Pipedrive attribution, one click to connect, from first touch to won deal

Insights reports on the values in your fields, so a deal's source is whatever a rep picked when the deal was created. LeadJourney fills that in from measurement: it tracks every visit server-side, joins the click to the Person at form submit, adds spend from every ad account, and writes source, campaign, ad and click ID onto the Person and the Deal. Insights then groups won value by a source that was measured rather than remembered.

Not any more. The source, campaign and ad are written onto the record automatically the moment the form is submitted, and they update as the journey continues. Reps can keep their own field for the human view, and Insights can group by either one.

On the Person: first and last touch channel, source and campaign, the ad, ad set and creative, every UTM parameter, the click ID from each platform, the landing page and referrer, and a link to the full journey. On the Deal: the attributed channel and campaign, the credit each touchpoint earned under your active model, and the ad spend attributed to the deal. You choose which of those are in scope before anything is written.

No. Nothing is written to a field you have not mapped, and the direction of every mapping is yours to set. Most teams write attribution to the dedicated LeadJourney custom fields and leave their existing source field untouched, so historic reporting stays comparable.

As it happens. Every record event in Pipedrive, a stage change, a value update, a deal marked won, reaches LeadJourney straight away and fires the matching conversion to the platform that produced the click. Transparent Logs show every event that was sent and when.

Yes, and it is the point of the integration. Won deals are sent to Meta through the Conversions API, to Google Ads as an offline conversion import matched on gclid, to LinkedIn through the Conversions API and to Microsoft Ads matched on msclkid, with the deal value attached so value based bidding has a real number to optimise against.

Yes. The sync is mapped per record type and per field, so it works with every pipeline and its own stages, with custom fields on Persons, Organizations and Deals, and with multiple currencies. You decide per pipeline which stages count as conversions.

Yes. The journey in LeadJourney has no attribution window, so the deal is credited to the campaign and ad that started it however long the sales cycle takes. The ad platforms apply their own windows to the events they receive, so a late deal mainly improves their optimisation; the report that matches revenue to the ad lives in LeadJourney and on the Pipedrive record.

No developer. Connecting Pipedrive is a one click sign in and a field mapping screen, and most accounts are live in about 21 minutes. An admin is useful for deciding which fields to expose, and our team will do the mapping with you on a call if you prefer.

Yes. Data is processed and stored in the EU, we sign a data processing agreement, and tracking runs first-party and server-side so it respects consent decisions rather than working around them. Financial, legal and other regulated industries are a core part of our customer base.

The Pipedrive integration is part of the platform rather than a paid add on. Plans are priced on tracked events instead of seats, so your whole team and your agency can share one workspace, and every plan starts with a 14 day free trial without a credit card.