Schritt 01
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LeadJourney
Tracking percentage 88%Lena VogtMeridian Group
Mira SchulzNorthwind Logistics
Purchase
HubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
35 days
3d to lead · 34d to won
Touchpoints
5 visits
4 channels · 3 milestones
Devices
2 devices
Desktop · iPhone 15
First → last click
Google Ads→DirectSearch - Freight Forwarding EU
Revenue
€14,800.00
cash collected unknown
Routefirst click to closed dealVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 24 JulDay 8 · 31 JulDay 15 · 7 AugDay 22 · 14 AugDay 29 · 21 AugDay 36 · 28 Aug+8d+9d+8dGoogle Ads
Organic SearchDirectLead
Meta AdsDirectClosing callPurchase · €14,800
Google AdsOrganic SearchDirectLeadMeta AdsDirectClosing callPurchase · €14,800Sale27/08/2026 16:05:44
Deal closed at €14,800
Received fromHubSpot
HubSpotCRM Milestone19/08/2026 09:44:16
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotClick10/08/2026 14:12:37
Direct
Hamburg, GermanyDesktopChromeWindows/contact
Click02/08/2026 08:20:55
Meta Ads[Retargeting] - Warehouse walkthrough - ABOVideo 2 - WalkthroughHamburg, GermanyDesktopChromeWindows/warehousing
CRM Milestone27/07/2026 11:04:02
Achieved Lead
Received fromHubSpot
HubSpotClick27/07/2026 10:58:20
Direct
Hamburg, GermanyDesktopChromeWindows/pricing
Click26/07/2026 18:36:08
Organic Searcheu customs guideHamburg, GermanyiPhone 15SafariiOS/blog/eu-customs
Click24/07/2026 09:12:41
Google AdsSearch - Freight Forwarding EUfreight forwarding free quoteHamburg, GermanyDesktopChromeWindows/free-quote
Tobias LangHansa Kontraktlogistik
ClosingCallScheduledHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
21 days
7d to lead
Touchpoints
4 visits
2 channels · 3 milestones
Devices
2 devices
Desktop · iPad Air
First → last click
LinkedIn Ads→Organic Search[DACH] Contract logistics - Decision makers
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 21 AugDay 8 · 28 AugDay 15 · 4 SeptDay 22 · 11 Sept+4d+3d+5d+2d+6dLinkedIn AdsLinkedIn AdsOrganic SearchLeadOrganic SearchQualifiedClosing call
LinkedIn AdsLinkedIn AdsOrganic SearchLeadOrganic SearchQualifiedClosing callCRM Milestone10/09/2026 08:55:04
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotCRM Milestone04/09/2026 15:02:11
Achieved QualifiedLead
Received fromHubSpot
HubSpotClick02/09/2026 11:20:36
Organic Searchleadjourney pricingBerlin, GermanyiPad AirSafariiPadOS/pricing
CRM Milestone28/08/2026 09:31:29
Achieved Lead
Received fromHubSpot
HubSpotClick28/08/2026 09:15:47
Organic Searchcontract logistics dachBerlin, GermanyDesktopChromemacOS/contract-logistics
Click25/08/2026 16:41:03
LinkedIn Ads[DACH] Contract logistics - Decision makersCarousel - Case studyBerlin, GermanyDesktopChromemacOS/case-studies
Click21/08/2026 10:22:14
LinkedIn Ads[DACH] Contract logistics - Decision makersSingle image - WarehouseBerlin, GermanyDesktopChromemacOS/contract-logistics
Aylin KayaRheinport Logistics
QualifiedLeadMeta Lead AdsHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
7 days
3d to lead
Touchpoints
3 visits
1 channels · 2 milestones
Devices
1 device
SM-S911B
First → last click
Meta Ads[Prospecting] - Warehouse walkthrough - CBO
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 30 AugDay 2 · 31 AugDay 3 · 1 SeptDay 4 · 2 SeptDay 5 · 3 SeptDay 6 · 4 SeptDay 7 · 5 SeptDay 8 · 6 Sept+1d+2d+3dMeta AdsMeta AdsMeta AdsLeadQualified
Meta AdsMeta AdsMeta AdsLeadQualifiedCRM Milestone05/09/2026 10:11:48
Achieved QualifiedLead
Received fromHubSpot
HubSpotCRM Milestone02/09/2026 19:55:33
Achieved Lead
Received fromMeta Lead Ads
Meta Lead AdsClick02/09/2026 19:48:07
Meta Ads[Omnipresence Retargeting] - Leads - ABOStatic - PricingDuisburg, GermanySM-S911BChromeAndroid/pricing
Click31/08/2026 21:02:19
Meta Ads[Omnipresence Retargeting] - Leads - ABOVideo 1 - Customer JourneyDuisburg, GermanySM-S911BChromeAndroid/warehousing
Click30/08/2026 20:14:52
Meta Ads[Prospecting] - Warehouse walkthrough - CBOVideo 1 - UncoverDuisburg, GermanySM-S911BChromeAndroid/
Jonas FeldmannAlpsped GmbH
PurchaseHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
45 days
3d to lead · 44d to won
Touchpoints
4 visits
2 channels · 3 milestones
Devices
1 device
Desktop
First → last click
Organic Search→Emaileu customs guide
Revenue
€31,200.00
cash collected unknown
Routefirst click to closed dealVisitCRM milestoneSale
Known leadDay 1 · 1 JulDay 8 · 8 JulDay 15 · 15 JulDay 22 · 22 JulDay 29 · 29 JulDay 36 · 5 AugDay 43 · 12 Aug+8d+14d+14d+5dOrganic SearchOrganic SearchLeadEmailClosing callEmailPurchase · €31,200
Organic SearchOrganic SearchLeadEmailClosing callEmailPurchase · €31,200Sale14/08/2026 14:40:18
Deal closed at €31,200
Received fromHubSpot
HubSpotClick09/08/2026 10:15:09
EmailNurture - Offer follow up
Munich, GermanyDesktopFirefoxWindows/contract
CRM Milestone26/07/2026 16:22:41
Achieved ClosingCallScheduled
Received fromHubSpot
HubSpotClick12/07/2026 09:05:22
EmailNurture - Customs checklist
Munich, GermanyDesktopFirefoxWindows/pricing
CRM Milestone04/07/2026 12:41:50
Achieved Lead
Received fromHubSpot
HubSpotClick04/07/2026 12:30:15
Organic Searchcustoms broker germanyMunich, GermanyDesktopFirefoxWindows/customs
Click01/07/2026 07:48:29
Organic Searcheu customs guideMunich, GermanyDesktopFirefoxWindows/blog/eu-customs
Sofia BrandtElbe Cargo
LostClientHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
13 days
3d to lead
Touchpoints
3 visits
2 channels · 2 milestones
Devices
1 device
Desktop
First → last click
Microsoft Ads→ReferralSearch - Warehousing DE (Exact)
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorKnown leadDay 1 · 16 AugDay 8 · 23 Aug+2d+9dMicrosoft AdsMicrosoft AdsReferralLeadLost
Microsoft AdsMicrosoft AdsReferralLeadLostCRM Milestone28/08/2026 17:30:26
Achieved LostClient
Received fromHubSpot
HubSpotCRM Milestone19/08/2026 09:01:44
Achieved Lead
Received fromHubSpot
HubSpotClick19/08/2026 08:52:12
Referrallogistik-vergleich.de
Bremen, GermanyDesktopEdgeWindows/
Click18/08/2026 14:09:57
Microsoft AdsSearch - Warehousing DE (Exact)warehouse space bremenBremen, GermanyDesktopEdgeWindows/pricing
Click16/08/2026 11:26:31
Microsoft AdsSearch - Warehousing DE (Exact)warehousing hamburgBremen, GermanyDesktopEdgeWindows/warehousing
Marek NowakVistula Freight
PreQualifiedLeadHubSpotAtlas AI SummaryJourney, attribution & key insights for this lead.Generate an AI summary of this lead's journey.Generate summary
Journey
4 days
3d to lead
Touchpoints
3 visits
1 channels · 1 milestones
Devices
1 device
Desktop
First → last click
Google AdsSearch - Contract Logistics PL (Exact)
Revenue
€0.00
no sale yet
Routefirst click to latest eventVisitCRM milestoneSale
Anonymous visitorDay 1 · 2 SeptDay 2 · 3 SeptDay 3 · 4 SeptDay 4 · 5 SeptDay 5 · 6 Sept+2d+1dGoogle AdsGoogle AdsGoogle AdsLead
Google AdsGoogle AdsGoogle AdsLeadCRM Milestone05/09/2026 16:12:03
Achieved Lead
Received fromHubSpot
HubSpotClick05/09/2026 16:05:38
Google AdsSearch - Contract Logistics PL (Exact)kontrakt logistycznyWarsaw, PolandDesktopChromeWindows/free-quote
Click04/09/2026 09:18:44
Google AdsSearch - Contract Logistics PL (Exact)spedycja kontraktowaWarsaw, PolandDesktopChromeWindows/pricing
Click02/09/2026 13:40:26
Google AdsSearch - Contract Logistics PL (Exact)kontrakt logistycznyWarsaw, PolandDesktopChromeWindows/contract-logistics
Dashboards: Dashboard
Hey Lena!
Here's your marketing performance
31 days, 684 leads, 107 won clients. €344,700 signed against €42,400 of spend, every deal matched back to the click that started it.
Report range
09.08.2026 - 07.09.2026Meta Ads Leads Trend
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads168
Aug 8Sep 7
Meta Ads Leads by Campaign
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads168
Meta Ads Campaign Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€52,400
Dimension
[DE] Leads - Freight Quote - ABO€35,800
[DE] Leads - Warehousing DACH - CBO€16,600
Total€52,400
Google Ads Leads Trend
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads214
Aug 8Sep 7
Google Ads Leads by Campaign
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Leads214
Google Ads Campaign Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€96,100
Dimension
Search - Freight Forwarding EU€47,200
Search - Contract Logistics€28,400
Performance Max - Warehousing€14,800
Search - Brand€5,700
Display - Retargeting€0
Total€96,100
Revenue Trend
6 weeks: 20.07.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
42.8k48.6k52.4k58.9k66.2k75.8k
W27W32
Revenue by Channel
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
Channel Performance
31 days: 08.08.2026 - 07.09.2026
Attribution:First Click Source
Total Revenue€344,700
Traffic channel
Google Ads€96,100
Meta Ads€52,400
LinkedIn Ads€71,800
Microsoft Ads€14,200
Organic Search€48,600
Direct€27,300
Email€22,400
Referral€11,900
Total€344,700
Dashboards: Report Builder
Hey Lena!
Build your own reports
Choose how you want to start building your report.
104 templates
Browse Existing Templates
A finished report in seconds. Pick a ready-made template and add it to your dashboard with one click.
- 86 report and 18 dashboard templates
- Ready to use in seconds, no configuration needed
- Curated for Meta, Google, LinkedIn, Bing, Email and Organic
AI-assisted
Build Your Own Report
100% custom, full control over every detail, with Atlas AI to get you there faster.
- Every metric, channel, filter and grouping, 100% custom
- Atlas AI configures the report from one sentence
- Live preview while you build
Popular templates:Leads by Traffic SourceMeta Ads Leads & CPL TrendGoogle Ads Campaign PerformanceOrganic Search Leads TrendEmail Leads by Campaign
Build with Atlas AI
Describe the report you want and Atlas will configure it for you.
e.g. Show me leads from Meta Ads in the last 30 days, grouped by campaign
Try:Leads from Meta Ads in the last 30 days, grouped by campaignCost per Lead by traffic channel this monthTop 10 ad groups by Won Clients this quarterCompare CPL and ROAS week over week
1. Choose report style
2. Choose date range
3. Choose metrics
Metrics
7 on this report, 47 available
Cost
Total Leads
Cost per Lead (CPL)
Won Clients
Customer Acquisition Cost
Total Revenue
Return on Ad Spend
Everything you could add
General
CostClicks (Links)ImpressionsReachFrequencyAds Conversions
Lead Generation
Total LeadsLeads (New)Leads (Existing)Lead Conversion Rate (CR)Cost per Lead (CPL)Landingpage Clicks
Revenue
Total RevenueOpen Pipeline RevenueCash CollectedAverage Order ValueRevenue per LeadReturn on Ad Spend
Profit
ProfitProfit per LeadProfit on Ad SpendReturn on InvestmentCustomer Acquisition Cost
Offline Conversions
Won ClientsWon Clients RevenueCost per ActionConversion Rate
How this report resolves
- Group by
- Traffic Channel
- Attribution
- First Click
- Attribution window
- 90 days
- Date mode
- Click date
- Compare
- Previous 30 days
Email it every Monday at 07:00
4 recipients · PDF and CSV
On
Share as a live link
Read only · no login · expires in 30 days
Off
Ask Atlas: Chat
Atlas StandardHistory
LV
Which campaign should I cut this week, and what does it cost me?
Display - Retargeting. It spent €800 for 5 leads and no won client in the last 30 days. On last click it reads 14.50 ROAS, which is why it looks like your best campaign in Google Ads. On first click it reads 0.00: it never found a lead, it was only the last ad the lead saw before signing.
Move the €800 into Search - Freight Forwarding EU. That campaign found 96 leads at €75.42 and closed 15 of them for €47,200, so the same spend there is worth about €5,200 in signed revenue.
Ad Campaign Report · Google Ads · 1 to 30 Aug 2026 · First click and last click, same period
Which Meta Ads campaigns are performing best?Where are most of my customers coming from?Top traffic channels in the last 30 daysWhich ad creatives drove the most leads?Show my latest leads with their source
Ask Atlas: Chat History
Hey Lena!
Here's your chat history with Atlas
View and manage your previous conversations with Atlas.
Your chat history
New chatToday
Shortest sales cycle by channelToday, 09:14Real CAC once won clients are countedToday, 08:02Yesterday
First click vs last click, Meta AdsYesterday, 16:02Older
Creative hook rate past 3 seconds3 Sep, 11:20Leads from the EU customs guide2 Sep, 15:41Customer source analysis1 Sep, 10:32Retention is a workspace setting, not ours: thirty days here, and the transcript is gone after that. Prompts and answers stay in Frankfurt and never train a model.
Ask Atlas: AI Agents
Hey Lena!
Here are your AI agents
Create and manage AI agents to automate your reporting workflows.
Agents
Create an Agent| Agent | Status | Schedule | Last run | Next run | Actions |
|---|---|---|---|---|---|
| Budget guard | Active | Daily @ 07:00 | Sep 7, 07:00 AM | Sep 8, 07:00 AMEurope/Berlin | |
| Lead quality watch | Active | Hourly | Sep 7, 16:00 PM | Sep 7, 17:00 PMEurope/Berlin | |
| Weekly board report | Active | Weekly @ 09:00 | Sep 7, 09:00 AM | Sep 14, 09:00 AMEurope/Berlin | |
| Offline conversion sync | Active | Every 15 minutes | Sep 7, 16:45 PM | Sep 7, 17:00 PMEurope/Berlin |
No agents with this status.
Ask Atlas: MCP Connection
Hey Lena!
Configure Atlas to your needs
Configure your Atlas AI integrations and preferences.
Marketing Goals
Describe your marketing goals, KPIs, and targets so Atlas can give you more relevant and personalized insights.
Grow signed revenue from paid to €400,000 a quarter without raising spend. Freight forwarding and contract logistics first, DACH and Benelux. Keep CPL under €70 and CAC under €400, and judge every campaign on won clients rather than on form fills.
247 / 5000Save Goals
Suggested:
I want to get more leads from my ads without increasing my budgetI need to find which campaigns are wasting money and cut themI want to know which channel brings the clients that actually sign
Model
Pick how hard Atlas thinks. Both models read the same workspace and neither one leaves the EU.
Model Context Protocol
Connect Claude, Cursor, or any MCP-compatible client to query your LeadJourney workspaces, reports, and leads from inside the app. Access is granted per application with OAuth, and you can revoke any client at any time.
Server URL
All clients connect to this single endpoint.
https://api.leadjourney.io/mcpCopyConnect from the web
Use the server URL above to add LeadJourney as a custom connector in any browser-based MCP client (Claude.ai, ChatGPT with MCP support).
- 1In Claude.ai (or any web MCP client) open Settings, Connectors, Add custom connector.
- 2Paste the MCP server URL above as the connector endpoint.
- 3When the browser opens the LeadJourney authorize screen, sign in and click Authorize.
- 4Once authorized, the connector appears under Connected applications here. Revoke it any time.
Connected applications
Claude Desktop
Lena Vogt · since 12 Aug 2026
Connected
Cursor
Lena Vogt · since 28 Aug 2026
Connected
ChatGPT
Not connected
Available
What it can read
get_channel_reportget_campaign_reportget_leadlist_won_clientscompare_attribution
Read only on purpose. An assistant with your report data can answer anything; one that can also write to it can ruin a month of attribution with a wrong guess.
Slack Integration
Ask Atlas from Slack and let your agents post where the team already is. One workspace per LeadJourney workspace.
Meridian Group · #marketing-reporting
Connected by Lena Vogt, 14 Aug 2026
Connected
Ask Atlas in a thread
Mention @atlas and it answers on your own numbers
On
Agent posts
Budget guard and the weekly board report post here
On
Who can ask
Answers respect each member's report access
Workspace members
Where the data goes
Model: Atlas Standard
Claude Opus 5, reasoning over your own report data
Atlas Standard
Data scope: Meridian Group workspace
Reports, leads and calls. No other workspace
Meridian Group workspace
Retention: 30 days
Chat history, then deleted
30 days
Region: Frankfurt, Germany
Prompts and answers stay in the EU
Frankfurt, Germany
Training: Off
Your data never trains a model
Off
Reports: Traffic Channel Report
Hey Lena!
Here's every channel side by side
Cost, leads and signed revenue per channel, on the same attribution model.
Report range
09.08.2026 - 07.09.2026Leads and won clients
1 Aug to 30 Aug 2026 · vs previous 30 days
Leads, first click Previous 30 days
Revenue by channel
Google Ads€96,100
LinkedIn Ads€71,800
Meta Ads€52,400
Organic Search€48,600
Direct€27,300
Email€22,400
| Traffic channel | Cost | Clicks | CTR | CPC | Leads | CPL | Won clients | CAC | Revenue | ROAS | CPL trend |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads5 campaigns | €18,420 | 12,480 | 3.10% | €1.48 | 214 | €86.07 | 31 | €594.19 | €96,100 | 5.22 | |
| Meta Ads4 creatives | €11,260 | 9,840 | 3.00% | €1.14 | 168 | €67.02 | 19 | €592.63 | €52,400 | 4.65 | |
| LinkedIn Ads2 campaigns | €9,540 | 2,180 | 1.50% | €4.38 | 61 | €156.39 | 14 | €681.43 | €71,800 | 7.53 | |
| Microsoft Ads1 campaign | €3,180 | 2,420 | 2.50% | €1.31 | 38 | €83.68 | 5 | €636.00 | €14,200 | 4.47 | |
| Organic SearchGoogle, Bing | €0 | 6,310 | - | - | 96 | - | 17 | - | €48,600 | - | |
| DirectNo referrer | €0 | 3,120 | - | - | 44 | - | 9 | - | €27,300 | - | |
| Email6 sends | €0 | 2,480 | - | - | 41 | - | 8 | - | €22,400 | - | |
| Referral14 domains | €0 | 1,140 | - | - | 22 | - | 4 | - | €11,900 | - | |
| Total | €42,400 | 39,970 | 2.63% | €1.58 | 684 | €61.99 | 107 | €396.26 | €344,700 | 8.13 |
The four earned channels have no cost, so CPL, CAC and ROAS are a dash rather than a zero. Organic search brought 96 leads and €48,600 without a euro of spend, which is the number a platform report cannot show you at all.
Reports: Ad Campaign Report
Hey Lena!
Here are your ad campaigns
The same revenue credited first click and last click. Switch the model and watch the ranking move.
Report range
09.08.2026 - 07.09.2026Timeline
Google Ads · 1 Aug to 30 Aug 2026
Revenue and leads
- Revenue
- €96,100
- Ad spend
- €18,420
- Cash collected
- €71,400
- ROAS
- 5.22
- AOV
- €3,100
- CAC
- €594.19
- CPL
- €86.07
- Quali lead rate
- 59%
- Closing rate
- 14.5%
Lead status summary
684Leads412QualifiedLead272UnqualifiedLead186ClosingCallScheduled148PreQualifiedLead107Purchase79LostClient34ClosingCallFollowUp
Attribution
The same €96,100, credited two ways
On last click, Search - Brand reads 14.78 and Display - Retargeting 14.50, and the obvious move is to fund both. On first click, Retargeting found nobody: it was the last ad the lead saw, not the one that brought them. Both columns are arithmetically correct. Only one of them tells you where the next euro should go.
| Status | Campaign | Cost | Clicks | CPC | Leads | CPL | Won clients | Quali lead rate | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Search - Freight Forwarding EUSearch · Broad + phrase | €7,240 | 4,120 | €1.76 | 96 | €75.42 | 15 | 68% | €47,200€31,600 | 6.524.36 | |
| Search - Contract LogisticsSearch · Exact | €5,180 | 2,980 | €1.74 | 61 | €84.92 | 9 | 61% | €28,400€21,900 | 5.484.23 | |
| Performance Max - WarehousingPMax · All assets | €3,860 | 3,540 | €1.09 | 38 | €101.58 | 5 | 44% | €14,800€11,200 | 3.832.90 | |
| Search - BrandSearch · Exact | €1,340 | 1,420 | €0.94 | 14 | €95.71 | 2 | 79% | €5,700€19,800 | 4.2514.78 | |
| Display - RetargetingDisplay · Site visitors | €800 | 420 | €1.90 | 5 | €160.00 | 0 | 20% | €0€11,600 | 0.0014.50 | |
| Total | €18,420 | 12,480 | €1.48 | 214 | €86.07 | 31 | 59% | €96,100 | 5.22 |
Campaign · Search Campaign 1Ad set: AllAd / Keyword: All
Search - Freight Forwarding EU
4,120 clicks · 96 leads · 15 won
€7,2406.52 ROAS
Search - Contract Logistics
2,980 clicks · 61 leads · 9 won
€5,1805.48 ROAS
Performance Max - Warehousing
3,540 clicks · 38 leads · 5 won
€3,8603.83 ROAS
Search - Brand
1,420 clicks · 14 leads · 2 won
€1,3404.25 ROAS
Display - Retargeting
420 clicks · 5 leads · 0 won
€8000.00 ROAS
Reports: Ad Creative Report
Hey Lena!
Here's what your creatives did
Which ad found the lead, not which one it saw last before signing.
Report range
09.08.2026 - 07.09.2026Winning creatives
Pick the principle: rank creatives by lowest cost per won client
LowestWon client CAC| Creative | Cost | Impressions | CPM | CTR | Hook rate | Hold rate | Leads | CPL | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Warehouse walkthroughVideo · 0:34 · 4:5 | €4,120 | 268,400 | €15.35 | 1.21% | 38.2% | 12.4% | 68 | €60.59 | 9 | €24,800 | 6.02 |
| Cost per palletImage · 1:1 | €3,180 | 196,200 | €16.21 | 1.23% | - | - | 44 | €72.27 | 6 | €16,200 | 5.09 |
| Founder explainerVideo · 1:12 · 9:16 | €2,480 | 142,800 | €17.37 | 1.39% | 31.6% | 9.8% | 38 | €65.26 | 4 | €11,400 | 4.60 |
| Carrier network mapImage · 1:1 | €1,480 | 98,400 | €15.04 | 1.23% | - | - | 18 | €82.22 | 0 | €0 | 0.00 |
| Total | €11,260 | 705,800 | €15.95 | 1.25% | - | - | 168 | €67.02 | 19 | €52,400 | 4.65 |
Hook rate and hold rate only exist on a video, so the two images show a dash. Carrier network map spent €1,480 for eighteen leads and closed none of them: on Meta's own dashboard it has eighteen conversions and looks fine.
No creatives ran on this channel in the selected period.
Reports: Conversion Path Report
Hey Lena!
Here's how your leads actually arrive
The full path per lead, from the first click to the deal your CRM closed.
Report range
09.08.2026 - 07.09.2026Conversion goalWon clientChannelAll channelsAttributionFirst clickBreak down byChannelJourney lengthAllMerge repeatsA - A - B becomes A - BExclude directIgnore direct touches
Top paths to a won client
The five most common complete journeys, ranked. 1 Aug to 30 Aug 2026
| # | Conversion path | Leads | Conv. share | Won clients | Revenue | Days |
|---|---|---|---|---|---|---|
| 1 | Google AdsOrganic SearchDirectWon client | 68 | 9.9% | 14 | €58,400 | 26 |
| 2 | LinkedIn AdsEmailDirectWon client | 41 | 6.0% | 9 | €47,200 | 38 |
| 3 | Meta AdsMeta AdsDirectWon client | 38 | 5.6% | 5 | €18,600 | 19 |
| 4 | Organic SearchDirectWon client | 34 | 5.0% | 7 | €24,800 | 14 |
| 5 | Google AdsDirectWon client | 29 | 4.2% | 6 | €22,400 | 11 |
| Five most common paths | 210 | 30.7% | 41 | €171,400 | - |
A won client touches 4.2 things and 2.7 channels before it signs. Nine percent arrive on a single touch, which is the share of your revenue a last click report describes correctly.
Reports: Landing Page Report
Hey Lena!
Here's what your landing pages earned
Entry page revenue: what each page brought in, not just what it converted.
Report range
09.08.2026 - 07.09.2026| Landing page | Lead CR trend | Cost | Clicks (links) | Leads | Lead CR | Won clients | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| /freight-quoteFree freight quote in 24h | €15,420 | 10,240 | 186 | 1.82% | 27 | €92,400 | 5.99 | |
| /contract-logisticsContract logistics for DACH | €11,260 | 6,980 | 124 | 1.78% | 18 | €61,800 | 5.49 | |
| /warehousing-europeWarehousing across Europe | €8,540 | 5,620 | 84 | 1.49% | 12 | €42,600 | 4.99 | |
| /pricingPricing and rate cards | €4,180 | 2,840 | 52 | 1.83% | 8 | €27,800 | 6.65 | |
| /demo-requestTalk to a logistics planner | €3,000 | 1,240 | 35 | 2.82% | 4 | €9,900 | 3.30 | |
| Total | €42,400 | 26,920 | 481 | 1.79% | 69 | €234,500 | 5.53 |
Four of these five rows are amber, because the app colours a conversion rate against a threshold rather than against the other rows. Under two percent of paid clicks is normal for a freight quote form, and the report says so instead of flattering it.
CRM: Leads
Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
Report range
09.08.2026 - 07.09.2026Leads
684
QualifiedLead
412
UnqualifiedLead
272
ClosingCallScheduled
186
PreQualifiedLead
148
Purchase
107
LostClient
79
ClosingCallFollowUp
34
| # | Lead ID | Created Time | Name | Phone | Latest CRM Status | Tags | First Source | Last Source | Total Revenue | Open Pipeline | Touchpoints | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | a2b17f42-9c05-4de1-8f30-6b1d54c7a908 | Jul 27, 2026, 11:04 AM | Mira SchulzNorthwind Logistics | [email protected] | +49 40 5510 2284 | Purchase | Enterprise | Google Ads | Direct | €14,800.00 | - | 5 |
| 2 | a2b0d915-77c4-41ea-9b52-0c8f31d6a774 | Aug 28, 2026, 09:31 AM | Tobias LangHansa Kontraktlogistik | [email protected] | +49 30 8842 1190 | ClosingCallScheduled | DACH | LinkedIn Ads | Organic Search | - | €22,400.00 | 4 |
| 3 | a2af6c30-1d88-4b07-a1f6-5e93b047c215 | Sep 2, 2026, 07:55 PM | Aylin KayaRheinport Logistics | [email protected] | +49 203 7712 445 | QualifiedLead | - | Meta Ads | Meta Ads | - | €9,600.00 | 3 |
| 4 | a2a4e178-3f60-4c95-8d21-9b7ac0e4f533 | Jul 4, 2026, 12:41 PM | Jonas FeldmannAlpsped GmbH | [email protected] | +49 89 6620 3317 | Purchase | Customs | Organic Search | €31,200.00 | - | 4 | |
| 5 | a2a9b204-5e13-48af-bc76-2d40f9188ae1 | Aug 19, 2026, 09:01 AM | Sofia BrandtElbe Cargo | [email protected] | +49 421 3390 662 | LostClient | - | Microsoft Ads | Referral | - | - | 3 |
| 6 | a2b3c866-0a42-4f39-9e18-77b5d2c30469 | Sep 5, 2026, 04:12 PM | Marek NowakVistula Freight | [email protected] | +48 22 501 7788 | PreQualifiedLead | - | Google Ads | Google Ads | - | €6,800.00 | 3 |
Click a row. Mira Schulz arrived on a Google search for a free quote and signed 34 days later, arriving directly. Last click credits Direct. First click credits the search that found her. The €14,800 is the same money either way, which is why the attribution switch on the campaign report is the only honest way to read it.
CRM: Sales
Hey Lena!
Here's your leads and sales overview
View all your leads and sales in one place. Click any row to see the full journey.
Report range
09.08.2026 - 07.09.2026Open pipeline
€596,000
Won this period
€344,700
Lost this period
€231,400
Average order value
€3,221
Pipeline by stage
PreQualifiedLead148 · €412,000
QualifiedLead412 · €1,284,000
ClosingCallScheduled186 · €596,000
ClosingCallFollowUp34 · €118,000
Purchase107 · €344,700
Open pipeline is what is neither won nor lost, valued at the stage it has reached. It is not counted as revenue anywhere else on this demo, because it is not revenue yet.
Affiliate: Affiliate Campaigns
Hey Lena!
Here are your affiliate campaigns
Every partner on the same numbers as your paid channels, in one report.
Report range
09.08.2026 - 07.09.2026Affiliate Campaigns
3 partners · postbacks verifiedNew campaignPartner leads
118
Of 684 total
Payout
€5,100
CPL, paid on qualified only
Revenue
€60,000
17 won clients
Blended ROAS
11.76
Revenue / payout
| Campaign | Clicks | Leads | Won clients | Payout | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Q3 Freight EU2 partners · CPL | 4,820 | 96 | 14 | €4,200 | €48,600 | 11.57 |
| Warehousing DACH1 partner · CPL | 1,240 | 22 | 3 | €900 | €11,400 | 12.67 |
| Total | 6,060 | 118 | 17 | €5,100 | €60,000 | 11.76 |
Payout is on a qualified lead, not a form fill, because the postback fires when the lead is qualified in the CRM. A partner sending 200 unqualified forms gets paid for none of them.
Affiliate: Affiliate Offers
Hey Lena!
Here are your offers
Payout, conversion rate and what each offer actually returned.
Report range
09.08.2026 - 07.09.2026Affiliate Offers
New offerFree freight quote
CPL · €35 per qualified lead · 120 per month
Live
Contract logistics brief
CPL · €60 per qualified lead · 40 per month
Live
Warehousing enquiry
Revenue share · 8% of first invoice · No cap
Draft
Affiliate: Affiliate Networks
Hey Lena!
Here are your networks
Postbacks in, conversions out, and what the network reported against what closed.
Report range
09.08.2026 - 07.09.2026Affiliate Networks
Awin
Postback verified · 200
Connected
Impact
Postback verified · 200
Connected
Everflow
Not connected
Available
A verified postback is one the network actually answered 200 to, not one that was saved in a form. The check runs on every conversion, and a network that starts returning anything else shows up here.
Affiliate: Landing Pages
Hey Lena!
Here are your partner landing pages
Which page each partner sends traffic to, and what it did with it.
Report range
09.08.2026 - 07.09.2026Partner landing pages
/lp/freight-quote-partner
Frachtblick · 2,480 clicks · 58 leads
2.34%
/lp/warehousing-partner
LagerScout · 1,240 clicks · 22 leads
1.77%
/lp/contract-logistics-partner
Frachtblick · 2,340 clicks · 38 leads
1.62%
Call Tracking: Calls
Hey Lena!
Here are your calls
Every inbound call with the campaign and the keyword that produced it.
Report range
09.08.2026 - 07.09.2026Tracked calls
389
Answered
84.6%
Average duration
3:48
Calls that became leads
212
| Caller | Number | Source | Duration | Outcome |
|---|---|---|---|---|
| Mira SchulzNorthwind Logistics | +49 89 4114 2087 | Google Ads · Search - Freight Forwarding EU | 4:12 | QualifiedLead |
| Tobias LangHansa Kontraktlogistik | +49 40 3009 1145 | LinkedIn Ads · Contract logistics | 8:36 | ClosingCallScheduled |
| Unknown caller- | +49 221 8877 4410 | Meta Ads · Warehouse walkthrough | 1:04 | Missed |
| Unknown caller- | +49 30 5541 2298 | Organic Search · warehouse space berlin | 0:38 | UnqualifiedLead |
A missed call is still attributed. The number that rang belongs to a pool, the pool belongs to a campaign, and the visit that swapped the number is on record, so the ad gets the credit whether anyone picked up or not.
Call Tracking: Phone Numbers
Hey Lena!
Here are your tracking numbers
Static numbers per campaign, and a dynamic pool that swaps per visitor.
Phone Numbers
16 numbers across 4 poolsBuy a number+49 89 4114 2087
Munich · Dynamic pool · 8 numbers
Google Ads168 calls
+49 40 3009 1145
Hamburg · Static · 1 number
LinkedIn Ads41 calls
+49 221 8877 4410
Cologne · Dynamic pool · 6 numbers
Meta Ads96 calls
+49 30 5541 2298
Berlin · Static · 1 number
Organic and direct84 calls
A static number belongs to one channel for good. A dynamic pool swaps the number per visitor, which is what lets a call be traced back to a keyword rather than to a channel.
Call Tracking: Call Reporting
Hey Lena!
Here's what your calls are worth
Calls credited to the same campaigns as your forms, in the same report.
Report range
09.08.2026 - 07.09.2026Calls by channel
1 Aug to 30 Aug 2026
Google Ads168 calls
Meta Ads96 calls
Organic Search84 calls
LinkedIn Ads41 calls
What the calls were worth
- Tracked calls
- 389
- Answered
- 329
- Became a lead
- 212
- Became a won client
- 38
- Revenue from calls
- €118,400
- Cost per tracked call
- €109.00
- Cost per call that closed
- €1,115.79
Thirty eight of 107 won clients started as a phone call. On a form only setup, every one of them counts as direct traffic and the campaign that paid for the call gets nothing.
Call Tracking: Setup
Hey Lena!
Set up call tracking
One snippet, one pool, and every call carries its source.
Setup
Live on 3 domainsNumber swap
One line, before the closing body tag
<script async src="https://t.meridian-group.com/lj.js"
data-ws="ws_4f2a91" data-calls="1"></script>meridian-group.com
Number swap active · 12 numbers in rotation
Live
freight.meridian-group.com
Number swap active · 4 numbers
Live
meridian-group.fr
Script found, no pool assigned
Pending
The script is first party on your own subdomain, so the swap survives an ad blocker and the number a visitor sees is the one that gets attributed.
Audience Sync: Platforms
Hey Lena!
Here are your ad platforms
Where audiences are pushed, and what came back from each one.
Platforms
3 connectedMeta Ads
3 audiences
Connected
Google Ads
3 audiences
Connected
LinkedIn Ads
2 audiences
Connected
Microsoft Ads
Not connected
AvailableConnect
A connection is one way: outcomes go out, nothing comes back. The platform never sees a lead's details, only that a hashed identifier belongs to a segment.
Audience Sync: Audiences
Hey Lena!
Here are your audiences
Built from what your CRM knows, kept in sync with every platform you run.
Audiences
Synced every 15 minutesNew audienceAudiences
3
Members synced
989
Hashed, no raw details
Excluded from bidding
684
Won and unqualified
Bid up
305
Qualified, still open
Excluding 412 won clients is the change that pays for itself first. Every platform will happily keep spending on people who already signed, because on its own data they are the best converters you have.
Ein Demo-Workspace, ein Monat Daten. Das Menü funktioniert, die Schalter über jedem Report auch.Alle 23 Screens in voller Breite öffnen
Die 100-Sekunden-Tour
Ein Lead, vom Anzeigenklick bis zum unterschriebenen Vertrag
Das Tracking, die Journey und die Reports daraus, an einem Lead von Anfang bis Ende verfolgt.
1:40 MinutenAlle Videos
0:00 / 1:40
Für wen
Für alle, die Geld ausgeben, um Kunden zu gewinnen
Ein Inhouse-Team, eine Agentur und ein Affiliate stellen ihren Daten dieselbe Frage. LeadJourney beantwortet sie für alle drei gleich, ob der Deal am Telefon oder im Checkout abgeschlossen wird.
Anwendungsfälle
Was löst LeadJourney eigentlich?
Die meisten Teams finden uns mit einem dieser Sätze. Such dir deinen aus und sieh die Lösung von Anfang bis Ende, im Dashboard und zurück in deinem CRM.
Attribution
Dein CRM sagt, die Lead-Quelle ist „Direct“
LeadJourney trackt die Journey ab dem ersten Anzeigenklick und schreibt die echte Quelle in jeden Datensatz in HubSpot, Pipedrive oder Salesforce.
Zur LösungUmsatz und ROI
Du berichtest Leads, die Geschäftsführung fragt nach Umsatz
Jede Kampagne wird mit Pipeline und Umsatz im CRM abgeglichen, so wird Marketing-ROI zu einer Zahl, die du verteidigen kannst.
Zur LösungTracking und Datenschutz
iOS, Adblocker und Cookie-Banner fressen deine Conversions
Server-Side Tracking hält 95%+ der Conversions sichtbar, First-Party und DSGVO-konform.
Zur LösungAd-Signale
Werbeplattformen optimieren auf Formulare, nicht auf Käufer
Abschlüsse fließen als Offline-Conversions zurück an Meta, Google und LinkedIn, damit das Bidding aus Umsatz lernt statt aus Lead-Volumen.
Zur LösungKI und neue Kanäle
Leads aus ChatGPT landen als direkter Traffic
ChatGPT, Perplexity, Gemini und Claude werden als eigene Kanäle getrackt, mit Leads, Pipeline und ROI pro Engine.
Zur LösungReporting
Vier Werbekonten, vier Versionen der Wahrheit
Meta, Google, LinkedIn und Bing in einem Dashboard, alle am selben CRM-Umsatz gemessen.
Zur Lösung
Einblick in LeadJourney
Sieh das Produkt, nicht noch ein Diagramm
Acht Screens aus der Plattform, einer pro Feature. Öffne einen davon für die ganze Seite: was es macht, wie es eingerichtet wird und wie es mit deinen Daten aussieht.
Server-Side Tracking
95%+ der Conversions erfasst
Erfasst auf deiner eigenen Domain, damit Blocker, iOS und abgelehnte Cookies keine Ergebnisse mehr löschen.
Zur SeiteMulti-Touch Attribution
BeliebtJeder Touchpoint bekommt seinen Anteil am Deal
First Click, Last Click, linear oder positionsbasiert, pro Report umschaltbar, berechnet auf CRM-Umsatz.
Zur SeiteOffline-Conversions
Gewonnene Deals zurück an die Ads
Anrufe, Termine und gewonnene Deals gehen als Conversions mit Wert an Google, Meta, LinkedIn und Microsoft.
Zur SeiteKI-Such-Tracking
NeuChatGPT und Perplexity als Kanäle
Besuche und Leads aus den KI-Engines werden als eigene Quellen erfasst, statt in Direct zu verschwinden.
Zur SeiteCRM-Integration
Die Anzeigenquelle an jedem Kontakt und Deal
HubSpot, Pipedrive, Close und Attio nativ, Salesforce und 100+ weitere per Webhook, in beide Richtungen.
Zur SeiteCall Tracking
Jeder Anruf bis zum Keyword zurückverfolgt
Eine Tracking-Nummer pro Besucher, eine Aufnahme und eine Zusammenfassung, und der qualifizierte Anruf geht als Conversion zurück.
Zur SeiteKampagnen-Report
Ausgaben gegen CRM-Umsatz, pro Kampagne
Meta, Google, LinkedIn und Microsoft in einer Tabelle, mit echtem CPL, Kosten pro Kunde und ROAS.
Zur SeiteAsk Atlas
Frag die KIFrag einfach, statt einen Report zu bauen
Der KI-Analyst antwortet aus deinen eigenen Ausgaben, Leads und Abschlüssen, im Chat oder in Slack.
Zur Seite
Was du damit machst
Bündeln, tracken, synchronisieren und skalieren auf einer gemeinsamen Datenbasis
Vier Schritte decken alles ab, was Teams mit LeadJourney tun: jede Datenquelle bündeln, die ganze Journey tracken und analysieren, echten Umsatz an deine Werbeplattformen zurückspielen und die Kampagnen skalieren, die ihn verdienen.
Schritt 02
Tracken & Analysieren
Verfolge jeden Lead vom ersten Klick bis zum Abschluss und stell deinen Daten Fragen in normaler Sprache.
Schritt 03
Synchronisieren
Echter Umsatz fließt zurück an die Plattformen, die dein Budget ausgeben, damit ihre Algorithmen aus Verkäufen lernen.
Schritt 04
Skalieren
Budget wandert zu den Kampagnen, die Umsatz bringen, und du erfährst von Abweichungen, bevor sie etwas kosten.
So hängt alles zusammen
Die KI-Attribution-Engine zwischen deinem Traffic und deinem Umsatz
Touchpoints fließen auf der einen Seite hinein, Leads und Deals aus deinem CRM auf der anderen. Die Engine verbindet sie zu einer Journey pro Lead und schickt das Ergebnis zurück an deine Werbeplattformen.
Jeder Kanal & Touchpoint
+ jede Quelle mit Link oder Webhook
LeadJourney KI
Attribution-Engine
Meilensteine aus deinem CRM
- Neuer Lead
- Qualifiziert
- Demo gebucht
- Deal gewonnen
Zurückgesendete Attributionsdaten
Dein Data Warehouse+ weitereDer komplette Attributions-Datensatz, gestreamt nach BigQuery
Überall fragen, per MCPMCP-Server
Deine Attributionsdaten, direkt in dem KI-Assistenten, mit dem du schon arbeitest
MCP ist ein offener Standard, also kann jeder Assistent, der ihn spricht, deine Journeys, Ausgaben und Abschlüsse lesen. Claude, ChatGPT, Gemini, Copilot und Perplexity tun es schon.
LeadJourney MCP verbunden, probier jeden Tab
Welche Kampagnen haben letzten Monat den Umsatz aus gewonnenen Deals gebracht?
Laut deinen LeadJourney-Daten haben 3 Kampagnen letzten Monat 148.200 EUR Umsatz aus gewonnenen Deals gebracht:
- Google Ads, Brand
- 38 Leads, 9 gewonnene Deals, 61.400 EUR. Kürzester Weg zur Unterschrift.
- LinkedIn, Retargeting
- 21 Leads, 6 gewonnene Deals, 48.900 EUR. Im Schnitt sieben Touchpoints.
- Meta, Lookalike DACH
- 54 Leads, 5 gewonnene Deals, 37.900 EUR. Günstigster qualifizierter Lead.
Soll ich dir das jede Woche als Zusammenfassung in Slack schicken?
Frag alles zu deinen Lead Journeys
Woher kamen unsere drei größten Deals in diesem Quartal?
Deine 3 größten Deals in diesem Quartal begannen alle an einer Stelle, die dir der letzte Klick nie gezeigt hat:
- 42.000 EUR
- Erster Kontakt über LinkedIn Ads, abgeschlossen 63 Tage später nach einer Webinar-Anmeldung.
- 28.500 EUR
- Erster Kontakt über Google organisch, bezahlter Klick an Tag 11, Demo an Tag 19.
- 21.800 EUR
- Erster Kontakt über ein Meta-Video, Formular sechs Wochen später aus einer E-Mail.
Willst du die komplette Touchpoint-Liste für einen davon?
Frag alles zu deinen gewonnenen Deals
Welche Landingpages machen aus LinkedIn-Traffic qualifizierte Leads?
3 Seiten bekommen deinen LinkedIn-Traffic, und die Qualifizierungsrate liegt zwischen 4% und 18%:
- /demo/attribution
- 18% qualifiziert aus 214 Besuchen. Die Seite mit der höchsten Kaufabsicht.
- /guide/server-side
- 9% qualifiziert aus 612 Besuchen. Die meisten Journeys stocken nach dem Download.
- /pricing
- 4% qualifiziert aus 488 Besuchen. Zweitmeiste Besuche, niedrigste Kaufabsicht.
Willst du dieselbe Auswertung für Traffic aus Google Ads?
Frag alles zu deinen Landingpages
Was hat jeder Kanal letzte Woche pro qualifiziertem Lead gekostet?
3 Kanäle haben letzte Woche Budget ausgegeben. Die Kosten pro qualifiziertem Lead lagen zwischen 41 EUR und 187 EUR:
- LinkedIn Ads
- 41 EUR pro qualifiziertem Lead. 2.300 EUR ausgegeben, 56 qualifiziert.
- Google Ads
- 88 EUR pro qualifiziertem Lead. 4.400 EUR ausgegeben, 50 qualifiziert.
- Meta Ads
- 187 EUR pro qualifiziertem Lead. 3.740 EUR ausgegeben, 20 qualifiziert.
Willst du einen Alert, sobald ein Kanal über 120 EUR steigt?
Frag alles zu deinen Kosten pro Lead
Was haben die Journeys gemeinsam, die zum Abschluss führen?
3 Signale tauchen in den meisten deiner gewonnenen Deals auf und in fast keinem der verlorenen:
- Preisseite, 2+ Besuche
- In 71% der gewonnenen Deals. In 12% der Deals, die nie abgeschlossen wurden.
- Demo innerhalb von 14 Tagen
- In 64% der gewonnenen Deals. Im Median 9 Tage ab dem ersten Klick.
- Zweiter Kontakt
- In 58% der gewonnenen Deals. Ein Kollege des Leads kommt auf die Website.
Sollen wir diese drei Signale als Score an jeden Lead in deinem CRM schreiben?
Frag alles zu deinen Lead Journeys
Case Studies
Was sich ändert, wenn die Attribution stimmt
Ein gemessenes Ergebnis pro Kunde, mit der Person, der Rolle und dem Unternehmen dahinter.
Steuerberatung
SEO-Agentur
95% Klarheit über die Marketing-KPIs und eine Basis zum Skalieren
Nikita Yatsun
Geschäftsführer
Zur Story
Klickkraft GmbH
Business-Coaching
10-20k € Meta-Budget im Monat, verknüpft mit qualifizierten Leads und Umsatz pro Anzeige
Florian Buck
Geschäftsführer
Zur Story
LinkedIn-Growth-Agentur
2x Kundenbindung, seit jeder LinkedIn-Touchpoint bis zum Umsatz getrackt wird
Marc Richard
CEO
Zur Story
Digital Publishing
Welcher Artikel den Lead und den Umsatz gebracht hat, in der KI-Suche wie in der organischen Suche
Andreas Malkow
CEO & Head of PR
Zur Story
SEO- und GEO-Agentur
Nachweisbarer ROI bei jedem Retainer, von Leads aus organischer und KI-Suche bis zum Umsatz
Philipp Nessmann
Geschäftsführer
Zur Story
Getreach
Backlink-Marktplatz (SaaS)
Echte Bewertungen
Was unsere Kunden geschrieben haben, Wort für Wort
4,9 von 5 bei 11 öffentlichen Bewertungen. Zitiert, wie sie abgegeben wurden, gekürzt nur durch das Weglassen ganzer Sätze.
- 5 von 5 SternenGoogle
“Before LeadJourney, we had no reliable tracking concept for our five-figure ad spend. We were manually building spreadsheet and CRM reports, inaccurate and time-consuming. Within two days, everything was set up. For the first time, I know exactly what I pay per lead and which campaigns actually bring in the best-qualified prospects.”
Florian BuckCEO, Klickkraft GmbH “With LeadJourney we are able to track all our leads and connect them with sales and attribution data to make better decisions. In the first month of using it we scaled from 0 to 100k revenue from paid ads only.”
GetreachBacklinks Marketplace (SaaS)- 5 von 5 SternenG2
“LeadJourney finally fixed my Marketing Analytics. It goes way beyond basic Ad Tracking Software. The Customer Journey Report saves hours of digging, and capturing everything from Offline Conversions to AI Search Tracking makes it the Best B2B Attribution Platform available.”
Sascha LenzMarketing Manager
- 5 von 5 SternenTrustpilot
“Connected LeadJourney for 2 clients, setup took literally 20 minutes each. The data became more accurate, the reports actually make sense. Now clients look at the dashboard and the 'why don't the numbers match?' questions are gone.”
Alexander SamarPerformance Marketing Agency - 5 von 5 SternenGoogle
“With LeadJourney, we have finally found a tool that provides us with the data we need to scale our performance marketing campaigns. The most important KPI is no longer lead price but cost per qualified lead.”
Steffen SiesingCEO, Bilanzmanufaktur GmbH
- 5 von 5 SternenG2
“The ability to track both online and offline conversions in one unified dashboard has given us insights we never had before. Our ROI has improved dramatically since we started integrating LeadJourney with our CRM. We're finally able to see the full customer journey, and it's been a game changer for our strategy.”
Andre WitzelFounder, Trading.de - 5 von 5 SternenTrustpilot
“The ability to seamlessly integrate data from multiple channels and see real-time insights has significantly improved our campaign results. We now focus on metrics that truly matter, like ROI and qualified leads.”
Nikita YatsunCEO, RLV Media GmbH
Lies die Bewertungen dort, wo sie abgegeben wurden
FAQ
Fragen, die wir vor jedem Test hören
Wenn deine nicht dabei ist, antwortet unser Team im Chat innerhalb weniger Minuten.
Was genau macht LeadJourney?
LeadJourney ist eine All-in-One-Plattform für Marketing Attribution und Umsatz-Tracking in Leadgenerierung und E-Commerce. Sie erfasst jeden Touchpoint eines Leads mit deinem Marketing, verknüpft diese Touchpoints mit dem Deal, den dein CRM am Ende abschließt, und schickt das Ergebnis zurück an deine Werbeplattformen, damit sie auf Umsatz optimieren statt auf Formulare.
Was ist der Unterschied zu Google Analytics oder dem Meta Pixel?
GA4 misst Sessions und das Meta Pixel misst Browser-Events, beide aus dem Browser des Besuchers heraus, wo Cookie-Banner, Adblocker und iOS einen großen Teil der Daten entfernen. LeadJourney trackt serverseitig und leadbasiert: Es erkennt die Person, hält ihre ganze Journey über Geräte und Sessions hinweg fest und verknüpft sie mit dem Umsatz im CRM. Deshalb passen die Zahlen endlich zu deiner Pipeline.
Ist die Genauigkeit von 95%+ realistisch?
Das messen unsere Kunden in der Praxis, und du kannst es selbst prüfen. Weil das Tracking serverseitig mit First-Party-Kennungen läuft, werden Conversions auch dann erfasst, wenn Cookies abgelehnt werden oder ein Adblocker aktiv ist. In den Transparenten Logs siehst du jeden einzelnen Klick, jede Conversion und jeden Postback, den wir erfassen. Nichts davon ist eine Blackbox.
Wie lange dauert das Setup, und brauche ich einen Entwickler?
Die meisten Accounts sind in etwa 21 Minuten live, einen Entwickler brauchst du nicht. Du fügst ein Snippet ein, meldest dich bei deinen Werbekonten an und verbindest dein CRM per Webhook. Wenn du magst, richtet unser Team das mit dir in einem Call ein.
Ist LeadJourney DSGVO-konform?
Ja. Die Daten werden in der EU verarbeitet und gespeichert, wir unterschreiben einen Auftragsverarbeitungsvertrag, und das Tracking läuft First-Party und serverseitig, respektiert Einwilligungen also, statt sie zu umgehen. Regulierte Branchen wie Finanz- und Rechtsdienstleistungen gehören zum Kern unserer Kundschaft.
Kann ich sehen, woher ein bestimmter Lead kam?
Ja, das ist der zentrale Report. Öffne einen beliebigen Lead und du siehst den kompletten Weg: die erste angeklickte Anzeige, die gelesenen Seiten, die Kanäle, über die er zurückkam, das abgeschickte Formular und den Deal-Wert, den dein CRM dazu erfasst hat.
Funktioniert es mit meinem CRM und meinen Tools?
HubSpot, Pipedrive, Salesforce, monday, Attio, GoHighLevel und Close sind nativ angebunden, und alles mit einem Webhook oder einer Verbindung über Zapier, Make oder n8n funktioniert ebenfalls. Werbeplattformen, Website-Baukästen, Webinar-Tools und Affiliate-Netzwerke sind direkt dabei.
Was kostet LeadJourney?
Die Pläne richten sich nach getrackten Events, nicht nach Nutzerplätzen, also können dein ganzes Team und deine Agentur einen Workspace teilen. Jeder Plan startet mit einem 14-tägigen kostenlosen Test ohne Kreditkarte. Die aktuellen Stufen findest du auf der Preisseite.
95%+ Datengenauigkeit, auch mit Adblockern und iOS
Finde die Anzeigen hinter deinen
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