualified counts, booked demos and won revenue from your connected CRM.
Channels and pages
Where traffic arrives, which landing pages it hits, and what each one converts into.

What it can change

Reports and dashboards
Build a report, add a column, save it to a dashboard. The Report Builder, driven by a sentence instead of a mouse.
Attribution settings
Switch a report between first click, last click and data driven, or move its lookback window.
Workspace settings
The settings you would open the dashboard for anyway, changed from the conversation you are already in.
Only what you asked for
It acts when you send a message and never in between. Nothing runs on a schedule behind the connection.

What it can never do

No changes outside LeadJourney
It cannot pause a campaign, move budget or edit a CRM record. LeadJourney reads those tools, so the assistant cannot write to them either.
No other workspaces
The connection is scoped to your own workspace and sees nothing beyond it.
No training handoff
LeadJourney returns the answer into your conversation and nothing more. What your assistant vendor does with it follows your agreement with them.
No logins to hand over
Your assistant connects with one workspace URL, not your ad account or CRM logins.

Hosting, data processing and the rest of the controls are on the security page.

Setup

Connected before the coffee is cold

The server is built once against the open protocol, so connecting a client is the same three steps whichever assistant you use.

  1. 11 minute

    Copy your server URL

    Open Ask Atlas, then Settings, then the MCP tab, and copy the server URL. Every client connects to the same endpoint, and the workspace it reaches is decided when you sign in.

  2. 22 minutes

    Add it to your assistant

    Paste it where your assistant keeps its connections: Connectors in Claude, connected apps in ChatGPT. Approve it once.

  3. 3Instant

    Ask your first question

    Ask which campaigns produced closed revenue last month. The answer comes from your workspace, not from the internet.

FAQ

MCP questions, answered

The short version: an open standard, a connection that reads your data and changes your workspace, and any assistant that speaks the protocol.

What is MCP?

The Model Context Protocol, an open standard that lets an AI assistant call an external tool in the middle of a conversation. A tool builds one MCP server and every assistant that speaks the protocol can use it. LeadJourney's server lets your assistant read your journeys, campaign spend and closed revenue, and change your workspace when you ask it to.

Which assistants can I connect?

Any MCP client. Claude, ChatGPT, Gemini, Copilot and Perplexity speak the protocol today, and a new client works the day it adopts it. That includes your own agents: anything built on the protocol reads the same data the assistants do.

Can it change anything in my account?

Inside LeadJourney, yes, and that is the point: it can build a report, save it to a dashboard or change a setting while you talk. Outside LeadJourney, no. It cannot pause a campaign, move budget or edit a record in your CRM, because LeadJourney reads those tools rather than writing to them.

Is my data used to train the AI?

LeadJourney sends the answer to your question into your own conversation and nothing more. How the assistant vendor treats that conversation is governed by your agreement with them, exactly like any number you would paste into the chat by hand.

How is this different from Atlas, the AI analyst?

Atlas is the analyst inside LeadJourney, built into the dashboard and Slack. The MCP server is the same data going the other direction, into whatever assistant you already have open. Most teams use both: Atlas for the deep work in the app, MCP for the question that comes up mid-conversation somewhere else.

Which plans include the MCP connection?

MCP connection is its own row in the plan comparison on the pricing page, so you can see exactly where it starts. Once a plan includes it, it is on for the whole workspace.

MCP server

Your next report is one question away

Book a demo and we connect an assistant to real data on the call, or start the trial and ask your first question today.