Étape 01
Unifier
Ton site, tes comptes publicitaires, ton CRM et tes propres canaux alimentent un seul jeu de données, le même pour toute l’équipe.
Même budget marketing. Plus de clients.
Paid, organique, recherche IA, offline : tout est suivi jusqu’à la signature, avec 95%+ de précision. Résultat : un meilleur ROI, moins de budget gaspillé, des clients moins chers et de meilleurs leads.
4,9 sur 5100+ équipes marketing font confiance à LeadJourney
Clique dans le vrai produit, sans inscription
Tracking percentage
88% completed
Accounts
Onboarding
Setup complete12 of 15 steps
Restart onboardingProfile settings
ProfileResources
SupportKnowledge BaseSign OutMira SchulzNorthwind Logistics
PurchaseHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Tobias LangHansa Kontraktlogistik
ClosingCallScheduledHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Aylin KayaRheinport Logistics
QualifiedLeadMeta Lead AdsHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Jonas FeldmannAlpsped GmbH
PurchaseHubSpotCRM pipeline milestones for this lead.
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Custom Fields
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Sofia BrandtElbe Cargo
LostClientHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Marek NowakVistula Freight
PreQualifiedLeadHubSpotCRM pipeline milestones for this lead.
Custom Fields
Custom Fields
Source
Environment
Source
Environment
Source
Environment
Contact Information
Timeline
Revenue
Engagement
Custom Fields
Tags
Tags assigned to this lead
Channel Touchpoints
Channels this lead interacted with before conversion
No sales data found for this lead.
IP addresses are partially masked for privacy compliance (GDPR). Full IP data is available via API with appropriate permissions.
First Click Attribution
Source
Environment
Timing
Last Click Attribution
Source
Environment
Timing
Templates
A dashboard is the top level and contains reports. Create a complete themed dashboard in one click.
A complete dashboard per channel: tab icon and a curated set of reports included, ready in one click.
Channel Categories
The whole account one level above channels: leads, cost per lead, revenue and ROAS per category.
5 reportsDashboard
Meta Ads
Everything you need to judge Meta Ads at a glance: lead trend, campaign ranking, cost per lead.
5 reportsDashboard
Google Ads
Google Ads performance in one view: lead trend, campaign ranking, cost per lead and revenue.
5 reportsDashboard
Bing Ads
Bing Ads performance in one view: lead trend, campaign ranking, cost per lead and ROAS.
5 reportsDashboard
LinkedIn Ads
LinkedIn Ads performance in one view: lead trend, campaign ranking, cost per lead.
5 reportsDashboard
Paid Ads
All ad platforms combined: lead trend, platform comparison, cost per lead and revenue.
5 reportsDashboard
Overall Paid Ads Performance
Full funnel view across every ad platform: Meta, Google, Bing and LinkedIn side by side.
5 reportsDashboard
Revenue Performance
Where the money comes from: won revenue by channel, campaign and over time.
7 reportsDashboard
Single reports, ready to drop onto any dashboard.
Leads Trend
Leads per day for any channel or the whole account.
LineReport
Leads by Campaign
Every campaign ranked by the leads it drove.
ColumnReport
Cost per Lead Trend
CPL per day, with the previous period behind it.
LineReport
Revenue by Channel
Won revenue credited to the channel that drove it.
ColumnReport
ROAS by Campaign
Return on ad spend, campaign by campaign.
TableReport
Won Clients by Source
Closed deals traced back to their first source.
DonutReport
Spend vs Revenue
What went in and what came back, side by side.
AreaReport
Conversion Paths
The touchpoint chains behind your conversions.
TableReport
Top Landing Pages
The pages that convert, ranked by leads and revenue.
TableReport
Showing 9 of 91. The full library is in the app.
Create New Dashboard
Upload your own
PNG, JPG, SVG or WEBP, max 2MB
Or pick a general icon
Or pick a traffic channel icon
Import leads
Import from CSV
Drag and drop CSV-file here
OR
Instructions: The provided CSV may or may not contain a header. If no header is present, the file must follow the column order below. Only Email is required. Wrap multiple tags in a single quoted field, e.g. "vip,q1-launch". If a row's Click_ID matches a tracked click in your workspace, we attach the lead to that click and back-fill First/Last source, Campaign, Ad Group, and Ad/Keyword from the existing tracking events; any First/Last columns you do supply override the derived values.
Column order: Fullname, Firstname, Lastname, Email, Phone, Click_ID, Tags, IP, First Traffic Channel, Last Traffic Channel, First Campaign, Last Campaign, First Ad Group, Last Ad Group, First Ad/Keyword, Last Ad/Keyword.
Traffic channel for imported leads:Direct
Paste your list or enter data manually:
(0/5000 rows)
Instructions: One lead per line. Comma-separated, in the column order below. Email is required. Wrap a tag list in quotes when it contains commas: "vip,q1-launch".
Column order: Fullname, Firstname, Lastname, Email, Phone, Click_ID, Tags, IP, First Traffic Channel, Last Traffic Channel, First Campaign, Last Campaign, First Ad Group, Last Ad Group, First Ad/Keyword, Last Ad/Keyword.
Where do you need a number?
Choose the number type
Dashboards: Dashboard

Hey Lena!
Here's your marketing performance
31 days, 684 leads, 107 won clients. €344,700 signed against €42,400 of spend, every deal matched back to the click that started it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Meta Ads Leads Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Meta Ads Leads by Campaign
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Meta Ads Campaign Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Leads Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Leads by Campaign
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Google Ads Campaign Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Revenue Trend
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
6 weeks: 20.07.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Revenue by Channel
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Channel Performance
Today: 07.09.2026
Yesterday: 06.09.2026
7 days: 01.09.2026 - 07.09.2026
31 days: 08.08.2026 - 07.09.2026
14 days: 25.08.2026 - 07.09.2026
Last month: 01.08.2026 - 31.08.2026
13 weeks: 09.06.2026 - 07.09.2026
Dashboards: Report Builder

Hey Lena!
Build your own reports
Choose how you want to start building your report.
Browse Existing Templates
A finished report in seconds. Pick a ready-made template and add it to your dashboard with one click.
Build Your Own Report
100% custom, full control over every detail, with Atlas AI to get you there faster.
Build with Atlas AI
Describe the report you want and Atlas will configure it for you.
1. Choose report style
2. Choose date range
3. Choose metrics
Metrics
7 on this report, 47 available
Everything you could add
General
Lead Generation
Revenue
Profit
Offline Conversions
How this report resolves
Ask Atlas: Chat
Which campaign should I cut this week, and what does it cost me?
Display - Retargeting. It spent €800 for 5 leads and no won client in the last 30 days. On last click it reads 14.50 ROAS, which is why it looks like your best campaign in Google Ads. On first click it reads 0.00: it never found a lead, it was only the last ad the lead saw before signing.
Move the €800 into Search - Freight Forwarding EU. That campaign found 96 leads at €75.42 and closed 15 of them for €47,200, so the same spend there is worth about €5,200 in signed revenue.
Ad Campaign Report · Google Ads · 1 to 30 Aug 2026 · First click and last click, same period
Ask Atlas: Chat History

Hey Lena!
Here's your chat history with Atlas
View and manage your previous conversations with Atlas.
Your chat history
New chatToday
Shortest sales cycle by channelToday, 09:14Real CAC once won clients are countedToday, 08:02Yesterday
First click vs last click, Meta AdsYesterday, 16:02Older
Creative hook rate past 3 seconds3 Sep, 11:20Leads from the EU customs guide2 Sep, 15:41Customer source analysis1 Sep, 10:32Retention is a workspace setting, not ours: thirty days here, and the transcript is gone after that. Prompts and answers stay in Frankfurt and never train a model.
Ask Atlas: AI Agents

Hey Lena!
Here are your AI agents
Create and manage AI agents to automate your reporting workflows.
Agents
Create an Agent| Agent | Status | Schedule | Last run | Next run | Actions |
|---|---|---|---|---|---|
| Budget guard | Active | Daily @ 07:00 | Sep 7, 07:00 AM | Sep 8, 07:00 AMEurope/Berlin | |
| Lead quality watch | Active | Hourly | Sep 7, 16:00 PM | Sep 7, 17:00 PMEurope/Berlin | |
| Weekly board report | Active | Weekly @ 09:00 | Sep 7, 09:00 AM | Sep 14, 09:00 AMEurope/Berlin | |
| Offline conversion sync | Active | Every 15 minutes | Sep 7, 16:45 PM | Sep 7, 17:00 PMEurope/Berlin |
No agents with this status.
Ask Atlas: MCP Connection

Hey Lena!
Configure Atlas to your needs
Configure your Atlas AI integrations and preferences.
Marketing Goals
Describe your marketing goals, KPIs, and targets so Atlas can give you more relevant and personalized insights.
Suggested:
Model
Pick how hard Atlas thinks. Both models read the same workspace and neither one leaves the EU.
Model Context Protocol
Connect Claude, Cursor, or any MCP-compatible client to query your LeadJourney workspaces, reports, and leads from inside the app. Access is granted per application with OAuth, and you can revoke any client at any time.
Server URL
All clients connect to this single endpoint.
https://api.leadjourney.io/mcpCopyConnect from the web
Use the server URL above to add LeadJourney as a custom connector in any browser-based MCP client (Claude.ai, ChatGPT with MCP support).
Connected applications
What it can read
Read only on purpose. An assistant with your report data can answer anything; one that can also write to it can ruin a month of attribution with a wrong guess.
Slack Integration
Ask Atlas from Slack and let your agents post where the team already is. One workspace per LeadJourney workspace.
Where the data goes
Reports: Traffic Channel Report

Hey Lena!
Here's every channel side by side
Cost, leads and signed revenue per channel, on the same attribution model.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Leads and won clients
Today, 07.09.2026 · vs yesterdayYesterday, 06.09.2026 · vs the day before01.09.2026 - 07.09.2026 · vs previous 7 days25.08.2026 - 07.09.2026 · vs previous 14 days09.08.2026 - 07.09.2026 · vs previous 30 days01.08.2026 - 31.08.2026 · vs July09.06.2026 - 07.09.2026 · vs previous 3 months
Revenue by channel
Why use it
Reveals which channel directly drove the conversion. Matches the default attribution model in Meta, Google Ads, and most ad platforms.
When to use it
When optimizing bottom-of-funnel campaigns or evaluating what converts users at the final step.
Example
User sees Google ad May 1, Meta ad May 5, converts May 6 → Meta gets 100%.
Why use it
Reveals which channels are starting the funnel and driving discovery.
When to use it
Top-of-funnel investment decisions, brand awareness analysis, or evaluating new traffic source impact.
Example
User sees Google ad May 1, Meta ad May 5, converts May 6 → Google gets 100%.
Why use it
Treats every touchpoint as equally important. Provides a balanced view when each channel plays a meaningful role.
When to use it
Holistic channel mix analysis, multi-touch journeys with no obvious primary driver.
Example
3 touchpoints → each gets ~33% credit.
Why use it
Recent touchpoints likely drove the close. Weights decay exponentially with a 7-day half-life.
When to use it
Long sales cycles where the close-of-deal moment matters most.
Example
Touchpoint 7 days ago has half the weight of a touchpoint 0 days ago.
Why use it
Recognizes funnel entry and close as most influential moments.
When to use it
Lead-gen funnels with clear initiation/conversion moments.
Example
3 touchpoints: 40% / 20% / 40%.
Why use it
Captures intent: when the journey is long, the discovery moment matters most; when it's short, the close does.
When to use it
Mixed funnels where you want to credit discovery on slow burns but the close on quick wins.
Example
Journey spans 30 days → first click gets 100%. Journey spans 2 days → last click gets 100%.
Why use it
Matches revenue back to the moment a user engaged with your ad. This is how Meta, Google and most ad platforms report by default.
When to use it
When optimizing ad performance, comparing channels, or reconciling with platform-native dashboards.
Example
User clicks an ad on May 1, converts May 5 → counted on May 1.
Why use it
Shows revenue on the day the deal closed. Aligns with sales reporting, cash-flow timelines, and finance views.
When to use it
Revenue timeline analysis, sales performance tracking, or month-end financial reporting.
Example
User clicks an ad on May 1, converts May 5 → counted on May 5.
1 Day
Conversions counted only within 24h of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
7 Days
Conversions counted within 7 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
14 Days
Conversions counted within 14 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
28 Days
Conversions counted within 28 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
60 Days
Conversions counted within 60 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
90 Days
Conversions counted within 90 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
180 Days
Conversions counted within 180 days of the ad click
Why use it
Excludes late conversions where the click is unlikely to be the cause. Matches how platforms close out their attribution books.
When to use it
Reconciling with Meta / Google reports, optimizing fast-cycle e-commerce, or excluding repeat-buyer noise.
Lifetime
Every conversion ever attributed to the original ad click
Why use it
Shows the true return of the ad investment with no time cutoff: the only window that captures full LTV.
When to use it
Subscription / SaaS businesses, long sales cycles, retroactive ROAS analysis, LTV-driven reporting.
| Traffic channel | Cost | Clicks | CTR | CPC | Leads | CPL | Won clients | CAC | Revenue | ROAS | CPL trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| €790€530+49.1%€530€640-17.2%€4,430€3,970+11.6%€7,500€8,080-7.2%€18,420€15,850+16.2%€17,480€16,920+3.3%€47,580€41,150+15.6% | 581431+34.8%431382+12.8%3,1992,619+22.1%4,7295,521-14.3%12,48011,375+9.7%12,38911,445+8.2%32,95126,618+23.8% | 3.10%3.10%0%3.10%3.33%-6.9%3.10%3.30%-6.1%3.10%3.07%+1%3.10%3.04%+2%3.10%3.32%-6.6%3.10%3.05%+1.6% | €1.36€1.23+10.6%€1.23€1.68-26.8%€1.38€1.52-9.2%€1.59€1.46+8.9%€1.48€1.39+6.5%€1.41€1.48-4.7%€1.44€1.55-7.1% | 96+50%68-25%4943+14%9097-7.2%214176+21.6%210206+1.9%557476+17% | €87.78€88.33-0.6%€88.33€80.00+10.4%€90.41€92.33-2.1%€83.33€83.300%€86.07€90.06-4.4%€83.24€82.14+1.3%€85.42€86.45-1.2% | 110%110%770%1314-7.1%3127+14.8%2928+3.6%8069+15.9% | €790.00€530.00+49.1%€530.00€640.00-17.2%€632.86€567.14+11.6%€576.92€577.140%€594.19€587.04+1.2%€602.76€604.29-0.3%€594.75€596.38-0.3% | €3,100€3,1000%€3,100€3,1000%€21,700€21,7000%€40,300€43,400-7.1%€96,100€83,700+14.8%€89,900€86,800+3.6%€248,000€213,900+15.9% | 3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2%3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2% | ||
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| €0€00% | 167171-2.3%171184-7.1%1,5731,534+2.5%2,8832,989-3.5%6,3105,731+10.1%5,8865,251+12.1%17,35514,796+17.3% | - | - | 32+50%23-33.3%2320+15%4043-7%9077+16.9%9078+15.4%259226+14.6%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16%330%330%2422+9.1%4246-8.7%9582+15.9%9584+13.1%274238+15.1%330%330%2321+9.5%4144-6.8%9279+16.5%9281+13.6%264230+14.8%330%330%2422+9.1%4346-6.5%9682+17.1%9684+14.3%275238+15.5%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16% | - | 000%01-100%43+33.3%770%1513+15.4%1412+16.7%4237+13.5%000%01-100%440%880%1715+13.3%1614+14.3%4741+14.6%000%01-100%440%880%1615+6.7%1514+7.1%4540+12.5%000%01-100%440%770%1614+14.3%1513+15.4%4338+13.2%000%01-100%440%880%1715+13.3%1614+14.3%4640+15%000%01-100%440%880%1715+13.3%1614+14.3%4641+12.2% | - | €0€00%€0€2,900-100%€11,800€8,900+32.6%€20,700€20,7000%€44,100€38,000+16.1%€41,200€35,100+17.4%€123,400€108,700+13.5%€0€00%€0€2,900-100%€11,400€11,4000%€22,900€22,9000%€48,600€42,900+13.3%€45,700€40,000+14.3%€134,400€117,200+14.7%€0€00%€0€2,900-100%€11,400€11,4000%€23,200€23,300-0.4%€46,400€43,600+6.4%€43,500€40,700+6.9%€130,400€115,800+12.6%€0€00%€0€2,900-100%€11,900€11,9000%€20,300€20,3000%€46,700€41,100+13.6%€43,800€38,200+14.7%€125,200€110,600+13.2%€0€00%€0€2,900-100%€11,400€11,4000%€23,300€23,3000%€49,400€43,200+14.4%€46,500€40,400+15.1%€133,000€115,400+15.3%€0€00%€0€2,900-100%€11,400€11,4000%€22,800€22,8000%€48,900€43,200+13.2%€46,100€40,400+14.1%€132,100€117,900+12% | ------------------------------------------ | ||
| DirectNo referrer | €0€00% | 135123+9.8%12390+36.7%725768-5.6%1,4671,378+6.5%3,1202,729+14.3%3,0232,765+9.3%8,3007,245+14.6% | - | - | 440%440%21210%4340+7.5%9278+17.9%9085+5.9%237206+15%220%220%10100%2119+10.5%4437+18.9%4341+4.9%11397+16.5%330%330%15150%3128+10.7%6655+20%6460+6.7%168145+15.9%43+33.3%330%18180%3734+8.8%7967+17.9%7773+5.5%203176+15.3%330%330%1413+7.7%2826+7.7%5950+18%5855+5.5%152131+16%23-33.3%330%13130%2624+8.3%5546+19.6%5451+5.9%141121+16.5% | - | 000%000%440%880%1816+12.5%1816+12.5%4740+17.5%000%000%220%440%98+12.5%98+12.5%2420+20%000%000%330%660%1312+8.3%1312+8.3%3529+20.7%000%000%330%770%1614+14.3%1614+14.3%4135+17.1%000%000%330%550%1210+20%1210+20%3227+18.5%000%000%220%550%1110+10%1110+10%3025+20% | - | €0€00%€0€00%€12,500€12,5000%€25,100€25,1000%€56,200€49,700+13.1%€56,200€49,700+13.1%€146,500€124,700+17.5%€0€00%€0€00%€6,100€6,1000%€12,100€12,1000%€27,300€24,300+12.3%€27,300€24,300+12.3%€72,800€60,700+19.9%€0€00%€0€00%€9,000€9,0000%€18,500€18,5000%€40,000€37,000+8.1%€40,000€37,000+8.1%€107,600€89,000+20.9%€0€00%€0€00%€9,400€9,4000%€21,600€21,6000%€49,600€43,600+13.8%€49,600€43,600+13.8%€126,700€108,100+17.2%€0€00%€0€00%€9,000€9,0000%€15,400€15,500-0.6%€37,000€30,600+20.9%€37,000€30,600+20.9%€98,100€82,700+18.6%€0€00%€0€00%€6,100€6,1000%€15,100€15,200-0.7%€33,600€30,600+9.8%€33,600€30,600+9.8%€91,400€76,300+19.8% | ------------------------------------------ | |
| Email6 sends | €0€00% | 54114-52.6%114118-3.4%493518-4.8%1,1871,076+10.3%2,4802,244+10.5%2,4742,243+10.3%6,4195,151+24.6% | - | - | 13-66.7%330%13130%3231+3.2%6662+6.5%6958+19%166146+13.7%12-50%220%880%2019+5.3%4139+5.1%4337+16.2%10490+15.6%12-50%220%1110+10%2625+4%5350+6%5647+19.1%134117+14.5%13-66.7%330%12120%2928+3.6%5956+5.4%6253+17%151131+15.3%12-50%220%10100%2423+4.3%4947+4.3%5144+15.9%124108+14.8%12-50%220%990%2322+4.5%4745+4.4%4942+16.7%120104+15.4% | - | 000%000%330%660%1211+9.1%1210+20%3226+23.1%000%000%220%440%87+14.3%87+14.3%2117+23.5%000%000%220%550%109+11.1%109+11.1%2621+23.8%000%000%330%550%1110+10%1110+10%2924+20.8%000%000%220%550%98+12.5%98+12.5%2520+25%000%000%220%440%98+12.5%98+12.5%2419+26.3% | - | €0€00%€0€00%€8,700€8,7000%€17,400€17,4000%€34,600€31,500+9.8%€34,600€28,700+20.6%€92,000€74,800+23%€0€00%€0€00%€5,600€5,6000%€11,200€11,2000%€22,400€19,600+14.3%€22,400€19,600+14.3%€58,800€47,600+23.5%€0€00%€0€00%€5,600€5,6000%€14,200€14,2000%€28,400€25,600+10.9%€28,400€25,600+10.9%€73,800€59,500+24%€0€00%€0€00%€8,700€8,7000%€14,200€14,2000%€31,500€28,700+9.8%€31,500€28,700+9.8%€82,700€68,400+20.9%€0€00%€0€00%€5,600€5,6000%€14,300€14,3000%€25,600€22,600+13.3%€25,600€22,600+13.3%€70,800€56,500+25.3%€0€00%€0€00%€5,600€5,6000%€11,200€11,2000%€25,400€22,600+12.4%€25,400€22,600+12.4%€67,500€53,500+26.2% | ------------------------------------------ | |
| Referral14 domains | €0€00% | 3851-25.5%5120+155%310221+40.3%444464-4.3%1,140933+22.2%1,1821,005+17.6%3,1132,617+19% | - | - | 110%10+∞74+75%1011-9.1%2421+14.3%2423+4.3%6457+12.3%110%10+∞64+50%910-10%2219+15.8%2221+4.8%5851+13.7%110%10+∞64+50%910-10%2320+15%2322+4.5%6153+15.1%110%10+∞74+75%911-18.2%2421+14.3%2422+9.1%6356+12.5%110%10+∞64+50%910-10%2319+21.1%2322+4.5%6053+13.2%110%10+∞64+50%910-10%2219+15.8%2221+4.8%5952+13.5% | - | 000%000%110%220%43+33.3%440%119+22.2% | - | €0€00%€0€00%€3,100€3,1000%€6,100€6,200-1.6%€12,300€9,100+35.2%€12,300€12,200+0.8%€33,600€30,600+9.8%€0€00%€0€00%€3,000€3,0000%€6,000€6,0000%€11,900€8,900+33.7%€11,900€11,9000%€32,700€26,800+22%€0€00%€0€00%€3,000€3,0000%€6,100€6,1000%€12,100€9,100+33%€12,100€12,1000%€33,200€27,100+22.5%€0€00%€0€00%€3,100€3,1000%€6,000€6,0000%€12,200€9,200+32.6%€12,200€12,2000%€33,300€27,300+22%€0€00%€0€00%€3,000€3,0000%€6,100€6,1000%€12,100€9,000+34.4%€12,100€12,000+0.8%€33,100€27,000+22.6%€0€00%€0€00%€3,000€3,0000%€5,900€5,9000%€12,000€9,000+33.3%€12,000€12,0000%€32,900€26,900+22.3% | ------------------------------------------ | |
| Total | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,4111,308+7.9%1,3081,339-2.3%9,8638,635+14.2%17,14818,063-5.1%39,97036,190+10.4%39,44034,992+12.7%106,32790,053+18.1% | 2.63%2.63%0%2.63%2.56%+2.7%2.63%2.52%+4.4%2.63%2.78%-5.4%2.63%2.44%+7.8%2.63%2.81%-6.4%2.63%2.56%+2.7% | €1.59€1.46+8.9%€1.46€1.54-5.2%€1.51€1.59-5%€1.64€1.54+6.5%€1.58€1.51+4.6%€1.55€1.58-1.9%€1.55€1.63-4.9% | 2422+9.1%2224-8.3%163143+14%301314-4.1%684588+16.3%678615+10.2%1,7871,581+13% | €67.50€56.36+19.8%€56.36€59.58-5.4%€62.70€62.10+1%€61.00€59.55+2.4%€61.99€62.86-1.4%€61.52€61.06+0.8%€61.88€62.04-0.3% | 220%23-33.3%2524+4.2%48480%10794+13.8%10494+10.6%282246+14.6% | €810.00€620.00+30.6%€620.00€476.67+30.1%€408.80€370.00+10.5%€382.50€389.58-1.8%€396.26€393.19+0.8%€401.06€399.47+0.4%€392.13€398.70-1.6% | €8,200€5,900+39%€5,900€8,800-33%€79,800€77,000+3.6%€156,200€154,200+1.3%€344,700€302,000+14.1%€335,600€304,900+10.1%€910,900€795,900+14.4% | 5.064.76+6.3%4.766.15-22.6%7.818.67-9.9%8.518.25+3.2%8.138.17-0.5%8.058.12-0.9%8.248.11+1.6% | |
| Total, paid | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,017849+19.8%849927-8.4%6,7625,594+20.9%11,16712,156-8.1%26,92024,553+9.6%26,87523,728+13.3%71,14060,244+18.1% | 2.63%2.63%0%2.63%2.56%+2.7%2.63%2.52%+4.4%2.63%2.78%-5.4%2.63%2.44%+7.8%2.63%2.81%-6.4%2.63%2.56%+2.7% | €1.59€1.46+8.9%€1.46€1.54-5.2%€1.51€1.59-5%€1.64€1.54+6.5%€1.58€1.51+4.6%€1.55€1.58-1.9%€1.55€1.63-4.9% | 1512+25%1214-14.3%9985+16.5%176189-6.9%412350+17.7%405371+9.2%1,061946+12.2%1714+21.4%1417-17.6%11599+16.2%208220-5.5%481411+17%474431+10%1,2361,105+11.9%1613+23.1%1316-18.7%10792+16.3%193205-5.9%447381+17.3%440402+9.5%1,1501,028+11.9%1512+25%1215-20%10388+17%185197-6.1%430365+17.8%423386+9.6%1,106988+11.9%1613+23.1%1316-18.7%10994+16%197209-5.7%457390+17.2%450410+9.8%1,1761,051+11.9%1713+30.8%1316-18.7%11195+16.8%200212-5.7%464396+17.2%457416+9.9%1,1911,066+11.7% | €108.00€103.33+4.5%€103.33€102.14+1.2%€103.23€104.47-1.2%€104.32€98.94+5.4%€102.91€105.60-2.5%€102.99€101.21+1.8%€104.22€103.68+0.5%€95.29€88.57+7.6%€88.57€84.12+5.3%€88.87€89.70-0.9%€88.27€85.00+3.8%€88.15€89.93-2%€88.00€87.12+1%€89.47€88.76+0.8%€101.25€95.38+6.2%€95.38€89.38+6.7%€95.51€96.52-1%€95.13€91.22+4.3%€94.85€97.01-2.2%€94.80€93.41+1.5%€96.16€95.41+0.8%€108.00€103.33+4.5%€103.33€95.33+8.4%€99.22€100.91-1.7%€99.24€94.92+4.6%€98.60€101.26-2.6%€98.61€97.28+1.4%€99.98€99.27+0.7%€101.25€95.38+6.2%€95.38€89.38+6.7%€93.76€94.47-0.8%€93.20€89.47+4.2%€92.78€94.77-2.1%€92.69€91.59+1.2%€94.03€93.32+0.8%€95.29€95.38-0.1%€95.38€89.38+6.7%€92.07€93.47-1.5%€91.80€88.21+4.1%€91.38€93.33-2.1%€91.27€90.26+1.1%€92.85€92.01+0.9% | 220%220%13130%25250%5851+13.7%5652+7.7%150133+12.8%220%220%1615+6.7%30300%6961+13.1%6761+9.8%179159+12.6%220%220%1514+7.1%27270%6455+16.4%6255+12.7%165147+12.2%220%220%1413+7.7%27270%6053+13.2%5853+9.4%158140+12.9%220%220%1514+7.1%28280%6558+12.1%6358+8.6%168150+12%220%220%1615+6.7%29290%6658+13.8%6458+10.3%171152+12.5% | €810.00€620.00+30.6%€620.00€715.00-13.3%€786.15€683.08+15.1%€734.40€748.00-1.8%€731.03€724.71+0.9%€744.82€722.12+3.1%€737.20€737.440%€810.00€620.00+30.6%€620.00€715.00-13.3%€638.75€592.00+7.9%€612.00€623.33-1.8%€614.49€605.90+1.4%€622.54€615.57+1.1%€617.77€616.86+0.1%€810.00€620.00+30.6%€620.00€715.00-13.3%€681.33€634.29+7.4%€680.00€692.59-1.8%€662.50€672.00-1.4%€672.74€682.73-1.5%€670.18€667.21+0.4%€810.00€620.00+30.6%€620.00€715.00-13.3%€730.00€683.08+6.9%€680.00€692.59-1.8%€706.67€697.36+1.3%€719.14€708.49+1.5%€699.87€700.57-0.1%€810.00€620.00+30.6%€620.00€715.00-13.3%€681.33€634.29+7.4%€655.71€667.86-1.8%€652.31€637.24+2.4%€662.06€647.41+2.3%€658.21€653.87+0.7%€810.00€620.00+30.6%€620.00€715.00-13.3%€638.75€592.00+7.9%€633.10€644.83-1.8%€642.42€637.24+0.8%€651.72€647.41+0.7%€646.67€645.26+0.2% | €8,200€5,900+39%€5,900€5,9000%€43,700€43,800-0.2%€86,900€84,800+2.5%€197,500€173,700+13.7%€191,300€179,200+6.8%€515,400€457,100+12.8%€8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€104,000€102,000+2%€234,500€206,300+13.7%€228,300€209,100+9.2%€612,200€543,600+12.6%€8,200€5,900+39%€5,900€5,9000%€50,800€48,000+5.8%€94,200€92,100+2.3%€217,800€186,700+16.7%€211,600€189,500+11.7%€565,900€504,500+12.2%€8,200€5,900+39%€5,900€5,9000%€46,700€43,900+6.4%€94,100€92,100+2.2%€204,700€179,400+14.1%€198,500€182,200+8.9%€543,000€481,500+12.8%€8,200€5,900+39%€5,900€5,9000%€50,800€48,000+5.8%€97,100€95,000+2.2%€220,600€196,600+12.2%€214,400€199,300+7.6%€575,900€514,300+12%€8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€101,200€99,100+2.1%€224,800€196,600+14.3%€218,500€199,300+9.6%€587,000€521,300+12.6% | 5.064.76+6.3%4.764.13+15.3%4.284.93-13.2%4.734.53+4.4%4.664.70-0.9%4.594.77-3.8%4.664.660%5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.665.45+3.9%5.535.58-0.9%5.475.57-1.8%5.545.540%5.064.76+6.3%4.764.13+15.3%4.975.41-8.1%5.134.93+4.1%5.145.05+1.8%5.075.05+0.4%5.125.14-0.4%5.064.76+6.3%4.764.13+15.3%4.574.94-7.5%5.134.93+4.1%4.834.85-0.4%4.764.85-1.9%4.914.910%5.064.76+6.3%4.764.13+15.3%4.975.41-8.1%5.295.08+4.1%5.205.32-2.3%5.145.31-3.2%5.215.24-0.6%5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.515.30+4%5.305.32-0.4%5.245.31-1.3%5.315.32-0.2% |
The four earned channels have no cost, so CPL, CAC and ROAS are a dash rather than a zero. Organic search brought 32+50%23-33.3%2320+15%4043-7%9077+16.9%9078+15.4%259226+14.6%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16%330%330%2422+9.1%4246-8.7%9582+15.9%9584+13.1%274238+15.1%330%330%2321+9.5%4144-6.8%9279+16.5%9281+13.6%264230+14.8%330%330%2422+9.1%4346-6.5%9682+17.1%9684+14.3%275238+15.5%330%330%2422+9.1%4346-6.5%9682+17.1%9685+12.9%276238+16% leads and €0€00%€0€2,900-100%€11,800€8,900+32.6%€20,700€20,7000%€44,100€38,000+16.1%€41,200€35,100+17.4%€123,400€108,700+13.5%€0€00%€0€2,900-100%€11,400€11,4000%€22,900€22,9000%€48,600€42,900+13.3%€45,700€40,000+14.3%€134,400€117,200+14.7%€0€00%€0€2,900-100%€11,400€11,4000%€23,200€23,300-0.4%€46,400€43,600+6.4%€43,500€40,700+6.9%€130,400€115,800+12.6%€0€00%€0€2,900-100%€11,900€11,9000%€20,300€20,3000%€46,700€41,100+13.6%€43,800€38,200+14.7%€125,200€110,600+13.2%€0€00%€0€2,900-100%€11,400€11,4000%€23,300€23,3000%€49,400€43,200+14.4%€46,500€40,400+15.1%€133,000€115,400+15.3%€0€00%€0€2,900-100%€11,400€11,4000%€22,800€22,8000%€48,900€43,200+13.2%€46,100€40,400+14.1%€132,100€117,900+12% without a euro of spend, which is the number a platform report cannot show you at all.
Reports: Ad Campaign Report

Hey Lena!
Here are your ad campaigns
The same revenue credited first click and last click. Switch the model and watch the ranking move.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Timeline
Google Ads · Today, 07.09.2026 · vs yesterdayYesterday, 06.09.2026 · vs the day before01.09.2026 - 07.09.2026 · vs previous 7 days25.08.2026 - 07.09.2026 · vs previous 14 days09.08.2026 - 07.09.2026 · vs previous 30 days01.08.2026 - 31.08.2026 · vs July09.06.2026 - 07.09.2026 · vs previous 3 months
Revenue and leads
Lead status summary
Attribution
The same €96,100, credited two ways
On last click, Search - Brand reads 14.78 and Display - Retargeting 14.50, and the obvious move is to fund both. On first click, Retargeting found nobody: it was the last ad the lead saw, not the one that brought them. Both columns are arithmetically correct. Only one of them tells you where the next euro should go.
| Status | Campaign | Cost | Clicks | CPC | Leads | CPL | Won clients | Quali lead rate | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| €310€210+47.6%€210€250-16%€1,740€1,560+11.5%€2,950€3,180-7.2%€7,240€6,230+16.2%€6,870€6,650+3.3%€18,700€16,180+15.6% | 192142+35.2%142126+12.7%1,056865+22.1%1,5611,823-14.4%4,1203,755+9.7%4,0903,778+8.3%10,8788,787+23.8% | €1.61€1.48+8.8%€1.48€1.98-25.3%€1.65€1.80-8.3%€1.89€1.74+8.6%€1.76€1.66+6%€1.68€1.76-4.5%€1.72€1.84-6.5% | 43+33.3%34-25%2219+15.8%4044-9.1%9679+21.5%9492+2.2%250214+16.8% | €77.50€70.00+10.7%€70.00€62.50+12%€79.09€82.11-3.7%€73.75€72.27+2%€75.42€78.86-4.4%€73.09€72.28+1.1%€74.80€75.61-1.1% | 110%110%330%67-14.3%1513+15.4%14140%3933+18.2% | 68%68%0%68%65%+4.6%68%68%0%68%65%+4.6%68%73%-6.8%68%68%0%68%63%+7.9% | €3,100€3,1000%€3,100€3,1000%€9,500€9,5000%€18,900€22,000-14.1%€47,200€40,900+15.4%€44,100€44,000+0.2%€122,700€103,900+18.1%€1,000€1,0000%€1,000€1,0000%€7,100€7,1000%€13,300€14,300-7%€31,600€27,500+14.9%€29,600€28,500+3.9%€81,500€70,300+15.9% | 10.0014.76-32.2%14.7612.40+19%5.466.09-10.3%6.416.92-7.4%6.526.57-0.8%6.426.62-3%6.566.42+2.2%3.234.76-32.1%4.764.00+19%4.084.55-10.3%4.514.50+0.2%4.364.41-1.1%4.314.29+0.5%4.364.34+0.5% | ||
| €220€150+46.7%€150€180-16.7%€1,250€1,120+11.6%€2,110€2,270-7%€5,180€4,460+16.1%€4,920€4,760+3.4%€13,380€11,570+15.6% | 139103+35%10391+13.2%764625+22.2%1,1291,318-14.3%2,9802,716+9.7%2,9582,733+8.2%7,8686,356+23.8% | €1.58€1.46+8.2%€1.46€1.98-26.3%€1.64€1.79-8.4%€1.87€1.72+8.7%€1.74€1.64+6.1%€1.66€1.74-4.6%€1.70€1.82-6.6% | 220%220%1412+16.7%2628-7.1%6150+22%6059+1.7%159136+16.9% | €110.00€75.00+46.7%€75.00€90.00-16.7%€89.29€93.33-4.3%€81.15€81.07+0.1%€84.92€89.20-4.8%€82.00€80.68+1.6%€84.15€85.07-1.1% | 000%000%220%440%98+12.5%880%2320+15% | 61%61%0%61%64%-4.7%61%61%0%61%60%+1.7%61%58%+5.2%61%62%-1.6%61%56%+8.9% | €0€00%€0€00%€6,300€6,3000%€12,600€12,6000%€28,400€25,300+12.3%€25,300€25,200+0.4%€72,600€63,100+15.1%€700€7000%€700€7000%€4,900€4,9000%€9,200€9,900-7.1%€21,900€19,100+14.7%€20,500€19,800+3.5%€56,500€48,700+16% | 0.000.000%0.000.000%5.045.63-10.5%5.975.55+7.6%5.485.67-3.4%5.145.29-2.8%5.435.45-0.4%3.184.67-31.9%4.673.89+20.1%3.924.38-10.5%4.364.360%4.234.28-1.2%4.174.16+0.2%4.224.21+0.2% | ||
| €170€110+54.5%€110€130-15.4%€930€830+12%€1,570€1,690-7.1%€3,860€3,320+16.3%€3,660€3,550+3.1%€9,970€8,620+15.7% | 165122+35.2%122108+13%907743+22.1%1,3421,566-14.3%3,5403,227+9.7%3,5143,247+8.2%9,3477,550+23.8% | €1.03€0.90+14.4%€0.90€1.20-25%€1.03€1.12-8%€1.17€1.08+8.3%€1.09€1.03+5.8%€1.04€1.09-4.6%€1.07€1.14-6.1% | 21+100%110%98+12.5%1617-5.9%3831+22.6%37370%9984+17.9% | €85.00€110.00-22.7%€110.00€130.00-15.4%€103.33€103.75-0.4%€98.13€99.41-1.3%€101.58€107.10-5.2%€98.92€95.95+3.1%€100.71€102.62-1.9% | 000%000%110%220%54+25%54+25%1311+18.2% | 44%44%0%44%42%+4.8%44%45%-2.2%44%42%+4.8%44%47%-6.4%44%47%-6.4%44%45%-2.2% | €0€00%€0€00%€3,000€3,0000%€5,900€5,9000%€14,800€11,800+25.4%€14,800€11,900+24.4%€38,500€32,600+18.1%€400€4000%€400€4000%€2,500€2,5000%€4,700€5,100-7.8%€11,200€9,800+14.3%€10,500€10,100+4%€28,900€24,900+16.1% | 0.000.000%0.000.000%3.233.61-10.5%3.763.49+7.7%3.833.55+7.9%4.043.35+20.6%3.863.78+2.1%2.353.64-35.4%3.643.08+18.2%2.693.01-10.6%2.993.02-1%2.902.95-1.7%2.872.85+0.7%2.902.89+0.3% | ||
| €60€40+50%€40€50-20%€320€290+10.3%€540€590-8.5%€1,340€1,150+16.5%€1,270€1,230+3.3%€3,460€2,990+15.7% | 6649+34.7%4944+11.4%364298+22.1%538628-14.3%1,4201,294+9.7%1,4101,302+8.3%3,7493,029+23.8% | €0.91€0.82+11%€0.82€1.14-28.1%€0.88€0.97-9.3%€1.00€0.94+6.4%€0.94€0.89+5.6%€0.90€0.94-4.3%€0.92€0.99-7.1% | 10+∞01-100%330%660%1412+16.7%1413+7.7%3631+16.1% | €60.00-N/A-€50.00N/A€106.67€96.67+10.3%€90.00€98.33-8.5%€95.71€95.83-0.1%€90.71€94.62-4.1%€96.11€96.45-0.4% | 000%000%110%110%220%220%550% | 79%79%0%79%73%+8.2%79%76%+3.9%79%83%-4.8%79%82%-3.7%79%79%0%79%82%-3.7% | €0€00%€0€00%€2,900€2,9000%€2,900€2,9000%€5,700€5,7000%€5,700€5,7000%€14,200€14,300-0.7%€600€6000%€600€6000%€4,500€4,5000%€8,300€8,900-6.7%€19,800€17,200+15.1%€18,500€17,900+3.4%€51,100€44,100+15.9% | 0.000.000%0.000.000%9.0610.00-9.4%5.374.92+9.1%4.254.96-14.3%4.494.63-3%4.104.78-14.2%10.0015.00-33.3%15.0012.00+25%14.0615.52-9.4%15.3715.08+1.9%14.7814.96-1.2%14.5714.55+0.1%14.7714.75+0.1% | ||
| €30€20+50%€20€30-33.3%€190€170+11.8%€330€350-5.7%€800€690+15.9%€760€730+4.1%€2,070€1,790+15.6% | 1915+26.7%1513+15.4%10888+22.7%159186-14.5%420383+9.7%417385+8.3%1,109896+23.8% | €1.58€1.33+18.8%€1.33€2.31-42.4%€1.76€1.93-8.8%€2.08€1.88+10.6%€1.90€1.80+5.6%€1.82€1.90-4.2%€1.87€2.00-6.5% | 000%000%110%220%54+25%550%1311+18.2% | --N/A--N/A€190.00€170.00+11.8%€165.00€175.00-5.7%€160.00€172.50-7.2%€152.00€146.00+4.1%€159.23€162.73-2.2% | 000% | 20%20%0%20%19%+5.3%20%21%-4.8%20%21%-4.8%20%19%+5.3%20%20%0%20%20%0% | €0€00%€400€4000%€400€4000%€2,700€2,7000%€4,800€5,200-7.7%€11,600€10,100+14.9%€10,800€10,500+2.9%€30,000€25,900+15.8% | 0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%0.000.000%13.3320.00-33.3%20.0013.33+50%14.2115.88-10.5%14.5514.86-2.1%14.5014.64-1%14.2114.38-1.2%14.4914.47+0.1% | ||
| Total | €790€530+49.1%€530€640-17.2%€4,430€3,970+11.6%€7,500€8,080-7.2%€18,420€15,850+16.2%€17,480€16,920+3.3%€47,580€41,150+15.6% | 581431+34.8%431382+12.8%3,1992,619+22.1%4,7295,521-14.3%12,48011,375+9.7%12,38911,445+8.2%32,95126,618+23.8% | €1.36€1.23+10.6%€1.23€1.68-26.8%€1.38€1.52-9.2%€1.59€1.46+8.9%€1.48€1.39+6.5%€1.41€1.48-4.7%€1.44€1.55-7.1% | 96+50%68-25%4943+14%9097-7.2%214176+21.6%210206+1.9%557476+17% | €87.78€88.33-0.6%€88.33€80.00+10.4%€90.41€92.33-2.1%€83.33€83.300%€86.07€90.06-4.4%€83.24€82.14+1.3%€85.42€86.45-1.2% | 110%110%770%1314-7.1%3127+14.8%2928+3.6%8069+15.9% | 59%59%0%59%60%-1.7%59%59%0%59%61%-3.3%59%60%-1.7%59%63%-6.3%59%63%-6.3% | €3,100€3,1000%€3,100€3,1000%€21,700€21,7000%€40,300€43,400-7.1%€96,100€83,700+14.8%€89,900€86,800+3.6%€248,000€213,900+15.9% | 3.925.85-33%5.854.84+20.9%4.905.47-10.4%5.375.370%5.225.28-1.1%5.145.13+0.2%5.215.20+0.2% |
Reports: Ad Creative Report

Hey Lena!
Here's your ad creative performance
Analyse the performance of your ad creatives across traffic channels such as Meta, Google Ads, LinkedIn and Reddit.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Winning creatives
Pick the principle: rank creatives by lowesthighest CostClicks (Links)CPCCTRROASSales Cycle (Days)Won ClientsLeads (New)Leads (Existing)CPLTotal LeadsCPL (New)
Reports: Conversion Path Report

Hey Lena!
Here's how your leads actually arrive
The full path per lead, from the first click to the deal your CRM closed.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Top paths to a won client
The five most common complete journeys, ranked. 1 Aug to 30 Aug 2026
| # | Conversion path | Leads | Conv. share | Won clients | Revenue | Days |
|---|---|---|---|---|---|---|
| 1 | 220%220%1713+30.8%2926+11.5%6860+13.3%6765+3.1%182175+4% | 8.3%9.1%-8.8%9.1%8.3%+9.6%10.4%9.1%+14.3%9.6%8.3%+15.7%9.9%10.2%-2.9%9.9%10.6%-6.6%10.2%11.1%-8.1% | 10+∞000%330%65+20%1413+7.7%13130%3634+5.9% | €4,200€0+∞€0€00%€12,500€12,5000%€25,000€20,900+19.6%€58,400€54,200+7.7%€54,200€54,2000%€150,200€141,800+5.9% | 26 | |
| 2 | 220%220%89-11.1%18180%4139+5.1%4134+20.6%10494+10.6% | 8.3%9.1%-8.8%9.1%8.3%+9.6%4.9%6.3%-22.2%6.0%5.7%+5.3%6.0%6.6%-9.1%6.0%5.5%+9.1%5.8%5.9%-1.7% | 000%000%220%440%98+12.5%98+12.5%2321+9.5% | €0€00%€0€00%€10,500€10,5000%€21,000€21,0000%€47,200€42,000+12.4%€47,200€42,000+12.4%€120,600€110,100+9.5% | 38 | |
| 3 | DirectWon client | 110%12-50%98+12.5%1714+21.4%3830+26.7%3635+2.9%10283+22.9% | 4.2%4.5%-6.7%4.5%8.3%-45.8%5.5%5.6%-1.8%5.6%4.5%+24.4%5.6%5.1%+9.8%5.3%5.7%-7%5.7%5.2%+9.6% | 000%000%110%220%54+25%54+25%1411+27.3% | €0€00%€0€00%€3,700€3,7000%€7,400€7,4000%€18,600€14,900+24.8%€18,600€14,900+24.8%€52,100€40,900+27.4% | 19 |
| 4 | 110%110%67-14.3%1516-6.2%3428+21.4%3327+22.2%9381+14.8% | 4.2%4.5%-6.7%4.5%4.2%+7.1%3.7%4.9%-24.5%5.0%5.1%-2%5.0%4.8%+4.2%4.9%4.4%+11.4%5.2%5.1%+2% | 000%000%12-50%330%76+16.7%76+16.7%1917+11.8% | €0€00%€0€00%€3,500€7,100-50.7%€10,600€10,6000%€24,800€21,300+16.4%€24,800€21,300+16.4%€67,300€60,200+11.8% | 14 | |
| 5 | 110%110%660%1311+18.2%2924+20.8%2824+16.7%8066+21.2% | 4.2%4.5%-6.7%4.5%4.2%+7.1%3.7%4.2%-11.9%4.3%3.5%+22.9%4.2%4.1%+2.4%4.1%3.9%+5.1%4.5%4.2%+7.1% | 000%000%110%32+50%65+20%65+20%1614+14.3% | €0€00%€0€00%€3,700€3,7000%€11,200€7,500+49.3%€22,400€18,700+19.8%€22,400€18,700+19.8%€59,700€52,300+14.1% | 11 | |
| Five most common paths | 770%78-12.5%4643+7%9285+8.2%210181+16%205185+10.8%561499+12.4% | 29.2%31.8%-8.2%31.8%33.3%-4.5%28.2%30.1%-6.3%30.6%27.1%+12.9%30.7%30.8%-0.3%30.2%30.1%+0.3%31.4%31.6%-0.6% | 10+∞000%89-11.1%1816+12.5%4136+13.9%4036+11.1%10897+11.3% | €4,200€0+∞€0€00%€33,900€37,500-9.6%€75,200€67,400+11.6%€171,400€151,100+13.4%€167,200€151,100+10.7%€449,900€405,300+11% | - |
A won client touches 4.2 things and 2.7 channels before it signs. Nine percent arrive on a single touch, which is the share of your revenue a last click report describes correctly.
Reports: Landing Page Report

Hey Lena!
Here's what your landing pages earned
Entry page revenue: what each page brought in, not just what it converted.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| Landing page | Lead CR trend | Cost | Clicks (links) | Leads | Lead CR | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| /freight-quoteFree freight quote in 24h | €590€450+31.1%€450€520-13.5%€3,720€3,230+15.2%€6,680€6,800-1.8%€15,420€13,440+14.7%€15,170€13,660+11.1%€40,220€35,670+12.8% | 387323+19.8%323353-8.5%2,5722,128+20.9%4,2484,624-8.1%10,2409,340+9.6%10,2239,026+13.3%27,06122,916+18.1% | 75+40%57-28.6%4538+18.4%8085-5.9%186159+17%183167+9.6%478427+11.9% | 1.81%1.55%+16.8%1.55%1.98%-21.7%1.75%1.79%-2.2%1.88%1.84%+2.2%1.82%1.70%+7.1%1.79%1.85%-3.2%1.77%1.86%-4.8% | 110%110%660%12120%2724+12.5%2624+8.3%7062+12.9% | €4,100€2,900+41.4%€2,900€2,9000%€20,300€20,600-1.5%€42,000€41,200+1.9%€92,400€81,500+13.4%€89,200€82,600+8%€240,900€213,400+12.9% | 6.956.44+7.9%6.445.58+15.4%5.466.38-14.4%6.296.06+3.8%5.996.06-1.2%5.886.05-2.8%5.995.98+0.2% | |
| /contract-logisticsContract logistics for DACH | €430€330+30.3%€330€380-13.2%€2,710€2,360+14.8%€4,870€4,970-2%€11,260€9,820+14.7%€11,080€9,970+11.1%€29,370€26,050+12.7% | 264220+20%220240-8.3%1,7531,450+20.9%2,8963,152-8.1%6,9806,366+9.6%6,9686,152+13.3%18,44515,620+18.1% | 440%440%3026+15.4%5457-5.3%124106+17%122111+9.9%319285+11.9% | 1.52%1.82%-16.5%1.82%1.67%+9%1.71%1.79%-4.5%1.86%1.81%+2.8%1.78%1.67%+6.6%1.75%1.80%-2.8%1.73%1.82%-4.9% | 110%110%440%880%1816+12.5%1716+6.3%4742+11.9% | €4,100€3,000+36.7%€3,000€3,0000%€13,600€13,700-0.7%€28,100€27,500+2.2%€61,800€54,500+13.4%€58,600€55,200+6.2%€162,300€145,000+11.9% | 9.539.09+4.8%9.097.89+15.2%5.025.81-13.6%5.775.53+4.3%5.495.55-1.1%5.295.54-4.5%5.535.57-0.7% | |
| /warehousing-europeWarehousing across Europe | €330€250+32%€250€290-13.8%€2,060€1,790+15.1%€3,700€3,770-1.9%€8,540€7,440+14.8%€8,400€7,560+11.1%€22,270€19,750+12.8% | 212177+19.8%177193-8.3%1,4121,168+20.9%2,3312,538-8.2%5,6205,126+9.6%5,6114,954+13.3%14,85212,577+18.1% | 32+50%23-33.3%2017+17.6%3638-5.3%8472+16.7%8375+10.7%216193+11.9% | 1.42%1.13%+25.7%1.13%1.55%-27.1%1.42%1.46%-2.7%1.54%1.50%+2.7%1.49%1.40%+6.4%1.48%1.51%-2%1.45%1.53%-5.2% | 000%000%32+50%550%1211+9.1%1211+9.1%3128+10.7% | €0€00%€0€00%€10,500€7,100+47.9%€18,100€17,800+1.7%€42,600€38,800+9.8%€42,700€39,300+8.7%€110,700€99,900+10.8% | 0.000.000%0.000.000%5.103.97+28.5%4.894.72+3.6%4.995.22-4.4%5.085.20-2.3%4.975.06-1.8% | |
| /pricingPricing and rate cards | €160€120+33.3%€120€140-14.3%€1,010€870+16.1%€1,810€1,840-1.6%€4,180€3,640+14.8%€4,110€3,700+11.1%€10,900€9,670+12.7% | 10790+18.9%9098-8.2%713590+20.8%1,1781,282-8.1%2,8402,590+9.7%2,8352,503+13.3%7,5056,356+18.1% | 220%220%1211+9.1%2324-4.2%5244+18.2%5147+8.5%133120+10.8% | 1.87%2.22%-15.8%2.22%2.04%+8.8%1.68%1.86%-9.7%1.95%1.87%+4.3%1.83%1.70%+7.6%1.80%1.88%-4.3%1.77%1.89%-6.3% | 000%000%220%330%87+14.3%87+14.3%2118+16.7% | €0€00%€0€00%€6,900€7,000-1.4%€10,700€10,500+1.9%€27,800€24,100+15.4%€27,900€24,500+13.9%€73,400€62,900+16.7% | 0.000.000%0.000.000%6.838.05-15.2%5.915.71+3.5%6.656.62+0.5%6.796.62+2.6%6.736.50+3.5% | |
| /demo-requestTalk to a logistics planner | €110€90+22.2%€90€100-10%€720€630+14.3%€1,300€1,320-1.5%€3,000€2,620+14.5%€2,950€2,660+10.9%€7,820€6,940+12.7% | 4739+20.5%3943-9.3%312258+20.9%514560-8.2%1,2401,131+9.6%1,2381,093+13.3%3,2772,775+18.1% | 110%110%87+14.3%1516-6.2%3530+16.7%3531+12.9%9080+12.5% | 2.13%2.56%-16.8%2.56%2.33%+9.9%2.56%2.71%-5.5%2.92%2.86%+2.1%2.82%2.65%+6.4%2.83%2.84%-0.4%2.75%2.88%-4.5% | 000%000%110%220%43+33.3%43+33.3%109+11.1% | €0€00%€0€00%€2,400€2,500-4%€5,100€5,000+2%€9,900€7,400+33.8%€9,900€7,500+32%€24,900€22,400+11.2% | 0.000.000%0.000.000%3.333.97-16.1%3.923.79+3.4%3.302.82+17%3.362.82+19.1%3.183.23-1.5% | |
| Total | €1,620€1,240+30.6%€1,240€1,430-13.3%€10,220€8,880+15.1%€18,360€18,700-1.8%€42,400€36,960+14.7%€41,710€37,550+11.1%€110,580€98,080+12.7% | 1,017849+19.8%849927-8.4%6,7625,594+20.9%11,16712,156-8.1%26,92024,553+9.6%26,87523,728+13.3%71,14060,244+18.1% | 1714+21.4%1417-17.6%11599+16.2%208220-5.5%481411+17%474431+10%1,2361,105+11.9% | 1.67%1.65%+1.2%1.65%1.83%-9.8%1.70%1.77%-4%1.86%1.81%+2.8%1.79%1.67%+7.2%1.76%1.82%-3.3%1.74%1.83%-4.9% | 220%220%1615+6.7%30300%6961+13.1%6761+9.8%179159+12.6% | €8,200€5,900+39%€5,900€5,9000%€53,700€50,900+5.5%€104,000€102,000+2%€234,500€206,300+13.7%€228,300€209,100+9.2%€612,200€543,600+12.6% | 5.064.76+6.3%4.764.13+15.3%5.255.73-8.4%5.665.45+3.9%5.535.58-0.9%5.475.57-1.8%5.545.540% |
Four of these five rows are amber, because the app colours a conversion rate against a threshold rather than against the other rows. Under two percent of paid clicks is normal for a freight quote form, and the report says so instead of flattering it.
CRM: Leads

Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| # | Lead ID | Created Time | Name | Phone | Latest CRM Status | Tags | First Source | Last Source | Total Revenue | Open Pipeline | Touchpoints | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | a2b17f42-9c05-4de1-8f30-6b1d54c7a908 | Jul 27, 2026, 11:04 AM | Mira SchulzNorthwind Logistics | [email protected] | +49 40 5510 2284 | Purchase | Enterprise | Direct | €14,800.00 | - | 5 | |
| 2 | a2b0d915-77c4-41ea-9b52-0c8f31d6a774 | Aug 28, 2026, 09:31 AM | Tobias LangHansa Kontraktlogistik | [email protected] | +49 30 8842 1190 | ClosingCallScheduled | DACH | - | €22,400.00 | 4 | ||
| 3 | a2af6c30-1d88-4b07-a1f6-5e93b047c215 | Sep 2, 2026, 07:55 PM | Aylin KayaRheinport Logistics | [email protected] | +49 203 7712 445 | QualifiedLead | - | - | €9,600.00 | 3 | ||
| 4 | a2a4e178-3f60-4c95-8d21-9b7ac0e4f533 | Jul 4, 2026, 12:41 PM | Jonas FeldmannAlpsped GmbH | [email protected] | +49 89 6620 3317 | Purchase | Customs | €31,200.00 | - | 4 | ||
| 5 | a2a9b204-5e13-48af-bc76-2d40f9188ae1 | Aug 19, 2026, 09:01 AM | Sofia BrandtElbe Cargo | [email protected] | +49 421 3390 662 | LostClient | - | Referral | - | - | 3 | |
| 6 | a2b3c866-0a42-4f39-9e18-77b5d2c30469 | Sep 5, 2026, 04:12 PM | Marek NowakVistula Freight | [email protected] | +48 22 501 7788 | PreQualifiedLead | - | - | €6,800.00 | 3 |
Click a row. Mira Schulz arrived on a Google search for a free quote and signed 34 days later, arriving directly. Last click credits Direct. First click credits the search that found her. The €14,800 is the same money either way, which is why the attribution switch on the campaign report is the only honest way to read it.
CRM: Sales

Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Pipeline by stage
Open pipeline is what is neither won nor lost, valued at the stage it has reached. It is not counted as revenue anywhere else on this demo, because it is not revenue yet.
Affiliate: Affiliate Campaigns

Hey Lena!
Here are your affiliate campaigns
Every partner on the same numbers as your paid channels, in one report.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Campaigns
3 partners · postbacks verifiedNew campaign| Campaign | Clicks | Leads | Won clients | Payout | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Q3 Freight EU2 partners · CPL | 77147-47.6%147133+10.5%1,017941+8.1%2,1601,955+10.5%4,8203,714+29.8%4,3243,593+20.3%12,12610,653+13.8% | 13-66.7%330%1817+5.9%4737+27%9680+20%9079+13.9%240215+11.6% | 000%000%330%75+40%1411+27.3%1311+18.2%3632+12.5% | €80€120-33.3%€120€140-14.3%€820€780+5.1%€1,960€1,620+21%€4,200€3,400+23.5%€3,940€3,300+19.4%€10,800€9,710+11.2% | €0€00%€0€00%€10,400€10,4000%€24,300€17,400+39.7%€48,600€38,200+27.2%€45,100€38,200+18.1%€125,000€111,100+12.5% | --N/A--N/A12.6813.33-4.9%12.4010.74+15.5%11.5711.24+2.9%11.4511.58-1.1%11.5711.44+1.1% |
| Warehousing DACH1 partner · CPL | 25250%2551-51%260268-3%546472+15.7%1,2401,067+16.2%1,2731,036+22.9%3,2093,011+6.6% | 000%01-100%550%108+25%2218+22.2%2218+22.2%5652+7.7% | 000%000%110%110%32+50%32+50%87+14.3% | €20€200%€20€40-50%€200€190+5.3%€420€340+23.5%€900€740+21.6%€890€740+20.3%€2,270€2,190+3.7% | €0€00%€0€00%€3,800€3,8000%€3,800€3,8000%€11,400€7,600+50%€11,400€7,600+50%€30,400€26,600+14.3% | --N/A--N/A19.0020.00-5%9.0511.18-19.1%12.6710.27+23.4%12.8110.27+24.7%13.3912.15+10.2% |
| Total | 102172-40.7%172184-6.5%1,2771,209+5.6%2,7062,427+11.5%6,0604,781+26.8%5,5974,629+20.9%15,33513,664+12.2% | 13-66.7%34-25%2322+4.5%5745+26.7%11898+20.4%11297+15.5%296267+10.9% | 000%000%440%86+33.3%1713+30.8%1613+23.1%4439+12.8% | €100€140-28.6%€140€180-22.2%€1,020€970+5.2%€2,380€1,960+21.4%€5,100€4,140+23.2%€4,830€4,040+19.6%€13,070€11,900+9.8% | €0€00%€0€00%€14,200€14,2000%€28,100€21,200+32.5%€60,000€45,800+31%€56,500€45,800+23.4%€155,400€137,700+12.9% | --N/A--N/A13.9214.64-4.9%11.8110.82+9.1%11.7611.06+6.3%11.7011.34+3.2%11.8911.57+2.8% |
Payout is on a qualified lead, not a form fill, because the postback fires when the lead is qualified in the CRM. A partner sending 200 unqualified forms gets paid for none of them.
Affiliate: Affiliate Offers

Hey Lena!
Here are your offers
Payout, conversion rate and what each offer actually returned.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Offers
New offerAffiliate: Affiliate Networks

Hey Lena!
Here are your networks
Postbacks in, conversions out, and what the network reported against what closed.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Affiliate Networks
A verified postback is one the network actually answered 200 to, not one that was saved in a form. The check runs on every conversion, and a network that starts returning anything else shows up here.
Affiliate: Landing Pages

Hey Lena!
Here are your partner landing pages
Which page each partner sends traffic to, and what it did with it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Partner landing pages
Call Tracking: Calls

Hey Lena!
Here are your calls
Every inbound call with the campaign and the keyword that produced it.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
| Caller | Number | Source | Duration | Outcome |
|---|---|---|---|---|
| Mira SchulzNorthwind Logistics | +49 89 4114 2087 | 4:12 | QualifiedLead | |
| Tobias LangHansa Kontraktlogistik | +49 40 3009 1145 | 8:36 | ClosingCallScheduled | |
| Unknown caller- | +49 221 8877 4410 | 1:04 | Missed | |
| Unknown caller- | +49 30 5541 2298 | 0:38 | UnqualifiedLead |
A missed call is still attributed. The number that rang belongs to a pool, the pool belongs to a campaign, and the visit that swapped the number is on record, so the ad gets the credit whether anyone picked up or not.
Call Tracking: Phone Numbers

Hey Lena!
Here are your tracking numbers
Static numbers per campaign, and a dynamic pool that swaps per visitor.
Phone Numbers
16 numbers across 4 poolsA static number belongs to one channel for good. A dynamic pool swaps the number per visitor, which is what lets a call be traced back to a keyword rather than to a channel.
Call Tracking: Call Reporting

Hey Lena!
Here's what your calls are worth
Calls credited to the same campaigns as your forms, in the same report.
August 2026
September 2026
Any start and end date in the app. The demo carries these eight ranges.
Calls by channel
1 Aug to 30 Aug 2026
What the calls were worth
Thirty eight of 107 won clients started as a phone call. On a form only setup, every one of them counts as direct traffic and the campaign that paid for the call gets nothing.
Call Tracking: Setup

Hey Lena!
Set up call tracking
One snippet, one pool, and every call carries its source.
Setup
Live on 3 domainsNumber swap
One line, before the closing body tag
<script async src="https://t.meridian-group.com/lj.js"
data-ws="ws_4f2a91" data-calls="1"></script>The script is first party on your own subdomain, so the swap survives an ad blocker and the number a visitor sees is the one that gets attributed.
Audience Sync: Platforms

Hey Lena!
Here are your ad platforms
Where audiences are pushed, and what came back from each one.
Platforms
3 connectedA connection is one way: outcomes go out, nothing comes back. The platform never sees a lead's details, only that a hashed identifier belongs to a segment.
Audience Sync: Audiences

Hey Lena!
Here are your audiences
Built from what your CRM knows, kept in sync with every platform you run.
Audiences
Synced every 15 minutesNew audienceExcluding 412 won clients is the change that pays for itself first. Every platform will happily keep spending on people who already signed, because on its own data they are the best converters you have.
Un espace de démo avec un mois de données. Le menu et les boutons fonctionnent vraiment.Ouvrir les 23 écrans en pleine largeur
La visite en 100 secondes
Tracking, parcours et rapports, montrés sur un seul lead suivi du début à la fin.

Le résultat
Les plateformes publicitaires n’enchérissent que sur les conversions qu’elles voient. LeadJourney leur montre aussi le reste et leur renvoie tes vraies ventes. Résultat : le même budget trouve plus d’acheteurs.
Pour qui
Équipe interne, agence ou affilié : tout le monde veut savoir la même chose de ses données. LeadJourney donne la réponse, que la vente se signe au téléphone ou au checkout.
Cas d’usage
La plupart des équipes arrivent chez nous avec l’une de ces phrases. Choisis la tienne et regarde comment on la résout, dans le dashboard et jusque dans ton CRM.
Attribution
LeadJourney suit le parcours dès le premier clic publicitaire et inscrit la vraie source sur chaque fiche HubSpot, Pipedrive ou Salesforce.
Voir la solutionCA et ROI
Chaque campagne est rattachée au pipeline et au chiffre d’affaires signé du CRM : ton ROI marketing devient un chiffre que tu peux défendre.
Voir la solutionTracking et vie privée
Le tracking server-side garde 95%+ des conversions visibles, en first-party et conforme au RGPD.
Voir la solutionSignaux pub
Les deals signés remontent vers Meta, Google et LinkedIn comme conversions offline : les enchères apprennent du chiffre d’affaires, pas du volume de leads.
Voir la solutionIA et nouveaux canaux
ChatGPT, Perplexity, Gemini et Claude sont suivis comme des canaux à part entière, avec leads, pipeline et ROI par moteur.
Voir la solutionReporting
Meta, Google, LinkedIn et Bing dans un seul dashboard, tous mesurés sur le même chiffre d’affaires CRM.
Voir la solutionUn coup d’œil au produit
Huit écrans de la plateforme, un par fonctionnalité. Derrière chacun, la page complète : ce qu’il fait, comment le configurer et à quoi il ressemble avec tes données.
Tracking server-side
Ça tourne sur ton propre domaine : bloqueurs, iOS et refus de cookies ne font plus disparaître tes conversions.
Voir la pageAttribution multi-touch
PopulairePremier clic, dernier clic, linéaire ou basé sur la position, au choix par rapport, calculé sur le chiffre d’affaires du CRM.
Voir la pageConversions offline
Appels, rendez-vous et deals gagnés partent vers Google, Meta, LinkedIn et Microsoft comme conversions avec valeur.
Voir la pageTracking de la recherche IA
NouveauLes visites et les leads venus de la recherche IA ont leur propre source, au lieu de se perdre dans le trafic direct.
Voir la pageIntégration CRM
HubSpot, Pipedrive, Close et Attio en natif, Salesforce et plus de 100 autres par webhook, dans les deux sens.
Voir la pageCall tracking
Un numéro dédié par visiteur, avec enregistrement et résumé. Les appels qualifiés repartent comme conversions.
Voir la pageRapport de campagnes
Meta, Google, LinkedIn et Microsoft dans un seul tableau, avec le vrai CPL, le coût par client et le ROAS.
Voir la pageAsk Atlas
Chat IAL’analyste IA répond à partir de tes propres dépenses, leads et deals. Dans le chat ou directement dans Slack.
Voir la pageComment tu travailles avec
Toutes tes sources au même endroit, le parcours complet sous les yeux, le vrai chiffre d’affaires renvoyé à tes plateformes publicitaires, puis tu accélères ce qui rapporte. Quatre étapes qui couvrent tout ce que les équipes font avec LeadJourney.
Étape 01
Ton site, tes comptes publicitaires, ton CRM et tes propres canaux alimentent un seul jeu de données, le même pour toute l’équipe.
Étape 02
Suis chaque lead du premier clic au deal signé, puis pose tes questions aux données comme à un collègue.
Étape 03
Le vrai chiffre d’affaires remonte vers les plateformes qui dépensent ton budget. Leurs algorithmes apprennent enfin des ventes, pas des clics.
Étape 04
Le budget file vers les campagnes qui rapportent, et tu repères une dérive avant qu’elle te coûte un centime.
Comment tout se connecte
D’un côté arrivent les points de contact, de l’autre les leads et les deals de ton CRM. Le moteur en fait un parcours par lead et renvoie le résultat à tes plateformes publicitaires.
Chaque canal et point de contact
+ toute source avec un lien ou un webhook
LeadJourney IA
Moteur d’attribution
Les étapes de ton CRM
Renvoyé aux plateformes publicitaires
Serveur MCP
MCP est un standard ouvert : tout assistant qui le parle peut lire tes parcours, tes dépenses et ton chiffre d’affaires. Claude, ChatGPT, Gemini, Copilot et Perplexity le font déjà.
LeadJourney MCP est connecté. Clique sur les onglets
Quelles campagnes ont généré notre chiffre d’affaires signé le mois dernier ?
D’après tes données LeadJourney, 3 campagnes ont généré 148 200 € de chiffre d’affaires signé le mois dernier :
Je t’envoie cette synthèse chaque semaine dans Slack ?
Pose-moi une question sur tes parcours de leads
D’où viennent nos trois plus gros deals de ce trimestre ?
Tes 3 plus gros deals de ce trimestre ont tous commencé là où le dernier clic ne regarde jamais :
Je te sors tous les points de contact de l’un d’eux ?
Pose-moi une question sur tes deals signés
Quelles landing pages transforment le trafic LinkedIn en leads qualifiés ?
3 pages reçoivent ton trafic LinkedIn, avec un taux de qualification de 4% à 18% :
Je fais la même analyse pour ton trafic Google Ads ?
Pose-moi une question sur tes landing pages
Combien chaque canal a-t-il coûté par lead qualifié la semaine dernière ?
3 canaux ont consommé du budget la semaine dernière. Un lead qualifié y a coûté entre 41 € et 187 € :
Je te préviens dès qu’un canal dépasse 120 € ?
Pose-moi une question sur ton coût par lead
Qu’ont en commun les parcours qui aboutissent à une vente ?
3 signaux apparaissent dans la plupart de tes deals signés et presque jamais dans les deals perdus :
J’en fais un score que j’ajoute à chaque lead dans ton CRM ?
Pose-moi une question sur tes parcours de leads
Études de cas
Un résultat mesuré par client, avec le nom, le poste et l’entreprise.

Conseil fiscal et comptabilité
54% de qualité de lead en plus depuis que LeadJourney pilote le marketing
Karsten Guhr
Directeur général
Lire l’étude de cas
Agence SEO
500 k€ de MRR atteints de façon rentable, une agence SEO portée par le marketing à la performance
Nikita Yatsun
Directeur général
Lire l’étude de cas
Klickkraft GmbH
Coaching d’entreprise
10-20 k€ de dépenses Meta par mois, reliées aux leads qualifiés et au chiffre d’affaires de chaque publicité
Florian Buck
Directeur général
Lire l’étude de cas
Agence de croissance LinkedIn
x2 de rétention client, une fois chaque point de contact LinkedIn relié au chiffre d’affaires
Marc Richard
CEO
Lire l’étude de cas
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Édition numérique
Quel article a généré le lead et le chiffre d’affaires, en recherche IA comme en organique
Andreas Malkow
CEO et responsable RP
Lire l’étude de cas
Agence SEO et GEO
Un ROI prouvé sur chaque forfait client, des leads organiques et IA jusqu’au chiffre d’affaires
Philipp Nessmann
Directeur général
Lire l’étude de casGetreach
Marketplace de backlinks (SaaS)
De 0 à 100 k de chiffre d’affaires grâce aux seules publicités payantes, dès le premier mois
Getreach
getreach.com
Lire l’étude de casAvis originaux
4,9 sur 5 sur 11 avis publics. Cités tels quels, raccourcis au plus en retirant des phrases entières.
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH“With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbHLis les avis là où ils ont été publiés
FAQ
Ta question n’y est pas ? Écris-nous dans le chat, on répond en général en quelques minutes.
LeadJourney est une plateforme tout-en-un d’attribution marketing et de suivi du chiffre d’affaires, pour la génération de leads comme pour l’e-commerce. Elle enregistre chaque point de contact entre un lead et ton marketing, le relie au deal que ton CRM finit par signer, et renvoie le résultat à tes plateformes publicitaires. Elles optimisent alors sur le chiffre d’affaires, pas sur des formulaires remplis.
GA4 mesure des sessions, le pixel Meta des événements navigateur. Les deux travaillent dans le navigateur, justement là où bannières cookies, bloqueurs de pub et iOS font disparaître une grande partie des données. LeadJourney suit en server-side et par lead : il identifie la personne, garde tout son parcours d’un appareil et d’une session à l’autre, et le relie au chiffre d’affaires du CRM. C’est pour ça que les chiffres collent enfin à ton pipeline.
C’est ce que nos clients mesurent au quotidien, et tu peux le vérifier toi-même. Comme le tracking tourne en server-side avec des identifiants first-party, les conversions remontent même quand quelqu’un refuse les cookies ou utilise un bloqueur de pub. Dans les logs transparents, tu vois chaque clic, chaque conversion et chaque postback qu’on enregistre. Aucune boîte noire.
La plupart des comptes tournent en 21 minutes environ, sans développeur. Tu colles un snippet, tu connectes tes comptes publicitaires et tu relies ton CRM avec un webhook. Si tu préfères, on fait la configuration ensemble pendant un appel.
Oui. Les données sont traitées et hébergées dans l’UE, on signe avec toi un accord de traitement des données (DPA), et le tracking tourne en first-party et en server-side : il respecte le consentement au lieu de le contourner. Les secteurs réglementés comme la finance et le juridique font partie de nos clients les plus importants.
Oui, c’est justement le rapport central. Tu ouvres un lead et tu vois tout son parcours : la première pub cliquée, les pages lues, les canaux par lesquels il est revenu, le formulaire envoyé et le montant du deal que ton CRM lui a associé.
HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel et Close se connectent en natif. Tout le reste se branche via un webhook ou via Zapier, Make ou n8n. Plateformes publicitaires, créateurs de sites, outils de webinaire et réseaux d’affiliation sont inclus d’office.
Le prix dépend des événements suivis, pas du nombre d’utilisateurs : toute ton équipe et ton agence peuvent travailler dans le même espace. Chaque forfait commence par 14 jours gratuits, sans carte bancaire. Les tarifs actuels sont sur la page tarifs.
95%+ de précision des données, même avec les bloqueurs de pub et iOS
Connecte une fois tes comptes publicitaires et ton CRM, et chaque lead arrive avec la campagne qui l’a amené.
