Stap 01
Bundelen
Je website, advertentieaccounts, CRM en eigen kanalen komen samen in één dataset waar je hele team op kijkt.
Hetzelfde marketingbudget. Meer klanten.
Paid, organisch, AI search en offline, gevolgd tot de gesloten deal en voor 95%+ nauwkeurig. Het resultaat: hogere ROI, minder verspild budget, goedkopere klanten en betere leads.
4,9 van de 5100+ marketingteams werken met LeadJourney
Klik door het echte product, zonder account
Tracking percentage
88% completed
Accounts
Onboarding
Setup complete12 of 15 steps
Restart onboardingProfile settings
ProfileResources
SupportKnowledge BaseSign OutMira SchulzNorthwind Logistics
PurchaseHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Tobias LangHansa Kontraktlogistik
ClosingCallScheduledHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Aylin KayaRheinport Logistics
QualifiedLeadMeta Lead AdsHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Jonas FeldmannAlpsped GmbH
PurchaseHubSpotCRM pipeline milestones for this lead.
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Sofia BrandtElbe Cargo
LostClientHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Marek NowakVistula Freight
PreQualifiedLeadHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Templates
A dashboard is the top level and contains reports. Create a complete themed dashboard in one click.
A complete dashboard per channel: tab icon and a curated set of reports included, ready in one click.
Channel Categories
The whole account one level above channels: leads, cost per lead, revenue and ROAS per category.
5 reportsDashboard
Meta Ads
Everything you need to judge Meta Ads at a glance: lead trend, campaign ranking, cost per lead.
5 reportsDashboard
Google Ads
Google Ads performance in one view: lead trend, campaign ranking, cost per lead and revenue.
5 reportsDashboard
Bing Ads
Bing Ads performance in one view: lead trend, campaign ranking, cost per lead and ROAS.
5 reportsDashboard
LinkedIn Ads
LinkedIn Ads performance in one view: lead trend, campaign ranking, cost per lead.
5 reportsDashboard
Paid Ads
All ad platforms combined: lead trend, platform comparison, cost per lead and revenue.
5 reportsDashboard
Overall Paid Ads Performance
Full funnel view across every ad platform: Meta, Google, Bing and LinkedIn side by side.
5 reportsDashboard
Revenue Performance
Where the money comes from: won revenue by channel, campaign and over time.
7 reportsDashboard
Single reports, ready to drop onto any dashboard.
Leads Trend
Leads per day for any channel or the whole account.
LineReport
Leads by Campaign
Every campaign ranked by the leads it drove.
ColumnReport
Cost per Lead Trend
CPL per day, with the previous period behind it.
LineReport
Revenue by Channel
Won revenue credited to the channel that drove it.
ColumnReport
ROAS by Campaign
Return on ad spend, campaign by campaign.
TableReport
Won Clients by Source
Closed deals traced back to their first source.
DonutReport
Spend vs Revenue
What went in and what came back, side by side.
AreaReport
Conversion Paths
The touchpoint chains behind your conversions.
TableReport
Top Landing Pages
The pages that convert, ranked by leads and revenue.
TableReport
Showing 9 of 91. The full library is in the app.
Create New Dashboard
Upload your own
PNG, JPG, SVG or WEBP, max 2MB
Or pick a general icon
Or pick a traffic channel icon
Import leads
Import from CSV
Drag and drop CSV-file here
OR
Instructions: The provided CSV may or may not contain a header. If no header is present, the file must follow the column order below. Only Email is required. Wrap multiple tags in a single quoted field, e.g. "vip,q1-launch". If a row's Click_ID matches a tracked click in your workspace, we attach the lead to that click and back-fill First/Last source, Campaign, Ad Group, and Ad/Keyword from the existing tracking events; any First/Last columns you do supply override the derived values.
Column order: Fullname, Firstname, Lastname, Email, Phone, Click_ID, Tags, IP, First Traffic Channel, Last Traffic Channel, First Campaign, Last Campaign, First Ad Group, Last Ad Group, First Ad/Keyword, Last Ad/Keyword.
Traffic channel for imported leads:Direct
Paste your list or enter data manually:
(0/5000 rows)
Instructions: One lead per line. Comma-separated, in the column order below. Email is required. Wrap a tag list in quotes when it contains commas: "vip,q1-launch".
Column order: Fullname, Firstname, Lastname, Email, Phone, Click_ID, Tags, IP, First Traffic Channel, Last Traffic Channel, First Campaign, Last Campaign, First Ad Group, Last Ad Group, First Ad/Keyword, Last Ad/Keyword.
Where do you need a number?
Choose the number type
Dashboards: Dashboard

Hey Lena!
Here's your marketing performance
31 days, 684 leads, 107 won clients. €344,700 signed against €42,400 of spend, every deal matched back to the click that started it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Meta Ads Leads Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Meta Ads Leads by Campaign
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Meta Ads Campaign Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Leads Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Leads by Campaign
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Campaign Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Revenue Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
6 weeks: 20.07.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Revenue by Channel
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Channel Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Dashboards: Report Builder

Hey Lena!
Build your own reports
Choose how you want to start building your report.
Browse Existing Templates
A finished report in seconds. Pick a ready-made template and add it to your dashboard with one click.
Build Your Own Report
100% custom, full control over every detail, with Atlas AI to get you there faster.
Build with Atlas AI
Describe the report you want and Atlas will configure it for you.
1. Choose report style
2. Choose date range
3. Choose metrics
Metrics
7 on this report, 47 available
Everything you could add
General
Lead Generation
Revenue
Profit
Offline Conversions
How this report resolves
Ask Atlas: Chat
Which campaign should I cut this week, and what does it cost me?
Display - Retargeting. It spent €800 for 5 leads and no won client in the last 30 days. On last click it reads 14.50 ROAS, which is why it looks like your best campaign in Google Ads. On first click it reads 0.00: it never found a lead, it was only the last ad the lead saw before signing.
Move the €800 into Search - Freight Forwarding EU. That campaign found 96 leads at €75.42 and closed 15 of them for €47,200, so the same spend there is worth about €5,200 in signed revenue.
Ad Campaign Report · Google Ads · 1 to 30 Aug 2026 · First click and last click, same period
Ask Atlas: Chat History

Hey Lena!
Here's your chat history with Atlas
View and manage your previous conversations with Atlas.
Your chat history
New chatToday
Shortest sales cycle by channelToday, 09:14Real CAC once won clients are countedToday, 08:02Yesterday
First click vs last click, Meta AdsYesterday, 16:02Older
Creative hook rate past 3 seconds3 Sep, 11:20Leads from the EU customs guide2 Sep, 15:41Customer source analysis1 Sep, 10:32Retention is a workspace setting, not ours: thirty days here, and the transcript is gone after that. Prompts and answers stay in Frankfurt and never train a model.
Ask Atlas: AI Agents

Hey Lena!
Here are your AI agents
Create and manage AI agents to automate your reporting workflows.
Agents
Create an Agent| Agent | Status | Schedule | Last run | Next run | Actions |
|---|---|---|---|---|---|
| Budget guard | Active | Daily @ 07:00 | Sep 7, 07:00 AM | Sep 8, 07:00 AMEurope/Berlin | |
| Lead quality watch | Active | Hourly | Sep 7, 16:00 PM | Sep 7, 17:00 PMEurope/Berlin | |
| Weekly board report | Active | Weekly @ 09:00 | Sep 7, 09:00 AM | Sep 14, 09:00 AMEurope/Berlin | |
| Offline conversion sync | Active | Every 15 minutes | Sep 7, 16:45 PM | Sep 7, 17:00 PMEurope/Berlin |
No agents with this status.
Ask Atlas: MCP Connection

Hey Lena!
Configure Atlas to your needs
Configure your Atlas AI integrations and preferences.
Marketing Goals
Describe your marketing goals, KPIs, and targets so Atlas can give you more relevant and personalized insights.
Suggested:
Model
Pick how hard Atlas thinks. Both models read the same workspace and neither one leaves the EU.
Model Context Protocol
Connect Claude, Cursor, or any MCP-compatible client to query your LeadJourney workspaces, reports, and leads from inside the app. Access is granted per application with OAuth, and you can revoke any client at any time.
Server URL
All clients connect to this single endpoint.
https://api.leadjourney.io/mcpCopyConnect from the web
Use the server URL above to add LeadJourney as a custom connector in any browser-based MCP client (Claude.ai, ChatGPT with MCP support).
Connected applications
What it can read
Read only on purpose. An assistant with your report data can answer anything; one that can also write to it can ruin a month of attribution with a wrong guess.
Slack Integration
Ask Atlas from Slack and let your agents post where the team already is. One workspace per LeadJourney workspace.
Where the data goes
Reports: Traffic Channel Report

Hey Lena!
Here's every channel side by side
Cost, leads and signed revenue per channel, on the same attribution model.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Leads and won clients
Today, 07.09.2026 · vs yesterdayYesterday, 06.09.2026 · vs the day before01.09.2026 - 07.09.2026 · vs previous 7 days25.08.2026 - 07.09.2026 · vs previous 14 days09.08.2026 - 07.09.2026 · vs previous 30 days01.08.2026 - 31.08.2026 · vs July09.06.2026 - 07.09.2026 · vs previous 3 months
Revenue by channel
Why use it
Reveals which channel directly drove the conversion. Matches the default attribution model in Meta, Google Ads, and most ad platforms.
When to use it
When optimizing bottom-of-funnel campaigns or evaluating what converts users at the final step.
Example
User sees Google ad May 1, Meta ad May 5, converts May 6 → Meta gets 100%.
Why use it
Reveals which channels are starting the funnel and driving discovery.
When to use it
Top-of-funnel investment decisions, brand awareness analysis, or evaluating new traffic source impact.
Example
User sees Google ad May 1, Meta ad May 5, converts May 6 → Google gets 100%.
Why use it
Treats every touchpoint as equally important. Provides a balanced view when each channel plays a meaningful role.
When to use it
Holistic channel mix analysis, multi-touch journeys with no obvious primary driver.
Example
3 touchpoints → each gets ~33% credit.
Why use it
Recent touchpoints likely drove the close. Weights decay exponentially with a 7-day half-life.
When to use it
Long sales cycles where the close-of-deal moment matters most.
Example
Touchpoint 7 days ago has half the weight of a touchpoint 0 days ago.
Why use it
Recognizes funnel entry and close as most influential moments.
When to use it
Lead-gen funnels with clear initiation/conversion moments.
Example
3 touchpoints: 40% / 20% / 40%.
Why use it
Captures intent: when the journey is long, the discovery moment matters most; when it's short, the close does.
When to use it
Mixed funnels where you want to credit discovery on slow burns but the close on quick wins.
Example
Journey spans 30 days → first click gets 100%. Journey spans 2 days → last click gets 100%.
Why use it
Matches revenue back to the moment a user engaged with your ad. This is how Meta, Google and most ad platforms report by default.
When to use it
When optimizing ad performance, comparing channels, or reconciling with platform-native dashboards.
Example
User clicks an ad on May 1, converts May 5 → counted on May 1.
Why use it
Shows revenue on the day the deal closed. Aligns with sales reporting, cash-flow timelines, and finance views.
When to use it
Revenue timeline analysis, sales performance tracking, or month-end financial reporting.
Example
User clicks an ad on May 1, converts May 5 → counted on May 5.
1 Day
Conversions counted only within 24h of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
7 Days
Conversions counted within 7 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
14 Days
Conversions counted within 14 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
28 Days
Conversions counted within 28 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
60 Days
Conversions counted within 60 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
90 Days
Conversions counted within 90 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
180 Days
Conversions counted within 180 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
Lifetime
Every conversion ever attributed to the original ad click
Why use it
Shows the true return of the ad investment with no time cutoff: the only window that captures full LTV.
When to use it
Subscription / SaaS businesses, long sales cycles, retroactive ROAS analysis, LTV-driven reporting.
| Traffic channel | Cost | Clicks | CTR | CPC | Leads | CPL | Won clients | CAC | Revenue | ROAS | CPL trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| €790€530+49.1%€530€640-17.2%€4,430€3,970+11.6%€7,500€8,080-7.2%€18,420€15,850+16.2%€17,480€16,920+3.3%€47,580€41,150+15.6% | 581431+34.8%431382+12.8%3,1992,619+22.1%4,7295,521-14.3%12,48011,375+9.7%12,38911,445+8.2%32,95126,618+23.8% | 3.10%3.10%0%3.10%3.33%-6.9%3.10%3.30%-6.1%3.10%3.07%+1%3.10%3.04%+2%3.10%3.32%-6.6%3.10%3.05%+1.6% | €1.36€1.23+10.6%€1.23€1.68-26.8%€1.38€1.52-9.2%€1.59€1.46+8.9%€1.48€1.39+6.5%€1.41€1.48-4.7%€1.44€1.55-7.1% | 96+50%68-25%4943+14%9097-7.2%214176+21.6%210206+1.9%557476+17% | €87.78€88.33-0.6%€88.33€80.00+10.4%€90.41€92.33-2.1%€83.33€83.300%€86.07€90.06-4.4%€83.24€82.14+1.3%€85.42€86.45-1.2% | 110%110%770%1314-7.1%3127+14.8%2928+3.6%8069+15.9% | €790.00€530.00+49.1%€530.00€640.00-17.2%€632.86€567.14+11.6%€576.92€577.140%€594.19€587.04+1.2%€602.76€604.29-0.3%€594.75€596.38-0.3% | €3,100€3,1000%€3,100€3,1000%€21,700€21,7000%€40,300€43,400-7.1%€96,100€83,700+14.8%€89,900€86,800+3.6%€248,000€213,900+15.9% | 3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2% | ||
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| €0€00% | 167171-2.3%171184-7.1%1,5731,534+2.5%2,8832,989-3.5%6,3105,731+10.1%5,8865,251+12.1%17,35514,796+17.3% | - | - | 32+50%23-33.3%2320+15%4043-7%9077+16.9%9078+15.4%259226+14.6%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16%330%330%2422+9.1%4246-8.7%9582+15.9%9584+13.1%274238+15.1%330%330%2321+9.5%4144-6.8%9279+16.5%9281+13.6%264230+14.8%330%330%2422+9.1%4346-6.5%9682+17.1%9684+14.3%275238+15.5%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16% | - | 000%01-100%43+33.3%770%1513+15.4%1412+16.7%4237+13.5%000%01-100%440%880%1715+13.3%1614+14.3%4741+14.6%000%01-100%440%880%1615+6.7%1514+7.1%4540+12.5%000%01-100%440%770%1614+14.3%1513+15.4%4338+13.2%000%01-100%440%880%1715+13.3%1614+14.3%4640+15%000%01-100%440%880%1715+13.3%1614+14.3%4641+12.2% | - | €0€00%€0€2,900-100%€11,800€8,900+32.6%€20,700€20,7000%€44,100€38,000+16.1%€41,200€35,100+17.4%€123,400€108,700+13.5%€0€00%€0€2,900-100%€11,400€11,4000%€22,900€22,9000%€48,600€42,900+13.3%€45,700€40,000+14.3%€134,400€117,200+14.7%€0€00%€0€2,900-100%€11,400€11,4000%€23,200€23,300-0.4%€46,400€43,600+6.4%€43,500€40,700+6.9%€130,400€115,800+12.6%€0€00%€0€2,900-100%€11,900€11,9000%€20,300€20,3000%€46,700€41,100+13.6%€43,800€38,200+14.7%€125,200€110,600+13.2%€0€00%€0€2,900-100%€11,400€11,4000%€23,300€23,3000%€49,400€43,200+14.4%€46,500€40,400+15.1%€133,000€115,400+15.3%€0€00%€0€2,900-100%€11,400€11,4000%€22,800€22,8000%€48,900€43,200+13.2%€46,100€40,400+14.1%€132,100€117,900+12% | ------------------------------------------ | ||
| DirectNo referrer | €0€00% | 135123+9.8%12390+36.7%725768-5.6%1,4671,378+6.5%3,1202,729+14.3%3,0232,765+9.3%8,3007,245+14.6% | - | - | 440%440%21210%4340+7.5%9278+17.9%9085+5.9%237206+15%220%220%10100%2119+10.5%4437+18.9%4341+4.9%11397+16.5%330%330%15150%3128+10.7%6655+20%6460+6.7%168145+15.9%43+33.3%330%18180%3734+8.8%7967+17.9%7773+5.5%203176+15.3%330%330%1413+7.7%2826+7.7%5950+18%5855+5.5%152131+16%23-33.3%330%13130%2624+8.3%5546+19.6%5451+5.9%141121+16.5% | - | 000%000%440%880%1816+12.5%1816+12.5%4740+17.5%000%000%220%440%98+12.5%98+12.5%2420+20%000%000%330%660%1312+8.3%1312+8.3%3529+20.7%000%000%330%770%1614+14.3%1614+14.3%4135+17.1%000%000%330%550%1210+20%1210+20%3227+18.5%000%000%220%550%1110+10%1110+10%3025+20% | - | €0€00%€0€00%€12,500€12,5000%€25,100€25,1000%€56,200€49,700+13.1%€56,200€49,700+13.1%€146,500€124,700+17.5%€0€00%€0€00%€6,100€6,1000%€12,100€12,1000%€27,300€24,300+12.3%€27,300€24,300+12.3%€72,800€60,700+19.9%€0€00%€0€00%€9,000€9,0000%€18,500€18,5000%€40,000€37,000+8.1%€40,000€37,000+8.1%€107,600€89,000+20.9%€0€00%€0€00%€9,400€9,4000%€21,600€21,6000%€49,600€43,600+13.8%€49,600€43,600+13.8%€126,700€108,100+17.2%€0€00%€0€00%€9,000€9,0000%€15,400€15,500-0.6%€37,000€30,600+20.9%€37,000€30,600+20.9%€98,100€82,700+18.6%€0€00%€0€00%€6,100€6,1000%€15,100€15,200-0.7%€33,600€30,600+9.8%€33,600€30,600+9.8%€91,400€76,300+19.8% | ------------------------------------------ | |
| Email6 sends | €0€00% | 54114-52.6%114118-3.4%493518-4.8%1,1871,076+10.3%2,4802,244+10.5%2,4742,243+10.3%6,4195,151+24.6% | - | - | 13-66.7%330%13130%3231+3.2%6662+6.5%6958+19%166146+13.7%12-50%220%880%2019+5.3%4139+5.1%4337+16.2%10490+15.6%12-50%220%1110+10%2625+4%5350+6%5647+19.1%134117+14.5%13-66.7%330%12120%2928+3.6%5956+5.4%6253+17%151131+15.3%12-50%220%10100%2423+4.3%4947+4.3%5144+15.9%124108+14.8%12-50%220%990%2322+4.5%4745+4.4%4942+16.7%120104+15.4% | - | 000%000%330%660%1211+9.1%1210+20%3226+23.1%000%000%220%440%87+14.3%87+14.3%2117+23.5%000%000%220%550%109+11.1%109+11.1%2621+23.8%000%000%330%550%1110+10%1110+10%2924+20.8%000%000%220%550%98+12.5%98+12.5%2520+25%000%000%220%440%98+12.5%98+12.5%2419+26.3% | - | €0€00%€0€00%€8,700€8,7000%€17,400€17,4000%€34,600€31,500+9.8%€34,600€28,700+20.6%€92,000€74,800+23%€0€00%€0€00%€5,600€5,6000%€11,200€11,2000%€22,400€19,600+14.3%€22,400€19,600+14.3%€58,800€47,600+23.5%€0€00%€0€00%€5,600€5,6000%€14,200€14,2000%€28,400€25,600+10.9%€28,400€25,600+10.9%€73,800€59,500+24%€0€00%€0€00%€8,700€8,7000%€14,200€14,2000%€31,500€28,700+9.8%€31,500€28,700+9.8%€82,700€68,400+20.9%€0€00%€0€00%€5,600€5,6000%€14,300€14,3000%€25,600€22,600+13.3%€25,600€22,600+13.3%€70,800€56,500+25.3%€0€00%€0€00%€5,600€5,6000%€11,200€11,2000%€25,400€22,600+12.4%€25,400€22,600+12.4%€67,500€53,500+26.2% | ------------------------------------------ | |
| Referral14 domains | €0€00% | 3851-25.5%5120+155%310221+40.3%444464-4.3%1,140933+22.2%1,1821,005+17.6%3,1132,617+19% | - | - | 110%10+∞74+75%1011-9.1%2421+14.3%2423+4.3%6457+12.3%110%10+∞64+50%910-10%2219+15.8%2221+4.8%5851+13.7%110%10+∞64+50%910-10%2320+15%2322+4.5%6153+15.1%110%10+∞74+75%911-18.2%2421+14.3%2422+9.1%6356+12.5%110%10+∞64+50%910-10%2319+21.1%2322+4.5%6053+13.2%110%10+∞64+50%910-10%2219+15.8%2221+4.8%5952+13.5% | - | 000%000%110%220%43+33.3%440%119+22.2% | - | €0€00%€0€00%€3,100€3,1000%€6,100€6,200-1.6%€12,300€9,100+35.2%€12,300€12,200+0.8%€33,600€30,600+9.8%€0€00%€0€00%€3,000€3,0000%€6,000€6,0000%€11,900€8,900+33.7%€11,900€11,9000%€32,700€26,800+22%€0€00%€0€00%€3,000€3,0000%€6,100€6,1000%€12,100€9,100+33%€12,100€12,1000%€33,200€27,100+22.5%€0€00%€0€00%€3,100€3,1000%€6,000€6,0000%€12,200€9,200+32.6%€12,200€12,2000%€33,300€27,300+22%€0€00%€0€00%€3,000€3,0000%€6,100€6,1000%€12,100€9,000+34.4%€12,100€12,000+0.8%€33,100€27,000+22.6%€0€00%€0€00%€3,000€3,0000%€5,900€5,9000%€12,000€9,000+33.3%€12,000€12,0000%€32,900€26,900+22.3% | ------------------------------------------ | |
| Total | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,4111,308+7.9%1,3081,339-2.3%9,8638,635+14.2%17,14818,063-5.1%39,97036,190+10.4%39,44034,992+12.7%106,32790,053+18.1% | 2.63%2.63%0%2.63%2.56%+2.7%2.63%2.52%+4.4%2.63%2.78%-5.4%2.63%2.44%+7.8%2.63%2.81%-6.4%2.63%2.56%+2.7% | €1.59€1.46+8.9%€1.46€1.54-5.2%€1.51€1.59-5%€1.64€1.54+6.5%€1.58€1.51+4.6%€1.55€1.58-1.9%€1.55€1.63-4.9% | 2422+9.1%2224-8.3%163143+14%301314-4.1%684588+16.3%678615+10.2%1,7871,581+13% | €67.50€56.36+19.8%€56.36€59.58-5.4%€62.70€62.10+1%€61.00€59.55+2.4%€61.99€62.86-1.4%€61.52€61.06+0.8%€61.88€62.04-0.3% | 220%23-33.3%2524+4.2%48480%10794+13.8%10494+10.6%282246+14.6% | €810.00€620.00+30.6%€620.00€476.67+30.1%€408.80€370.00+10.5%€382.50€389.58-1.8%€396.26€393.19+0.8%€401.06€399.47+0.4%€392.13€398.70-1.6% | €8,200€5,900+39%€5,900€8,800-33%€79,800€77,000+3.6%€156,200€154,200+1.3%€344,700€302,000+14.1%€335,600€304,900+10.1%€910,900€795,900+14.4% | 5.064.76+6.3%4.766.15-22.6%7.818.67-9.9%8.518.25+3.2%8.138.17-0.5%8.058.12-0.9%8.248.11+1.6% | |
| Total, paid | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,017849+19.8%849927-8.4%6,7625,594+20.9%11,16712,156-8.1%26,92024,553+9.6%26,87523,728+13.3%71,14060,244+18.1% | 2.63%2.63%0%2.63%2.56%+2.7%2.63%2.52%+4.4%2.63%2.78%-5.4%2.63%2.44%+7.8%2.63%2.81%-6.4%2.63%2.56%+2.7% | €1.59€1.46+8.9%€1.46€1.54-5.2%€1.51€1.59-5%€1.64€1.54+6.5%€1.58€1.51+4.6%€1.55€1.58-1.9%€1.55€1.63-4.9% | 1512+25%1214-14.3%9985+16.5%176189-6.9%412350+17.7%405371+9.2%1,061946+12.2%1714+21.4%1417-17.6%11599+16.2%208220-5.5%481411+17%474431+10%1,2361,105+11.9%1613+23.1%1316-18.7%10792+16.3%193205-5.9%447381+17.3%440402+9.5%1,1501,028+11.9%1512+25%1215-20%10388+17%185197-6.1%430365+17.8%423386+9.6%1,106988+11.9%1613+23.1%1316-18.7%10994+16%197209-5.7%457390+17.2%450410+9.8%1,1761,051+11.9%1713+30.8%1316-18.7%11195+16.8%200212-5.7%464396+17.2%457416+9.9%1,1911,066+11.7% | €108.00€103.33+4.5%€103.33€102.14+1.2%€103.23€104.47-1.2%€104.32€98.94+5.4%€102.91€105.60-2.5%€102.99€101.21+1.8%€104.22€103.68+0.5%€95.29€88.57+7.6%€88.57€84.12+5.3%€88.87€89.70-0.9%€88.27€85.00+3.8%€88.15€89.93-2%€88.00€87.12+1%€89.47€88.76+0.8%€101.25€95.38+6.2%€95.38€89.38+6.7%€95.51€96.52-1%€95.13€91.22+4.3%€94.85€97.01-2.2%€94.80€93.41+1.5%€96.16€95.41+0.8%€108.00€103.33+4.5%€103.33€95.33+8.4%€99.22€100.91-1.7%€99.24€94.92+4.6%€98.60€101.26-2.6%€98.61€97.28+1.4%€99.98€99.27+0.7%€101.25€95.38+6.2%€95.38€89.38+6.7%€93.76€94.47-0.8%€93.20€89.47+4.2%€92.78€94.77-2.1%€92.69€91.59+1.2%€94.03€93.32+0.8%€95.29€95.38-0.1%€95.38€89.38+6.7%€92.07€93.47-1.5%€91.80€88.21+4.1%€91.38€93.33-2.1%€91.27€90.26+1.1%€92.85€92.01+0.9% | 220%220%13130%25250%5851+13.7%5652+7.7%150133+12.8%220%220%1615+6.7%30300%6961+13.1%6761+9.8%179159+12.6%220%220%1514+7.1%27270%6455+16.4%6255+12.7%165147+12.2%220%220%1413+7.7%27270%6053+13.2%5853+9.4%158140+12.9%220%220%1514+7.1%28280%6558+12.1%6358+8.6%168150+12%220%220%1615+6.7%29290%6658+13.8%6458+10.3%171152+12.5% | €810.00€620.00+30.6%€620.00€715.00-13.3%€786.15€683.08+15.1%€734.40€748.00-1.8%€731.03€724.71+0.9%€744.82€722.12+3.1%€737.20€737.440%€810.00€620.00+30.6%€620.00€715.00-13.3%€638.75€592.00+7.9%€612.00€623.33-1.8%€614.49€605.90+1.4%€622.54€615.57+1.1%€617.77€616.86+0.1%€810.00€620.00+30.6%€620.00€715.00-13.3%€681.33€634.29+7.4%€680.00€692.59-1.8%€662.50€672.00-1.4%€672.74€682.73-1.5%€670.18€667.21+0.4%€810.00€620.00+30.6%€620.00€715.00-13.3%€730.00€683.08+6.9%€680.00€692.59-1.8%€706.67€697.36+1.3%€719.14€708.49+1.5%€699.87€700.57-0.1%€810.00€620.00+30.6%€620.00€715.00-13.3%€681.33€634.29+7.4%€655.71€667.86-1.8%€652.31€637.24+2.4%€662.06€647.41+2.3%€658.21€653.87+0.7%€810.00€620.00+30.6%€620.00€715.00-13.3%€638.75€592.00+7.9%€633.10€644.83-1.8%€642.42€637.24+0.8%€651.72€647.41+0.7%€646.67€645.26+0.2% | €8,200€5,900+39%€5,900€5,9000%€43,700€43,800-0.2%€86,900€84,800+2.5%€197,500€173,700+13.7%€191,300€179,200+6.8%€515,400€457,100+12.8%€8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€104,000€102,000+2%€234,500€206,300+13.7%€228,300€209,100+9.2%€612,200€543,600+12.6%€8,200€5,900+39%€5,900€5,9000%€50,800€48,000+5.8%€94,200€92,100+2.3%€217,800€186,700+16.7%€211,600€189,500+11.7%€565,900€504,500+12.2%€8,200€5,900+39%€5,900€5,9000%€46,700€43,900+6.4%€94,100€92,100+2.2%€204,700€179,400+14.1%€198,500€182,200+8.9%€543,000€481,500+12.8%€8,200€5,900+39%€5,900€5,9000%€50,800€48,000+5.8%€97,100€95,000+2.2%€220,600€196,600+12.2%€214,400€199,300+7.6%€575,900€514,300+12%€8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€101,200€99,100+2.1%€224,800€196,600+14.3%€218,500€199,300+9.6%€587,000€521,300+12.6% | 5.064.76+6.3%4.764.13+15.3%4.284.93-13.2%4.734.53+4.4%4.664.70-0.9%4.594.77-3.8%4.664.660%5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.665.45+3.9%5.535.58-0.9%5.475.57-1.8%5.545.540%5.064.76+6.3%4.764.13+15.3%4.975.41-8.1%5.134.93+4.1%5.145.05+1.8%5.075.05+0.4%5.125.14-0.4%5.064.76+6.3%4.764.13+15.3%4.574.94-7.5%5.134.93+4.1%4.834.85-0.4%4.764.85-1.9%4.914.910%5.064.76+6.3%4.764.13+15.3%4.975.41-8.1%5.295.08+4.1%5.205.32-2.3%5.145.31-3.2%5.215.24-0.6%5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.515.30+4%5.305.32-0.4%5.245.31-1.3%5.315.32-0.2% |
The four earned channels have no cost, so CPL, CAC and ROAS are a dash rather than a zero. Organic search brought 32+50%23-33.3%2320+15%4043-7%9077+16.9%9078+15.4%259226+14.6%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16%330%330%2422+9.1%4246-8.7%9582+15.9%9584+13.1%274238+15.1%330%330%2321+9.5%4144-6.8%9279+16.5%9281+13.6%264230+14.8%330%330%2422+9.1%4346-6.5%9682+17.1%9684+14.3%275238+15.5%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16% leads and €0€00%€0€2,900-100%€11,800€8,900+32.6%€20,700€20,7000%€44,100€38,000+16.1%€41,200€35,100+17.4%€123,400€108,700+13.5%€0€00%€0€2,900-100%€11,400€11,4000%€22,900€22,9000%€48,600€42,900+13.3%€45,700€40,000+14.3%€134,400€117,200+14.7%€0€00%€0€2,900-100%€11,400€11,4000%€23,200€23,300-0.4%€46,400€43,600+6.4%€43,500€40,700+6.9%€130,400€115,800+12.6%€0€00%€0€2,900-100%€11,900€11,9000%€20,300€20,3000%€46,700€41,100+13.6%€43,800€38,200+14.7%€125,200€110,600+13.2%€0€00%€0€2,900-100%€11,400€11,4000%€23,300€23,3000%€49,400€43,200+14.4%€46,500€40,400+15.1%€133,000€115,400+15.3%€0€00%€0€2,900-100%€11,400€11,4000%€22,800€22,8000%€48,900€43,200+13.2%€46,100€40,400+14.1%€132,100€117,900+12% without a euro of spend, which is the number a platform report cannot show you at all.
Reports: Ad Campaign Report

Hey Lena!
Here are your ad campaigns
The same revenue credited first click and last click. Switch the model and watch the ranking move.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Timeline
Google Ads · Today, 07.09.2026 · vs yesterdayYesterday, 06.09.2026 · vs the day before01.09.2026 - 07.09.2026 · vs previous 7 days25.08.2026 - 07.09.2026 · vs previous 14 days09.08.2026 - 07.09.2026 · vs previous 30 days01.08.2026 - 31.08.2026 · vs July09.06.2026 - 07.09.2026 · vs previous 3 months
Revenue and leads
Lead status summary
Attribution
The same €96,100, credited two ways
On last click, Search - Brand reads 14.78 and Display - Retargeting 14.50, and the obvious move is to fund both. On first click, Retargeting found nobody: it was the last ad the lead saw, not the one that brought them. Both columns are arithmetically correct. Only one of them tells you where the next euro should go.
| Status | Campaign | Cost | Clicks | CPC | Leads | CPL | Won clients | Quali lead rate | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| €310€210+47.6%€210€250-16%€1,740€1,560+11.5%€2,950€3,180-7.2%€7,240€6,230+16.2%€6,870€6,650+3.3%€18,700€16,180+15.6% | 192142+35.2%142126+12.7%1,056865+22.1%1,5611,823-14.4%4,1203,755+9.7%4,0903,778+8.3%10,8788,787+23.8% | €1.61€1.48+8.8%€1.48€1.98-25.3%€1.65€1.80-8.3%€1.89€1.74+8.6%€1.76€1.66+6%€1.68€1.76-4.5%€1.72€1.84-6.5% | 43+33.3%34-25%2219+15.8%4044-9.1%9679+21.5%9492+2.2%250214+16.8% | €77.50€70.00+10.7%€70.00€62.50+12%€79.09€82.11-3.7%€73.75€72.27+2%€75.42€78.86-4.4%€73.09€72.28+1.1%€74.80€75.61-1.1% | 110%110%330%67-14.3%1513+15.4%14140%3933+18.2% | 68%68%0%68%65%+4.6%68%68%0%68%65%+4.6%68%73%-6.8%68%68%0%68%63%+7.9% | €3,100€3,1000%€3,100€3,1000%€9,500€9,5000%€18,900€22,000-14.1%€47,200€40,900+15.4%€44,100€44,000+0.2%€122,700€103,900+18.1%€1,000€1,0000%€1,000€1,0000%€7,100€7,1000%€13,300€14,300-7%€31,600€27,500+14.9%€29,600€28,500+3.9%€81,500€70,300+15.9% | 10.0014.76-32.2%14.7612.40+19%5.466.09-10.3%6.416.92-7.4%6.526.57-0.8%6.426.62-3%6.566.42+2.2%3.234.76-32.1%4.764.00+19%4.084.55-10.3%4.514.50+0.2%4.364.41-1.1%4.314.29+0.5%4.364.34+0.5% | ||
| €220€150+46.7%€150€180-16.7%€1,250€1,120+11.6%€2,110€2,270-7%€5,180€4,460+16.1%€4,920€4,760+3.4%€13,380€11,570+15.6% | 139103+35%10391+13.2%764625+22.2%1,1291,318-14.3%2,9802,716+9.7%2,9582,733+8.2%7,8686,356+23.8% | €1.58€1.46+8.2%€1.46€1.98-26.3%€1.64€1.79-8.4%€1.87€1.72+8.7%€1.74€1.64+6.1%€1.66€1.74-4.6%€1.70€1.82-6.6% | 220%220%1412+16.7%2628-7.1%6150+22%6059+1.7%159136+16.9% | €110.00€75.00+46.7%€75.00€90.00-16.7%€89.29€93.33-4.3%€81.15€81.07+0.1%€84.92€89.20-4.8%€82.00€80.68+1.6%€84.15€85.07-1.1% | 000%000%220%440%98+12.5%880%2320+15% | 61%61%0%61%64%-4.7%61%61%0%61%60%+1.7%61%58%+5.2%61%62%-1.6%61%56%+8.9% | €0€00%€0€00%€6,300€6,3000%€12,600€12,6000%€28,400€25,300+12.3%€25,300€25,200+0.4%€72,600€63,100+15.1%€700€7000%€700€7000%€4,900€4,9000%€9,200€9,900-7.1%€21,900€19,100+14.7%€20,500€19,800+3.5%€56,500€48,700+16% | 0.000.000%0.000.000%5.045.63-10.5%5.975.55+7.6%5.485.67-3.4%5.145.29-2.8%5.435.45-0.4%3.184.67-31.9%4.673.89+20.1%3.924.38-10.5%4.364.360%4.234.28-1.2%4.174.16+0.2%4.224.21+0.2% | ||
| €170€110+54.5%€110€130-15.4%€930€830+12%€1,570€1,690-7.1%€3,860€3,320+16.3%€3,660€3,550+3.1%€9,970€8,620+15.7% | 165122+35.2%122108+13%907743+22.1%1,3421,566-14.3%3,5403,227+9.7%3,5143,247+8.2%9,3477,550+23.8% | €1.03€0.90+14.4%€0.90€1.20-25%€1.03€1.12-8%€1.17€1.08+8.3%€1.09€1.03+5.8%€1.04€1.09-4.6%€1.07€1.14-6.1% | 21+100%110%98+12.5%1617-5.9%3831+22.6%37370%9984+17.9% | €85.00€110.00-22.7%€110.00€130.00-15.4%€103.33€103.75-0.4%€98.13€99.41-1.3%€101.58€107.10-5.2%€98.92€95.95+3.1%€100.71€102.62-1.9% | 000%000%110%220%54+25%54+25%1311+18.2% | 44%44%0%44%42%+4.8%44%45%-2.2%44%42%+4.8%44%47%-6.4%44%47%-6.4%44%45%-2.2% | €0€00%€0€00%€3,000€3,0000%€5,900€5,9000%€14,800€11,800+25.4%€14,800€11,900+24.4%€38,500€32,600+18.1%€400€4000%€400€4000%€2,500€2,5000%€4,700€5,100-7.8%€11,200€9,800+14.3%€10,500€10,100+4%€28,900€24,900+16.1% | 0.000.000%0.000.000%3.233.61-10.5%3.763.49+7.7%3.833.55+7.9%4.043.35+20.6%3.863.78+2.1%2.353.64-35.4%3.643.08+18.2%2.693.01-10.6%2.993.02-1%2.902.95-1.7%2.872.85+0.7%2.902.89+0.3% | ||
| €60€40+50%€40€50-20%€320€290+10.3%€540€590-8.5%€1,340€1,150+16.5%€1,270€1,230+3.3%€3,460€2,990+15.7% | 6649+34.7%4944+11.4%364298+22.1%538628-14.3%1,4201,294+9.7%1,4101,302+8.3%3,7493,029+23.8% | €0.91€0.82+11%€0.82€1.14-28.1%€0.88€0.97-9.3%€1.00€0.94+6.4%€0.94€0.89+5.6%€0.90€0.94-4.3%€0.92€0.99-7.1% | 10+∞01-100%330%660%1412+16.7%1413+7.7%3631+16.1% | €60.00-N/A-€50.00N/A€106.67€96.67+10.3%€90.00€98.33-8.5%€95.71€95.83-0.1%€90.71€94.62-4.1%€96.11€96.45-0.4% | 000%000%110%110%220%220%550% | 79%79%0%79%73%+8.2%79%76%+3.9%79%83%-4.8%79%82%-3.7%79%79%0%79%82%-3.7% | €0€00%€0€00%€2,900€2,9000%€2,900€2,9000%€5,700€5,7000%€5,700€5,7000%€14,200€14,300-0.7%€600€6000%€600€6000%€4,500€4,5000%€8,300€8,900-6.7%€19,800€17,200+15.1%€18,500€17,900+3.4%€51,100€44,100+15.9% | 0.000.000%0.000.000%9.0610.00-9.4%5.374.92+9.1%4.254.96-14.3%4.494.63-3%4.104.78-14.2%10.0015.00-33.3%15.0012.00+25%14.0615.52-9.4%15.3715.08+1.9%14.7814.96-1.2%14.5714.55+0.1%14.7714.75+0.1% | ||
| €30€20+50%€20€30-33.3%€190€170+11.8%€330€350-5.7%€800€690+15.9%€760€730+4.1%€2,070€1,790+15.6% | 1915+26.7%1513+15.4%10888+22.7%159186-14.5%420383+9.7%417385+8.3%1,109896+23.8% | €1.58€1.33+18.8%€1.33€2.31-42.4%€1.76€1.93-8.8%€2.08€1.88+10.6%€1.90€1.80+5.6%€1.82€1.90-4.2%€1.87€2.00-6.5% | 000%000%110%220%54+25%550%1311+18.2% | --N/A--N/A€190.00€170.00+11.8%€165.00€175.00-5.7%€160.00€172.50-7.2%€152.00€146.00+4.1%€159.23€162.73-2.2% | 000% | 20%20%0%20%19%+5.3%20%21%-4.8%20%21%-4.8%20%19%+5.3%20%20%0%20%20%0% | €0€00%€400€4000%€400€4000%€2,700€2,7000%€4,800€5,200-7.7%€11,600€10,100+14.9%€10,800€10,500+2.9%€30,000€25,900+15.8% | 0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%13.3320.00-33.3%20.0013.33+50%14.2115.88-10.5%14.5514.86-2.1%14.5014.64-1%14.2114.38-1.2%14.4914.47+0.1% | ||
| Total | €790€530+49.1%€530€640-17.2%€4,430€3,970+11.6%€7,500€8,080-7.2%€18,420€15,850+16.2%€17,480€16,920+3.3%€47,580€41,150+15.6% | 581431+34.8%431382+12.8%3,1992,619+22.1%4,7295,521-14.3%12,48011,375+9.7%12,38911,445+8.2%32,95126,618+23.8% | €1.36€1.23+10.6%€1.23€1.68-26.8%€1.38€1.52-9.2%€1.59€1.46+8.9%€1.48€1.39+6.5%€1.41€1.48-4.7%€1.44€1.55-7.1% | 96+50%68-25%4943+14%9097-7.2%214176+21.6%210206+1.9%557476+17% | €87.78€88.33-0.6%€88.33€80.00+10.4%€90.41€92.33-2.1%€83.33€83.300%€86.07€90.06-4.4%€83.24€82.14+1.3%€85.42€86.45-1.2% | 110%110%770%1314-7.1%3127+14.8%2928+3.6%8069+15.9% | 59%59%0%59%60%-1.7%59%59%0%59%61%-3.3%59%60%-1.7%59%63%-6.3%59%63%-6.3% | €3,100€3,1000%€3,100€3,1000%€21,700€21,7000%€40,300€43,400-7.1%€96,100€83,700+14.8%€89,900€86,800+3.6%€248,000€213,900+15.9% | 3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2% |
Reports: Ad Creative Report

Hey Lena!
Here's your ad creative performance
Analyse the performance of your ad creatives across traffic channels such as Meta, Google Ads, LinkedIn and Reddit.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Winning creatives
Pick the principle: rank creatives by lowesthighest CostClicks (Links)CPCCTRROASSales Cycle (Days)Won ClientsLeads (New)Leads (Existing)CPLTotal LeadsCPL (New)
Reports: Conversion Path Report

Hey Lena!
Here's how your leads actually arrive
The full path per lead, from the first click to the deal your CRM closed.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Top paths to a won client
The five most common complete journeys, ranked. 1 Aug to 30 Aug 2026
| # | Conversion path | Leads | Conv. share | Won clients | Revenue | Days |
|---|---|---|---|---|---|---|
| 1 | 220%220%1713+30.8%2926+11.5%6860+13.3%6765+3.1%182175+4% | 8.3%9.1%-8.8%9.1%8.3%+9.6%10.4%9.1%+14.3%9.6%8.3%+15.7%9.9%10.2%-2.9%9.9%10.6%-6.6%10.2%11.1%-8.1% | 10+∞000%330%65+20%1413+7.7%13130%3634+5.9% | €4,200€0+∞€0€00%€12,500€12,5000%€25,000€20,900+19.6%€58,400€54,200+7.7%€54,200€54,2000%€150,200€141,800+5.9% | 26 | |
| 2 | 220%220%89-11.1%18180%4139+5.1%4134+20.6%10494+10.6% | 8.3%9.1%-8.8%9.1%8.3%+9.6%4.9%6.3%-22.2%6.0%5.7%+5.3%6.0%6.6%-9.1%6.0%5.5%+9.1%5.8%5.9%-1.7% | 000%000%220%440%98+12.5%98+12.5%2321+9.5% | €0€00%€0€00%€10,500€10,5000%€21,000€21,0000%€47,200€42,000+12.4%€47,200€42,000+12.4%€120,600€110,100+9.5% | 38 | |
| 3 | DirectWon client | 110%12-50%98+12.5%1714+21.4%3830+26.7%3635+2.9%10283+22.9% | 4.2%4.5%-6.7%4.5%8.3%-45.8%5.5%5.6%-1.8%5.6%4.5%+24.4%5.6%5.1%+9.8%5.3%5.7%-7%5.7%5.2%+9.6% | 000%000%110%220%54+25%54+25%1411+27.3% | €0€00%€0€00%€3,700€3,7000%€7,400€7,4000%€18,600€14,900+24.8%€18,600€14,900+24.8%€52,100€40,900+27.4% | 19 |
| 4 | 110%110%67-14.3%1516-6.2%3428+21.4%3327+22.2%9381+14.8% | 4.2%4.5%-6.7%4.5%4.2%+7.1%3.7%4.9%-24.5%5.0%5.1%-2%5.0%4.8%+4.2%4.9%4.4%+11.4%5.2%5.1%+2% | 000%000%12-50%330%76+16.7%76+16.7%1917+11.8% | €0€00%€0€00%€3,500€7,100-50.7%€10,600€10,6000%€24,800€21,300+16.4%€24,800€21,300+16.4%€67,300€60,200+11.8% | 14 | |
| 5 | 110%110%660%1311+18.2%2924+20.8%2824+16.7%8066+21.2% | 4.2%4.5%-6.7%4.5%4.2%+7.1%3.7%4.2%-11.9%4.3%3.5%+22.9%4.2%4.1%+2.4%4.1%3.9%+5.1%4.5%4.2%+7.1% | 000%000%110%32+50%65+20%65+20%1614+14.3% | €0€00%€0€00%€3,700€3,7000%€11,200€7,500+49.3%€22,400€18,700+19.8%€22,400€18,700+19.8%€59,700€52,300+14.1% | 11 | |
| Five most common paths | 770%78-12.5%4643+7%9285+8.2%210181+16%205185+10.8%561499+12.4% | 29.2%31.8%-8.2%31.8%33.3%-4.5%28.2%30.1%-6.3%30.6%27.1%+12.9%30.7%30.8%-0.3%30.2%30.1%+0.3%31.4%31.6%-0.6% | 10+∞000%89-11.1%1816+12.5%4136+13.9%4036+11.1%10897+11.3% | €4,200€0+∞€0€00%€33,900€37,500-9.6%€75,200€67,400+11.6%€171,400€151,100+13.4%€167,200€151,100+10.7%€449,900€405,300+11% | - |
A won client touches 4.2 things and 2.7 channels before it signs. Nine percent arrive on a single touch, which is the share of your revenue a last click report describes correctly.
Reports: Landing Page Report

Hey Lena!
Here's what your landing pages earned
Entry page revenue: what each page brought in, not just what it converted.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| Landing page | Lead CR trend | Cost | Clicks (links) | Leads | Lead CR | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| /freight-quoteFree freight quote in 24h | €590€450+31.1%€450€520-13.5%€3,720€3,230+15.2%€6,680€6,800-1.8%€15,420€13,440+14.7%€15,170€13,660+11.1%€40,220€35,670+12.8% | 387323+19.8%323353-8.5%2,5722,128+20.9%4,2484,624-8.1%10,2409,340+9.6%10,2239,026+13.3%27,06122,916+18.1% | 75+40%57-28.6%4538+18.4%8085-5.9%186159+17%183167+9.6%478427+11.9% | 1.81%1.55%+16.8%1.55%1.98%-21.7%1.75%1.79%-2.2%1.88%1.84%+2.2%1.82%1.70%+7.1%1.79%1.85%-3.2%1.77%1.86%-4.8% | 110%110%660%12120%2724+12.5%2624+8.3%7062+12.9% | €4,100€2,900+41.4%€2,900€2,9000%€20,300€20,600-1.5%€42,000€41,200+1.9%€92,400€81,500+13.4%€89,200€82,600+8%€240,900€213,400+12.9% | 6.956.44+7.9%6.445.58+15.4%5.466.38-14.4%6.296.06+3.8%5.996.06-1.2%5.886.05-2.8%5.995.98+0.2% | |
| /contract-logisticsContract logistics for DACH | €430€330+30.3%€330€380-13.2%€2,710€2,360+14.8%€4,870€4,970-2%€11,260€9,820+14.7%€11,080€9,970+11.1%€29,370€26,050+12.7% | 264220+20%220240-8.3%1,7531,450+20.9%2,8963,152-8.1%6,9806,366+9.6%6,9686,152+13.3%18,44515,620+18.1% | 440%440%3026+15.4%5457-5.3%124106+17%122111+9.9%319285+11.9% | 1.52%1.82%-16.5%1.82%1.67%+9%1.71%1.79%-4.5%1.86%1.81%+2.8%1.78%1.67%+6.6%1.75%1.80%-2.8%1.73%1.82%-4.9% | 110%110%440%880%1816+12.5%1716+6.3%4742+11.9% | €4,100€3,000+36.7%€3,000€3,0000%€13,600€13,700-0.7%€28,100€27,500+2.2%€61,800€54,500+13.4%€58,600€55,200+6.2%€162,300€145,000+11.9% | 9.539.09+4.8%9.097.89+15.2%5.025.81-13.6%5.775.53+4.3%5.495.55-1.1%5.295.54-4.5%5.535.57-0.7% | |
| /warehousing-europeWarehousing across Europe | €330€250+32%€250€290-13.8%€2,060€1,790+15.1%€3,700€3,770-1.9%€8,540€7,440+14.8%€8,400€7,560+11.1%€22,270€19,750+12.8% | 212177+19.8%177193-8.3%1,4121,168+20.9%2,3312,538-8.2%5,6205,126+9.6%5,6114,954+13.3%14,85212,577+18.1% | 32+50%23-33.3%2017+17.6%3638-5.3%8472+16.7%8375+10.7%216193+11.9% | 1.42%1.13%+25.7%1.13%1.55%-27.1%1.42%1.46%-2.7%1.54%1.50%+2.7%1.49%1.40%+6.4%1.48%1.51%-2%1.45%1.53%-5.2% | 000%000%32+50%550%1211+9.1%1211+9.1%3128+10.7% | €0€00%€0€00%€10,500€7,100+47.9%€18,100€17,800+1.7%€42,600€38,800+9.8%€42,700€39,300+8.7%€110,700€99,900+10.8% | 0.000.000%0.000.000%5.103.97+28.5%4.894.72+3.6%4.995.22-4.4%5.085.20-2.3%4.975.06-1.8% | |
| /pricingPricing and rate cards | €160€120+33.3%€120€140-14.3%€1,010€870+16.1%€1,810€1,840-1.6%€4,180€3,640+14.8%€4,110€3,700+11.1%€10,900€9,670+12.7% | 10790+18.9%9098-8.2%713590+20.8%1,1781,282-8.1%2,8402,590+9.7%2,8352,503+13.3%7,5056,356+18.1% | 220%220%1211+9.1%2324-4.2%5244+18.2%5147+8.5%133120+10.8% | 1.87%2.22%-15.8%2.22%2.04%+8.8%1.68%1.86%-9.7%1.95%1.87%+4.3%1.83%1.70%+7.6%1.80%1.88%-4.3%1.77%1.89%-6.3% | 000%000%220%330%87+14.3%87+14.3%2118+16.7% | €0€00%€0€00%€6,900€7,000-1.4%€10,700€10,500+1.9%€27,800€24,100+15.4%€27,900€24,500+13.9%€73,400€62,900+16.7% | 0.000.000%0.000.000%6.838.05-15.2%5.915.71+3.5%6.656.62+0.5%6.796.62+2.6%6.736.50+3.5% | |
| /demo-requestTalk to a logistics planner | €110€90+22.2%€90€100-10%€720€630+14.3%€1,300€1,320-1.5%€3,000€2,620+14.5%€2,950€2,660+10.9%€7,820€6,940+12.7% | 4739+20.5%3943-9.3%312258+20.9%514560-8.2%1,2401,131+9.6%1,2381,093+13.3%3,2772,775+18.1% | 110%110%87+14.3%1516-6.2%3530+16.7%3531+12.9%9080+12.5% | 2.13%2.56%-16.8%2.56%2.33%+9.9%2.56%2.71%-5.5%2.92%2.86%+2.1%2.82%2.65%+6.4%2.83%2.84%-0.4%2.75%2.88%-4.5% | 000%000%110%220%43+33.3%43+33.3%109+11.1% | €0€00%€0€00%€2,400€2,500-4%€5,100€5,000+2%€9,900€7,400+33.8%€9,900€7,500+32%€24,900€22,400+11.2% | 0.000.000%0.000.000%3.333.97-16.1%3.923.79+3.4%3.302.82+17%3.362.82+19.1%3.183.23-1.5% | |
| Total | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,017849+19.8%849927-8.4%6,7625,594+20.9%11,16712,156-8.1%26,92024,553+9.6%26,87523,728+13.3%71,14060,244+18.1% | 1714+21.4%1417-17.6%11599+16.2%208220-5.5%481411+17%474431+10%1,2361,105+11.9% | 1.67%1.65%+1.2%1.65%1.83%-9.8%1.70%1.77%-4%1.86%1.81%+2.8%1.79%1.67%+7.2%1.76%1.82%-3.3%1.74%1.83%-4.9% | 220%220%1615+6.7%30300%6961+13.1%6761+9.8%179159+12.6% | €8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€104,000€102,000+2%€234,500€206,300+13.7%€228,300€209,100+9.2%€612,200€543,600+12.6% | 5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.665.45+3.9%5.535.58-0.9%5.475.57-1.8%5.545.540% |
Four of these five rows are amber, because the app colours a conversion rate against a threshold rather than against the other rows. Under two percent of paid clicks is normal for a freight quote form, and the report says so instead of flattering it.
CRM: Leads

Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| # | Lead ID | Created Time | Name | Phone | Latest CRM Status | Tags | First Source | Last Source | Total Revenue | Open Pipeline | Touchpoints | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | a2b17f42-9c05-4de1-8f30-6b1d54c7a908 | Jul 27, 2026, 11:04 AM | Mira SchulzNorthwind Logistics | [email protected] | +49 40 5510 2284 | Purchase | Enterprise | Direct | €14,800.00 | - | 5 | |
| 2 | a2b0d915-77c4-41ea-9b52-0c8f31d6a774 | Aug 28, 2026, 09:31 AM | Tobias LangHansa Kontraktlogistik | [email protected] | +49 30 8842 1190 | ClosingCallScheduled | DACH | - | €22,400.00 | 4 | ||
| 3 | a2af6c30-1d88-4b07-a1f6-5e93b047c215 | Sep 2, 2026, 07:55 PM | Aylin KayaRheinport Logistics | [email protected] | +49 203 7712 445 | QualifiedLead | - | - | €9,600.00 | 3 | ||
| 4 | a2a4e178-3f60-4c95-8d21-9b7ac0e4f533 | Jul 4, 2026, 12:41 PM | Jonas FeldmannAlpsped GmbH | [email protected] | +49 89 6620 3317 | Purchase | Customs | €31,200.00 | - | 4 | ||
| 5 | a2a9b204-5e13-48af-bc76-2d40f9188ae1 | Aug 19, 2026, 09:01 AM | Sofia BrandtElbe Cargo | [email protected] | +49 421 3390 662 | LostClient | - | Referral | - | - | 3 | |
| 6 | a2b3c866-0a42-4f39-9e18-77b5d2c30469 | Sep 5, 2026, 04:12 PM | Marek NowakVistula Freight | [email protected] | +48 22 501 7788 | PreQualifiedLead | - | - | €6,800.00 | 3 |
Click a row. Mira Schulz arrived on a Google search for a free quote and signed 34 days later, arriving directly. Last click credits Direct. First click credits the search that found her. The €14,800 is the same money either way, which is why the attribution switch on the campaign report is the only honest way to read it.
CRM: Sales

Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Pipeline by stage
Open pipeline is what is neither won nor lost, valued at the stage it has reached. It is not counted as revenue anywhere else on this demo, because it is not revenue yet.
Affiliate: Affiliate Campaigns

Hey Lena!
Here are your affiliate campaigns
Every partner on the same numbers as your paid channels, in one report.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Campaigns
3 partners · postbacks verifiedNew campaign| Campaign | Clicks | Leads | Won clients | Payout | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Q3 Freight EU2 partners · CPL | 77147-47.6%147133+10.5%1,017941+8.1%2,1601,955+10.5%4,8203,714+29.8%4,3243,593+20.3%12,12610,653+13.8% | 13-66.7%330%1817+5.9%4737+27%9680+20%9079+13.9%240215+11.6% | 000%000%330%75+40%1411+27.3%1311+18.2%3632+12.5% | €80€120-33.3%€120€140-14.3%€820€780+5.1%€1,960€1,620+21%€4,200€3,400+23.5%€3,940€3,300+19.4%€10,800€9,710+11.2% | €0€00%€0€00%€10,400€10,4000%€24,300€17,400+39.7%€48,600€38,200+27.2%€45,100€38,200+18.1%€125,000€111,100+12.5% | --N/A--N/A12.6813.33-4.9%12.4010.74+15.5%11.5711.24+2.9%11.4511.58-1.1%11.5711.44+1.1% |
| Warehousing DACH1 partner · CPL | 25250%2551-51%260268-3%546472+15.7%1,2401,067+16.2%1,2731,036+22.9%3,2093,011+6.6% | 000%01-100%550%108+25%2218+22.2%2218+22.2%5652+7.7% | 000%000%110%110%32+50%32+50%87+14.3% | €20€200%€20€40-50%€200€190+5.3%€420€340+23.5%€900€740+21.6%€890€740+20.3%€2,270€2,190+3.7% | €0€00%€0€00%€3,800€3,8000%€3,800€3,8000%€11,400€7,600+50%€11,400€7,600+50%€30,400€26,600+14.3% | --N/A--N/A19.0020.00-5%9.0511.18-19.1%12.6710.27+23.4%12.8110.27+24.7%13.3912.15+10.2% |
| Total | 102172-40.7%172184-6.5%1,2771,209+5.6%2,7062,427+11.5%6,0604,781+26.8%5,5974,629+20.9%15,33513,664+12.2% | 13-66.7%34-25%2322+4.5%5745+26.7%11898+20.4%11297+15.5%296267+10.9% | 000%000%440%86+33.3%1713+30.8%1613+23.1%4439+12.8% | €100€140-28.6%€140€180-22.2%€1,020€970+5.2%€2,380€1,960+21.4%€5,100€4,140+23.2%€4,830€4,040+19.6%€13,070€11,900+9.8% | €0€00%€0€00%€14,200€14,2000%€28,100€21,200+32.5%€60,000€45,800+31%€56,500€45,800+23.4%€155,400€137,700+12.9% | --N/A--N/A13.9214.64-4.9%11.8110.82+9.1%11.7611.06+6.3%11.7011.34+3.2%11.8911.57+2.8% |
Payout is on a qualified lead, not a form fill, because the postback fires when the lead is qualified in the CRM. A partner sending 200 unqualified forms gets paid for none of them.
Affiliate: Affiliate Offers

Hey Lena!
Here are your offers
Payout, conversion rate and what each offer actually returned.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Offers
New offerAffiliate: Affiliate Networks

Hey Lena!
Here are your networks
Postbacks in, conversions out, and what the network reported against what closed.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Networks
A verified postback is one the network actually answered 200 to, not one that was saved in a form. The check runs on every conversion, and a network that starts returning anything else shows up here.
Affiliate: Landing Pages

Hey Lena!
Here are your partner landing pages
Which page each partner sends traffic to, and what it did with it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Partner landing pages
Call Tracking: Calls

Hey Lena!
Here are your calls
Every inbound call with the campaign and the keyword that produced it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| Caller | Number | Source | Duration | Outcome |
|---|---|---|---|---|
| Mira SchulzNorthwind Logistics | +49 89 4114 2087 | 4:12 | QualifiedLead | |
| Tobias LangHansa Kontraktlogistik | +49 40 3009 1145 | 8:36 | ClosingCallScheduled | |
| Unknown caller- | +49 221 8877 4410 | 1:04 | Missed | |
| Unknown caller- | +49 30 5541 2298 | 0:38 | UnqualifiedLead |
A missed call is still attributed. The number that rang belongs to a pool, the pool belongs to a campaign, and the visit that swapped the number is on record, so the ad gets the credit whether anyone picked up or not.
Call Tracking: Phone Numbers

Hey Lena!
Here are your tracking numbers
Static numbers per campaign, and a dynamic pool that swaps per visitor.
Phone Numbers
16 numbers across 4 poolsA static number belongs to one channel for good. A dynamic pool swaps the number per visitor, which is what lets a call be traced back to a keyword rather than to a channel.
Call Tracking: Call Reporting

Hey Lena!
Here's what your calls are worth
Calls credited to the same campaigns as your forms, in the same report.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Calls by channel
1 Aug to 30 Aug 2026
What the calls were worth
Thirty eight of 107 won clients started as a phone call. On a form only setup, every one of them counts as direct traffic and the campaign that paid for the call gets nothing.
Call Tracking: Setup

Hey Lena!
Set up call tracking
One snippet, one pool, and every call carries its source.
Setup
Live on 3 domainsNumber swap
One line, before the closing body tag
<script async src="https://t.meridian-group.com/lj.js"
data-ws="ws_4f2a91" data-calls="1"></script>The script is first party on your own subdomain, so the swap survives an ad blocker and the number a visitor sees is the one that gets attributed.
Audience Sync: Platforms

Hey Lena!
Here are your ad platforms
Where audiences are pushed, and what came back from each one.
Platforms
3 connectedA connection is one way: outcomes go out, nothing comes back. The platform never sees a lead's details, only that a hashed identifier belongs to a segment.
Audience Sync: Audiences

Hey Lena!
Here are your audiences
Built from what your CRM knows, kept in sync with every platform you run.
Audiences
Synced every 15 minutesNew audienceExcluding 412 won clients is the change that pays for itself first. Every platform will happily keep spending on people who already signed, because on its own data they are the best converters you have.
Eén demo-workspace met een maand aan data. Menu en schakelaars werken echt.Open alle 23 schermen op volle breedte
De tour van 100 seconden
Tracking, journey en rapporten, van begin tot eind getoond aan de hand van één lead.

Het resultaat
Advertentieplatforms bieden alleen op de conversies die ze zien. LeadJourney laat ze ook de rest zien en stuurt je echte deals terug. Zo vindt hetzelfde budget meer kopers.
Voor wie
Inhouse team, bureau of affiliate: iedereen wil hetzelfde weten van zijn data. LeadJourney geeft het antwoord, of de deal nu telefonisch of in een checkout rondkomt.
Toepassingen
De meeste teams komen bij ons met een van deze zinnen. Kies de jouwe en zie hoe we het oplossen, in het dashboard en terug in je CRM.
Attributie
LeadJourney volgt de journey vanaf de eerste advertentieklik en zet de echte bron op elk record in HubSpot, Pipedrive of Salesforce.
Bekijk de oplossingOmzet en ROI
Elke campagne wordt gekoppeld aan CRM-pipeline en gesloten omzet, zodat marketing-ROI één cijfer wordt dat je kunt verdedigen.
Bekijk de oplossingTracking en privacy
Server-side tracking houdt 95%+ van de conversies zichtbaar, first-party en AVG-proof.
Bekijk de oplossingAd-signalen
Gesloten deals stromen als offline conversies terug naar Meta, Google en LinkedIn, zodat het bieden leert van omzet in plaats van leadvolume.
Bekijk de oplossingAI en nieuwe kanalen
ChatGPT, Perplexity, Gemini en Claude worden als eigen kanalen gemeten, met leads, pipeline en ROI per zoekmachine.
Bekijk de oplossingRapportage
Meta, Google, LinkedIn en Bing in één dashboard, allemaal gemeten tegen dezelfde CRM-omzet.
Bekijk de oplossingEen kijkje in het product
Acht schermen uit het platform, één per functie. Achter elk scherm zit de volledige pagina: wat het doet, hoe je het instelt en hoe het eruitziet met jouw data.
Server-side tracking
Draait op je eigen domein. Adblockers, iOS en geweigerde cookies laten geen conversies meer verdwijnen.
Bekijk de paginaMulti-touch attribution
PopulairEerste klik, laatste klik, lineair of positiegebaseerd, per rapport te wisselen en berekend op CRM-omzet.
Bekijk de paginaOffline conversies
Telefoontjes, afspraken en gewonnen deals gaan als conversie met waarde naar Google, Meta, LinkedIn en Microsoft.
Bekijk de paginaAI-zoekmachines
NieuwBezoeken en leads uit AI-zoekmachines krijgen hun eigen bron, in plaats van te verdwijnen onder direct.
Bekijk de paginaCRM-integratie
HubSpot, Pipedrive, Close en Attio native, Salesforce en 100+ andere via webhook, in beide richtingen.
Bekijk de paginaCall tracking
Een eigen nummer per bezoeker, met opname en samenvatting. Gekwalificeerde gesprekken gaan als conversie terug.
Bekijk de paginaCampagnerapport
Meta, Google, LinkedIn en Microsoft in één tabel, met echte CPL, kosten per klant en ROAS.
Bekijk de paginaAsk Atlas
Vraag AIDe AI-analist antwoordt vanuit je eigen uitgaven, leads en deals. In de chat of gewoon in Slack.
Bekijk de paginaZo werk je ermee
Alle databronnen op één plek, de hele journey in beeld, echte omzet terug naar je advertentieplatforms, en dan opschalen wat rendeert. Vier stappen die alles dekken wat teams met LeadJourney doen.
Stap 01
Je website, advertentieaccounts, CRM en eigen kanalen komen samen in één dataset waar je hele team op kijkt.
Stap 02
Volg elke lead van de eerste klik tot de gesloten deal, en stel je data gewoon vragen in normale taal.
Stap 03
Echte omzet gaat terug naar de platforms die je budget uitgeven. Zo leren hun algoritmes van verkopen in plaats van klikken.
Stap 04
Budget verschuift naar de campagnes die omzet opleveren, en afwijkingen zie je voordat ze geld kosten.
Hoe het samenhangt
Aan de ene kant komen de touchpoints binnen, aan de andere kant de leads en deals uit je CRM. De engine maakt er één journey per lead van en stuurt het resultaat terug naar je advertentieplatforms.
Elk kanaal en touchpoint
+ elke bron met een link of een webhook
LeadJourney AI
Attributie-engine
Mijlpalen uit je CRM
Terug naar de advertentieplatforms
MCP-server
MCP is een open standaard: elke assistent die het spreekt, kan je journeys, uitgaven en omzet lezen. Claude, ChatGPT, Gemini, Copilot en Perplexity kunnen dat al.
LeadJourney MCP is verbonden. Klik door de tabbladen
Welke campagnes leverden vorige maand de omzet uit gesloten deals op?
Volgens je LeadJourney-data leverden 3 campagnes vorige maand € 148.200 op aan gesloten deals:
Zal ik je dit elke week als samenvatting in Slack sturen?
Vraag me iets over je lead journeys
Waar kwamen onze drie grootste deals van dit kwartaal vandaan?
Je 3 grootste deals van dit kwartaal begonnen allemaal op een plek waar de laatste klik nooit kijkt:
Zal ik voor een van deze deals alle touchpoints op een rij zetten?
Vraag me iets over je gesloten deals
Welke landingspagina's maken van LinkedIn-verkeer gekwalificeerde leads?
3 pagina's krijgen je LinkedIn-verkeer. Daar wordt tussen 4% en 18% gekwalificeerd:
Zal ik hetzelfde doen voor je verkeer uit Google Ads?
Vraag me iets over je landingspagina's
Wat kostte elk kanaal vorige week per gekwalificeerde lead?
3 kanalen gaven vorige week budget uit. Een gekwalificeerde lead kostte daar tussen € 41 en € 187:
Zal ik je waarschuwen zodra een kanaal boven € 120 komt?
Vraag me iets over je kosten per lead
Wat hebben de journeys die tot een deal leiden gemeen?
3 signalen zie je in de meeste van je gesloten deals en in bijna geen van de verloren deals:
Zal ik hier een score van maken en die op elke lead in je CRM zetten?
Vraag me iets over je lead journeys
Klantcases
Per klant één gemeten resultaat, met naam, functie en bedrijf erbij.

Belastingadvies en boekhouding
54% betere leadkwaliteit sinds de marketing met LeadJourney wordt gemeten
Karsten Guhr
Algemeen directeur
Lees de case
SEO-bureau
€500k MRR winstgevend bereikt, een SEO-bureau opgeschaald met performance marketing
Nikita Yatsun
Algemeen directeur
Lees de case
Klickkraft GmbH
Businesscoaching
€10-20k Meta-budget per maand, gekoppeld aan gekwalificeerde leads en omzet per advertentie
Florian Buck
Algemeen directeur
Lees de case
LinkedIn-groeibureau
2x klantbehoud, sinds elk contactmoment op LinkedIn tot omzet wordt herleid
Marc Richard
CEO
Lees de case
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Digitale uitgeverij
Welk artikel de lead en de omzet opleverde, via AI search en organisch zoeken
Andreas Malkow
CEO en hoofd PR
Lees de case
SEO- en GEO-bureau
Aantoonbare ROI op elke retainer, van leads uit organisch en AI search tot omzet
Philipp Nessmann
Algemeen directeur
Lees de caseGetreach
Marktplaats voor backlinks (SaaS)
0 naar 100k omzet uit alleen betaalde advertenties, binnen de eerste maand
Getreach
getreach.com
Lees de caseOriginele reviews
4,9 van de 5 uit 11 openbare reviews. Letterlijk geciteerd, hooguit ingekort door hele zinnen weg te laten.
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbHLees de reviews op de plek waar ze staan
Veelgestelde vragen
Staat jouw vraag er niet bij? Stel hem in de chat, we antwoorden meestal binnen een paar minuten.
LeadJourney is een all-in-one platform voor marketing attributie en omzettracking, voor leadgeneratie én e-commerce. Het legt elk touchpoint vast dat een lead met je marketing heeft, koppelt dat aan de deal die je CRM uiteindelijk sluit, en stuurt het resultaat terug naar je advertentieplatforms. Die optimaliseren dan op omzet in plaats van op ingevulde formulieren.
GA4 meet sessies, de Meta-pixel meet browserevents. Allebei werken ze in de browser, en precies daar verdwijnt een groot deel van de data door cookiebanners, adblockers en iOS. LeadJourney trackt server-side en op leadniveau: het herkent de persoon, bewaart de hele journey over apparaten en sessies heen en koppelt die aan de omzet in je CRM. Daarom kloppen de cijfers eindelijk met je pipeline.
Dat meten onze klanten in de praktijk, en je kunt het zelf nagaan. Omdat de tracking server-side draait met first-party identifiers, komen conversies ook binnen als iemand cookies weigert of een adblocker gebruikt. In de transparante logs zie je elke klik, conversie en postback die we vastleggen. Geen black box.
De meeste accounts staan in ongeveer 21 minuten live, zonder developer. Je plakt één snippet, koppelt je advertentieaccounts en verbindt je CRM met een webhook. Liever samen? Dan zet ons team het in een call met je op.
Ja. Data wordt verwerkt en opgeslagen in de EU, we sluiten een verwerkersovereenkomst met je af, en de tracking draait first-party en server-side. Toestemmingskeuzes worden dus gerespecteerd, niet omzeild. Gereguleerde sectoren zoals financiële en juridische dienstverlening horen bij onze belangrijkste klanten.
Ja, daar is het kernrapport voor. Open een lead en je ziet het complete pad: de eerste advertentie waarop hij klikte, de pagina's die hij las, de kanalen waarlangs hij terugkwam, het formulier dat hij invulde en de dealwaarde die je CRM erbij vastlegde.
HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel en Close zijn native gekoppeld. Al het andere verbind je via een webhook of via Zapier, Make of n8n. Advertentieplatforms, websitebouwers, webinartools en affiliatenetwerken zitten er standaard in.
De prijs hangt af van het aantal getrackte events, niet van het aantal gebruikers. Je hele team en je bureau kunnen dus in één workspace werken. Elk abonnement begint met 14 dagen gratis, zonder creditcard. De actuele prijzen vind je op de prijspagina.
95%+ nauwkeurige data, ook met adblockers en iOS
Koppel één keer je advertentieaccounts en je CRM, en elke lead komt binnen met de campagne die hem opleverde.
