Étape 01
Unifier
Votre site, vos comptes publicitaires, votre CRM et vos propres canaux alimentent un seul jeu de données, partagé par toute l’équipe.
Le chiffre d’affaires, pas seulement les conversions
L’attribution marketing IA qui relie chaque lead à sa publicité d’origine
Paid, organique, recherche IA et offline : suivis du premier clic jusqu’au deal signé. 95%+ de précision, first-party, opérationnel en 21 minutes.
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LeadJourney
Tracking percentage 88%Lena VogtMeridian Group
Mira SchulzNorthwind Logistics
Purchase
HubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
35 days
3d to lead · 34d to won
Touchpoints
5 visits
4 channels · 3 milestones
Devices
2 devices
Desktop · iPhone 15
First → last click
Google Ads→DirectSearch - Freight Forwarding EU
Revenue
€14,800.00
cash collected unknown
Routefirst click to closed dealVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 24 JulDay 8 · 31 JulDay 15 · 7 AugDay 22 · 14 AugDay 29 · 21 AugDay 36 · 28 Aug+8d+9d+8dGoogle Ads
Organic SearchDirectLead
Meta AdsDirectClosing callPurchase · €14,800
Google AdsOrganic SearchDirectLeadMeta AdsDirectClosing callPurchase · €14,800Sale27/08/2026 16:05:44
Deal closed at €14,800
Received fromHubSpot
HubSpotCRM Milestone19/08/2026 09:44:16
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotClick10/08/2026 14:12:37
Direct
Hamburg, GermanyDesktopChromeWindows/contact
Click02/08/2026 08:20:55
Meta Ads[Retargeting] - Warehouse walkthrough - ABOVideo 2 - WalkthroughHamburg, GermanyDesktopChromeWindows/warehousing
CRM Milestone27/07/2026 11:04:02
Achieved Lead
Received fromHubSpot
HubSpotClick27/07/2026 10:58:20
Direct
Hamburg, GermanyDesktopChromeWindows/pricing
Click26/07/2026 18:36:08
Organic Searcheu customs guideHamburg, GermanyiPhone 15SafariiOS/blog/eu-customs
Click24/07/2026 09:12:41
Google AdsSearch - Freight Forwarding EUfreight forwarding free quoteHamburg, GermanyDesktopChromeWindows/free-quote
Tobias LangHansa Kontraktlogistik
ClosingCallScheduledHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
21 days
7d to lead
Touchpoints
4 visits
2 channels · 3 milestones
Devices
2 devices
Desktop · iPad Air
First → last click
LinkedIn Ads→Organic Search[DACH] Contract logistics - Decision makers
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 21 AugDay 8 · 28 AugDay 15 · 4 SeptDay 22 · 11 Sept+4d+3d+5d+2d+6dLinkedIn AdsLinkedIn AdsOrganic SearchLeadOrganic SearchQualifiedClosing call
LinkedIn AdsLinkedIn AdsOrganic SearchLeadOrganic SearchQualifiedClosing callCRM Milestone10/09/2026 08:55:04
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotCRM Milestone04/09/2026 15:02:11
Achieved QualifiedLead
Received fromHubSpot
HubSpotClick02/09/2026 11:20:36
Organic Searchleadjourney pricingBerlin, GermanyiPad AirSafariiPadOS/pricing
CRM Milestone28/08/2026 09:31:29
Achieved Lead
Received fromHubSpot
HubSpotClick28/08/2026 09:15:47
Organic Searchcontract logistics dachBerlin, GermanyDesktopChromemacOS/contract-logistics
Click25/08/2026 16:41:03
LinkedIn Ads[DACH] Contract logistics - Decision makersCarousel - Case studyBerlin, GermanyDesktopChromemacOS/case-studies
Click21/08/2026 10:22:14
LinkedIn Ads[DACH] Contract logistics - Decision makersSingle image - WarehouseBerlin, GermanyDesktopChromemacOS/contract-logistics
Aylin KayaRheinport Logistics
QualifiedLeadMeta Lead AdsHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
7 days
3d to lead
Touchpoints
3 visits
1 channels · 2 milestones
Devices
1 device
SM-S911B
First → last click
Meta Ads[Prospecting] - Warehouse walkthrough - CBO
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 30 AugDay 2 · 31 AugDay 3 · 1 SeptDay 4 · 2 SeptDay 5 · 3 SeptDay 6 · 4 SeptDay 7 · 5 SeptDay 8 · 6 Sept+1d+2d+3dMeta AdsMeta AdsMeta AdsLeadQualified
Meta AdsMeta AdsMeta AdsLeadQualifiedCRM Milestone05/09/2026 10:11:48
Achieved QualifiedLead
Received fromHubSpot
HubSpotCRM Milestone02/09/2026 19:55:33
Achieved Lead
Received fromMeta Lead Ads
Meta Lead AdsClick02/09/2026 19:48:07
Meta Ads[Omnipresence Retargeting] - Leads - ABOStatic - PricingDuisburg, GermanySM-S911BChromeAndroid/pricing
Click31/08/2026 21:02:19
Meta Ads[Omnipresence Retargeting] - Leads - ABOVideo 1 - Customer JourneyDuisburg, GermanySM-S911BChromeAndroid/warehousing
Click30/08/2026 20:14:52
Meta Ads[Prospecting] - Warehouse walkthrough - CBOVideo 1 - UncoverDuisburg, GermanySM-S911BChromeAndroid/
Jonas FeldmannAlpsped GmbH
PurchaseHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
45 days
3d to lead · 44d to won
Touchpoints
4 visits
2 channels · 3 milestones
Devices
1 device
Desktop
First → last click
Organic Search→Emaileu customs guide
Revenue
€31,200.00
cash collected unknown
Routefirst click to closed dealVisitCRM milestoneSale
Known leadDay 1 · 1 JulDay 8 · 8 JulDay 15 · 15 JulDay 22 · 22 JulDay 29 · 29 JulDay 36 · 5 AugDay 43 · 12 Aug+8d+14d+14d+5dOrganic SearchOrganic SearchLeadEmailClosing callEmailPurchase · €31,200
Organic SearchOrganic SearchLeadEmailClosing callEmailPurchase · €31,200Sale14/08/2026 14:40:18
Deal closed at €31,200
Received fromHubSpot
HubSpotClick09/08/2026 10:15:09
EmailNurture - Offer follow up
Munich, GermanyDesktopFirefoxWindows/contract
CRM Milestone26/07/2026 16:22:41
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotClick12/07/2026 09:05:22
EmailNurture - Customs checklist
Munich, GermanyDesktopFirefoxWindows/pricing
CRM Milestone04/07/2026 12:41:50
Achieved Lead
Received fromHubSpot
HubSpotClick04/07/2026 12:30:15
Organic Searchcustoms broker germanyMunich, GermanyDesktopFirefoxWindows/customs
Click01/07/2026 07:48:29
Organic Searcheu customs guideMunich, GermanyDesktopFirefoxWindows/blog/eu-customs
Sofia BrandtElbe Cargo
LostClientHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
13 days
3d to lead
Touchpoints
3 visits
2 channels · 2 milestones
Devices
1 device
Desktop
First → last click
Microsoft Ads→ReferralSearch - Warehousing DE (Exact)
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 16 AugDay 8 · 23 Aug+2d+9dMicrosoft AdsMicrosoft AdsReferralLeadLost
Microsoft AdsMicrosoft AdsReferralLeadLostCRM Milestone28/08/2026 17:30:26
Achieved LostClient
Received fromHubSpot
HubSpotCRM Milestone19/08/2026 09:01:44
Achieved Lead
Received fromHubSpot
HubSpotClick19/08/2026 08:52:12
Referrallogistik-vergleich.de
Bremen, GermanyDesktopEdgeWindows/
Click18/08/2026 14:09:57
Microsoft AdsSearch - Warehousing DE (Exact)warehouse space bremenBremen, GermanyDesktopEdgeWindows/pricing
Click16/08/2026 11:26:31
Microsoft AdsSearch - Warehousing DE (Exact)warehousing hamburgBremen, GermanyDesktopEdgeWindows/warehousing
Marek NowakVistula Freight
PreQualifiedLeadHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
4 days
3d to lead
Touchpoints
3 visits
1 channels · 1 milestones
Devices
1 device
Desktop
First → last click
Google AdsSearch - Contract Logistics PL (Exact)
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorDay 1 · 2 SeptDay 2 · 3 SeptDay 3 · 4 SeptDay 4 · 5 SeptDay 5 · 6 Sept+2d+1dGoogle AdsGoogle AdsGoogle AdsLead
Google AdsGoogle AdsGoogle AdsLeadCRM Milestone05/09/2026 16:12:03
Achieved Lead
Received fromHubSpot
HubSpotClick05/09/2026 16:05:38
Google AdsSearch - Contract Logistics PL (Exact)kontrakt logistycznyWarsaw, PolandDesktopChromeWindows/free-quote
Click04/09/2026 09:18:44
Google AdsSearch - Contract Logistics PL (Exact)spedycja kontraktowaWarsaw, PolandDesktopChromeWindows/pricing
Click02/09/2026 13:40:26
Google AdsSearch - Contract Logistics PL (Exact)kontrakt logistycznyWarsaw, PolandDesktopChromeWindows/contract-logistics
Dashboards: Dashboard
Hey Lena!
Here's your marketing performance
31 days, 684 leads, 107 won clients. €344,700 signed against €42,400 of spend, every deal matched back to the click that started it.
Report range
09.08.2026 - 07.09.2026Meta Ads Leads Trend
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads168
Aug 8Sep 7
Meta Ads Leads by Campaign
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads168
Meta Ads Campaign Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€52,400
Dimension
[DE] Leads - Freight Quote - ABO€35,800
[DE] Leads - Warehousing DACH - CBO€16,600
Total€52,400
Google Ads Leads Trend
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads214
Aug 8Sep 7
Google Ads Leads by Campaign
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads214
Google Ads Campaign Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€96,100
Dimension
Search - Freight Forwarding EU€47,200
Search - Contract Logistics€28,400
Performance Max - Warehousing€14,800
Search - Brand€5,700
Display - Retargeting€0
Total€96,100
Revenue Trend
6 weeks: 20.07.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
42.8k48.6k52.4k58.9k66.2k75.8k
W27W32
Revenue by Channel
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
Channel Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
Traffic channel
Google Ads€96,100
Meta Ads€52,400
LinkedIn Ads€71,800
Microsoft Ads€14,200
Organic Search€48,600
Direct€27,300
Email€22,400
Referral€11,900
Total€344,700
Dashboards: Report Builder
Hey Lena!
Build your own reports
Choose how you want to start building your report.
104 templates
Browse Existing Templates
A finished report in seconds. Pick a ready-made template and add it to your dashboard with one click.
- 86 report and 18 dashboard templates
- Ready to use in seconds, no configuration needed
- Curated for Meta, Google, LinkedIn, Bing, Email and Organic
AI-assisted
Build Your Own Report
100% custom, full control over every detail, with Atlas AI to get you there faster.
- Every metric, channel, filter and grouping, 100% custom
- Atlas AI configures the report from one sentence
- Live preview while you build
Popular templates:Leads by Traffic SourceMeta Ads Leads & CPL TrendGoogle Ads Campaign PerformanceOrganic Search Leads TrendEmail Leads by Campaign
Build with Atlas AI
Describe the report you want and Atlas will configure it for you.
e.g. Show me leads from Meta Ads in the last 30 days, grouped by campaign
Try:Leads from Meta Ads in the last 30 days, grouped by campaignCost per Lead by traffic channel this monthTop 10 ad groups by Won Clients this quarterCompare CPL and ROAS week over week
1. Choose report style
2. Choose date range
3. Choose metrics
Metrics
7 on this report, 47 available
Cost
Total Leads
Cost per Lead (CPL)
Won Clients
Customer Acquisition Cost
Total Revenue
Return on Ad Spend
Everything you could add
General
CostClicks (Links)ImpressionsReachFrequencyAds Conversions
Lead Generation
Total LeadsLeads (New)Leads (Existing)Lead Conversion Rate (CR)Cost per Lead (CPL)Landingpage Clicks
Revenue
Total RevenueOpen Pipeline RevenueCash CollectedAverage Order ValueRevenue per LeadReturn on Ad Spend
Profit
ProfitProfit per LeadProfit on Ad SpendReturn on InvestmentCustomer Acquisition Cost
Offline Conversions
Won ClientsWon Clients RevenueCost per ActionConversion Rate
How this report resolves
- Group by
- Traffic Channel
- Attribution
- First Click
- Attribution window
- 90 days
- Date mode
- Click date
- Compare
- Previous 30 days
Email it every Monday at 07:00
4 recipients · PDF and CSV
On
Share as a live link
Read only · no login · expires in 30 days
Off
Ask Atlas: Chat
Atlas StandardHistory
LV
Which campaign should I cut this week, and what does it cost me?
Display - Retargeting. It spent €800 for 5 leads and no won client in the last 30 days. On last click it reads 14.50 ROAS, which is why it looks like your best campaign in Google Ads. On first click it reads 0.00: it never found a lead, it was only the last ad the lead saw before signing.
Move the €800 into Search - Freight Forwarding EU. That campaign found 96 leads at €75.42 and closed 15 of them for €47,200, so the same spend there is worth about €5,200 in signed revenue.
Ad Campaign Report · Google Ads · 1 to 30 Aug 2026 · First click and last click, same period
Which Meta Ads campaigns are performing best?Where are most of my customers coming from?Top traffic channels in the last 30 daysWhich ad creatives drove the most leads?Show my latest leads with their source
Ask Atlas: Chat History
Hey Lena!
Here's your chat history with Atlas
View and manage your previous conversations with Atlas.
Your chat history
New chatToday
Shortest sales cycle by channelToday, 09:14Real CAC once won clients are countedToday, 08:02Yesterday
First click vs last click, Meta AdsYesterday, 16:02Older
Creative hook rate past 3 seconds3 Sep, 11:20Leads from the EU customs guide2 Sep, 15:41Customer source analysis1 Sep, 10:32Retention is a workspace setting, not ours: thirty days here, and the transcript is gone after that. Prompts and answers stay in Frankfurt and never train a model.
Ask Atlas: AI Agents
Hey Lena!
Here are your AI agents
Create and manage AI agents to automate your reporting workflows.
Agents
Create an Agent| Agent | Status | Schedule | Last run | Next run | Actions |
|---|---|---|---|---|---|
| Budget guard | Active | Daily @ 07:00 | Sep 7, 07:00 AM | Sep 8, 07:00 AMEurope/Berlin | |
| Lead quality watch | Active | Hourly | Sep 7, 16:00 PM | Sep 7, 17:00 PMEurope/Berlin | |
| Weekly board report | Active | Weekly @ 09:00 | Sep 7, 09:00 AM | Sep 14, 09:00 AMEurope/Berlin | |
| Offline conversion sync | Active | Every 15 minutes | Sep 7, 16:45 PM | Sep 7, 17:00 PMEurope/Berlin |
No agents with this status.
Ask Atlas: MCP Connection
Hey Lena!
Configure Atlas to your needs
Configure your Atlas AI integrations and preferences.
Marketing Goals
Describe your marketing goals, KPIs, and targets so Atlas can give you more relevant and personalized insights.
Grow signed revenue from paid to €400,000 a quarter without raising spend. Freight forwarding and contract logistics first, DACH and Benelux. Keep CPL under €70 and CAC under €400, and judge every campaign on won clients rather than on form fills.
247 / 5000Save Goals
Suggested:
I want to get more leads from my ads without increasing my budgetI need to find which campaigns are wasting money and cut themI want to know which channel brings the clients that actually sign
Model
Pick how hard Atlas thinks. Both models read the same workspace and neither one leaves the EU.
Model Context Protocol
Connect Claude, Cursor, or any MCP-compatible client to query your LeadJourney workspaces, reports, and leads from inside the app. Access is granted per application with OAuth, and you can revoke any client at any time.
Server URL
All clients connect to this single endpoint.
https://api.leadjourney.io/mcpCopyConnect from the web
Use the server URL above to add LeadJourney as a custom connector in any browser-based MCP client (Claude.ai, ChatGPT with MCP support).
- 1In Claude.ai (or any web MCP client) open Settings, Connectors, Add custom connector.
- 2Paste the MCP server URL above as the connector endpoint.
- 3When the browser opens the LeadJourney authorize screen, sign in and click Authorize.
- 4Once authorized, the connector appears under Connected applications here. Revoke it any time.
Connected applications
Claude Desktop
Lena Vogt · since 12 Aug 2026
Connected
Cursor
Lena Vogt · since 28 Aug 2026
Connected
ChatGPT
Not connected
Available
What it can read
get_channel_reportget_campaign_reportget_leadlist_won_clientscompare_attribution
Read only on purpose. An assistant with your report data can answer anything; one that can also write to it can ruin a month of attribution with a wrong guess.
Slack Integration
Ask Atlas from Slack and let your agents post where the team already is. One workspace per LeadJourney workspace.
Meridian Group · #marketing-reporting
Connected by Lena Vogt, 14 Aug 2026
Connected
Ask Atlas in a thread
Mention @atlas and it answers on your own numbers
On
Agent posts
Budget guard and the weekly board report post here
On
Who can ask
Answers respect each member's report access
Workspace members
Where the data goes
Model: Atlas Standard
Claude Opus 5, reasoning over your own report data
Atlas Standard
Data scope: Meridian Group workspace
Reports, leads and calls. No other workspace
Meridian Group workspace
Retention: 30 days
Chat history, then deleted
30 days
Region: Frankfurt, Germany
Prompts and answers stay in the EU
Frankfurt, Germany
Training: Off
Your data never trains a model
Off
Reports: Traffic Channel Report
Hey Lena!
Here's every channel side by side
Cost, leads and signed revenue per channel, on the same attribution model.
Report range
09.08.2026 - 07.09.2026Leads and won clients
1 Aug to 30 Aug 2026 · vs previous 30 days
Leads, first click Previous 30 days
Revenue by channel
Google Ads€96,100
LinkedIn Ads€71,800
Meta Ads€52,400
Organic Search€48,600
Direct€27,300
Email€22,400
| Traffic channel | Cost | Clicks | CTR | CPC | Leads | CPL | Won clients | CAC | Revenue | ROAS | CPL trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads5 campaigns | €18,420 | 12,480 | 3.10% | €1.48 | 214 | €86.07 | 31 | €594.19 | €96,100 | 5.22 | |
| Meta Ads4 creatives | €11,260 | 9,840 | 3.00% | €1.14 | 168 | €67.02 | 19 | €592.63 | €52,400 | 4.65 | |
| LinkedIn Ads2 campaigns | €9,540 | 2,180 | 1.50% | €4.38 | 61 | €156.39 | 14 | €681.43 | €71,800 | 7.53 | |
| Microsoft Ads1 campaign | €3,180 | 2,420 | 2.50% | €1.31 | 38 | €83.68 | 5 | €636.00 | €14,200 | 4.47 | |
| Organic SearchGoogle, Bing | €0 | 6,310 | - | - | 96 | - | 17 | - | €48,600 | - | |
| DirectNo referrer | €0 | 3,120 | - | - | 44 | - | 9 | - | €27,300 | - | |
| Email6 sends | €0 | 2,480 | - | - | 41 | - | 8 | - | €22,400 | - | |
| Referral14 domains | €0 | 1,140 | - | - | 22 | - | 4 | - | €11,900 | - | |
| Total | €42,400 | 39,970 | 2.63% | €1.58 | 684 | €61.99 | 107 | €396.26 | €344,700 | 8.13 |
The four earned channels have no cost, so CPL, CAC and ROAS are a dash rather than a zero. Organic search brought 96 leads and €48,600 without a euro of spend, which is the number a platform report cannot show you at all.
Reports: Ad Campaign Report
Hey Lena!
Here are your ad campaigns
The same revenue credited first click and last click. Switch the model and watch the ranking move.
Report range
09.08.2026 - 07.09.2026Timeline
Google Ads · 1 Aug to 30 Aug 2026
Revenue and leads
- Revenue
- €96,100
- Ad spend
- €18,420
- Cash collected
- €71,400
- ROAS
- 5.22
- AOV
- €3,100
- CAC
- €594.19
- CPL
- €86.07
- Quali lead rate
- 59%
- Closing rate
- 14.5%
Lead status summary
684Leads412QualifiedLead272UnqualifiedLead186ClosingCallScheduled148PreQualifiedLead107Purchase79LostClient34ClosingCallFollowUp
Attribution
The same €96,100, credited two ways
On last click, Search - Brand reads 14.78 and Display - Retargeting 14.50, and the obvious move is to fund both. On first click, Retargeting found nobody: it was the last ad the lead saw, not the one that brought them. Both columns are arithmetically correct. Only one of them tells you where the next euro should go.
| Status | Campaign | Cost | Clicks | CPC | Leads | CPL | Won clients | Quali lead rate | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Search - Freight Forwarding EUSearch · Broad + phrase | €7,240 | 4,120 | €1.76 | 96 | €75.42 | 15 | 68% | €47,200€31,600 | 6.524.36 | |
| Search - Contract LogisticsSearch · Exact | €5,180 | 2,980 | €1.74 | 61 | €84.92 | 9 | 61% | €28,400€21,900 | 5.484.23 | |
| Performance Max - WarehousingPMax · All assets | €3,860 | 3,540 | €1.09 | 38 | €101.58 | 5 | 44% | €14,800€11,200 | 3.832.90 | |
| Search - BrandSearch · Exact | €1,340 | 1,420 | €0.94 | 14 | €95.71 | 2 | 79% | €5,700€19,800 | 4.2514.78 | |
| Display - RetargetingDisplay · Site visitors | €800 | 420 | €1.90 | 5 | €160.00 | 0 | 20% | €0€11,600 | 0.0014.50 | |
| Total | €18,420 | 12,480 | €1.48 | 214 | €86.07 | 31 | 59% | €96,100 | 5.22 |
Campaign · Search Campaign 1Ad set: AllAd / Keyword: All
Search - Freight Forwarding EU
4,120 clicks · 96 leads · 15 won
€7,2406.52 ROAS
Search - Contract Logistics
2,980 clicks · 61 leads · 9 won
€5,1805.48 ROAS
Performance Max - Warehousing
3,540 clicks · 38 leads · 5 won
€3,8603.83 ROAS
Search - Brand
1,420 clicks · 14 leads · 2 won
€1,3404.25 ROAS
Display - Retargeting
420 clicks · 5 leads · 0 won
€8000.00 ROAS
Reports: Ad Creative Report
Hey Lena!
Here's what your creatives did
Which ad found the lead, not which one it saw last before signing.
Report range
09.08.2026 - 07.09.2026Winning creatives
Pick the principle: rank creatives by lowest cost per won client
LowestWon client CAC| Creative | Cost | Impressions | CPM | CTR | Hook rate | Hold rate | Leads | CPL | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Warehouse walkthroughVideo · 0:34 · 4:5 | €4,120 | 268,400 | €15.35 | 1.21% | 38.2% | 12.4% | 68 | €60.59 | 9 | €24,800 | 6.02 |
| Cost per palletImage · 1:1 | €3,180 | 196,200 | €16.21 | 1.23% | - | - | 44 | €72.27 | 6 | €16,200 | 5.09 |
| Founder explainerVideo · 1:12 · 9:16 | €2,480 | 142,800 | €17.37 | 1.39% | 31.6% | 9.8% | 38 | €65.26 | 4 | €11,400 | 4.60 |
| Carrier network mapImage · 1:1 | €1,480 | 98,400 | €15.04 | 1.23% | - | - | 18 | €82.22 | 0 | €0 | 0.00 |
| Total | €11,260 | 705,800 | €15.95 | 1.25% | - | - | 168 | €67.02 | 19 | €52,400 | 4.65 |
Hook rate and hold rate only exist on a video, so the two images show a dash. Carrier network map spent €1,480 for eighteen leads and closed none of them: on Meta's own dashboard it has eighteen conversions and looks fine.
No creatives ran on this channel in the selected period.
Reports: Conversion Path Report
Hey Lena!
Here's how your leads actually arrive
The full path per lead, from the first click to the deal your CRM closed.
Report range
09.08.2026 - 07.09.2026Conversion goalWon clientChannelAll channelsAttributionFirst clickBreak down byChannelJourney lengthAllMerge repeatsA - A - B becomes A - BExclude directIgnore direct touches
Top paths to a won client
The five most common complete journeys, ranked. 1 Aug to 30 Aug 2026
| # | Conversion path | Leads | Conv. share | Won clients | Revenue | Days |
|---|---|---|---|---|---|---|
| 1 | Google AdsOrganic SearchDirectWon client | 68 | 9.9% | 14 | €58,400 | 26 |
| 2 | LinkedIn AdsEmailDirectWon client | 41 | 6.0% | 9 | €47,200 | 38 |
| 3 | Meta AdsMeta AdsDirectWon client | 38 | 5.6% | 5 | €18,600 | 19 |
| 4 | Organic SearchDirectWon client | 34 | 5.0% | 7 | €24,800 | 14 |
| 5 | Google AdsDirectWon client | 29 | 4.2% | 6 | €22,400 | 11 |
| Five most common paths | 210 | 30.7% | 41 | €171,400 | - |
A won client touches 4.2 things and 2.7 channels before it signs. Nine percent arrive on a single touch, which is the share of your revenue a last click report describes correctly.
Reports: Landing Page Report
Hey Lena!
Here's what your landing pages earned
Entry page revenue: what each page brought in, not just what it converted.
Report range
09.08.2026 - 07.09.2026| Landing page | Lead CR trend | Cost | Clicks (links) | Leads | Lead CR | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| /freight-quoteFree freight quote in 24h | €15,420 | 10,240 | 186 | 1.82% | 27 | €92,400 | 5.99 | |
| /contract-logisticsContract logistics for DACH | €11,260 | 6,980 | 124 | 1.78% | 18 | €61,800 | 5.49 | |
| /warehousing-europeWarehousing across Europe | €8,540 | 5,620 | 84 | 1.49% | 12 | €42,600 | 4.99 | |
| /pricingPricing and rate cards | €4,180 | 2,840 | 52 | 1.83% | 8 | €27,800 | 6.65 | |
| /demo-requestTalk to a logistics planner | €3,000 | 1,240 | 35 | 2.82% | 4 | €9,900 | 3.30 | |
| Total | €42,400 | 26,920 | 481 | 1.79% | 69 | €234,500 | 5.53 |
Four of these five rows are amber, because the app colours a conversion rate against a threshold rather than against the other rows. Under two percent of paid clicks is normal for a freight quote form, and the report says so instead of flattering it.
CRM: Leads
Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
Report range
09.08.2026 - 07.09.2026Leads
684
QualifiedLead
412
UnqualifiedLead
272
ClosingCallScheduled
186
PreQualifiedLead
148
Purchase
107
LostClient
79
ClosingCallFollowUp
34
| # | Lead ID | Created Time | Name | Phone | Latest CRM Status | Tags | First Source | Last Source | Total Revenue | Open Pipeline | Touchpoints | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | a2b17f42-9c05-4de1-8f30-6b1d54c7a908 | Jul 27, 2026, 11:04 AM | Mira SchulzNorthwind Logistics | [email protected] | +49 40 5510 2284 | Purchase | Enterprise | Google Ads | Direct | €14,800.00 | - | 5 |
| 2 | a2b0d915-77c4-41ea-9b52-0c8f31d6a774 | Aug 28, 2026, 09:31 AM | Tobias LangHansa Kontraktlogistik | [email protected] | +49 30 8842 1190 | ClosingCallScheduled | DACH | LinkedIn Ads | Organic Search | - | €22,400.00 | 4 |
| 3 | a2af6c30-1d88-4b07-a1f6-5e93b047c215 | Sep 2, 2026, 07:55 PM | Aylin KayaRheinport Logistics | [email protected] | +49 203 7712 445 | QualifiedLead | - | Meta Ads | Meta Ads | - | €9,600.00 | 3 |
| 4 | a2a4e178-3f60-4c95-8d21-9b7ac0e4f533 | Jul 4, 2026, 12:41 PM | Jonas FeldmannAlpsped GmbH | [email protected] | +49 89 6620 3317 | Purchase | Customs | Organic Search | €31,200.00 | - | 4 | |
| 5 | a2a9b204-5e13-48af-bc76-2d40f9188ae1 | Aug 19, 2026, 09:01 AM | Sofia BrandtElbe Cargo | [email protected] | +49 421 3390 662 | LostClient | - | Microsoft Ads | Referral | - | - | 3 |
| 6 | a2b3c866-0a42-4f39-9e18-77b5d2c30469 | Sep 5, 2026, 04:12 PM | Marek NowakVistula Freight | [email protected] | +48 22 501 7788 | PreQualifiedLead | - | Google Ads | Google Ads | - | €6,800.00 | 3 |
Click a row. Mira Schulz arrived on a Google search for a free quote and signed 34 days later, arriving directly. Last click credits Direct. First click credits the search that found her. The €14,800 is the same money either way, which is why the attribution switch on the campaign report is the only honest way to read it.
CRM: Sales
Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
Report range
09.08.2026 - 07.09.2026Open pipeline
€596,000
Won this period
€344,700
Lost this period
€231,400
Average order value
€3,221
Pipeline by stage
PreQualifiedLead148 · €412,000
QualifiedLead412 · €1,284,000
ClosingCallScheduled186 · €596,000
ClosingCallFollowUp34 · €118,000
Purchase107 · €344,700
Open pipeline is what is neither won nor lost, valued at the stage it has reached. It is not counted as revenue anywhere else on this demo, because it is not revenue yet.
Affiliate: Affiliate Campaigns
Hey Lena!
Here are your affiliate campaigns
Every partner on the same numbers as your paid channels, in one report.
Report range
09.08.2026 - 07.09.2026Affiliate Campaigns
3 partners · postbacks verifiedNew campaignPartner leads
118
Of 684 total
Payout
€5,100
CPL, paid on qualified only
Revenue
€60,000
17 won clients
Blended ROAS
11.76
Revenue / payout
| Campaign | Clicks | Leads | Won clients | Payout | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Q3 Freight EU2 partners · CPL | 4,820 | 96 | 14 | €4,200 | €48,600 | 11.57 |
| Warehousing DACH1 partner · CPL | 1,240 | 22 | 3 | €900 | €11,400 | 12.67 |
| Total | 6,060 | 118 | 17 | €5,100 | €60,000 | 11.76 |
Payout is on a qualified lead, not a form fill, because the postback fires when the lead is qualified in the CRM. A partner sending 200 unqualified forms gets paid for none of them.
Affiliate: Affiliate Offers
Hey Lena!
Here are your offers
Payout, conversion rate and what each offer actually returned.
Report range
09.08.2026 - 07.09.2026Affiliate Offers
New offerFree freight quote
CPL · €35 per qualified lead · 120 per month
Live
Contract logistics brief
CPL · €60 per qualified lead · 40 per month
Live
Warehousing enquiry
Revenue share · 8% of first invoice · No cap
Draft
Affiliate: Affiliate Networks
Hey Lena!
Here are your networks
Postbacks in, conversions out, and what the network reported against what closed.
Report range
09.08.2026 - 07.09.2026Affiliate Networks
Awin
Postback verified · 200
Connected
Impact
Postback verified · 200
Connected
Everflow
Not connected
Available
A verified postback is one the network actually answered 200 to, not one that was saved in a form. The check runs on every conversion, and a network that starts returning anything else shows up here.
Affiliate: Landing Pages
Hey Lena!
Here are your partner landing pages
Which page each partner sends traffic to, and what it did with it.
Report range
09.08.2026 - 07.09.2026Partner landing pages
/lp/freight-quote-partner
Frachtblick · 2,480 clicks · 58 leads
2.34%
/lp/warehousing-partner
LagerScout · 1,240 clicks · 22 leads
1.77%
/lp/contract-logistics-partner
Frachtblick · 2,340 clicks · 38 leads
1.62%
Call Tracking: Calls
Hey Lena!
Here are your calls
Every inbound call with the campaign and the keyword that produced it.
Report range
09.08.2026 - 07.09.2026Tracked calls
389
Answered
84.6%
Average duration
3:48
Calls that became leads
212
| Caller | Number | Source | Duration | Outcome |
|---|---|---|---|---|
| Mira SchulzNorthwind Logistics | +49 89 4114 2087 | Google Ads · Search - Freight Forwarding EU | 4:12 | QualifiedLead |
| Tobias LangHansa Kontraktlogistik | +49 40 3009 1145 | LinkedIn Ads · Contract logistics | 8:36 | ClosingCallScheduled |
| Unknown caller- | +49 221 8877 4410 | Meta Ads · Warehouse walkthrough | 1:04 | Missed |
| Unknown caller- | +49 30 5541 2298 | Organic Search · warehouse space berlin | 0:38 | UnqualifiedLead |
A missed call is still attributed. The number that rang belongs to a pool, the pool belongs to a campaign, and the visit that swapped the number is on record, so the ad gets the credit whether anyone picked up or not.
Call Tracking: Phone Numbers
Hey Lena!
Here are your tracking numbers
Static numbers per campaign, and a dynamic pool that swaps per visitor.
Phone Numbers
16 numbers across 4 poolsBuy a number+49 89 4114 2087
Munich · Dynamic pool · 8 numbers
Google Ads168 calls
+49 40 3009 1145
Hamburg · Static · 1 number
LinkedIn Ads41 calls
+49 221 8877 4410
Cologne · Dynamic pool · 6 numbers
Meta Ads96 calls
+49 30 5541 2298
Berlin · Static · 1 number
Organic and direct84 calls
A static number belongs to one channel for good. A dynamic pool swaps the number per visitor, which is what lets a call be traced back to a keyword rather than to a channel.
Call Tracking: Call Reporting
Hey Lena!
Here's what your calls are worth
Calls credited to the same campaigns as your forms, in the same report.
Report range
09.08.2026 - 07.09.2026Calls by channel
1 Aug to 30 Aug 2026
Google Ads168 calls
Meta Ads96 calls
Organic Search84 calls
LinkedIn Ads41 calls
What the calls were worth
- Tracked calls
- 389
- Answered
- 329
- Became a lead
- 212
- Became a won client
- 38
- Revenue from calls
- €118,400
- Cost per tracked call
- €109.00
- Cost per call that closed
- €1,115.79
Thirty eight of 107 won clients started as a phone call. On a form only setup, every one of them counts as direct traffic and the campaign that paid for the call gets nothing.
Call Tracking: Setup
Hey Lena!
Set up call tracking
One snippet, one pool, and every call carries its source.
Setup
Live on 3 domainsNumber swap
One line, before the closing body tag
<script async src="https://t.meridian-group.com/lj.js"
data-ws="ws_4f2a91" data-calls="1"></script>meridian-group.com
Number swap active · 12 numbers in rotation
Live
freight.meridian-group.com
Number swap active · 4 numbers
Live
meridian-group.fr
Script found, no pool assigned
Pending
The script is first party on your own subdomain, so the swap survives an ad blocker and the number a visitor sees is the one that gets attributed.
Audience Sync: Platforms
Hey Lena!
Here are your ad platforms
Where audiences are pushed, and what came back from each one.
Platforms
3 connectedMeta Ads
3 audiences
Connected
Google Ads
3 audiences
Connected
LinkedIn Ads
2 audiences
Connected
Microsoft Ads
Not connected
AvailableConnect
A connection is one way: outcomes go out, nothing comes back. The platform never sees a lead's details, only that a hashed identifier belongs to a segment.
Audience Sync: Audiences
Hey Lena!
Here are your audiences
Built from what your CRM knows, kept in sync with every platform you run.
Audiences
Synced every 15 minutesNew audienceAudiences
3
Members synced
989
Hashed, no raw details
Excluded from bidding
684
Won and unqualified
Bid up
305
Qualified, still open
Excluding 412 won clients is the change that pays for itself first. Every platform will happily keep spending on people who already signed, because on its own data they are the best converters you have.
Un espace de démo, un mois de données. Le menu fonctionne, tout comme les boutons au-dessus de chaque rapport.Ouvrir les 23 écrans en pleine largeur
La visite en 100 secondes
Un lead, du clic publicitaire jusqu’au deal signé
Le tracking, le parcours et les rapports qu’il produit, sur un seul lead suivi du début à la fin.
1 min 40Toutes les vidéos
0:00 / 1:40
Pour qui
Pensé pour tous ceux qui investissent pour gagner des clients
Une équipe interne, une agence et un affilié posent la même question à leurs données. LeadJourney y répond de la même façon pour les trois, que la vente se conclue au téléphone ou au paiement en ligne.
Cas d’usage
Que résout vraiment LeadJourney ?
La plupart des équipes nous trouvent avec l’une de ces phrases. Choisissez la vôtre et voyez la solution de bout en bout, dans le dashboard et jusque dans votre CRM.
Attribution
Votre CRM indique « Direct » comme source du lead
LeadJourney suit le parcours dès le premier clic publicitaire et inscrit la vraie source sur chaque fiche HubSpot, Pipedrive ou Salesforce.
Voir la solutionCA et ROI
Vous présentez des leads, la direction demande du chiffre d’affaires
Chaque campagne est rattachée au pipeline et au chiffre d’affaires signé du CRM : le ROI marketing devient un chiffre que vous pouvez défendre.
Voir la solutionTracking et vie privée
iOS, bloqueurs de pub et bannières cookies dévorent vos conversions
Le tracking server-side garde 95%+ des conversions visibles, en first-party et conforme au RGPD.
Voir la solutionSignaux pub
Les plateformes optimisent pour les formulaires, pas pour les acheteurs
Les deals signés remontent vers Meta, Google et LinkedIn comme conversions offline : les enchères apprennent du chiffre d’affaires, pas du volume de leads.
Voir la solutionIA et nouveaux canaux
Les leads venus de ChatGPT passent pour du trafic direct
ChatGPT, Perplexity, Gemini et Claude sont suivis comme des canaux à part entière, avec leads, pipeline et ROI par moteur.
Voir la solutionReporting
Quatre gestionnaires de pub, quatre versions de la vérité
Meta, Google, LinkedIn et Bing dans un seul dashboard, tous mesurés sur le même chiffre d’affaires CRM.
Voir la solution
Dans LeadJourney
Voyez le produit, pas un schéma de plus
Huit écrans de la plateforme, un par fonctionnalité. Ouvrez-en un pour la page complète : ce qu’il fait, comment il se configure et à quoi il ressemble sur vos données.
Tracking server-side
95%+ des conversions captées
Enregistrées sur votre propre domaine : bloqueurs, iOS et refus de cookies n’effacent plus vos résultats.
Voir la pageAttribution multi-touch
PopulaireChaque point de contact crédité sur le deal
Premier clic, dernier clic, linéaire ou basé sur la position, au choix par rapport, calculé sur le chiffre d’affaires du CRM.
Voir la pageConversions offline
Les deals signés renvoyés aux publicités
Appels, rendez-vous et deals gagnés partent vers Google, Meta, LinkedIn et Microsoft comme conversions avec valeur.
Voir la pageTracking de la recherche IA
NouveauChatGPT et Perplexity comme canaux
Les visites et les leads venus des moteurs IA deviennent des sources à part entière au lieu de disparaître en direct.
Voir la pageIntégration CRM
La source publicitaire sur chaque contact et deal
HubSpot, Pipedrive, Close et Attio en natif, Salesforce et plus de 100 autres par webhook, dans les deux sens.
Voir la pageCall tracking
Chaque appel relié au mot-clé
Un numéro de suivi par visiteur, un enregistrement et un résumé, et l’appel qualifié renvoyé comme conversion.
Voir la pageRapport de campagnes
Dépenses face au chiffre d’affaires CRM, par campagne
Meta, Google, LinkedIn et Microsoft dans un seul tableau, avec le vrai CPL, le coût par client et le ROAS.
Voir la pageAsk Atlas
Chat IAPosez une question au lieu de construire un rapport
L’analyste IA répond à partir de vos propres dépenses, leads et deals signés, dans le chat ou dans Slack.
Voir la page
Ce que vous pouvez faire
Unifiez, suivez, synchronisez et accélérez sur les mêmes données
Quatre étapes couvrent tout ce que les équipes font avec LeadJourney : unifier chaque source de données, suivre et analyser le parcours complet, renvoyer le vrai chiffre d’affaires vers vos plateformes publicitaires, et accélérer les campagnes qui le génèrent.
Étape 02
Suivre et analyser
Suivez chaque lead du premier clic au deal signé, puis interrogez les données en langage naturel.
Étape 03
Synchroniser
Le vrai chiffre d’affaires remonte vers les plateformes qui dépensent votre budget, et leurs algorithmes apprennent des ventes.
Étape 04
Accélérer
Le budget va aux campagnes qui génèrent du chiffre d’affaires, et vous êtes alerté d’une dérive avant qu’elle ne coûte quoi que ce soit.
Comment tout se connecte
Le moteur d’attribution IA entre votre trafic et votre chiffre d’affaires
Les points de contact arrivent d’un côté, les leads et les deals de votre CRM de l’autre. Le moteur les réunit en un parcours par lead et renvoie le résultat vers vos plateformes publicitaires.
Chaque canal et point de contact
- Publicité payante
- Social organique
- Recherche IA
- Recherche organique
- E-mail et messagerie
- Canaux personnalisés
+ toute source avec un lien ou un webhook
LeadJourney IA
Moteur d’attribution
Les étapes de votre CRM
- Nouveau lead
- Qualifié
- Démo réservée
- Deal gagné
Données d’attribution renvoyées
Votre data warehouse+ d’autresLe jeu de données attribué complet, envoyé en continu dans BigQueryInterrogez-le partout via MCPServeur MCP
Vos données d’attribution, dans l’assistant IA que vous utilisez déjà
MCP est un standard ouvert : tout assistant qui le prend en charge peut lire vos parcours, vos dépenses et votre chiffre d’affaires signé. Claude, ChatGPT, Gemini, Copilot et Perplexity le font déjà.
LeadJourney MCP connecté, essayez chaque onglet
Quelles campagnes ont généré notre chiffre d’affaires signé le mois dernier ?
D’après vos données LeadJourney, 3 campagnes ont généré 148 200 EUR de chiffre d’affaires signé le mois dernier :
- Google Ads, Marque
- 38 leads, 9 deals signés, 61 400 EUR. Le chemin le plus court vers la signature.
- LinkedIn, Retargeting
- 21 leads, 6 deals signés, 48 900 EUR. Sept points de contact en moyenne.
- Meta, Lookalike France
- 54 leads, 5 deals signés, 37 900 EUR. Le lead qualifié le moins cher.
Vous voulez recevoir cette synthèse chaque semaine dans Slack ?
Posez une question sur vos parcours de leads
D’où viennent nos trois plus gros deals de ce trimestre ?
Vos 3 plus gros deals de ce trimestre ont tous commencé là où le dernier clic ne vous montrait rien :
- 42 000 EUR
- Premier contact via LinkedIn Ads, signé 63 jours plus tard après une inscription à un webinaire.
- 28 500 EUR
- Premier contact via Google en organique, clic payant au jour 11, démo au jour 19.
- 21 800 EUR
- Premier contact : une vue vidéo sur Meta, formulaire rempli depuis un e-mail six semaines plus tard.
Vous voulez la liste complète des points de contact de l’un d’eux ?
Posez une question sur vos deals signés
Quelles landing pages transforment le trafic LinkedIn en leads qualifiés ?
3 pages reçoivent votre trafic LinkedIn, et leur taux de qualification va de 4% à 18% :
- /demo/attribution
- 18% de qualifiés sur 214 visites. La page à plus forte intention du site.
- /guide/server-side
- 9% de qualifiés sur 612 visites. La plupart des parcours s’arrêtent après le téléchargement.
- /pricing
- 4% de qualifiés sur 488 visites. Deuxième page en trafic, intention la plus faible.
Vous voulez la même analyse pour le trafic Google Ads ?
Posez une question sur vos landing pages
Combien chaque canal a-t-il coûté par lead qualifié la semaine dernière ?
3 canaux ont consommé du budget la semaine dernière. Le coût par lead qualifié allait de 41 EUR à 187 EUR :
- LinkedIn Ads
- 41 EUR par lead qualifié. 2 300 EUR dépensés, 56 qualifiés.
- Google Ads
- 88 EUR par lead qualifié. 4 400 EUR dépensés, 50 qualifiés.
- Meta Ads
- 187 EUR par lead qualifié. 3 740 EUR dépensés, 20 qualifiés.
Vous voulez une alerte dès qu’un canal dépasse 120 EUR ?
Posez une question sur votre coût par lead
Qu’ont en commun les parcours qui aboutissent à une vente ?
3 signaux apparaissent dans la plupart de vos deals signés et presque jamais dans les deals perdus :
- Page tarifs, 2+ visites
- Dans 71% des deals signés. Dans 12% de ceux qui n’ont jamais abouti.
- Démo sous 14 jours
- Dans 64% des deals signés. Médiane de 9 jours après le premier clic.
- Deuxième contact
- Dans 58% des deals signés. Un collègue du lead arrive sur le site.
Vous voulez que ces trois signaux notent chaque lead dans votre CRM ?
Posez une question sur vos parcours de leads
Études de cas
Ce qui change quand l’attribution est juste
Un résultat mesuré par client, avec la personne, le poste et l’entreprise derrière.
Conseil fiscal et comptabilité
54% de qualité de lead en plus depuis que LeadJourney pilote le marketing
Karsten Guhr
Directeur général
Lire l’histoire
Agence SEO
95% de clarté sur les KPI marketing, et une base solide pour grandir
Nikita Yatsun
Directeur général
Lire l’histoire
Klickkraft GmbH
Coaching d’entreprise
10-20 k€ de dépenses Meta par mois, reliées aux leads qualifiés et au chiffre d’affaires de chaque publicité
Florian Buck
Directeur général
Lire l’histoire
Agence de croissance LinkedIn
x2 de rétention client, une fois chaque point de contact LinkedIn relié au chiffre d’affaires
Marc Richard
CEO
Lire l’histoire
Édition numérique
Quel article a généré le lead et le chiffre d’affaires, en recherche IA comme en organique
Andreas Malkow
CEO et responsable RP
Lire l’histoire
Agence SEO et GEO
Un ROI prouvé sur chaque forfait client, des leads organiques et IA jusqu’au chiffre d’affaires
Philipp Nessmann
Directeur général
Lire l’histoire
Getreach
Marketplace de backlinks (SaaS)
De 0 à 100 k de chiffre d’affaires grâce aux seules publicités payantes, dès le premier mois
Getreach
getreach.com
Lire l’histoire
Avis originaux
Ce que nos clients ont écrit, mot pour mot
4,9 sur 5 d’après 11 avis publics. Cités tels qu’ils ont été laissés, raccourcis uniquement en retirant des phrases entières.
- 5 sur 5 étoilesGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 sur 5 étoilesG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 sur 5 étoilesTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 sur 5 étoilesGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 sur 5 étoilesG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 sur 5 étoilesTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Lisez les avis là où ils ont été publiés
FAQ
Les questions qu’on nous pose avant chaque essai
Si la vôtre n’y est pas, notre équipe répond dans le chat en quelques minutes.
Que fait exactement LeadJourney ?
LeadJourney est une plateforme tout-en-un d’attribution marketing et de suivi du chiffre d’affaires pour la génération de leads et l’e-commerce. Elle enregistre chaque point de contact d’un lead avec votre marketing, relie ces points de contact au deal que votre CRM finit par conclure, et renvoie le résultat à vos plateformes publicitaires pour qu’elles optimisent sur le chiffre d’affaires plutôt que sur les formulaires.
En quoi est-ce différent de Google Analytics ou du pixel Meta ?
GA4 mesure des sessions et le pixel Meta des événements navigateur, tous deux depuis le navigateur du visiteur, là où bannières cookies, bloqueurs de pub et iOS suppriment une grande partie des données. LeadJourney suit en server-side et par lead : il identifie la personne, conserve tout son parcours entre appareils et sessions, et le relie au chiffre d’affaires du CRM. C’est pour cela que les chiffres correspondent enfin à votre pipeline.
La précision de 95%+ est-elle réaliste ?
C’est ce que nos clients mesurent en pratique, et vous pouvez le vérifier vous-même. Comme le tracking tourne en server-side avec des identifiants first-party, les conversions sont enregistrées même quand les cookies sont refusés ou qu’un bloqueur de pub est actif. Les logs transparents vous permettent d’inspecter chaque clic, conversion et postback que nous enregistrons : rien n’est une boîte noire.
Combien de temps prend la mise en place, et faut-il un développeur ?
La plupart des comptes sont opérationnels en 21 minutes environ, sans développeur. Vous collez un snippet, vous vous connectez à vos comptes publicitaires et vous reliez votre CRM avec un webhook. Si vous préférez, notre équipe fait la configuration avec vous lors d’un appel.
LeadJourney est-il conforme au RGPD ?
Oui. Les données sont traitées et hébergées dans l’UE, nous signons un accord de traitement des données (DPA), et le tracking fonctionne en first-party et en server-side : il respecte les choix de consentement au lieu de les contourner. Les secteurs réglementés comme la finance et le juridique représentent une part importante de nos clients.
Puis-je voir d’où vient un lead précis ?
Oui, c’est le rapport central. Ouvrez n’importe quel lead et vous voyez le parcours complet : la première publicité cliquée, les pages lues, les canaux par lesquels il est revenu, le formulaire envoyé et le montant du deal que votre CRM lui a associé.
Est-ce que ça fonctionne avec mon CRM et mes outils ?
HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel et Close se connectent en natif, et tout ce qui dispose d’un webhook ou d’une connexion Zapier, Make ou n8n fonctionne aussi. Plateformes publicitaires, créateurs de sites, outils de webinaire et réseaux d’affiliation sont inclus d’office.
Combien coûte LeadJourney ?
Les forfaits sont basés sur les événements suivis, pas sur le nombre d’utilisateurs : toute votre équipe et votre agence peuvent partager un même espace de travail. Chaque forfait commence par un essai gratuit de 14 jours, sans carte bancaire. Consultez la page tarifs pour les offres actuelles.
95%+ de précision des données, même avec les bloqueurs de pub et iOS
Voyez quelles publicités ont vraiment généré vos
Connectez une fois vos comptes publicitaires et votre CRM, et chaque lead arrive avec la campagne qui l’a généré déjà rattachée.
