Zapier attribution, wired in minutes, from first touch to every app you run

The journey is recorded before the Zap exists. LeadJourney's script captures every visit server-side with its click ID and UTM parameters, so when a Zap later creates the lead or logs a conversion, LeadJourney matches the record to that journey on the email address and the lead inherits its full history, first click included. The Zap only has to carry what the trigger app knows; the attribution comes from LeadJourney.

Four triggers: new lead, new conversion, attribution updated and deal won, each with the attributed source, campaign, click IDs and UTM parameters in the payload. Three actions: create a lead, log a conversion and update a deal. Together they let any app feed LeadJourney and any app read from it.

Not for the CRM. HubSpot, Salesforce, Pipedrive, Attio and Close connect natively, and the native sync is the better route for them because it reads stages and revenue back without a Zap. Zapier is for everything else: the webinar platform, the booking tool, the payment provider or the internal spreadsheet that has no native app.

Yes. Any event Zapier can see becomes a conversion in LeadJourney through the log conversion action: a webinar registration, a booking, a paid invoice, a showed-up flag. The conversion lands on the journey of the lead it belongs to and is attributed to the channel and campaign that started it.

Yes. A payment or a won deal logged through a Zap is matched to the click that started the journey and sent to the platform that produced it as an offline conversion, with the value attached: to Meta through the Conversions API, to Google Ads matched on gclid, to LinkedIn through its Conversions API and to Microsoft Ads matched on msclkid.

Zapier shows the run and its error in its own history, as it does for any app. On the LeadJourney side, Transparent Logs show every payload sent and received, so you can see exactly which fields arrived and which were empty, and fix the mapping the same day rather than discovering blank columns at the end of the quarter.

Yes. The journey has no window, so a deal won through a Zap six weeks or six months after the first click is credited to the campaign and creative that started it. The ad platforms apply their own windows to what they receive, so late deals mainly improve optimisation there; the report that matches the revenue to the ad lives in LeadJourney.

A Zap with one trigger and one action runs on Zapier's free plan, within its monthly task limit. Multi-step Zaps, filters and higher volumes sit on Zapier's paid plans, so check Zapier's current pricing for the volume you expect. The LeadJourney side has no extra cost, see below.

No. The connection is an API key pasted into Zapier, and building a Zap is the same point and click editor you already use. Most accounts are live in about 21 minutes, and our team will build the first Zap with you on a call if you prefer.

You control which fields each Zap maps, and nothing leaves LeadJourney that you have not mapped. LeadJourney itself processes and stores data in the EU, signs a data processing agreement, and tracks first-party and server-side, so consent decisions are respected rather than worked around. Zapier's own processing is covered by your agreement with Zapier, as it is for every app you connect there.

The Zapier app is part of the platform and available on every plan rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.