Outbrain Ads attribution and tracking, from the publisher click to revenue

It can run alongside it or instead of it. LeadJourney's tracking is server-side, so it does not depend on the pixel, and its conversions reach Outbrain as S2S postbacks, which need no code on your site. If the pixel keeps tracking the same action, give the postback its own event-based conversion and mark one of the two as included in total conversions, as Outbrain recommends, so the same sale is not counted twice in your reports.

The S2S postback is a pipe: it moves conversions you already have. The hard part is having the right ones. Outbrain asks you to capture the click ID from the landing page URL, store it with the visitor, and send it back with the exact, case-sensitive name of an event-based conversion when the conversion happens. LeadJourney captures the click ID server-side, follows the lead through your CRM or the order through your shop, and sends a postback for each mapped stage within about 15 minutes, with the value and an order ID. A hand-built setup only ever knows what your website knows, which is still just the sign up.

Because each counts something else. Outbrain counts the conversions its pixel, your postbacks and your imports report inside the window you set, and adds view-through conversions within 24 hours of a viewable impression. Where it sets its first-party cookie, its pixel matches users to conversions for up to 24 hours. Your CRM records the people who became leads and customers, whenever that happened. LeadJourney shows both: Outbrain's conversions where you buy, and the revenue Outbrain clicks actually produced, measured on its own.

With LeadJourney, yes, that is the point of tracking server-side. The click, the click ID and the visit are recorded on your own domain before an ad blocker or Safari's limits can remove them, at 95%+ accuracy. The Amplify dashboard keeps reporting what the pixel can see; LeadJourney shows you the measured numbers.

In LeadJourney, yes. The Outbrain click is stored on the visitor's LeadJourney Click ID, so when the same person comes back through Google brand search, a ChatGPT answer or a typed URL and converts, Outbrain is still part of that journey. Multi-touch models then share the revenue between Outbrain and the channel that closed, instead of handing all of it to the search.

Yes. Outbrain bought Teads in 2025 and the company took the Teads name. Outbrain's performance business runs as Outbrain Direct Response by Teads, campaigns are still bought in the Amplify dashboard, and the click ID, the pixel and the S2S postback documented in Outbrain's help center are the ones this integration works with.

Any CRM stage or paid order you map: marketing qualified, sales qualified, deal won, a Shopify or Stripe purchase, an approved affiliate sale, or all of them. Each one needs an event-based conversion created in Outbrain with the same name, spelled and capitalised exactly the same, and each postback carries an order ID and, whenever the value is above 0, the revenue in your workspace's reporting currency, so the campaign is judged on revenue rather than a flat lead value.

Yes, once publisher and section reach your site. Outbrain's tracking code takes macros such as {{publisher_name}} and {{section_name}}, and with them in your campaign's tracking settings, LeadJourney reports revenue and cost per closed deal per site that sent the click. The sections that send sign ups and never a buyer are then the ones to block.

The pixel reports the orders it sees in the browser. LeadJourney reads the paid order from Shopify and sends it to Outbrain server to server with its value, so an order the pixel missed still reaches Outbrain, and the same order is attributed next to Meta, Google and email in one model.

Not natively. HubSpot's ads tool connects Meta, Google, LinkedIn, Microsoft and TikTok ad accounts, and Outbrain is not on that list. LeadJourney records the Outbrain click itself, follows each lead into HubSpot to the deal next to every other channel, and sends the qualified leads and won deals back to Outbrain.

In LeadJourney, yes: the journey has no window, so the deal is credited to the campaign that started it regardless of the cycle length. On Outbrain's side, imported conversions count for optimisation only inside 72 hours of the click, and LeadJourney sends postbacks only within 30 days of the click, so for a long cycle map an early stage that predicts revenue, such as the qualified lead, as the conversion bidding learns from. The report that matches the late revenue to the ad lives in LeadJourney.

A postback carries the Outbrain click ID, the conversion name, the value and an order ID, not the customer's name or email. You control which stages are sent, and nothing is sent that you have not mapped. LeadJourney itself processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side, so consent decisions are respected rather than worked around.

No. Connecting Outbrain is pasting an API token or entering your Outbrain login once, the CRM connection is a sign in, and mapping stages to conversions is a settings screen. Most accounts are live in about 21 minutes, and our team will do the setup with you on a call if you prefer.

There is no Outbrain sign in button. You paste an Outbrain API token, or enter your Outbrain username and password once, and LeadJourney never stores the password. One login can reach several ad accounts, and you pick which ones to sync. Outbrain's tokens last 30 days and cannot be refreshed, so after 30 days you reconnect.

LeadJourney reads dicbo, ob_click_id and obclid as the Outbrain click ID. It only has to reach your landing page: keep Outbrain's auto-tracking on, which appends dicbo to every ad URL, or turn on auto-tagging in LeadJourney. If neither is on, add obclid={{ob_click_id}} to the campaign's suffix tracking code.

The Outbrain Ads integration is part of the platform rather than a paid add on. Plans are priced by the marketing spend you track, not by seats, so your whole team can share one workspace, and every plan starts with a 14 day free trial without a credit card.