Tax and accounting
54% better lead quality after using LeadJourney for marketing
Karsten Guhr
Managing Director
Read the storyLead overview report
A lead overview report with the true source of every lead, not "Direct".
One row per lead: the person, the campaign and landing page, how they got in touch, and their stage in your CRM.
- First source and last source on every row
- CRM stage and value, synced
- One click to the full journey
Rated by teams whose CRM no longer says "Direct"
- Trustpilot4.9 out of 5 on Trustpilot
- G25.0 out of 5 on G2
- Capterra5.0 out of 5 on Capterra
Lead reporting at
Every lead, one row, its source attached
Your workspace
Lead overviewThis week, every lead with its first source and CRM stage
128Leads this week
61Qualified
€212kPipeline value
LeadFirst sourceConversionStageValue
Mira Schulz · NorthwindGoogle AdsFormClosed won€14,800
Lena Hoffmann · Harbor EventsLinkedIn AdsFormProposal€24,000
Lena Vogt · FintoryChatGPTBookingQualified€18,000
Marcus Reed · BrightlineOrganicFormQualified€9,600
Tom Becker · BuildRightMeta AdsCallBooked call€2,400One row per person. Click it and the whole journey opens, first click to the CRM stage.
The definition
What is a lead overview report?
In short
A lead overview report lists every lead as one row: the person, the first source and the last source, the campaign and landing page, how they converted (a form, a call or a booking), and the stage and value your CRM holds for them today. Filter it by channel, stage or any CRM field, and open any row to the full journey from the first click.
One row per person
Not a count of conversions but the leads themselves, by name, deduplicated across forms, calls and return visits, so the report and the CRM hold the same people.
First source and last source
The channel and campaign that brought the person the first time, and the one they came back through to convert. Most leads have both, and a report that shows only one is guessing about the other. See lead attribution software.
The CRM stage on the same row
New, qualified, proposal, closed won or lost, with the deal value, read from the CRM and kept current, so the report shows what a source's leads became and not only that they arrived.
One click to the journey
Every row opens to the full path: each visit with its source and page, the conversion, and the CRM stages after it. The row is the summary; the journey is the evidence.
Case studies
What changes once the attribution is right
One measured result per customer, with the person, the role and the company behind it.
SEO agency
€500k MRR reached profitably, scaling an SEO agency on performance marketing
Nikita Yatsun
Managing Director
Read the story
Klickkraft GmbH
Business coaching
€10-20k in monthly Meta spend, tied to qualified leads and revenue per ad
Florian Buck
Managing Director
Read the story
LinkedIn growth agency
2x customer retention, once every LinkedIn touchpoint was tracked to revenue
Marc Richard
CEO
Read the story
Digital publishing
Which article produced the lead and the revenue, across AI and organic search
Andreas Malkow
CEO & Head of PR
Read the story
SEO and GEO agency
Proven ROI on every retainer, from organic and AI search leads through to revenue
Philipp Nessmann
Managing Director
Read the story
Getreach
Backlinks marketplace (SaaS)
What the report shows
Every lead, where it came from and what it became.
First source and last source
Both are on the row. A lead that found you through a Google ad, came back from a ChatGPT answer and converted from the newsletter shows all three, and the report sorts by either end.
Campaign, ad and landing page, from the click
UTMs and click IDs are read on the first visit and kept with the person for months, so every lead carries the campaign, the ad, the keyword and the page they landed on.
Forms, calls and bookings, all leads
A form on the site, a call to a tracked number or a Calendly booking each create a lead row with the same source fields, so the phone leads stop living in a separate list. See call tracking software.
CRM stage and value, synced
The stage and the deal amount come from HubSpot, Pipedrive, Close or Attio natively, from Salesforce and 100+ others by webhook, and the source goes the other way onto the CRM record. See CRM integration.
Filter by channel, stage or CRM field
Show only the qualified leads from Meta this month, only closed deals over €10k by first source, only calls from organic search. Any mapped CRM field is a filter, and a filtered view saves as a report of its own.
One click to the full journey
Open a row and the path is there: every visit with its channel and page, the conversion, the CRM stages and the amount, on one timeline. See customer journey tracking.
Inside the report
One lead opened, and the new ones arriving with their source.
Your workspace
Lead · Lena VogtOpened from the lead overview, this week
LVLena VogtFintoryQualified
- ChatGPTAsked for the best attribution tool for agencies, clicked the answerDay 1
- Google organicSearched the brand, read the pricing guideDay 3
CalendlyBooked a call from /demoDay 8
HubSpotDeal created and moved to Qualified, €18,000Day 8
CRM stage and valueQualified · €18,000
First source ChatGPT, last source a brand search. The row shows both, the journey shows why.
The journey
One row opened: the whole path from the first click.
Lena Vogt is one row: first source ChatGPT, converted by booking a call, stage Qualified, €18,000. Open it and the path is there: the AI answer, the pricing guide three days later, the call on day eight, the deal HubSpot opened that morning.
- Every visit with its source, campaign and page
- The conversion with its type and time: form, call or booking
- CRM stages and the deal amount on the same timeline
- Click IDs and UTMs kept for months, so late converters still attribute
Your workspace
Lead overview · liveArriving now
Live- Lena Vogt · FintoryChatGPT · booked a call from /demoToday 09:12Qualified
- Tom Becker · BuildRightMeta Ads · Retargeting · call, 4:12 minToday 08:47Booked call
- Marcus Reed · Brightline StudioGoogle organic · form on /contactToday 08:05New
- info@ · no nameDirect · form on /contact · bot signalsYesterday 23:40Flagged
Each lead lands with its source attached, so nobody has to ask the person where they heard of you.
The live view
New leads as they arrive, source already attached.
A lead appears the moment the form is sent, the call connects or the booking lands, with its first source, last source and campaign already filled in. Duplicates and bot signals are flagged.
- Forms, tracked calls and bookings in one stream
- Source, campaign and landing page filled in at arrival
- CRM stage updates in place as the deal moves
- Duplicates and suspicious submissions flagged, not deleted
Live in 21 minutes
The lead overview report in three steps
No hidden form fields, no "how did you hear about us" dropdown, no export from the CRM.
- 1About 5 minutes
Install
Add one script to your website on your own first-party subdomain. Every visit is recorded with its source, campaign, landing page and click ID, and kept with the visitor until they convert, however many weeks that takes.
- 2About 15 minutes
Connect
Connect the forms, the tracked numbers and the booking tool that create leads, and the CRM that holds them. HubSpot, Pipedrive, Close and Attio connect with one-click OAuth; Salesforce and 100+ others through a webhook, Zapier, Make or n8n.
- 3Same day
Map the stages
Tell the report which CRM stages mean qualified, customer and lost, and which field holds the value. From then on every row shows the stage the CRM shows, and the source is written back onto the CRM record.
Original reviews
What our customers wrote, word for word
4.9 out of 5 across 11 public reviews. Quoted as they were left, shortened only by dropping whole sentences.
- 5 out of 5 starsGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 out of 5 starsG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 out of 5 starsTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 out of 5 starsGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 out of 5 starsG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 out of 5 starsTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Read the reviews where they were left
Common questions
The lead overview report, the questions buyers ask
What marketers and sales teams want to know before they stop asking leads where they heard of you.
Can I see which campaign and ad generated each individual lead?
Yes. Every row carries the channel, the campaign, the ad set, the ad and the keyword for the first source and the last source, plus the landing page. The data is captured from UTMs and click IDs at the first visit and kept with the person, so it is there when they convert, whether that is the same day or nine weeks later.
Does the report show the CRM stage and the deal value?
Yes. The stage and the amount are read from your CRM and kept current on the row: HubSpot, Pipedrive, Close and Attio natively with one-click OAuth, Salesforce and 100+ others through a webhook, Zapier, Make or n8n. The source goes the other way as well, onto the contact and the deal, so sales and marketing read the same record. The wider reporting setup is on the marketing reporting software page.
What if a lead visited several times before converting?
Then the row shows a first source and a last source, and the journey behind it shows every visit in between. The click ID and UTMs from the first visit are stored on your own first-party domain and kept for months, so a return through a different channel, a cleared cookie or a second device does not turn the lead into "Direct".
Are phone calls and booked meetings in the report too?
Yes. A call to a tracked number and a booking through Calendly or a similar tool create a lead row with the same source fields as a form, so the report holds every lead however they chose to reach you. The call tracking software page explains how the number is matched to the visit that dialled it.
My CRM says "Direct" or "Website" for most leads. Does this fix it?
That is the problem the report exists for. "Direct" in a CRM usually means the source was never captured, not that the person typed the URL. LeadJourney records the source on the first visit, keeps it with the person and writes it onto the CRM record when the lead is created, so the field fills itself. See lead source in the CRM.
Is a report that lists people by name GDPR compliant?
Tracking is first-party and consent-aware, hosted in the EU in Frankfurt, with a signed data processing agreement on every plan. The report shows the data your CRM already holds about a lead, joined to the visit that produced it, and nothing leaves your control. The GDPR and security pages list the controls in detail.
See it on your own leads
See last week's leads with their real source, on the call.
Book a demo and we connect your CRM live, then open your lead overview together: every lead, its true source, and the journey behind any row.
Your workspace
Lead overview, grouped by first sourceThis week, 128 leads, qualified and value from HubSpot
ChannelLeadsQualifiedValue
Google Ads4122€86.4kGoogle organic2915€48.2kLinkedIn Ads118€38.0kMeta Ads339€21.6kChatGPT95€12.4kEmail · newsletter52€5.4k
128 leads, 61 qualified, the same rows as the table€212k
Group the same rows by last source, stage or any CRM field. Ungroup and the people come back.
